Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Valley Stream Corporate Office (National Health Care Associates)

Location: Valley Stream, NY

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: October 2, 2026

Experience Level: 3-5 Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating National Health Care Associates' brand identity and marketing strategies into compelling visual content across both digital and print mediums, directly supporting Go-To-Market (GTM) initiatives.

• The Graphic Designer will be responsible for creating a wide array of marketing collateral, digital assets, and environmental graphics, ensuring brand consistency across a large network of healthcare centers.

• This position requires a strong conceptual thinker who can manage multiple projects simultaneously, delivering high-quality creative output within fast-paced timelines, crucial for agile marketing operations.

• The role involves close collaboration with the CMO and marketing team to visually execute campaigns, strategic initiatives, and facility-specific marketing needs, underscoring its importance in operationalizing marketing efforts.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the description and responsibilities clearly place this role within a marketing operations and creative development function, emphasizing its strategic contribution to Go-To-Market (GTM) strategies and brand management within a multi-location healthcare organization. The role requires not just design execution but also a strategic understanding of brand consistency and campaign development.

📈 Primary Responsibilities

• Design and produce a comprehensive range of marketing collateral, including brochures, postcards, flyers, program materials, capability statements, and sales tools, to support sales enablement and GTM efforts.

• Create engaging social media graphics and digital campaign assets to drive online engagement and support digital marketing operations.

• Develop visually impactful event materials such as banners, signage, posters, displays, and environmental graphics, enhancing brand presence at physical locations and events.

• Design creative assets specifically for recruitment and employee engagement campaigns, supporting internal marketing operations and talent acquisition.

• Collaborate closely with the Chief Marketing Officer (CMO) and marketing team to visually interpret and execute marketing campaigns and strategic initiatives, ensuring alignment with overall business objectives.

• Support facility-specific marketing needs while rigorously maintaining consistency with National Health Care Associates' overarching brand guidelines and visual identity.

• Develop reusable templates and scalable creative resources to streamline design processes and ensure brand consistency across the organization, a key aspect of operational efficiency.

• Prepare print-ready artwork, meticulously coordinating specifications with print and promotional vendors to ensure high-quality output and manage vendor relationships effectively.

• Maintain and organize a comprehensive library of brand assets, templates, photography, and creative files, ensuring accessibility and efficient retrieval for all stakeholders involved in marketing operations.

• Contribute to the continuous evolution and elevation of National Health Care Associates' visual identity, staying abreast of design trends and best practices.

• Manage multiple, simultaneous design projects from concept to completion, consistently delivering high-quality creative work within demanding, fast-paced timelines, a critical skill for operations roles.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. Emphasis on template development, asset organization, vendor coordination, and managing multiple projects within tight deadlines points to a need for strong process adherence and efficiency, typical of operations-focused roles. The strategic partnership with the CMO and brand consistency across nearly 50 centers underscores the operational impact of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, reflecting a foundational understanding of design principles and creative strategy.

Experience: 3–5+ years of professional graphic design experience. Experience within the healthcare, senior living, post-acute care, or multi-location brand environment is highly preferred, indicating a need for industry-specific visual communication understanding.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, for sophisticated design execution and asset manipulation.

• Exceptional portfolio demonstrating strong typography, layout, branding, and campaign design capabilities, serving as proof of conceptual and technical skill.

• Strong understanding of both print and digital design principles, workflows, and best practices for effective multi-channel communication.

• Proven experience preparing files for professional print production, including understanding of color profiles, bleed, and resolution requirements.

• Ability to work rapidly without sacrificing creative quality or brand consistency, essential for responsive marketing operations.

• Strong organizational skills and demonstrated ability to manage multiple deadlines effectively, critical for project and workflow management in an operations context. Preferred Skills:

• Experience with environmental graphics and signage design for physical locations.

• Familiarity with social media content creation and digital advertising asset development.

• Basic understanding of UX/UI principles for digital assets.

• Experience in developing and maintaining brand style guides and asset libraries.

• Ability to conceptualize and execute creative strategies that align with marketing objectives.

📝 Enhancement Note: The requirements emphasize advanced technical skills in design software and a strong portfolio, which are standard for graphic design roles. However, the preference for healthcare/multi-location experience and the need for speed and consistency in brand execution suggest that candidates with operational awareness and experience in managing brand across diverse entities will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3–5 years of professional design work.

• The portfolio must distinctly highlight expertise in typography, layout design, and the development of cohesive branding systems.

• Include examples of successful marketing campaigns, demonstrating the ability to translate strategic objectives into compelling visual narratives.

• Showcase a range of work, including both print collateral and digital assets, to illustrate versatility across different media.

• Provide case studies or project explanations that detail the design process, challenges, and outcomes, emphasizing problem-solving and efficiency. Process Documentation:

• Demonstrate experience in developing and utilizing design templates and scalable creative resources to ensure brand consistency and operational efficiency across multiple locations.

• Showcase ability to manage the end-to-end design process, from brief to final production, including file preparation and vendor coordination.

• Provide examples of how you have organized and maintained creative assets and brand libraries for easy access and consistent application.

• Illustrate a systematic approach to managing multiple projects and deadlines, perhaps through the use of project management tools or methodologies.

📝 Enhancement Note: For a creative role that interfaces heavily with marketing operations, the portfolio is crucial. It should not only display aesthetic talent but also evidence of process-driven work, efficiency, brand management across multiple touchpoints, and the ability to deliver under operational constraints. This section emphasizes the need to demonstrate not just design output but also the underlying operational methodology.

💵 Compensation & Benefits

Salary Range: USD $70,000.00 - USD $80,000.00 /Yearly

Benefits:

• Competitive compensation package, including the stated salary range.

• Comprehensive benefits package, likely including health insurance, dental, vision, and retirement savings plans.

• Structured comprehensive training programs designed to enhance design skills and industry knowledge.

• Dedicated mentorship opportunities to foster professional development and career progression.

• Access to resources and support for professional growth and development within the design and marketing fields.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The role is based on-site, implying a consistent daily presence during business hours, though flexibility may be available depending on project needs and team dynamics.

📝 Enhancement Note: The salary range of $70,000 - $80,000 USD annually is competitive for a Graphic Designer role with 3-5 years of experience in the New York metropolitan area, considering the cost of living and industry benchmarks. The benefits listed are standard for full-time positions and are attractive for professionals seeking stability and growth. The on-site nature suggests a structured work environment typical of corporate operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services, specifically focusing on short-term rehabilitation, skilled nursing, and post-hospital care. This industry context requires a design approach that conveys trust, compassion, dignity, and professionalism.

Company Size: National Health Care Associates operates nearly 50 healthcare centers, indicating a large, established organization with significant operational complexity and a strong need for brand consistency.

Founded: National Health Care Associates was founded in 1984, highlighting a long-standing presence and established reputation in the healthcare sector. This history suggests a company with deep roots and a stable operational framework.

Team Structure:

• The Graphic Designer will likely be part of a central marketing team, reporting to a CMO or Marketing Director.

• This team will collaborate closely with facility-level administrators and marketing liaisons to address localized needs while maintaining central brand control.

• Cross-functional collaboration is expected with various departments, including HR (for recruitment campaigns), operations management, and potentially IT for digital asset deployment. Methodology:

• Data Analysis & Insights: While not directly data-driven in the analytics sense, the designer must interpret marketing strategies and campaign performance insights to inform visual creative decisions.

• Workflow Planning & Optimization: Developing templates, organizing assets, and preparing print-ready files are key aspects of optimizing design workflows for efficiency and consistency across a large organization.

• Automation & Efficiency: Creating scalable resources and templates contributes to automating repetitive design tasks, enhancing overall marketing operations efficiency.

Company Website: https://www.nathealthcare.com/

📝 Enhancement Note: The company's size and industry demand a structured approach to branding and marketing. The "Great Place to Work" certification suggests a positive internal culture, which designers should be prepared to reflect in their work. The family-run aspect since 1984 implies a blend of traditional values and modern operational practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the marketing and creative function. It requires hands-on design execution coupled with an understanding of brand management and operational consistency across a large portfolio of facilities. The scope involves supporting broad marketing strategies and specific facility needs, indicating a significant level of responsibility.

Reporting Structure: The Graphic Designer will report to a senior marketing leader, likely the Chief Marketing Officer (CMO) or a Marketing Director. This structure places the role within a strategic marketing function, with direct access to leadership for campaign direction and brand oversight.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and GTM strategies. High-quality, consistent visual assets are critical for attracting residents, recruiting staff, and building a strong, trustworthy brand image across all nearly 50 locations. Efficient design processes and asset management streamline marketing operations and reduce costs.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in brand management, multi-location marketing operations, and workflow optimization within a large organization.

• Specialization: Potential to specialize in areas such as digital marketing design, environmental graphics, or recruitment marketing creative.

• Leadership Potential: With proven success and expanded responsibilities, there could be a path toward a Senior Graphic Designer role, Creative Lead, or even a Marketing Manager position focused on creative execution and brand stewardship.

📝 Enhancement Note: This role offers a solid foundation for a career in marketing operations or creative management within a large, stable organization. The emphasis on brand consistency across numerous locations provides unique challenges and learning opportunities for operations professionals focused on scaling creative output.

🌐 Work Environment

Office Type: The role is based at the Valley Stream Corporate Office, indicating a professional, corporate office setting rather than a remote or hybrid arrangement. This environment is conducive to focused work and in-person collaboration.

Office Location(s): The primary office is located at 20 E. Sunrise Highway, Valley Stream, New York, 11581. This location is accessible within the Long Island/New York metropolitan area.

Workspace Context:

• The corporate office environment likely provides dedicated workspace for the design team, equipped with necessary hardware and software.

• Opportunities for direct collaboration with the CMO, marketing team members, and potentially other corporate department leads will be readily available.

• Access to company resources, brand guidelines, and a central repository of assets will support efficient workflow and design execution.

Work Schedule: A standard 40-hour work week is typical for full-time corporate positions. While the role is on-site, there may be occasional flexibility required for urgent project needs or event support, which is common in operations and marketing functions.

📝 Enhancement Note: The on-site requirement for this role suggests a preference for direct team collaboration and immediate access to company resources and personnel. This environment is well-suited for roles requiring close integration with marketing leadership and hands-on asset management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing key projects, your design process, and how you've managed brand consistency and operational challenges. Be prepared to articulate your role in each project and the impact of your work.

• Skills Assessment/Challenge: Potentially a small design exercise or case study to evaluate your problem-solving skills, speed, and ability to work within brand guidelines. This might involve creating a quick social media graphic or refining a piece of existing collateral.

• Behavioral & Cultural Fit Interview: Discussions with the hiring manager (likely CMO or Marketing Director) and potentially other team members to assess your work style, collaboration skills, and alignment with National Health Care Associates' values (Kindness, Service, Compassion, Excellence).

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role: branding, campaign design, print/digital versatility, and multi-location experience if applicable.

• Tell a Story: For each project, explain the brief, your creative process, the challenges encountered, your solutions, and the measurable results or impact. Focus on how your design supported business or marketing objectives.

• Highlight Operations: Emphasize your experience in managing brand consistency, developing templates, working with vendors, and handling multiple deadlines. Quantify where possible (e.g., "designed collateral for 20+ facilities").

• Showcase Software Proficiency: Be ready to briefly discuss your proficiency with Adobe Creative Suite and how you leverage its features for efficiency.

• Prepare for Questions: Anticipate questions about your ability to work under pressure, manage feedback, and collaborate with non-designers.

Challenge Preparation:

• Understand the Brand: Thoroughly review National Health Care Associates' website and any available marketing materials to grasp their current visual identity, tone, and messaging.

• Practice Brand Application: If given a hypothetical scenario, practice quickly applying the brand guidelines to a new concept or asset type.

• Focus on Efficiency: For any timed exercises, prioritize clear communication and a functional design that meets the core requirements over excessive polish.

📝 Enhancement Note: The interview process for a creative operations role like this will heavily weigh the portfolio. Candidates should prepare to demonstrate not only design talent but also an understanding of marketing strategy, brand management, and operational efficiency. The emphasis on "We Hire for Heart" suggests cultural fit will be a significant factor.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, and Photoshop for all design tasks.

• Microsoft Office Suite: Competence in Word, PowerPoint, and Excel for general office tasks, internal communication, and potentially template creation.

Analytics & Reporting:

• While not directly responsible for analytics, the designer should understand how their digital assets will be tracked (e.g., social media engagement metrics, website click-through rates) to inform design choices. Familiarity with basic analytics platforms (e.g., Google Analytics, social media insights) is a plus. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but understanding how marketing collateral might be distributed through CRM-integrated marketing automation platforms (e.g., HubSpot, Marketo) could be beneficial for context.

📝 Enhancement Note: The core requirement is deep expertise in the Adobe Creative Suite. While advanced analytics or CRM tools aren't specified for this role, an understanding of how creative assets function within broader marketing technology stacks is an operational advantage.

👥 Team Culture & Values

Operations Values:

• Kindness, Service, Compassion, and Excellence: These core values are central to National Health Care Associates. Designers are expected to embody these in their work, creating visuals that reflect warmth, professionalism, and a commitment to high-quality care.

• Brand Consistency: A strong emphasis on maintaining a unified and elevated brand across nearly 50 locations, requiring meticulous attention to detail and adherence to brand guidelines.

• Efficiency and Speed: The ability to deliver high-quality creative work within fast-paced timelines is critical for supporting ongoing marketing campaigns and operational needs.

• Collaboration: Working effectively with the CMO, marketing team, and facility staff to translate needs into impactful visual solutions.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing leadership and potentially facility administrators, necessitating clear communication and a proactive approach to gathering requirements and feedback.

• Process Review: A culture that likely encourages iterative design processes, where feedback is provided and incorporated to refine creative output.

• Knowledge Sharing: Contributing to a shared understanding of brand standards and best practices within the marketing team and potentially across facility marketing efforts.

📝 Enhancement Note: The company's stated values ("Kindness, Service, Compassion, and Excellence") are paramount and should guide the designer's approach to visual storytelling. The "We Hire for Heart" philosophy suggests a culture that values empathy and dedication, which should be reflected in the visual communication strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across nearly 50 diverse healthcare centers requires rigorous adherence to brand guidelines and effective communication with local stakeholders.

• Balancing Speed and Quality: Delivering high-impact creative work within fast-paced timelines without compromising design excellence or brand integrity.

• Translating Complex Information: Visually communicating the nuances of healthcare services, resident care, and rehabilitation processes in an accessible and compelling manner.

• Adapting to Evolving Needs: Staying current with design trends and adapting creative approaches to meet the dynamic needs of the healthcare industry and marketing campaigns.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining experience in managing creative operations for a large, multi-location organization, enhancing project management and workflow optimization skills.

• Industry Immersion: Deepening understanding of the healthcare and senior living sectors, which can inform more targeted and effective design strategies.

• Creative Leadership: Potential to influence brand direction and take on more strategic creative responsibilities within the marketing department.

📝 Enhancement Note: The primary challenge revolves around operationalizing creative excellence across a large, dispersed organization. Growth opportunities are tied to mastering brand management at scale and deepening expertise within the healthcare marketing domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach maintaining brand consistency across nearly 50 different healthcare centers, each with potentially unique local needs?" (Focus on process, templates, communication, and brand governance.)

• "Describe a time you had to deliver a high-quality design under a tight deadline. What was your process and outcome?" (Highlight time management, prioritization, and efficiency strategies.)

• "How do you ensure your visual designs effectively communicate complex or sensitive information, particularly in the healthcare sector?" (Discuss empathy, clarity, and target audience considerations.) Company & Culture Questions:

• "What do you know about National Health Care Associates and our mission?" (Research the company's values, services, and recent news.)

• "How do you see your design work reflecting our core values of Kindness, Service, Compassion, and Excellence?" (Connect your creative approach to these principles.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a collaborative approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution (design process), and the impact. Use a STAR method (Situation, Task, Action, Result) for case studies.

• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, successful event turnout, improved brand recognition).

• Showcase Brand Management: Specifically highlight projects where you managed brand guidelines, created templates, or worked with multiple stakeholders to ensure visual consistency.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite tools and your process for preparing files for print and digital.

📝 Enhancement Note: Interviewers will be looking for not just design talent but also an understanding of operational challenges, brand stewardship, and the ability to embody the company's core values. Demonstrating a structured approach to design and project management will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the careers-nathealthcare.icims.com portal.

• Tailor your resume to highlight your 3-5+ years of professional graphic design experience, specifically mentioning proficiency in Adobe Creative Suite, brand management, print/digital design, and any relevant healthcare or multi-location experience.

• Curate a strong portfolio that showcases your best work in typography, layout, branding, and campaign design, ensuring it addresses the responsibilities outlined in the job description. Be prepared to discuss your process and the operational aspects of your projects.

• Research National Health Care Associates thoroughly, focusing on their mission, values ("Kindness, Service, Compassion, and Excellence"), and the types of services they offer. Understand how your design approach can align with their brand and culture.

• Prepare to discuss how you manage multiple projects, adhere to brand guidelines, and collaborate effectively with marketing teams and other stakeholders, demonstrating your operational mindset.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.