Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Trulieve

Location: Northeast Remote, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-10-20T00:00:00

Experience Level: 5-10 years professional experience

Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in shaping Trulieve's visual brand presence across digital channels, focusing on the recreational markets to drive customer engagement and revenue growth.

• The Graphic Designer will be responsible for conceptualizing and executing high-impact digital creative assets for promotional campaigns, product launches, and ongoing retail marketing initiatives.

• A core aspect of this position involves collaborating closely with Creative, Marketing, and Brand teams to ensure omni-channel campaign consistency and effectiveness.

• The ideal candidate will manage a high volume of projects in a fast-paced retail environment, delivering exceptional quality creative solutions under tight deadlines.

📝 Enhancement Note: While the core role is Graphic Design, its placement within a fast-growing retail industry and the emphasis on digital marketing campaigns, customer engagement, and revenue results strongly suggests a connection to Marketing Operations and Creative Operations functions. The requirement to support omni-channel campaigns and drive business results indicates a need for strategic thinking beyond pure aesthetics, aligning with operational goals.

📈 Primary Responsibilities

• Design and execute digital-first creative assets for promotional campaigns, new product launches, and ongoing retail marketing efforts across various digital platforms.

• Develop compelling visual content for email marketing, website banners, paid digital advertising, social media posts, and CRM communications to enhance customer engagement.

• Support the strategic development and execution of omni-channel marketing campaigns, ensuring consistent brand messaging and visual identity across all touchpoints.

• Collaborate effectively with cross-functional teams, including Marketing, Brand Management, and Product Development, to translate business objectives into impactful creative solutions.

• Manage a high volume of concurrent design projects within a fast-paced, deadline-driven retail environment, maintaining exceptional attention to detail and quality standards.

• Ensure all creative assets adhere to established brand guidelines, production specifications, and overall quality expectations before deployment.

• Actively contribute to the continuous improvement of creative workflows, design systems, and overall operational efficiencies within the creative team.

📝 Enhancement Note: The responsibilities emphasize execution and collaboration within a structured marketing framework. The mention of "continuous improvement of creative workflows, efficiencies, and design systems" points towards an operational mindset, where process optimization is key to managing high-volume creative output.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating relevant skills is paramount.

Experience: Minimum of 5 years of professional graphic design experience, with a significant focus on digital marketing within the retail industry.

Required Skills:

• Proven experience designing high-volume promotional and campaign creative for fast-paced retail environments.

• Strong understanding of digital marketing best practices across email, web, social media, paid media, and e-commerce platforms.

• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Expert proficiency in Adobe Experience Manager (AEM) for content management and deployment.

• Expert proficiency in Figma for collaborative design and prototyping.

• Exceptional organizational and project management skills, with a demonstrated ability to prioritize competing deadlines effectively.

• Excellent communication and presentation skills, with a proven ability to collaborate effectively across diverse cross-functional departments.

• Highly output-driven with a demonstrated history of delivering quality work at scale.

• Experience working within established brand systems while adapting creative to multiple campaigns and audiences. Preferred Skills:

• Experience with motion graphics and knowledge of Adobe After Effects.

📝 Enhancement Note: The requirement for expertise in AEM and Figma, alongside Adobe Creative Cloud, highlights a need for proficiency in specific MarTech and DesignTech tools crucial for modern marketing operations. The emphasis on high-volume output and managing competing deadlines points to the need for efficient workflow management and process adherence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of professional graphic design work, with a strong emphasis on digital marketing campaigns within the retail sector.

• Demonstrations of high-volume promotional and campaign creative execution in fast-paced environments.

• Examples of effective digital asset creation for email, web, social media, paid media, and e-commerce.

• Case studies illustrating successful collaboration with cross-functional teams and translation of business objectives into creative solutions.

• Evidence of managing multiple projects simultaneously and delivering quality work at scale under tight deadlines.

• Examples of adapting creative within established brand systems for various campaigns and audiences. Process Documentation:

• While not explicitly stated, candidates are expected to demonstrate an understanding of workflow optimization and adherence to brand systems, implying an ability to document and follow established creative processes.

• The role requires ensuring creative assets meet production specifications, suggesting familiarity with asset management and version control processes.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates high-volume, fast-paced retail digital marketing work, coupled with proficiency in specific MarTech/DesignTech tools like AEM and Figma, implies a need for candidates to showcase their ability to work within and contribute to established operational processes for creative asset production and deployment.

💵 Compensation & Benefits

Salary Range: Salary will be commensurate with experience.

Benefits:

• Comprehensive benefits package offered.

• Paid time off included.

Working Hours: Standard full-time hours are assumed, likely around 40 hours per week, with potential for flexibility given the remote nature of the role.

📝 Enhancement Note: Given the "5-10 years" experience level and the remote "Northeast Remote" location in the US, a competitive salary range for a Graphic Designer with strong digital marketing and retail experience in this region would typically fall between $70,000 and $100,000 annually. This estimate is based on industry benchmarks for specialized design roles in marketing operations and creative services, considering the demand for proficiency in tools like AEM and Figma. The exact compensation will depend on the candidate's specific experience, skills, and the final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail & Manufacturing. Trulieve is recognized as one of the nation's fastest-growing industries and was notably included on TIME's America's Best Companies 2026 List, highlighting its employee satisfaction, financial strength, and sustainability transparency.

Company Size: Trulieve is a significant player in its industry, implying a large organizational structure with established departments and processes.

Founded: Trulieve was founded in 2015, indicating a relatively young but rapidly scaling company that has achieved substantial growth and industry recognition.

Team Structure:

• The Graphic Designer reports to the Associate Creative Director, suggesting a structured creative department with defined leadership and specialization.

• This role will likely collaborate closely with other members of the Creative team, as well as Marketing, Brand Management, and potentially Product teams.

• The emphasis on omni-channel campaigns suggests strong cross-functional collaboration is a key aspect of the team's operational approach. Methodology:

• The company's focus on "passion meets purpose" and "bringing patients relief" suggests a mission-driven culture.

• In the creative department, this likely translates to a focus on impactful storytelling and visually communicating the brand's value proposition.

• The need for high-volume digital creative for retail markets implies a data-informed approach to design, where creative performance is measured and optimized.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Trulieve's rapid growth and industry recognition suggest a dynamic and performance-oriented culture. For operations professionals, this means a focus on efficiency, scalability, and measurable impact. The inclusion on TIME's list indicates a commitment to employee satisfaction and transparency, which can translate into supportive team environments and clear operational guidelines.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level to senior-level individual contributor role, requiring significant professional experience (5+ years) and specialized technical skills in design software and digital marketing platforms. It's a hands-on execution role with potential for increased responsibility in managing complex campaigns or contributing to design system development.

Reporting Structure: The Graphic Designer reports to an Associate Creative Director. This indicates a clear hierarchy within the creative department, with opportunities to learn from senior leadership and contribute to departmental strategy.

Operations Impact: The Graphic Designer's work directly impacts customer engagement, brand perception, and ultimately, revenue generation through compelling digital marketing campaigns and product promotions. Their ability to execute effectively at scale is crucial for meeting business objectives in a high-volume retail environment.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific digital design channels (e.g., paid media, social media creative, email design) or gain advanced proficiency in motion graphics and animation.

• Process Improvement: Contribute to refining creative workflows, developing design systems, and improving asset production efficiency, potentially leading to roles focused on creative operations management.

• Brand Stewardship: Grow into a more senior design role, taking ownership of larger campaigns or leading creative efforts for specific product lines or market segments.

• Cross-functional Exposure: Develop a deeper understanding of marketing strategy, brand management, and business objectives through close collaboration with other departments.

📝 Enhancement Note: For an operations-minded candidate, the growth opportunities lie not just in design execution but also in process optimization and contributing to the operational efficiency of the creative function. Demonstrating an ability to streamline workflows and improve asset delivery can pave the way for roles in creative operations management or project management within marketing.

🌐 Work Environment

Office Type: This is a remote position, offering flexibility and the ability to work from a home office. The "Northeast Remote" designation suggests candidates should be based in or willing to relocate to a location within the northeastern United States.

Office Location(s): While the role is remote, the company's headquarters are in Florida, and they have a significant presence across multiple states. The specific remote designation implies a focus on candidates within a particular geographic region for potential occasional team meetings or company events.

Workspace Context:

• Candidates will need to maintain a productive home office environment conducive to focused creative work and digital collaboration.

• Access to reliable high-speed internet and necessary hardware (computer, potentially design peripherals) is essential.

• The remote setup necessitates strong self-discipline, proactive communication, and adeptness with virtual collaboration tools.

Work Schedule: The role is full-time. While remote work offers flexibility, adherence to core working hours for team collaboration and responsiveness to urgent project needs will be expected. The fast-paced retail environment may require occasional flexibility to meet campaign deadlines.

📝 Enhancement Note: The remote nature of this role emphasizes the need for strong asynchronous communication skills and the ability to manage one's own work schedule effectively. Operations professionals often thrive in such environments by establishing clear communication protocols and utilizing project management tools to maintain visibility and accountability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Creative Assessment/Technical Interview: May involve a design challenge or a deep dive into technical proficiency with Adobe Creative Cloud, AEM, and Figma. Candidates will likely be asked to walk through their portfolio and discuss specific projects.

• Cross-functional Interviews: Discussions with hiring managers and potential collaborators (e.g., Marketing Managers, Brand Leads) to evaluate communication, collaboration, and strategic thinking.

• Final Interview: Potentially with senior leadership to assess cultural fit and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your experience in digital marketing, retail, and high-volume campaign design. Prioritize projects demonstrating proficiency in AEM and Figma.

• Showcase Impact: For each project, clearly articulate the problem, your role, the process you followed, the tools used, and the measurable results or business impact achieved (e.g., increased engagement, conversion rates, revenue). Use data and metrics where possible.

• Highlight Process: Detail your workflow, especially how you manage multiple projects, collaborate with stakeholders, and ensure brand consistency. Emphasize efficiency and problem-solving.

• Tailor to Trulieve: Research Trulieve's current marketing efforts and brand aesthetic. Be prepared to discuss how your skills and style align with their brand and how you would approach designing for their specific products and target audience.

• Demonstrate Technical Skill: Be ready to discuss your proficiency with Adobe Creative Cloud, AEM, and Figma, and how you leverage these tools to create effective digital assets. If you have motion graphics experience, include relevant examples.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a digital asset (e.g., social media ad, email banner) based on a brief provided by the hiring team, often with a tight turnaround time.

• Practice articulating your creative decisions, rationale, and how your design addresses the specified objectives and target audience.

• Prepare to discuss your project management approach for handling multiple simultaneous tasks and meeting deadlines.

📝 Enhancement Note: The emphasis on a "high-impact, fast-paced role for a designer who thrives in a high-volume retail environment" and the need to support "omni-channel campaigns that drive business results" means interviewers will be looking for more than just aesthetic talent. They'll be assessing a candidate's ability to operate efficiently within a marketing operations framework, manage projects effectively, and contribute to measurable business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required for core design tasks (e.g., Photoshop, Illustrator, InDesign).

• Adobe Experience Manager (AEM): Expert proficiency required for content management, asset deployment, and web content creation within Trulieve's digital ecosystem.

• Figma: Expert proficiency required for collaborative design, prototyping, and potentially design system management.

Analytics & Reporting:

• While not explicitly listed as required tools for the designer, an understanding of how digital marketing assets perform is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics, email platform analytics) to interpret data and inform design decisions would be beneficial. CRM & Automation:

• Experience with CRM systems and marketing automation platforms is not explicitly required but is advantageous, as the designer will be creating assets that integrate with these systems (e.g., email marketing campaigns, CRM communications).

📝 Enhancement Note: The explicit requirement for expert proficiency in Adobe Creative Cloud, AEM, and Figma is critical. AEM is a robust Content Management System often used in enterprise-level marketing operations for managing digital assets and web content. Figma is a leading collaborative design tool that streamlines workflows between designers and developers. Proficiency here indicates a need for operational efficiency in the creative process.

👥 Team Culture & Values

Operations Values:

• Passion for Impact: A drive to create compelling visuals that not only look good but also achieve specific business objectives, such as driving customer engagement and revenue.

• Efficiency and Scalability: The ability to produce high-quality creative assets consistently and at scale within a fast-paced retail environment.

• Collaboration and Communication: A strong emphasis on working effectively with cross-functional teams to translate business needs into creative solutions.

• Brand Stewardship: A commitment to maintaining brand consistency and quality across all digital touchpoints.

• Continuous Improvement: A proactive approach to identifying and implementing efficiencies in creative workflows and design systems.

Collaboration Style:

• The role necessitates close collaboration with Creative, Marketing, and Brand teams. This implies an open communication style, a willingness to incorporate feedback, and a team-oriented approach to problem-solving.

• Working with an Associate Creative Director means understanding and executing on strategic direction while also contributing creative ideas.

📝 Enhancement Note: Trulieve's mission-driven culture ("Where Passion Meets Purpose") suggests that team members are expected to be motivated by making a difference. For this role, it means creating designs that resonate with patients and contribute to the company's success in providing relief. The need for high-volume output in a fast-paced environment points to a culture that values productivity, agility, and efficient execution.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Tight Deadlines: The primary challenge will be consistently delivering high-quality creative assets under pressure in a fast-paced retail setting.

• Maintaining Brand Consistency: Ensuring brand integrity across numerous campaigns and channels while also adapting creative for different audiences and platforms requires meticulous attention to detail.

• Balancing Creative Vision with Business Objectives: Effectively translating marketing goals and business requirements into visually compelling and effective creative solutions.

• Adapting to Evolving Digital Trends: Staying current with digital marketing best practices and design trends to ensure creative remains fresh and impactful.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepen expertise in AEM for more complex content management tasks or advanced features in Figma for design system expansion.

• Motion Graphics Specialization: Develop skills in Adobe After Effects to create dynamic animations and video content for digital campaigns.

• Cross-Functional Understanding: Gain deeper insights into marketing strategy, campaign management, and business operations through collaboration.

• Creative Process Optimization: Contribute to refining and improving the team's creative workflows and production processes.

📝 Enhancement Note: For an operations-focused candidate, the challenge of high-volume output and tight deadlines is an opportunity to demonstrate strong project management, prioritization, and workflow optimization skills. The growth opportunities in process optimization and specialization align well with a career path in creative operations or marketing operations management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple high-priority design projects simultaneously in a fast-paced retail environment. How do you ensure deadlines are met without compromising quality?" (Focus on project management, prioritization, and workflow efficiency).

• "Walk us through a successful omni-channel campaign you designed. What were the objectives, your creative contribution, the tools you used (especially AEM/Figma), and the results?" (Highlight strategic thinking, cross-functional collaboration, and impact).

• "How do you approach maintaining brand consistency across diverse digital platforms while also adapting creative for different audience segments?" (Emphasize brand stewardship, attention to detail, and strategic adaptation).

• "Tell us about a time you had to translate a complex business objective into a simple, effective visual solution. What was your approach?" (Focus on problem-solving, conceptualization, and clear communication). Company & Culture Questions:

• "What interests you about Trulieve and the cannabis industry? How do you see your design skills contributing to our mission?" (Research Trulieve's mission, values, and market position).

• "Describe your ideal collaborative environment. How do you prefer to work with marketing teams and other stakeholders?" (Assess communication style and teamwork).

• "How do you stay updated on the latest digital design trends and marketing best practices?" (Demonstrate continuous learning and industry awareness). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story that covers the challenge, your role, your process, the solutions you implemented (especially using AEM/Figma), and the measurable outcomes.

• Quantify Impact: Whenever possible, use data and metrics to showcase the success of your designs (e.g., increased click-through rates, engagement metrics, conversion rates).

• Highlight Technical Proficiency: Be ready to discuss your specific use of Adobe Creative Cloud, AEM, and Figma, demonstrating your expertise and efficiency with these tools.

• Showcase Adaptability: Present a range of projects that demonstrate your ability to adapt your style and approach to different campaigns, audiences, and brand guidelines.

📝 Enhancement Note: The interview process will likely assess not only design skills but also operational capabilities such as project management, efficiency, and the ability to work within established systems (AEM, Figma). Candidates should be prepared to discuss their process, highlight measurable results, and demonstrate how they can contribute to Trulieve's high-volume, results-driven marketing efforts.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application directly through Trulieve's official careers site.

• Portfolio Customization: Ensure your portfolio prominently features digital marketing campaigns, retail industry experience, and examples demonstrating your expertise with Adobe Creative Cloud, AEM, and Figma. Highlight projects with measurable results.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of relevant experience, specific skills in digital design for retail, proficiency in required software, and project management capabilities. Use keywords from the job description.

• Prepare for a Design Challenge: Anticipate a practical design exercise and be ready to articulate your creative process, rationale, and how your design meets specific business objectives under a deadline.

• Research Trulieve: Understand Trulieve's brand, mission, and recent marketing efforts. Be prepared to discuss how your creative vision aligns with their company values and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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