Graphic Designer at Trulieve

📍 Job Overview

Job Title: Graphic Designer

Company: Trulieve

Location: Remote (US)

Job Type: Full-Time

Category: Marketing / Creative

Date Posted: September 15, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

This role is pivotal in supporting Trulieve's Recreational Markets, focusing on the creation of compelling digital marketing campaigns to drive business results within a high-volume retail environment.
The Graphic Designer will be responsible for conceptualizing and executing high-quality creative assets across various digital channels, ensuring brand consistency and customer engagement.
This position requires a strong understanding of digital design best practices, exceptional project management, and the ability to deliver under tight deadlines in a fast-paced setting.
Collaboration is key, as the designer will partner closely with Creative, Marketing, and Brand teams to translate business objectives into effective, omni-channel creative solutions that support both internal brands and strategic brand partners.

📝 Enhancement Note: The job title "Graphic Designer" and the description focusing on "digital marketing campaigns," "retail environment," and "omni-channel campaigns" strongly suggest this role sits within a Marketing Operations or Creative Operations function, rather than a pure Graphic Design role. The emphasis on driving business results and supporting specific markets indicates a strategic operational component.

📈 Primary Responsibilities

Design and execute digital-first creative assets for promotional campaigns, product launches, and ongoing retail marketing initiatives, aligning with Trulieve's brand identity.
Develop compelling visual content for a wide array of digital channels, including email marketing platforms, web interfaces, paid media advertisements, social media platforms, digital advertising networks, and CRM systems.
Support the development and execution of omni-channel marketing campaigns that ensure a cohesive brand experience across all customer touchpoints, ultimately driving customer engagement and revenue growth.
Collaborate effectively with cross-functional partners, including Creative Directors, Marketing Managers, and Brand Strategists, to translate complex business objectives into impactful and visually appealing creative solutions.
Manage a high volume of simultaneous projects within a dynamic, deadline-driven environment, demonstrating exceptional organizational skills and meticulous attention to detail to ensure timely delivery of all creative deliverables.
Ensure all creative assets adhere strictly to established brand standards, technical production specifications, and overall quality expectations before deployment.
Actively contribute to the continuous improvement of creative workflows, operational efficiencies, and the development and maintenance of design systems to enhance overall team productivity and output quality.

📝 Enhancement Note: The responsibilities emphasize execution and collaboration, typical of a specialized design role within a larger marketing or operations team. The mention of "continuous improvement of creative workflows, efficiencies, and design systems" hints at a potential for process optimization within the creative function, aligning with operations principles.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring 5+ years of experience.

Experience: Minimum of 5 years of professional graphic design experience, with a significant emphasis on digital marketing and a proven track record within the retail industry.

Required Skills:

Proven experience designing high-volume promotional and campaign creative in a fast-paced, retail-focused environment.
Strong understanding of digital marketing best practices across email marketing, web design, social media, paid media, and e-commerce platforms.
Exceptional organizational and project management skills, with a demonstrated ability to prioritize competing deadlines and manage multiple projects concurrently.
Excellent communication and presentation skills, with the ability to articulate design concepts and collaborate effectively across diverse departments.
Highly output-driven with a demonstrated history of delivering quality creative work at scale.
Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
Expert proficiency in Adobe Experience Manager (AEM) for digital content management.
Expert proficiency in Figma for collaborative design and prototyping.
Experience working within established brand systems while adapting creative to multiple campaigns and audiences. Preferred Skills:
Experience with motion graphics design and animation.
Knowledge of Adobe After Effects for creating dynamic visual content.

📝 Enhancement Note: The requirement for expert proficiency in AEM suggests a need for understanding content management systems and their role in digital marketing operations. Figma's inclusion points towards collaborative design workflows, often managed operationally.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A robust portfolio showcasing a minimum of 5 years of professional graphic design work, with a strong emphasis on digital marketing campaigns for retail brands.
Specific examples of high-volume promotional and campaign creative developed for fast-paced retail environments.
Demonstrations of digital asset creation across multiple channels including email, web, paid media, and social media, highlighting adaptability and effectiveness.
Case studies or examples illustrating how you have maintained brand consistency across various campaigns and adapted creative for different audiences.
Evidence of proficiency in utilizing established brand systems and guidelines. Process Documentation:
Examples or descriptions of how you have contributed to the improvement of creative workflows and operational efficiencies within previous design roles.
Demonstration of project management processes used to handle multiple projects, manage deadlines, and ensure quality output at scale.
Showcase of experience working with and potentially contributing to design systems or style guides.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the nature of the role and the emphasis on delivering high-volume creative at scale necessitates a portfolio that can demonstrate these capabilities. The "process documentation" aspect is inferred from the responsibility to "contribute to the continuous improvement of creative workflows, efficiencies, and design systems."

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers with expertise in digital marketing, Adobe Creative Cloud, AEM, and Figma, and considering a remote US-based role, the estimated salary range for this position is $70,000 - $95,000 annually. This estimate is derived from analyzing similar roles in the US market, factoring in the specified experience level and the advanced technical skill requirements.

Benefits:

Comprehensive benefits package offered.
Paid time off (PTO).
Potential for remote work flexibility, offering a better work-life balance.
Opportunity to work with a leading company in a rapidly growing industry.

Working Hours: The standard work week is typically 40 hours, aligning with full-time employment expectations. While the role is remote, adherence to core business hours for collaboration and meeting attendance will be expected.

📝 Enhancement Note: The job description mentions "Salary will be commensurate with experience" and "A comprehensive benefits package including paid time off is offered." The salary range provided is an informed estimate based on general market data for this skill set and experience level in the US, acknowledging the remote nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail. Trulieve is a prominent player in one of the nation's fastest-growing industries, recognized on TIME's America's Best Companies 2026 List for employee satisfaction, financial strength, and sustainability transparency. This context implies a dynamic, regulated, and rapidly evolving market.

Company Size: Trulieve is a large organization, as indicated by its presence on industry best company lists and its broad operational scope. This suggests a structured environment with established processes, but also opportunities for impact within specific teams.

Founded: Trulieve was founded to bring patients relief through trusted products, emphasizing a natural cultivation process. This mission underpins a culture focused on quality, patient well-being, and operational excellence within the cannabis sector.

Team Structure:

The Graphic Designer will report to the Associate Creative Director (Medical or Recreational), indicating a clear hierarchy within the creative department.
This role is part of the Marketing business unit, suggesting close collaboration with broader marketing functions.
The position is specifically for supporting Recreational Markets, implying specialization within the marketing team. Methodology:
Data Analysis & Insights: While not explicitly detailed for this role, the company's recognition for sustainability transparency and its focus on driving business results suggest data-informed decision-making is valued. The design output is expected to contribute to measurable outcomes.
Workflow Planning & Optimization: The responsibility to "contribute to the continuous improvement of creative workflows, efficiencies, and design systems" directly points to an operations-minded approach within the creative team.
Automation & Efficiency: Proficiency in tools like AEM and Figma, along with the need to produce high-volume creative, implies an understanding of and reliance on efficient processes and potentially automated solutions.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: The company's recognition and industry position suggest a professional, results-oriented culture. The focus on recreational markets implies a need for creative that resonates with a broad consumer base while adhering to strict compliance.

📈 Career & Growth Analysis

Operations Career Level: This is an experienced individual contributor role, specifically a Senior Graphic Designer or Graphic Designer with a strong digital marketing focus. It sits within the creative function but requires an operations mindset due to its emphasis on high-volume output, process efficiency, and cross-functional collaboration to drive business results.

Reporting Structure: Reports to the Associate Creative Director, who likely oversees a team of designers and creative professionals. This structure allows for guidance and strategic direction while empowering the designer to execute independently.

Operations Impact: The role has a direct impact on revenue by creating compelling digital marketing campaigns that drive customer engagement, product launches, and promotional effectiveness in the retail market. Success is measured by the quality and impact of creative assets on business objectives.

Growth Opportunities:

Operations Skill Development: Opportunities to deepen expertise in digital marketing campaign execution, omni-channel strategy, and workflow optimization within a creative context.
Technical Skill Advancement: Potential to gain further experience with AEM, Figma, and potentially explore motion graphics with Adobe After Effects, as mentioned in preferred skills.
Cross-Functional Leadership: By demonstrating strong collaboration and process improvement contributions, there's potential to move into roles with broader project management or creative operations responsibilities within the marketing department.
Industry Specialization: Deepening expertise within the rapidly growing cannabis retail sector, a niche with unique marketing challenges and opportunities.

📝 Enhancement Note: The growth opportunities are framed around enhancing operational efficiency within creative delivery and deepening expertise in digital marketing execution, aligning with operational career paths.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from any location within the United States.

Office Location(s): While the role is remote, the company is headquartered in Tallahassee, Florida, and has significant operations in Florida. This suggests a strong company presence and potentially a culture influenced by its Florida roots, even for remote employees.

Workspace Context:

Collaborative Environment: Despite being remote, the role requires close collaboration with internal teams (Creative, Marketing, Brand) and potentially external brand partners. This necessitates strong virtual communication and collaboration tools.
Operations Tools & Technology: Access to and proficiency in industry-standard design software (Adobe Creative Cloud, Figma) and content management systems (AEM) are essential. The company likely provides access to necessary project management and communication platforms.
Team Interaction: Regular virtual meetings, project reviews, and communication via platforms like Slack or Microsoft Teams will be critical for staying connected and aligned with the operations of the marketing and creative teams.

Work Schedule: Standard 40-hour work week, with flexibility inherent in a remote role, though core hours for collaboration will likely be established. The fast-paced nature of retail marketing means periods of intense work may occur around campaign launches and promotions.

📝 Enhancement Note: The remote work arrangement is a key aspect of the work environment, emphasizing the need for self-discipline, strong communication skills, and effective use of virtual collaboration tools for operational success.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio by a recruiter to assess qualifications and alignment with the role's requirements.
Portfolio Review & Skills Assessment: A session with the Associate Creative Director or other creative leads to discuss your portfolio in detail. Be prepared to walk through specific projects, highlighting your design process, problem-solving approach, and the impact of your work, particularly within digital retail marketing.
Technical Proficiency Check: Potential exercises or discussions to gauge your expertise in Adobe Creative Cloud, AEM, and Figma. This might involve discussing how you'd approach specific design challenges using these tools.
Cross-Functional Collaboration Discussion: Interviews may include questions about your experience working with marketing, brand, and other cross-functional teams, focusing on your ability to translate business needs into creative solutions.
Behavioral & Cultural Fit Interview: Assessing your ability to thrive in a fast-paced, high-volume retail environment, manage multiple priorities, and contribute to team efficiency.

Portfolio Review Tips:

Curate Strategically: Select projects that best demonstrate your expertise in digital marketing, retail design, and omni-channel campaign execution. Prioritize work showcasing high-volume output and results.
Highlight Process & Impact: For each selected project, be ready to explain your design process from brief to final asset, the tools used (especially AEM and Figma), challenges overcome, and the measurable impact on business objectives (e.g., engagement, conversion, brand consistency).
Showcase Technical Proficiency: Ensure examples clearly demonstrate your mastery of Adobe Creative Cloud, AEM, and Figma. If you have motion graphics experience, include relevant examples.
Tailor to Trulieve: While showcasing breadth, consider including any work that aligns with the cannabis industry or consumer retail, demonstrating an understanding of Trulieve's market and mission.

Challenge Preparation:

Design Challenge: Be prepared for a potential design challenge that simulates a real-world task, such as creating assets for a promotional campaign or a new product launch. Focus on speed, efficiency, brand adherence, and creative problem-solving.
Workflow Efficiency: Think about how you would approach streamlining design processes or contributing to a design system to improve efficiency in a high-volume remote environment.
Stakeholder Communication: Practice articulating your design rationale and project status updates clearly and concisely, as you would to the Associate Creative Director or marketing stakeholders.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for creative roles, but here it's framed through an operations lens: speed, volume, process efficiency, and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, and InDesign for core graphic design tasks.
Adobe Experience Manager (AEM): Expert proficiency is critical for managing and deploying digital content across Trulieve's web properties and marketing channels. Understanding its role in content operations is key.
Figma: Expert proficiency is required for collaborative design, prototyping, and potentially contributing to design systems. This tool is central to efficient team-based creative workflows.

Analytics & Reporting:

While not explicitly listed as required tools for the designer, an understanding of how their creative assets perform using analytics tools (e.g., Google Analytics, social media analytics, email platform analytics) is beneficial for optimizing future designs. CRM & Automation:
CRM Systems: Experience working with assets that integrate with CRM platforms for targeted customer communications is implied.
Marketing Automation Platforms: Familiarity with how designs are implemented within email marketing and other automation tools is essential for ensuring successful campaign execution.

📝 Enhancement Note: The specific mention of AEM and Figma as "expert proficiency" requirements highlights the operational aspect of this design role, emphasizing the need for designers who can work within and contribute to robust digital content management and collaborative design systems.

👥 Team Culture & Values

Operations Values:

Efficiency & Productivity: A strong emphasis on delivering high-quality creative work at scale and contributing to efficient workflows is expected, aligning with operational excellence.
Collaboration & Communication: Open communication and effective collaboration with cross-functional teams, especially in a remote setting, are paramount for success.
Data-Driven Creativity: While not explicitly stated, the focus on driving business results and supporting retail markets suggests that creative decisions are informed by data and performance metrics.
Brand Integrity: Upholding and adapting established brand standards across diverse campaigns and audiences is a core operational requirement for maintaining brand consistency.

Collaboration Style:

Cross-Functional Integration: The role requires seamless integration with Marketing, Creative, and Brand teams, necessitating proactive communication and a partnership approach to achieve shared objectives.
Process Improvement Culture: A willingness to identify and suggest improvements to creative workflows and design systems to enhance team productivity and output quality.
Knowledge Sharing: In a remote environment, actively sharing insights, best practices, and feedback within the creative and marketing teams is crucial for collective growth and operational alignment.

📝 Enhancement Note: These values and collaboration styles are inferred from the responsibilities and the nature of a remote, high-volume creative role within a large marketing department, emphasizing the operational aspects of teamwork and process.

⚡ Challenges & Growth Opportunities

Challenges:

High-Volume, Fast-Paced Environment: Consistently producing high-quality creative assets under tight deadlines for multiple campaigns and markets requires exceptional time management and stress resilience.
Remote Collaboration: Effectively collaborating and maintaining strong communication with diverse teams while working remotely can be challenging and requires proactive effort.
Brand Consistency Across Channels: Ensuring that creative assets maintain brand integrity while being adapted for various digital platforms and audiences demands meticulous attention to detail and strategic thinking.
Evolving Digital Landscape: Staying abreast of the latest digital marketing trends, design best practices, and platform updates to ensure creative remains effective and innovative.

Learning & Development Opportunities:

Advanced Tool Proficiency: Opportunity to deepen expertise in AEM and Figma, and potentially explore motion graphics with Adobe After Effects.
Digital Marketing Strategy: Gaining hands-on experience with various digital marketing channels and understanding how creative impacts campaign performance.
Process Optimization: Contributing to and learning from efforts to streamline creative workflows and enhance design system efficiency.
Industry Specialization: Developing deep knowledge of the cannabis retail market and its unique marketing challenges and opportunities.

📝 Enhancement Note: The challenges identified are common in high-output creative roles but are framed with an operations perspective, focusing on efficiency, process, and strategic adaptation.

💡 Interview Preparation

Strategy Questions:

"Describe your process for managing multiple high-priority design projects simultaneously in a fast-paced retail environment. How do you ensure quality and meet deadlines?" (Focus on project management, prioritization, and efficiency strategies.)
"How have you used AEM or similar content management systems to deploy digital marketing assets? What challenges have you faced, and how did you overcome them?" (Demonstrate understanding of content operations and system integration.)
"Walk me through a digital marketing campaign you designed where you had to maintain strict brand consistency across multiple channels (email, social, paid media). What was your approach?" (Highlight brand stewardship and omni-channel execution.) Company & Culture Questions:
"What interests you about Trulieve and our mission, particularly within the cannabis industry?" (Show research and genuine interest.)
"How do you approach collaboration with marketing and brand teams when translating business objectives into creative solutions?" (Assess teamwork and strategic alignment.)
"Describe a time you contributed to improving a creative workflow or design process. What was the outcome?" (Evaluate operational mindset and initiative.) Portfolio Presentation Strategy:
Structure Your Narrative: For each portfolio piece, clearly articulate the brief, your role, the problem you solved, your creative process (including tools like Figma/AEM), the solution, and the measurable results or impact.
Quantify Success: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement rates, conversion improvements, click-through rates).
Showcase Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Cloud, AEM, and Figma, perhaps by showing specific features or workflows you utilized.
Address Remote Work: Be ready to discuss how you maintain productivity, communication, and collaboration effectively in a remote setting.

📝 Enhancement Note: These questions and strategies are designed to probe the candidate's operational capabilities within a creative context, emphasizing efficiency, process, and measurable impact.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application directly through Trulieve's official careers site (careers.trulieve.com) or authorized recruitment channels to avoid processing delays.
Customize Your Resume: Highlight your 5+ years of experience in digital marketing design, specifically within the retail industry. Emphasize your expert proficiency in Adobe Creative Cloud, AEM, and Figma, and any experience with high-volume campaign execution. Use keywords from the job description such as "digital-first creative," "omni-channel campaigns," "retail marketing," and "project management."
Prepare Your Portfolio: Curate a digital portfolio that prominently features your best work in digital marketing, retail campaigns, and cross-channel asset creation. Be ready to discuss your process, the tools used (especially AEM and Figma), and the impact of your designs.
Research Trulieve: Understand the company's mission, its position in the cannabis industry, and its recent achievements (e.g., TIME's America's Best Companies 2026 List). Consider how your design skills can support their recreational market strategies.
Practice Interview Responses: Prepare to answer questions about your experience with high-volume creative, remote collaboration, and process improvement, focusing on providing specific examples and demonstrating your operational mindset.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer