Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Touro University New York

Location: New York, NY

Job Type: FULL_TIME

Category: Marketing & Communications Operations

Date Posted: 2026-09-11

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Responsible for the creation and execution of diverse digital and print marketing collateral, ensuring consistent brand representation across multiple Touro University entities.

• Manages and updates visual brand identity and style guidelines, serving as a key steward of the Touro brand across all materials.

• Develops standardized design templates for various communication channels to enhance efficiency and brand adherence.

• Supports social media engagement through video editing for short-form content (reels) and manages email marketing campaigns via specified platforms.

• Collaborates cross-functionally with Marketing and Communications departments to meet design needs for events, publications, and digital outreach.

📝 Enhancement Note: This role, while titled "Graphic Designer," has significant operational components related to brand management, template creation, and campaign execution through email and social media platforms. It requires a blend of creative design skills and an understanding of marketing operations workflows. The dual responsibility for Touro University and Touro University Nevada indicates a need for adaptability and efficient workflow management.

📈 Primary Responsibilities

• Design and produce a wide range of digital and print assets, including brochures, publications, invitations, advertisements, flyers, posters, social media graphics, and branded materials for Touro University and Touro University Nevada.

• Develop and maintain design templates for newsletters, presentations, e-blasts, digital signage, and other recurring communication needs using Adobe Creative Suite, Canva, Mailchimp, and PowerPoint.

• Oversee and implement the university's visual brand identity, ensuring all internal and external communications adhere to established brand standards and updating style guidelines as needed.

• Create and manage collateral materials for significant annual events such as graduation ceremonies and other campus-wide initiatives.

• Maintain and manage Listserv and Mailchimp products, ensuring accurate and up-to-date content and distribution lists for targeted communications.

• Edit video content for Touro's social media channels, specifically focusing on reels for platforms like Instagram, Facebook, and LinkedIn, to enhance engagement.

• Craft and distribute internal campus-wide announcements to appropriate distribution lists as required.

• Employ superior grammar and proofreading skills to ensure the accuracy and appropriateness of all published materials.

• Perform all other duties and responsibilities as assigned to support the marketing and communications objectives.

📝 Enhancement Note: The responsibilities highlight a need for project management capabilities, particularly in managing design requests from different university departments and geographic locations. The emphasis on templates and brand guidelines points to a role focused on scalability and operational efficiency in design production.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Communications, Marketing, or a closely related field.

Experience: Minimum of 5 years of progressive experience in graphic design, with a strong emphasis on branding, preferably within an educational or non-profit sector.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Adobe InDesign, and other Adobe products essential for print and digital design.

• Digital Design Tools: Demonstrated proficiency in Canva for template creation and rapid design iteration, and PowerPoint for presentation graphics.

• Video Editing Software: Expertise in CapCut Pro and Adobe Premiere Pro for editing reels and other video content for social media.

• Email Marketing Platforms: Proven experience with Mailchimp for campaign design, list management, and distribution.

• Branding & Visual Communication: Strong understanding of branding principles, visual hierarchy, and effective communication through design.

• Organizational & Problem-Solving Skills: Excellent ability to manage multiple projects, prioritize tasks, and resolve design-related challenges efficiently.

• Grammar & Proofreading: Superior command of English grammar and proofreading skills to ensure accuracy in all deliverables.

• Collaboration & Communication: Ability to collaborate effectively with diverse teams, stakeholders, and university departments.

Preferred Skills:

• Social Media Management Tools: Familiarity with Loomly, Sprout Social, Meta Suite, and an understanding of Instagram analytics.

• Web Design Support: Experience with web graphic design tasks and understanding of web usability principles.

• Non-profit/Higher Education Experience: Prior experience in a similar institutional setting, understanding unique communication needs and stakeholder groups.

📝 Enhancement Note: The "5 years of experience" combined with the breadth of software requirements suggests a mid-level to senior designer role, expected to operate with a high degree of autonomy and minimal supervision on day-to-day tasks. The preference for social media tool familiarity indicates a forward-thinking approach to digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Consistency Showcase: Examples demonstrating the ability to maintain and enforce brand guidelines across various print and digital mediums for a consistent visual identity.

• Template Design Efficiency: Case studies or samples of designed templates (e.g., newsletters, social media posts, presentations) that highlight efficiency gains and ease of use for internal stakeholders.

• Cross-Platform Design Adaptation: Portfolios showcasing how designs are adapted effectively for different platforms (print, web, social media, email) while retaining core brand messaging.

• Project Management in Design: Examples of managing multiple design projects simultaneously from concept to completion, with clear articulation of process and outcomes.

Process Documentation:

• Workflow Design & Optimization: Demonstrations of how you approach designing and optimizing workflows for recurring design tasks, such as event collateral production or social media content creation.

• System Integration & Usage: Evidence of integrating design outputs with marketing automation tools (e.g., Mailchimp) and social media scheduling platforms.

• Measurement & Performance Analysis: Examples of how design choices or campaigns were informed by data or how design impact was measured (e.g., click-through rates on eblasts, engagement on social graphics).

📝 Enhancement Note: For a Graphic Designer role with operational undertones, a portfolio should not only showcase aesthetic quality but also the designer's ability to create scalable, efficient, and brand-compliant assets that support broader marketing operations. Demonstrating an understanding of how design integrates with marketing technology is crucial.

💵 Compensation & Benefits

Salary Range: $60,000 - $75,000 USD per year.

Benefits:

• Full-time employment status with comprehensive benefits package.

• Access to professional development opportunities, including potential training on new design software and marketing technologies.

• Opportunities for travel to other Touro campuses for specific projects or events.

• Contribution to a dynamic marketing and communications team within a large educational institution.

• Standard benefits typically include health insurance, dental, vision, paid time off (PTO), and retirement plan contributions.

Working Hours: 37 hours per week, typical for full-time roles, with standard business hours expected.

📝 Enhancement Note: The salary range provided is specific. For New York City, this range is competitive for a Graphic Designer with 5-10 years of experience, especially within an educational institution. Benefits are not detailed but are standard for full-time employees in such organizations. The 37-hour work week is a precise detail for planning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education. Touro University is a large, multi-campus institution dedicated to providing education in the health sciences, business, law, arts and sciences, and education. This context implies a mission-driven environment with a focus on student success and academic excellence.

Company Size: Touro University System is a large organization, employing a significant number of staff and faculty across its various campuses. This scale suggests structured departments, established processes, and opportunities for cross-functional collaboration.

Founded: Touro University was founded in 1970. This history indicates a stable, established institution with deep roots in its educational mission.

Team Structure:

• The Graphic Designer will be part of the Department of Marketing and Communications, reporting directly to the Executive Director of Marketing and Communications.

• This department likely comprises various specialists in content creation, digital marketing, public relations, and strategic communications, requiring close collaboration.

• The role will also service design needs for Touro University Nevada, implying a need for clear communication channels and project management across different locations. Methodology:

• Data-Driven Design: While the role is creative, the emphasis on branding, templates, and support for eblasts and social media suggests an approach that values measurable impact and data-informed design decisions.

• Brand Stewardship: A core methodology will involve rigorous adherence to and proactive management of the Touro brand guidelines to ensure consistency and integrity across all communications.

• Efficiency & Automation: The creation of design templates and use of marketing platforms points to a methodology focused on streamlining processes and leveraging technology for efficient output.

Company Website: https://www.touro.edu/

📝 Enhancement Note: The size and educational mission of Touro University suggest a professional, structured environment. The role's integration into Marketing & Communications means it will be at the forefront of the university's external and internal messaging efforts.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role sits at a mid-to-senior level within the Marketing & Communications department. It requires significant experience and autonomy in design execution and brand management, acting as a key contributor to the visual strategy of the university.

Reporting Structure: The role reports to the Executive Director of Marketing and Communications, placing it at a strategic level within the department. This direct line provides visibility to leadership and opportunities to influence visual direction.

Operations Impact: The Graphic Designer's work directly impacts the university's external perception, student recruitment, donor engagement, and internal communications. Effective design and branding are critical for conveying credibility, professionalism, and the university's mission.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, advanced video editing, UI/UX design principles, or digital marketing analytics.

• Brand Management Leadership: Potential to take on more responsibility in overseeing brand consistency across projects or leading design initiatives for specific campaigns or events.

• Cross-Departmental Projects: Involvement in larger university-wide initiatives that require extensive design support, offering exposure to strategic planning and higher-level project management.

• Mentorship: Opportunity to mentor junior designers or interns as the team grows.

📝 Enhancement Note: While primarily a design role, the operational aspects (template creation, brand stewardship, cross-campus support) position this for growth into roles that bridge creative execution with marketing operations strategy.

🌐 Work Environment

Office Type: The role is based at the Touro University Times Square Campus in New York City. This location suggests a professional, urban office environment.

Office Location(s): 3 Times Square, New York, NY 10036. This prime Manhattan location offers excellent accessibility via public transportation.

Workspace Context:

• Collaborative Environment: The position is housed within the Department of Marketing and Communications, fostering a team-oriented atmosphere where collaboration with other marketing professionals is essential.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Canva, video editing tools) and marketing platforms (Mailchimp) will be provided.

• Team Interaction: Regular interaction with colleagues in marketing, communications, and potentially with stakeholders from other university departments and campuses.

Work Schedule: A standard 37-hour work week is expected, aligning with typical full-time employment in a professional setting. Flexibility may be offered, but core hours will likely be required for team collaboration and meeting deadlines.

📝 Enhancement Note: Working in a bustling NYC location like Times Square offers significant advantages in terms of accessibility and proximity to industry trends, while the university setting provides a stable and professional work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation: A key stage will involve presenting your portfolio to the hiring team, highlighting relevant projects, design process, and how you've addressed similar challenges.

• Technical Assessment: Likely to include questions on specific software proficiency, branding principles, and problem-solving scenarios related to design requests.

• Behavioral & Cultural Fit: Interviews to assess communication skills, ability to collaborate with diverse teams, problem-solving approach, and alignment with Touro University's mission and values.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking and long-term contributions.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in higher education/non-profit, brand development, digital and print collateral, email marketing, and social media graphics.

• Highlight Process: For each project, briefly explain your design process, the problem you were solving, your role, the tools used, and the outcome or impact.

• Showcase Template Design: Include examples of templates you've created and explain how they improve efficiency and brand consistency.

• Demonstrate Brand Adherence: Show how you've successfully applied and maintained brand guidelines in your work.

• Include Video Editing Samples: If possible, provide links or snippets of reels or video content you have edited.

• Quantify Impact: Where possible, mention any metrics related to your designs (e.g., increased engagement, successful event turnout).

Challenge Preparation:

• Design Scenarios: Be prepared to discuss how you would approach hypothetical design requests from different university departments, considering brand guidelines and target audiences.

• Software Proficiency: Be ready to discuss your experience with specific software and potentially demonstrate skills in a live exercise or whiteboard session.

• Brand Strategy: Think about how design supports overall university marketing strategy and how you would contribute to maintaining a strong brand identity.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. It's crucial to demonstrate not just creative talent but also an understanding of operational efficiency, brand management, and the specific needs of a large educational institution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, digital graphics), Adobe InDesign (layout, print collateral, publications), and likely Illustrator (vector graphics).

• Canva: For creating templates and rapid design iterations, particularly for social media and digital assets.

• Microsoft PowerPoint: For designing presentations, internal communications, and potentially branded templates.

Analytics & Reporting:

• Social Media Analytics: Familiarity with tools like Instagram Analytics, Meta Suite, and potentially Loomly or Sprout Social to understand engagement metrics for social graphics.

• Email Marketing Analytics: Understanding how to interpret data from Mailchimp to assess the performance of eblasts.

CRM & Automation:

• Mailchimp: A primary tool for email campaign design, list management, and distribution.

• Listserv: Used for internal campus-wide announcements and distribution.

Video Editing:

• CapCut Pro: For editing short-form video content (reels).

• Adobe Premiere Pro: For more advanced video editing tasks.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Canva is paramount. Experience with video editing tools and email marketing platforms like Mailchimp is also critical for this role's operational responsibilities. Familiarity with social media management tools is a strong plus.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A strong commitment to upholding and enhancing the Touro University brand through consistent, high-quality design.

• Efficiency & Productivity: Valuing streamlined design processes, effective use of templates, and timely delivery of creative assets to support marketing objectives.

• Collaboration & Communication: Fostering a supportive team environment where open communication, feedback exchange, and cross-functional teamwork are encouraged.

• Data-Informed Creativity: An approach that balances creative vision with an understanding of how design impacts audience engagement and institutional goals.

• Adaptability: Willingness to support diverse design needs across different campuses and adapt to evolving marketing trends and technologies.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing strategists, content creators, digital marketers, and potentially academic departments to ensure design aligns with campaign goals.

• Feedback-Driven Improvement: An open culture for providing and receiving constructive feedback on design work to achieve optimal results.

• Knowledge Sharing: Encouraging the sharing of best practices, new design techniques, and insights from analytics to benefit the entire team.

📝 Enhancement Note: The culture likely values professionalism, a strong work ethic, and a shared commitment to the university's educational mission. The operations aspect means a focus on process and measurable outcomes will be integrated into the creative workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Needs with Brand Consistency: Juggling unique design requests from various departments while strictly adhering to established brand guidelines across multiple entities.

• Managing Cross-Campus Design Demands: Effectively servicing design needs for both Touro University (NY) and Touro University Nevada, requiring clear communication and project prioritization.

• Keeping Pace with Evolving Digital Trends: Continuously adapting design strategies and skills to incorporate new social media formats, video editing techniques, and digital marketing best practices.

• Volume and Variety of Work: Handling a high volume of diverse design tasks, from quick social graphics to comprehensive print publications, under tight deadlines.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to pursue certifications or advanced training in Adobe Creative Suite, video editing software, or emerging design tools.

• Digital Marketing Strategy: Gaining deeper insights into marketing campaign planning, analytics, and how design contributes to overall GTM strategies.

• Brand Management: Developing expertise in brand strategy, governance, and implementation for large organizations.

• Project Management Skills: Enhancing skills in managing complex projects, timelines, and stakeholder expectations within a university setting.

📝 Enhancement Note: The challenges presented are common in multi-faceted design roles within large organizations and offer significant opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new design template for a recurring communication, ensuring brand consistency and ease of use for others." (Focus on process, efficiency, brand adherence)

• "How would you approach designing marketing collateral for a university event that needs to appeal to both prospective students and alumni?" (Focus on audience segmentation, brand messaging, creative problem-solving)

• "Walk us through a project where you had to balance competing design requests or feedback from multiple stakeholders. How did you manage it?" (Focus on collaboration, stakeholder management, problem-solving) Company & Culture Questions:

• "What interests you about working for a university like Touro, and how do you see your design skills contributing to our mission?" (Focus on alignment with education, mission-driven work)

• "How do you stay updated on the latest design trends and incorporate them into your work, especially within the constraints of a university brand?" (Focus on continuous learning, adaptability, brand integration)

• "Describe your experience working with email marketing platforms like Mailchimp and how design plays a role in campaign success." (Focus on operational integration, campaign effectiveness) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your approach, the solution, and the outcome.

• Highlight Process & Tools: Clearly articulate the steps you took and the specific software you utilized.

• Emphasize Brand Impact: Show how your designs reinforced or elevated the brand identity.

• Demonstrate Operational Efficiency: Point out any templates or repeatable elements you created that streamline workflows.

• Be Ready for Live Critiques: Prepare to discuss your work critically and answer questions about your design choices.

📝 Enhancement Note: Interviewers will be assessing not only your design skills but also your understanding of marketing operations, brand management, and your ability to collaborate effectively within a large institutional setting.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Touro University Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight relevant projects, specifically showcasing your experience in higher education, brand development, digital/print collateral, email campaigns, and social media graphics. Ensure it demonstrates proficiency with Adobe Creative Suite, Canva, and video editing tools.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing achievements related to brand consistency, template creation, efficiency improvements, and successful campaign execution. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy and behavioral questions. Be ready to discuss your experience with Mailchimp and video editing software.

• Company Research: Familiarize yourself with Touro University's mission, values, and current marketing initiatives. Understand their brand guidelines and target audiences to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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