Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Thuma

Location: San Francisco, California, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-01

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3-5 days in office per week)

🚀 Role Summary

• This role is crucial for developing and executing on-brand marketing materials that enhance Thuma's design-driven presence across all platforms.

• The Graphic Designer will be responsible for creating a wide range of digital and print assets, ensuring visual consistency and elevating the brand's aesthetic.

• Collaboration with the Brand team, Design Director, and Growth Marketing teams will be key to producing innovative creative solutions for campaigns, web, and digital channels.

• The position requires a strong understanding of minimalist and elevated design principles, coupled with proficiency in modern design tools and AI-assisted creative workflows.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "marketing materials," "digital ads," "emails," "social media graphics," "Growth Marketing team," and "brand presence" strongly suggests a role deeply integrated within marketing operations and GTM strategies. The requirement for AI-assisted creative tools and a fast-paced environment further aligns with the evolving demands on creative operations professionals.

📈 Primary Responsibilities

• Design and produce engaging marketing assets, including but not limited to emails, social media graphics, digital ads, and print collateral.

• Collaborate closely with the brand team to maintain a consistent and elevated visual identity across all channels and platforms.

• Partner with the Design Director and cross-functional teams (e.g., Growth Marketing) to execute high-quality creative solutions for web, ads, emails, social media, and other digital marketing initiatives.

• Drive end-to-end design projects, from conceptualization and ideation through to final deployment, ensuring quality and brand consistency.

• Develop innovative, on-brand creative concepts for the Growth Marketing team, encompassing static and motion ads, marketing emails, and social media assets.

• Manage and prioritize multiple design projects simultaneously, efficiently delivering work on time in a fast-paced, deadline-driven environment.

• Proactively present design concepts, articulate creative rationale, and incorporate internal team and stakeholder feedback to achieve project objectives.

• Evolve and maintain the company’s design guidelines, ensuring scalability, consistency, and adherence across all creative outputs.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond pure execution, emphasizing "conceptualization," "creative rationale," and "evolving design guidelines," which are core to operations-focused creative roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of professional experience.

Experience: 3+ years of professional design experience in an agency or in-house creative environment, with a proven track record of creating impactful work.

Required Skills:

• Highly skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Experience with contemporary AI-assisted creative tools and workflows, including image generation, ideation, and production acceleration.

• Strong understanding of typography, color theory, layouts, composition, and photography.

• Ability to create innovative, brand-elevating designs and videos that solve marketing and brand objectives.

• Experience in managing and prioritizing multiple projects simultaneously in a fast-paced environment.

• Strong communication and presentation skills, with the ability to articulate design rationale and incorporate feedback.

Preferred Skills:

• Motion design experience, including proficiency with tools such as After Effects.

• Experience in mentoring or guiding other creatives.

• A strong eye for minimal and elevated design aesthetics.

• Experience working within the furniture or home goods industry.

📝 Enhancement Note: The emphasis on AI-assisted tools and motion design, alongside traditional design software, indicates a forward-thinking approach to creative operations, requiring adaptability and a willingness to integrate new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A standout portfolio showcasing creative versatility and high-impact work across digital and print media.

• Examples demonstrating a strong understanding of minimalist and elevated design aesthetics.

• Case studies that highlight end-to-end design project management, from concept to deployment.

• Visuals that exemplify strong typography, color theory, layout, and composition skills.

Process Documentation:

• Examples of how design guidelines were developed, evolved, or maintained.

• Visuals that illustrate collaboration with cross-functional teams (e.g., Growth Marketing) and stakeholder feedback integration.

• Showcase of assets created for diverse platforms including emails, social media, digital ads, and web.

• Evidence of managing multiple projects and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: For a creative operations role, the portfolio is paramount. It needs to demonstrate not just design skill but also the ability to operate within a structured marketing framework, manage projects efficiently, and contribute strategically to brand and growth objectives.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year.

Explanation of Range: This range is provided by Thuma and is based on factors such as location (San Francisco, CA), individual candidate skills and qualifications, and experience level. It reflects current market data for a Graphic Designer role with 3+ years of experience in a competitive tech/design market.

Benefits:

• Financial:

  • 401(k) program with company matching up to 6% of contributions.

  • Employee stock option plan (Equity).

  • Cell Phone Stipend: $100 per month.

  • Commute Reimbursement: Up to $150 per month for office travel.

  • Room Upgrade: Complimentary product credit upon joining, valued up to $3,000.

• Health & Wellness:

  • Comprehensive medical, dental, and vision coverage with generous employer contributions.

  • 100% paid parental leave.

  • Company-sponsored One Medical membership.

  • Company-sponsored WellHub membership.

• Work-Life Balance:

  • Flexible hours.

  • Flexible Paid Time Off (PTO).

  • 13 company holidays per year.

• Employee Perks:

  • Employee Discount: 40% off almost all Thuma products.

Working Hours: The role is full-time, with an implied standard workweek of approximately 40 hours. The company emphasizes "thoughtful flexibility" in hours, aligning with a high-performance mindset.

📝 Enhancement Note: The provided salary range is a key indicator of the role's mid-level standing. The extensive benefits package, particularly the 100% paid parental leave, equity, and significant product credit, suggests a company that invests heavily in its employees and values long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Furniture & Home Goods, E-commerce, Design. Thuma operates in a competitive market for direct-to-consumer home goods, emphasizing minimalist and elevated design as a key differentiator. This context means design is not just aesthetic but a core business strategy.

Company Size: Thuma is a growing company, likely falling into the Small to Medium-sized Business (SMB) category (based on typical Lever ATS usage and benefit structures). This size implies a dynamic environment where individuals can have a significant impact and work closely with leadership.

Founded: Not specified, but the company's modern approach and emphasis on design suggest a relatively recent founding, likely within the last decade, positioning it as a contemporary player in the e-commerce space.

Team Structure:

• The Graphic Designer will likely be part of a Brand or Marketing team, potentially reporting to a Design Director or Marketing Manager.

• Close collaboration with Growth Marketing, Brand, and potentially Product teams is expected.

Methodology:

• Data-driven decision-making is implied through the focus on "Growth Marketing" and the need for the designer to create assets that "solve marketing and brand objectives."

• Workflow optimization is evident in the emphasis on "proactively present design concepts," "manage and prioritize multiple projects," and "evolve and maintain design guidelines."

• Automation and efficiency are hinted at with the requirement for "AI-assisted creative tools and workflows."

Company Website: thuma.co

📝 Enhancement Note: Thuma's emphasis on "simplicity is the ultimate luxury," "details matter," and "good design is good hospitality" suggests a brand that values quality, thoughtful execution, and customer experience. This ethos will likely permeate the design and operations of the creative team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3+ years of experience. It’s an individual contributor role with potential for growth into more senior design positions or specialized creative operations management.

Reporting Structure: The Graphic Designer will likely report to a Design Director or a senior member of the Brand/Marketing team. Collaboration will be extensive with cross-functional teams, including Growth Marketing.

Operations Impact: The Graphic Designer's work directly impacts Thuma's brand perception, customer acquisition through marketing campaigns, and overall brand consistency. Their ability to create compelling, on-brand assets is critical for driving engagement and conversion within the GTM strategy.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in AI-assisted design tools, motion graphics, and potentially UI/UX design principles.

• Leadership Potential: With experience, there's a path towards Senior Graphic Designer, Art Director, or potentially a Creative Operations Manager role, especially if the candidate demonstrates strong project management and strategic thinking.

• Industry Exposure: Gaining experience in the fast-growing D2C furniture and home goods market, understanding how design contributes to e-commerce success.

• Cross-functional Development: Potential to learn more about Growth Marketing strategies, campaign performance, and data analysis as it relates to creative asset effectiveness.

📝 Enhancement Note: The mention of "leadership and collaboration skills, with experience mentoring or guiding other creatives" suggests that while this is an individual contributor role, there's an expectation of leadership potential, paving the way for future growth into mentorship or team lead roles within the creative function.

🌐 Work Environment

Office Type: Thuma operates from a physical office in San Francisco, with a hybrid work model requiring 3-5 days in the office per week. This suggests a collaborative environment that values in-person interaction.

Office Location(s): San Francisco, California, specifically in the historic Presidio neighborhood. This location offers a unique work setting, possibly with access to green spaces and a distinct community feel.

Workspace Context:

• The hybrid model facilitates a balance between focused individual work (potentially at home) and collaborative team sessions (in office).

• Being in the office will allow for direct interaction with the Design Director, brand team members, and other cross-functional colleagues, fostering real-time feedback and idea exchange.

• The company likely provides a well-equipped design workspace, including necessary hardware, software, and access to creative tools and technology.

Work Schedule: While full-time (approx. 40 hours/week), Thuma emphasizes "flexible by design" and "flexible hours," suggesting a degree of autonomy in managing one's workday, provided performance and deadlines are met. This flexibility is beneficial for managing creative processes that may require specific focus times.

📝 Enhancement Note: The hybrid requirement and emphasis on office-based events highlight Thuma's commitment to fostering a strong team culture and facilitating spontaneous collaboration, which can be highly beneficial for creative problem-solving and operational synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Design Challenge: A core part of the process will involve reviewing the candidate's portfolio. This may be followed by a practical design challenge or a case study presentation focused on creating assets for a specific Thuma campaign or objective.

• Hiring Manager Interview: In-depth discussion with the Design Director or hiring manager to evaluate design skills, creative process, problem-solving abilities, and understanding of brand aesthetics.

• Cross-functional Interviews: Interviews with members of the Growth Marketing team or other key stakeholders to assess collaboration skills and ability to integrate design into broader GTM strategies.

• Final Round: Potentially a discussion with senior leadership to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects that demonstrate versatility, particularly highlighting work relevant to e-commerce, marketing campaigns, and minimalist design.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools used, and the impact or results achieved. Quantify impact where possible (e.g., increased engagement, conversion rates).

• Highlight AI/Motion Skills: If applicable, include specific examples of work created using AI tools or motion design, explaining the benefit and efficiency gained.

• Demonstrate Brand Understanding: Show how you can adapt your style to align with Thuma's specific brand aesthetic and values.

• Prepare for Rationale: Be ready to defend your design choices, explaining the strategic thinking behind your creative decisions.

Challenge Preparation:

• Understand Thuma's Brand: Thoroughly research Thuma's website, social media, and marketing materials to grasp their aesthetic, tone of voice, and target audience.

• Anticipate Growth Marketing Needs: Consider typical growth marketing objectives (e.g., user acquisition, engagement, conversion) and how design can support them.

• Think Process-Oriented: Be prepared to discuss your workflow, how you manage feedback, and how you integrate AI and other tools for efficiency.

📝 Enhancement Note: Given the "operations" focus of this enhancement, it's crucial for candidates to frame their portfolio and interview responses around process, efficiency, collaboration, and measurable impact, in addition to creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating a wide array of marketing assets.

• Figma: Critical for collaborative design, prototyping, and ensuring consistency across digital platforms.

• AI-Assisted Creative Tools: Proficiency with contemporary AI tools for image generation, ideation, and accelerating production workflows. This is a key differentiator.

• Motion Design Tools (Preferred): After Effects for creating dynamic video content, animations, and motion graphics for ads and social media.

Analytics & Reporting: While not directly responsible for analytics, the designer will need to understand how their work is measured. Familiarity with tools that track campaign performance (e.g., Google Analytics, social media analytics platforms) to inform design decisions is beneficial.

CRM & Automation: Understanding how marketing assets integrate with CRM systems (like Salesforce or HubSpot) and email marketing automation platforms (like Klaviyo or Mailchimp) would be advantageous.

📝 Enhancement Note: The specific mention of "contemporary AI-assisted creative tools" and "Figma" alongside Adobe Suite indicates Thuma is leveraging modern technology for design operations, aiming for efficiency and innovation in their creative output.

👥 Team Culture & Values

Operations Values:

• Simplicity & Detail: A core value that should translate into clean, effective, and meticulously crafted design work.

• Design as Hospitality: Understanding that design contributes to the customer experience, making it welcoming and intuitive.

• Initiative & Proactivity: Encouraging individuals to identify and solve problems without waiting for direction, a hallmark of strong operations professionals.

• Collaboration & Shared Success: Working effectively with others and contributing to team goals, fostering a positive and productive environment.

• Data-Informed Creativity: Using insights from marketing performance to refine designs and improve campaign effectiveness.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, brand, and potentially e-commerce teams to ensure design aligns with overall business objectives.

• Feedback-Driven Improvement: An environment that encourages constructive feedback to iterate on designs and enhance project outcomes.

• Knowledge Sharing: A culture that likely supports sharing best practices, new tool discoveries, and creative insights among team members.

📝 Enhancement Note: Thuma's stated values ("integrity, initiative, collaborative spirit, open mindedness, and willingness to learn") are directly aligned with the soft skills and operational mindset expected of effective team members in a dynamic company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Innovation: Ensuring all creative adheres to Thuma's minimalist aesthetic while constantly developing fresh concepts for diverse marketing campaigns.

• Integrating New Technologies: Staying proficient with rapidly evolving AI creative tools and adapting workflows to leverage them effectively.

• Fast-Paced Environment: Managing a high volume of projects with tight deadlines while maintaining exceptional quality, requiring strong time management and prioritization skills.

• Remote/Hybrid Collaboration: Effectively communicating and collaborating with team members in a hybrid work setting to ensure seamless project execution.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master motion graphics, explore UI/UX principles, and become an expert in AI creative tools.

• Marketing Strategy Insight: Deepen understanding of growth marketing tactics and how creative assets directly contribute to campaign success and ROI.

• Brand Stewardship: Gaining experience in managing and evolving a strong brand identity for a successful D2C company.

• Potential for Leadership: Developing skills in project management, mentorship, and strategic creative planning that can lead to future leadership roles.

📝 Enhancement Note: The role offers a blend of creative artistry and operational execution, providing ample opportunity for skill development in both areas, which is characteristic of growth-oriented roles in the modern marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a new marketing campaign, from brief to final asset." (Focus on your workflow, ideation, and iteration.)

• "How do you ensure brand consistency across multiple channels and asset types?" (Highlight your understanding of brand guidelines and systematic approaches.)

• "Tell us about a time you used AI tools to accelerate your design process or achieve a creative outcome you couldn't otherwise." (Demonstrate practical application of AI.)

Company & Culture Questions:

• "What excites you about Thuma's brand and design aesthetic?" (Demonstrate thorough research and genuine interest.)

• "How do you approach collaboration in a hybrid work environment?" (Emphasize proactive communication and team engagement.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your most impactful work first.

• Narrative: For each piece, briefly explain the client/brand, the objective, your specific role, the solution, and the outcome. Quantify results whenever possible.

• Tool Emphasis: Clearly mention the tools used for each project, especially highlighting Figma and any AI tools.

• Thuma Alignment: Be prepared to discuss how your past work demonstrates an understanding of Thuma's minimalist and elevated design principles.

• Conciseness: Keep your presentation focused and engaging, respecting the interviewer's time.

📝 Enhancement Note: Candidates should prepare to discuss their process, their approach to collaboration and problem-solving, and how they leverage technology (especially AI) to drive efficiency and impact, aligning their answers with Thuma's values and the operational demands of the role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Lever.co link.

• Tailor your Resume: Ensure your resume highlights experience with Adobe Creative Suite, Figma, AI-assisted creative tools, and motion design (if applicable). Quantify achievements by mentioning specific types of marketing assets created and any positive impact on campaigns.

• Curate Your Portfolio: Select projects that best represent your ability to create minimalist, elevated designs for marketing purposes. Include case studies that showcase your process, problem-solving skills, and collaboration. Ensure it's easily accessible (e.g., a prominent link on your resume/LinkedIn).

• Prepare Your "Why Thuma": Be ready to articulate why you are drawn to Thuma specifically, referencing their brand values, design aesthetic, and company mission.

• Practice Your Presentation: Rehearse presenting your portfolio and discussing your design rationale, focusing on clarity, conciseness, and demonstrating your operational approach to design projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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