Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rich Products Corporation

Location: Buffalo, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: 2026-09-15

Experience Level: 1-3 Years Professional Experience (AI-inferred as mid-level based on responsibilities and salary range)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-quality graphic designs and artwork to support the Buffalo Bisons' marketing initiatives and brand identity.

• Create compelling visual assets for digital advertising, online and outdoor placements, and print media, including newspapers.

• Collaborate with the marketing team and external advertising agencies to ensure cohesive and effective campaign execution.

• Contribute to website content creation and maintenance, enhancing user engagement and information dissemination for events and promotions.

• Design and manage the production of team publications, such as calendars, yearbooks, and sales brochures, within budget constraints.

• Provide essential graphic support for television/video advertisements and prepare creative assets for social media and e-marketing campaigns.

• Oversee a graphic design internship staff, providing mentorship and ensuring timely delivery of creative services.

• Operate the Bisons video board during home games, contributing to the in-game entertainment experience.

📝 Enhancement Note: This role is specifically within the Buffalo Bisons marketing team, a subsidiary of Rich Products Corporation, indicating a focus on sports and entertainment marketing. The responsibilities suggest a need for a designer who can manage multiple projects, work under pressure during game days, and contribute to both strategic marketing efforts and operational execution (like video board operation). The inclusion of managing interns points to a potential for leadership and mentorship development.

📈 Primary Responsibilities

• Design and produce visually engaging graphics for all marketing channels, including digital ads (online, social media, e-marketing), print ads (newspapers, brochures), and outdoor advertising.

• Collaborate with the Buffalo Bisons Marketing Team and advertising agencies to align creative output with the overall marketing schedule and strategic objectives.

• Support the Public Relations department by translating branding and marketing initiatives into compelling visual content for online audiences.

• Assist in the creation and ongoing maintenance of engaging and informative content for Bisons.com, including event pages and promotional sections.

• Manage the timely and budget-conscious production of team publications, such as the 12-month calendar, digital yearbook, sales brochures, and pocket schedules.

• Provide graphic support for television/video ad production, ensuring brand consistency and visual appeal.

• Operate the Bisons video board computer during home games, contributing to the live entertainment experience.

• Hire, train, and manage a team of graphic design interns, delegating tasks and ensuring quality control.

• Develop graphic templates for creative assets to be shared across the Rich Baseball Operations group, fostering brand consistency among affiliated teams.

• Participate actively in weekly Bisons Marketing meetings, offering creative input, constructive feedback, and new ideas for initiatives.

• Work closely with the Bisons merchandise department to create advertisements that drive online sales and promote team products.

📝 Enhancement Note: The responsibilities highlight a blend of creative design work and operational execution. The emphasis on "delivering high-quality, creative and engaging artwork" suggests a need for strong aesthetic judgment and technical skill. The requirement to "execute our marketing schedule" and "prepare social media and e-marketing creative that works with team’s overall marketing plan" indicates a need for strategic thinking and understanding of campaign goals. The video board operation and internship management add unique operational and leadership dimensions to the role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Media Arts, or a related field is preferred.

Experience: 1-3 years of professional graphic design experience, either in-house for an organization or through freelance work, is required.

Required Skills:

• Proficiency in the Adobe Creative Suite, specifically Adobe Illustrator, Photoshop, and InDesign.

• Demonstrated ability to create high-quality graphic advertisements for both digital and print media.

• Strong understanding of branding principles and their application across various marketing channels.

• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines consistently.

• Ability to work effectively within a team environment and collaborate with cross-functional departments.

• Strong interpersonal skills for effective communication and relationship building.

• Ability to prioritize tasks and manage workload efficiently in a fast-paced environment.

• Consistent, punctual, and regular attendance is essential.

• Flexibility to work game days, including evenings, weekends, and holidays as required by the Bisons schedule. Preferred Skills:

• Experience or strong knowledge of marketing within the sports and entertainment venue industry.

• Familiarity with website content management systems and creating engaging web pages.

• Experience in preparing creative assets for social media and e-marketing campaigns.

• Ability to provide graphic support for video production.

• Experience in managing and mentoring junior staff or interns.

• A creative, energetic, and proactive approach to problem-solving and task execution.

• Ability to anticipate needs, adapt to changing priorities, and make recommendations based on organizational requirements.

• Creative marketing and special events mindset.

📝 Enhancement Note: The requirement for 1-3 years of experience, combined with a preference for a Bachelor's degree and a salary range of $55,760 - $75,440, suggests a mid-level Graphic Designer role. The specific mention of Adobe Creative Suite is critical, and candidates should be prepared to demonstrate proficiency in these tools. The "sports and entertainment venues" preference is a significant differentiator for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including digital advertisements, print materials, branding elements, and publication designs.

• Highlight work that demonstrates creativity, aesthetic appeal, and effective communication of marketing messages.

• Include examples of social media graphics, e-marketing creatives, and any web design contributions.

• Present case studies or project descriptions that detail your role, the objectives, the tools used (especially Adobe Creative Suite), and the outcomes achieved.

• Demonstrate your ability to adhere to brand guidelines and maintain consistency across different media. Process Documentation:

• For each portfolio piece, be prepared to discuss the design process from concept to final delivery.

• Explain how you managed project timelines, collaborated with stakeholders (e.g., marketing managers, clients), and incorporated feedback.

• Be ready to describe how you utilized Adobe Creative Suite tools to achieve specific design effects or efficiencies.

• If applicable, describe any experience in creating graphic templates or establishing design workflows.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. Candidates should curate their portfolio to specifically align with the responsibilities outlined, emphasizing sports marketing, digital and print advertising, and publication design. Including examples of video board graphics or social media campaigns would be highly beneficial. The ability to articulate the design process is as important as the final output.

💵 Compensation & Benefits

Salary Range: $55,760.00 - $75,440.00 annually.

Benefits: While specific benefits are not detailed in the provided text, typical benefits for full-time roles at a company like Rich Products Corporation may include:

• Health, Dental, and Vision Insurance

• Paid Time Off (Vacation, Sick Leave, Holidays)

• 401(k) Retirement Plan with Company Match

• Life Insurance and Disability Coverage

• Employee Assistance Program

• Opportunities for professional development and training.

• Potential for perks related to working with a sports team (e.g., tickets, merchandise discounts).

Working Hours: The role requires 40 hours per week, with the critical caveat that the designer must be available to work at all Bisons home games and events at Sahlen Field. This implies a flexible schedule that will include evenings, weekends, and holidays, particularly during the baseball season.

📝 Enhancement Note: The provided salary range aligns with a mid-level graphic designer position in the Buffalo, NY area. The critical requirement for availability during game days significantly impacts the expected working hours and necessitates a candidate with flexibility and a willingness to work non-traditional hours. Job seekers should inquire about the specific benefits package during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Manufacturing & Distribution (Rich Products Corporation) / Sports & Entertainment (Buffalo Bisons)

Company Size: Rich Products Corporation is a global leader with over 13,500 associates working in 100 countries, reporting annual sales of $5.9 billion. The Buffalo Bisons are a minor league baseball team, part of the Rich Baseball Operations group, suggesting a dynamic and fast-paced environment focused on fan engagement and event execution.

Founded: Rich Products Corporation was founded with a family-owned ethos, emphasizing inspiration and possibilities. The Buffalo Bisons have a long-standing history within Buffalo, NY.

Team Structure:

• The Graphic Designer will be a key member of the Buffalo Bisons Marketing Team.

• This team likely collaborates closely with other departments within the Bisons organization, including Public Relations, Merchandise, and Game Day Operations.

• The role also involves interaction with the broader Rich Baseball Operations group and potentially Rich Products Corporation's corporate marketing functions.

• The Graphic Designer will manage a team of graphic design interns, indicating a reporting structure where interns report to this role. Methodology:

• Data-Driven Creativity: While creative, the role requires designs to support marketing initiatives, suggesting a data-informed approach to visual communication and campaign effectiveness.

• Process Optimization: The creation of graphic templates for shared use and the need to manage publications within budgets points to an emphasis on efficiency and standardized processes.

• Collaboration and Feedback: Active participation in marketing meetings and collaboration with agencies and internal teams highlight a culture of shared input and iterative design.

Company Website: https://careers.rich.com/ (Corporate), https://www.milb.com/buffalo (Buffalo Bisons)

📝 Enhancement Note: The dual nature of the company – a large, established food corporation and a dynamic minor league baseball team – offers a unique cultural blend. Candidates should be prepared for the structured environment of a large corporation while embracing the energetic, event-driven culture of professional sports. The "family-owned" aspect of Rich's suggests potential emphasis on long-term relationships and employee commitment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Graphic Designer with 1-3 years of experience, indicating an early to mid-career stage. It offers hands-on design experience within a specific industry (sports/entertainment) and exposure to managing interns.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director within the Buffalo Bisons organization. They will also directly manage a team of graphic design interns.

Operations Impact: The Graphic Designer's work directly impacts the Buffalo Bisons' brand perception, marketing effectiveness, fan engagement, and merchandise sales. High-quality visuals are crucial for attracting attendees, sponsors, and buyers, thereby contributing directly to revenue generation and overall business success. The role also supports the broader Rich Baseball Operations group by ensuring brand consistency.

Growth Opportunities:

• Specialization: Deepen expertise in sports and entertainment marketing design, motion graphics, or digital media design.

• Leadership: Develop management and mentorship skills through the supervision of design interns, potentially leading to future team lead or management positions.

• Broader Exposure: With experience, opportunities may arise within the larger Rich Baseball Operations group or even Rich Products Corporation's corporate marketing departments, potentially in roles focusing on brand management, campaign strategy, or senior design positions.

• Skill Development: Gain experience in various design applications beyond core print and digital, such as video editing support, web graphics, and in-game production elements.

📝 Enhancement Note: While this is a design role, understanding its "operations" within the context of a sports team is key. The growth path likely involves increasing responsibility for larger campaigns, more strategic input, and potentially leadership roles within design or marketing functions. The exposure to managing interns is a valuable stepping stone for those aspiring to leadership.

🌐 Work Environment

Office Type: The role is on-site, based at Sahlen Field in Buffalo, NY. This means the work environment is integrated with the operations of a professional baseball stadium.

Office Location(s): Sahlen Field, Buffalo, NY 14203. This location provides direct access to the ballpark and its facilities.

Workspace Context:

• The workspace will likely be within the Bisons' marketing or administrative offices located at Sahlen Field.

• Expect a dynamic environment, especially during the baseball season, with potential for both focused design work and active involvement in game-day operations.

• Access to necessary design software and hardware is expected. Collaboration with team members will be frequent, both in formal meetings and informal interactions.

• Being on-site allows for direct observation and contribution to the live event atmosphere, which can be inspiring for creative work.

Work Schedule: The standard work week is 40 hours, but the critical requirement is availability for all Bisons home games and events. This means the schedule will be heavily influenced by the baseball season, requiring flexibility to work evenings, weekends, and holidays. Outside of the season, the schedule may be more traditional, allowing for focused project work.

📝 Enhancement Note: The on-site requirement at a baseball stadium is a significant aspect of the work environment. Candidates should be comfortable with the unique atmosphere of a sports venue, including potential noise and the energetic pace during events. This setting offers a unique opportunity to see immediate impact of one's creative work on a large audience.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical interview process for this role might include:

• Initial Screening: HR or hiring manager review of resume and portfolio.

• First Interview: Focus on assessing design skills, experience with Adobe Creative Suite, understanding of marketing principles, and cultural fit. May include a portfolio review.

• Skills Assessment/Challenge: A practical design exercise or case study related to sports marketing could be given to evaluate problem-solving skills, creativity, and efficiency under time constraints.

• Final Interview: Discussion with marketing leadership, potentially covering strategic thinking, ability to manage interns, and long-term vision for design within the organization.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work samples that directly align with sports marketing, digital advertising, print collateral, and branding for events.

• Showcase Process: Be prepared to walk through your design process for key projects, explaining your rationale, tool usage, and problem-solving steps.

• Highlight Impact: If possible, include metrics or qualitative feedback on how your designs contributed to campaign success, fan engagement, or sales.

• Demonstrate Technical Skill: Ensure your portfolio clearly showcases proficiency in Adobe Illustrator, Photoshop, and InDesign.

• Tailor Presentation: Customize your portfolio presentation to highlight how your skills and experience meet the specific needs of the Buffalo Bisons.

Challenge Preparation:

• If a design challenge is presented, focus on understanding the brief thoroughly.

• Prioritize clear communication and brand consistency in your execution.

• Manage your time effectively to deliver a polished result within the given constraints.

• Be ready to articulate your design choices and rationale.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should prepare a digital portfolio (e.g., website, PDF) that is easily accessible and showcases their best work relevant to the role. Be ready to discuss specific projects in detail, including the challenges and solutions encountered.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Illustrator: Essential for vector graphics, logos, illustrations, and print layouts.
  • Adobe Photoshop: Crucial for image editing, manipulation, digital graphics, and web assets.
  • Adobe InDesign: Key for layout and design of publications, brochures, yearbooks, and calendars.

• Video Board Operation Software: Specific software used for running the Bisons video board during games (details not provided, but experience with live event production graphics systems would be a plus).

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics (website traffic, social media interaction, ad click-through rates) is beneficial. Familiarity with basic web analytics (e.g., Google Analytics) or social media analytics platforms could be advantageous. CRM & Automation:

• Not directly applicable to core design tasks, but understanding how marketing campaigns are managed and how designs integrate with e-marketing platforms might be helpful.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable requirement. Candidates should be prepared to demonstrate their mastery of these tools. Any experience with video board operation software or related live production graphics systems would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and impactful visual designs that capture attention and tell a story.

• Collaboration: Working effectively with marketing teams, advertising agencies, and other departments to achieve shared goals.

• Excellence: Commitment to delivering high-quality work that meets deadlines and exceeds expectations, whether for a print ad or a live video board display.

• Adaptability: Ability to pivot quickly, respond to feedback, and adjust designs based on project needs or game-day demands.

• Passion for Sports: An enthusiasm for baseball and the entertainment industry, bringing energy and dedication to creating graphics that resonate with fans.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, PR, merchandise, and game-day operations teams, requiring strong communication and partnership skills.

• Feedback-Driven: Openness to receiving and incorporating constructive criticism from team members and management to refine designs.

• Proactive Contribution: Actively participating in meetings, sharing ideas, and looking for opportunities to enhance visual communication across all Bisons initiatives.

• Mentorship: A willingness to guide and develop design interns, fostering a positive learning environment.

📝 Enhancement Note: The culture likely blends the structured approach of a corporate entity with the energetic, fast-paced nature of sports event production. Candidates who are team-oriented, receptive to feedback, and passionate about sports and entertainment will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring designs are innovative while strictly adhering to Rich Products Corporation and Buffalo Bisons branding standards.

• Meeting Tight Deadlines: The fast-paced nature of sports marketing and event production often requires rapid turnaround times for creative assets.

• Working Under Pressure: Game days and major events can be high-pressure environments, requiring the designer to perform effectively while managing video board operations and potential last-minute design needs.

• Managing Multiple Stakeholders: Juggling requests and feedback from various departments and external partners can be demanding.

• Seasonal Workload Fluctuations: The intensity of the role will likely peak during the baseball season, requiring adaptability and stamina.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in sports and entertainment marketing and design trends.

• Live Event Production: Developing skills in real-time visual content delivery for video boards and other in-game elements.

• Mentorship & Management: Honing leadership and team management abilities through the supervision of design interns.

• Cross-Departmental Exposure: Understanding the broader marketing and operational strategies of a professional sports team.

• Portfolio Enhancement: Building a robust portfolio with high-impact projects that can lead to further career advancement in sports, entertainment, or related creative fields.

📝 Enhancement Note: This role offers significant opportunities for hands-on experience in a niche but exciting industry. The challenges are typical of event-driven environments, and overcoming them will build resilience and valuable skill sets. The growth opportunities are strong for a candidate looking to build a career in sports marketing and design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing campaign's visual assets, from initial brief to final delivery." (Focus on Adobe Suite usage, collaboration, and timeline management.)

• "How would you approach designing a series of social media graphics to promote an upcoming Bisons game, considering engagement goals?" (Highlight creativity, platform understanding, and brand consistency.)

• "Imagine we need a last-minute graphic for the video board during a game. What steps would you take to ensure it's impactful and delivered on time?" (Emphasize quick thinking, problem-solving under pressure, and technical execution.) Company & Culture Questions:

• "What interests you specifically about working for the Buffalo Bisons and in sports marketing?" (Show genuine passion for baseball and the industry.)

• "How do you stay updated on design trends, especially within the sports and entertainment sectors?" (Demonstrate continuous learning and industry awareness.)

• "Describe a time you had to work with a difficult stakeholder or incorporate feedback you didn't initially agree with." (Assess communication, collaboration, and adaptability.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation as a story for each project, outlining the challenge, your solution (design process and tools), and the outcome.

• Highlight Key Skills: Ensure your presentation explicitly demonstrates proficiency in Adobe Illustrator, Photoshop, and InDesign, using examples from your work.

• Tailor to the Bisons: Emphasize projects that are most relevant to sports marketing, event promotion, and fan engagement. If you have experience with video boards or live event graphics, make sure to showcase it prominently.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and within a reasonable timeframe. Be prepared for follow-up questions about your design choices.

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail and demonstrate how they apply their skills to achieve marketing objectives. Being able to articulate the "why" behind design decisions is crucial. A strong understanding of the Buffalo Bisons' brand and target audience will also be beneficial.

📌 Application Steps

To apply for this Graphic Designer position with Rich Products Corporation / Buffalo Bisons:

• Submit Your Application: Complete the online application through the provided link on careers.rich.com.

• Curate Your Portfolio: Ensure your digital portfolio is up-to-date and prominently features work relevant to sports marketing, digital/print advertising, and branding. Organize it for easy navigation.

• Tailor Your Resume: Highlight your 1-3 years of professional graphic design experience, specifically mentioning your proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and any experience in sports, entertainment, or related fields. Quantify achievements where possible.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on your design process, creative rationale, and the impact of your work. Be ready to discuss specific projects in detail.

• Research the Bisons: Familiarize yourself with the Buffalo Bisons' current marketing campaigns, branding, and recent team news. Understand their target audience and the role of design in their fan engagement strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.