Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: REILY FOODS COMPANY

Location: Elmwood, Louisiana, United States

Job Type: Full Time

Category: Marketing / Creative & Media / Art & Design / Food & Beverage

Date Posted: September 16, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design a wide range of tactical brand advertising and promotional executions, including print and digital advertisements, packaging, and point-of-purchase materials.

• Consistently develop compelling creative designs that align with established brand strategies, guidelines, and standards for a portfolio of iconic food and beverage brands.

• Collaborate closely with brand management teams, creative agencies, PR partners, and e-commerce teams to ensure cohesive and effective brand messaging across all channels.

• Translate creative briefs into impactful visual designs, proactively asking clarifying questions to ensure alignment with assignment objectives and business goals.

• Contribute to department operations by tracking jobs, managing inputs and outputs, and ensuring timely delivery of all creative assets.

📝 Enhancement Note: This role is situated within a Consumer Packaged Goods (CPG) company, specifically in the food and beverage sector. The Graphic Designer will be instrumental in shaping the visual identity and marketing collateral for well-established brands, requiring a strong understanding of brand stewardship and creative execution within a regulated industry. The emphasis on "tactical brand ad and promotional executions" suggests a hands-on role focused on producing a high volume of creative assets for various marketing initiatives.

📈 Primary Responsibilities

• Design and produce a broad array of tactical brand advertising and promotional executions, including print and digital advertising, packaging design (branded and private label), product renderings, point-of-purchase signage, shipper and rack displays, counter cards, web content, coupons, field marketing tools, and sales presentations.

• Consistently develop compelling creative designs that align with established brand strategies, adhering strictly to specific brand guidelines and standards.

• Partner with creative team members and internal stakeholders to understand and deliver on business objectives, effectively turning around feedback and revisions.

• Translate creative briefs, asking clarifying questions to ensure the creative output aligns with assignment objectives and overall marketing strategy.

• Collaborate closely with copywriters, photographers, videographers, and other designers on project deliverables, ensuring a cohesive and high-quality final product.

• Contribute to department operations by tracking jobs, managing inputs and outputs, and ensuring efficient workflow.

• Oversee retouching and color correction of images to ensure brand consistency and visual appeal.

• Provide company design support for HR-related materials and other assigned duties as needed.

📝 Enhancement Note: The responsibilities highlight a comprehensive scope of graphic design work, extending beyond typical advertising to include packaging, point-of-purchase displays, and sales enablement materials. The need to "oversee retouching and color correction" implies a level of creative direction and quality control. The inclusion of "company design support for HR" indicates a versatile role that can adapt to internal communication needs.

🎓 Skills & Qualifications

Education:

• BA/BS in Graphic Design or a similar relevant degree is required. Experience:

• 3+ years of professional graphic design experience is preferred.

• Experience in a CPG/Marketing company is highly desirable.

• Food and beverage industry experience is a significant plus. Required Skills:

• Proficient knowledge of Adobe Photoshop on the Mac platform is required.

• Expertise in Adobe Illustrator and Adobe InDesign is mandatory.

• Outstanding attention to detail and the ability to deliver compelling creative daily.

• Strong communication skills, both written and verbal, for effective collaboration.

• Proven ability to multi-task and manage multiple projects simultaneously in a fast-paced environment.

• An excellent eye for typography and traditional layout principles.

• Commitment to design excellence and a strong sense of urgency. Preferred Skills:

• Knowledge of Adobe XD for web and UI design prototyping is preferred.

• Website development experience is a plus.

• Experience in developing creative for a variety of cross-channel content.

• Self-starter with a proven ability to work independently and take initiative.

📝 Enhancement Note: The emphasis on Adobe Photoshop, Illustrator, and InDesign is critical, indicating these are foundational tools for this role. The preference for CPG and food/beverage experience suggests that candidates who understand the nuances of marketing within these sectors will have an advantage. The requirement for "outstanding attention to detail" and "excellent attention to design detail" underscores the importance of accuracy in a role that handles brand assets for consumer products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency across print, digital, and packaging mediums.

• Include examples of work that adhere to specific brand guidelines and standards, illustrating an ability to maintain brand consistency.

• Present case studies or examples that highlight the translation of creative briefs into effective design solutions with clear objectives and outcomes.

• Demonstrate experience with retouching and color correction, showcasing an understanding of image manipulation for marketing purposes.

• Highlight projects that involved collaboration with cross-functional teams or external agencies, illustrating teamwork and communication skills. Process Documentation:

• Ability to document design processes and workflows for internal reference and team collaboration.

• Experience in managing design project timelines and deliverables, ensuring efficient turnaround.

• Understanding of how design integrates into broader marketing campaign strategies and GTM (Go-To-Market) processes.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It's not just about showcasing aesthetics but demonstrating the ability to translate business objectives into effective visual communication. Candidates should be prepared to articulate their design process, how they interpreted briefs, and the rationale behind their creative decisions, especially concerning brand consistency and marketing impact.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the New Orleans metropolitan area, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in the region and the specific requirements of the role within the CPG industry. Benefits:

• 10 Paid Company Holidays

• Generous Paid Vacation & Sick Time

• Comprehensive, Affordable Medical, Dental & Vision Coverage for employees and their families.

• Health Savings Account (HSA) with company contributions.

• Flexible Spending Accounts (FSA) & Dependent Care FSA (DCFSA).

• 401(k) Retirement Plan with company match and discretionary profit sharing.

• Employee Assistance Program (EAP) and financial wellness resources.

• Company-Paid Disability Insurance.

• Company-Paid Life Insurance equal to 1.5X annual compensation.

• Additional benefits designed to support employee health, wealth, and well-being. Working Hours:

• This is a Full-Time position, typically requiring approximately 40 hours per week. The role is on-site, demanding consistent presence during standard business hours.

📝 Enhancement Note: The salary estimate is derived from aggregated data for similar roles in the New Orleans area, factoring in the specified experience level and the specialized nature of CPG marketing. The benefits package is comprehensive, offering strong support for employees' financial security, health, and work-life balance, which is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (CPG) - Reily Foods Company has a rich history spanning over 120 years, focusing on iconic brands like New England Coffee, French Market Coffee, Luzianne Iced Tea, and Blue Plate Mayonnaise. This legacy suggests a culture that values tradition, quality, and brand loyalty, while also adapting to modern consumer trends and marketing strategies.

Company Size: (Information not directly provided, but implies a mid-to-large size organization given the range of brands and national distribution.) This size typically means established processes and a structured team environment, offering opportunities for specialized roles and career development within marketing and creative functions.

Founded: Over 120 years ago. This long history indicates stability, deep-rooted expertise in the food and beverage sector, and a strong brand heritage.

Team Structure:

• The Graphic Designer will report to the Director of Marketing, indicating a clear reporting line within the marketing department.

• Collaboration is expected with the Brand Management Team, creative agencies, PR partners, and E-Commerce partners, suggesting a matrixed and cross-functional working environment.

• The role will work collaboratively with other creative team members, implying a team-oriented approach to design projects. Methodology:

• Designs must consistently adhere to established brand standards and strategies, emphasizing brand stewardship and visual consistency.

• The role requires translating creative briefs into compelling designs, indicating a structured approach to project initiation and execution.

• Collaboration with various stakeholders (brand teams, agencies, copywriters, photographers) suggests a process that values input and integrated creative development.

• Contribution to department operations, including tracking jobs, points to an emphasis on process efficiency and project management.

Company Website: https://www.reilyfoods.com/

📝 Enhancement Note: Reily Foods Company's long history and diverse brand portfolio suggest a company that understands brand equity and is committed to maintaining high standards. The "passion for flavor" and focus on creating "meals and memories" points to a consumer-centric culture. The graphic design role is integral to conveying this passion and heritage visually.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, requiring 2-5 years of experience. It's a hands-on position focused on executing creative assets for marketing campaigns and brand management. The responsibilities suggest a degree of autonomy in design execution but within defined brand parameters.

Reporting Structure: Reports directly to the Director of Marketing, indicating a key role in the marketing hierarchy. This provides visibility to senior marketing leadership and opportunities to understand broader marketing strategies.

Operations Impact: The Graphic Designer's work directly impacts brand perception, consumer engagement, and sales effectiveness through compelling visual collateral across all marketing channels, from digital ads to in-store displays. Strong design execution is crucial for driving brand recognition and product appeal in the competitive CPG market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like packaging design, digital advertising creative, or brand identity development for a diverse portfolio.

• Brand Management Exposure: Working closely with brand managers can provide insights into strategic marketing planning and brand development, potentially leading to roles in brand management or senior creative roles.

• Cross-Functional Learning: Collaboration with e-commerce, PR, and sales teams offers exposure to different facets of go-to-market strategies and how design supports them.

• Senior Creative Roles: With continued growth and demonstrated impact, potential to advance to Senior Graphic Designer, Art Director, or Creative Lead positions within the company or agency partners.

📝 Enhancement Note: The growth potential is tied to mastering the nuances of CPG brand design and expanding responsibilities within the marketing department. Candidates showing initiative in understanding business objectives beyond just design execution will be well-positioned for advancement.

🌐 Work Environment

Office Type: On-site at the Elmwood Office in New Orleans, LA. This indicates a traditional office setting where in-person collaboration is expected and valued.

Office Location(s): 880 W. Commerce Road, Ste 200, New Orleans, LA 70123. This location is accessible for local talent.

Workspace Context:

• The role requires close collaboration with the Brand team and other creative professionals, suggesting a dynamic and interactive workspace.

• Access to industry-standard design software (Adobe Creative Suite) is implied, providing the necessary tools for creative execution.

• The fast-paced environment of CPG marketing means the workspace will likely be energetic, with a focus on meeting deadlines and campaign schedules. Work Schedule:

• Standard Full-Time hours (approximately 40 per week). While not explicitly stated as flexible, a CPG marketing environment often requires adaptability to meet campaign launch dates and promotional timelines.

📝 Enhancement Note: An on-site role in a company with a long history and established brands suggests a professional, structured work environment. The emphasis on collaboration with brand teams and agencies means the designer will be integrated into a network of marketing professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Skills Assessment: Potential for a design challenge or review of specific portfolio pieces that demonstrate proficiency in required software (Photoshop, Illustrator, InDesign) and adherence to brand guidelines.

• Behavioral & Technical Interviews: Interviews with the Director of Marketing and potentially other brand team members to discuss experience, design philosophy, collaboration style, and problem-solving abilities.

• Portfolio Presentation: Candidates may be asked to walk through their portfolio, explaining the strategy, design process, and outcomes of key projects.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this role. Prioritize CPG, food/beverage, packaging, and integrated campaign examples if available.

• Showcase Brand Adherence: Include examples where you successfully worked within strict brand guidelines or developed creative for established brands.

• Detail Your Process: For each project, be prepared to explain the creative brief, your design process, the problem you were solving, your role, and the results or impact of your design.

• Highlight Software Proficiency: Ensure your portfolio clearly demonstrates your command of Adobe Photoshop, Illustrator, and InDesign. If you have Adobe XD experience, include relevant projects.

• Quantify Impact: If possible, include metrics or quantifiable results related to your designs (e.g., increased engagement, successful campaign performance, improved packaging appeal).

Challenge Preparation:

• Be ready to discuss how you would approach a typical design request from a brand manager, including asking clarifying questions and developing initial concepts.

• Prepare to articulate your understanding of typography, layout, and color theory in the context of consumer brands.

• Practice explaining your design decisions concisely and persuasively.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and strategic thinking. Candidates should be prepared to demonstrate how their creative skills directly support business and marketing objectives within the CPG space.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, retouching, and detailed graphic creation.

• Adobe Illustrator: Crucial for vector graphics, logos, illustrations, and detailed layout elements.

• Adobe InDesign: The primary tool for page layout, brochure design, print collateral, and packaging artwork.

• Adobe XD (Preferred): Useful for prototyping web content, user interfaces, and interactive elements.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts digital metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with web content platforms and how designs are implemented online. CRM & Automation:

• Not directly applicable to this role, but an understanding of how marketing collateral integrates with CRM systems for sales enablement or email marketing platforms for digital campaigns could be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) is non-negotiable. The explicit mention of Photoshop on the Mac platform indicates a specific technical requirement. Experience with Adobe XD is a plus, suggesting an interest in digital and interactive design.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep respect for brand integrity and a commitment to maintaining and enhancing brand identity through design.

• Design Excellence: A dedication to producing high-quality, visually compelling creative work that meets professional standards.

• Collaboration: A strong emphasis on teamwork, open communication, and partnership with brand teams, agencies, and colleagues.

• Efficiency & Urgency: An understanding of the fast-paced CPG marketing environment, requiring timely delivery and proactive problem-solving.

• Consumer Focus: Designing with the end consumer in mind, ensuring creative is relevant, engaging, and drives desired actions.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with brand managers, marketing teams, and external agencies, requiring clear communication and the ability to incorporate feedback.

• Iterative Design Process: Likely involves multiple rounds of feedback and revisions to refine designs and ensure alignment with strategic objectives.

• Knowledge Sharing: Openness to sharing design ideas, techniques, and best practices with other creative team members.

📝 Enhancement Note: The culture likely values a blend of creative innovation and disciplined execution, driven by the needs of established consumer brands. A collaborative spirit and a commitment to brand consistency will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Developing fresh creative concepts while strictly adhering to established brand guidelines for a diverse portfolio.

• Managing High Volume and Tight Deadlines: Producing a wide range of creative assets under pressure in a fast-paced CPG marketing environment.

• Translating Complex Brand Strategies into Visuals: Effectively communicating marketing objectives and brand messaging through design.

• Adapting to Evolving Digital Trends: Keeping design skills current with the latest digital platforms and creative technologies.

Learning & Development Opportunities:

• Specialized Design Workshops: Opportunities to attend workshops or courses focusing on advanced packaging design, digital design trends, or specific software techniques.

• Industry Conferences: Exposure to broader marketing and design trends through industry events.

• Mentorship: Potential for mentorship from senior marketing leaders or experienced designers within the company or agency network.

• Cross-Departmental Exposure: Learning about different aspects of the CPG business through collaboration with sales, product development, and broader marketing teams.

📝 Enhancement Note: This role offers the challenge of working with well-known brands, which requires a high level of skill and responsibility. The growth opportunities are centered on deepening expertise within CPG design and expanding strategic understanding of marketing initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a design concept. How do you ensure it aligns with brand strategy?"

• "Walk me through a challenging project where you had to balance creative vision with strict brand guidelines. What was the outcome?"

• "How do you prioritize your workload when faced with multiple urgent design requests from different stakeholders?"

• "How do you incorporate feedback from brand managers or other stakeholders into your design work?" Company & Culture Questions:

• "What interests you about Reily Foods Company and our portfolio of brands?"

• "How do you stay current with design trends, particularly within the food and beverage industry?"

• "Describe your ideal team environment and how you contribute to a collaborative culture."

• "What are your thoughts on maintaining brand consistency across various marketing channels?" Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the challenge, your approach, your role, the solution, and the impact.

• Brand Focus: Emphasize how your designs supported specific brand objectives and adhered to brand standards.

• Software Demonstration: Be prepared to briefly discuss the tools you used and why.

• Conciseness: Present your strongest work efficiently, respecting the interviewer's time. Aim for 2-3 minutes per project.

• Visuals: Ensure your portfolio is clean, well-organized, and visually appealing, reflecting your design skills.

📝 Enhancement Note: Interviewers will be assessing not only your technical design skills but also your strategic thinking, problem-solving abilities, communication style, and fit with the company's culture and brand-centric approach.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on paycomonline.net.

• Tailor Your Resume: Highlight your experience with CPG, food/beverage, packaging design, and proficiency in Adobe Photoshop, Illustrator, and InDesign. Quantify achievements where possible.

• Curate Your Portfolio: Select projects that best showcase your ability to create compelling designs within brand guidelines for various media (print, digital, packaging). Be prepared to discuss your process for each.

• Prepare for a Design Challenge: Familiarize yourself with common design tasks in CPG marketing and be ready to articulate your approach to a creative brief.

• Research Reily Foods Company: Understand their brands, their history, and their market position to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.