Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Realplay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling assets that define the unique aesthetic and brand identity of Realplay's innovative games.

• Translate creative concepts into tangible graphic elements, including logos, icons, UI components, and promotional materials, ensuring a cohesive and engaging player experience.

• Collaborate closely with cross-functional teams, including game developers, marketing, and product managers, to align visual strategy with business objectives and deliver high-quality creative solutions.

• Leverage advanced design software and cutting-edge AI tools to produce visually stunning and brand-consistent creative output efficiently.

• Contribute to the evolution of Realplay's visual language, driving player engagement and market presence through impactful design.

📝 Enhancement Note: While the primary focus is graphic design, the role's emphasis on branding, marketing materials, and collaboration with marketing teams indicates a strong connection to Marketing Operations, particularly in visual content creation and brand consistency management.

📈 Primary Responsibilities

• Develop and execute creative concepts for in-game visual assets, user interfaces (UI), and user experience (UX) elements that enhance player engagement.

• Design comprehensive branding packages, including logos, style guides, and visual identity elements, ensuring brand consistency across all platforms and marketing collateral.

• Create impactful marketing and promotional materials, such as social media graphics, ad creatives, website banners, and presentation decks, to support user acquisition and retention strategies.

• Produce detailed UI elements, icons, and typography that align with game design specifications and enhance the overall aesthetic appeal and usability of the games.

• Collaborate with game developers and product teams to integrate visual assets seamlessly into game builds and ensure optimal performance and visual fidelity.

• Participate actively in brainstorming sessions, providing creative input and contributing to the ideation phase of new projects and feature development.

• Maintain a high standard of visual quality and brand integrity, ensuring all deliverables meet design specifications and company guidelines.

• Stay abreast of industry trends, emerging design technologies (including AI tools), and competitor activities to inform creative strategies and maintain a competitive edge.

📝 Enhancement Note: The responsibility to "Ensure consistency of visual style across platforms and products" and to "Create compelling visual assets for... branding, and marketing" strongly suggests a need for process-oriented thinking and a focus on maintaining brand governance, aligning with operations principles.

🎓 Skills & Qualifications

Education: While specific educational requirements are not listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 3+ years of professional graphic design experience, with a significant advantage for candidates with prior experience in the gaming industry.

Required Skills:

• Proven experience in creating visually appealing and effective graphic designs.

• High proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma for UI/UX design.

• Expertise in utilizing AI tools and platforms for visual element creation, enhancing design workflows, and ensuring brand standard adherence.

• Strong understanding of UI/UX principles and their application in game design and digital interfaces.

• Demonstrated ability to design logos, icons, typography, and other branding elements with precision and creativity.

• Excellent visual communication skills, with the ability to translate complex ideas into clear and compelling visual assets.

• Strong creative thinking and problem-solving capabilities, with an aptitude for generating innovative design solutions.

• Proven ability to collaborate effectively with cross-functional teams, including developers, marketers, and product managers.

Preferred Skills:

• Experience with motion graphics and animation for dynamic visual content.

• Familiarity with 3D modeling and rendering software.

• Knowledge of game development pipelines and asset integration processes.

• Understanding of A/B testing principles for visual assets in marketing campaigns.

• Experience in developing and maintaining design systems.

📝 Enhancement Note: The explicit requirement for a portfolio and proficiency in specific software like Adobe Creative Suite, Figma, and AI tools points to a need for candidates who can demonstrate practical application of these skills, not just theoretical knowledge. The gaming industry preference highlights the importance of understanding genre-specific aesthetics and player expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and well-organized portfolio that clearly showcases a diverse range of graphic design projects, with a strong emphasis on gaming-related work.

• Case studies or detailed project descriptions demonstrating the design process, problem-solving approaches, and the impact of visual assets on user engagement or campaign success.

• Examples of UI/UX design, logo creation, branding collateral, and marketing materials, highlighting versatility and adaptability.

• Evidence of proficiency with Adobe Creative Suite, Figma, and AI design tools through project examples.

Process Documentation:

• Projects that illustrate your ability to follow and contribute to design workflows, from concept ideation to final asset delivery.

• Examples demonstrating how you ensured visual consistency and adherence to brand guidelines across multiple touchpoints.

• Work that shows an understanding of iterative design processes, including feedback incorporation and revisions.

📝 Enhancement Note: For a role like this, the portfolio is not just a collection of work but a demonstration of process, problem-solving, and impact. Highlighting how design decisions were made, what challenges were overcome, and what results were achieved will be crucial. The company's focus on "data-driven digital experiences" suggests that candidates who can connect their design work to measurable outcomes will stand out.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 3+ years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪120,000 - ₪180,000 (New Israeli Shekels). This estimate is based on industry benchmarks for similar roles in technology and gaming sectors in the Tel Aviv area, considering the cost of living and demand for skilled designers.

Benefits:

• Full-time employment with comprehensive benefits package.

• Opportunity to work in a fast-growing, innovative startup environment within the exciting gaming industry.

• Collaborative and creative team culture that fosters professional growth and development.

• Contribution to the design of engaging, high-energy games enjoyed by players globally.

• Potential for professional development and skill enhancement in emerging design technologies, including AI.

• Regular team-building activities and social events.

• Access to modern office facilities in a prime Tel Aviv location.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for some flexibility depending on project needs and team collaboration. The role is on-site, requiring physical presence at the Tel Aviv office.

📝 Enhancement Note: The salary range is an estimation for Tel Aviv, Israel, based on current market data for mid-level graphic designers in the tech/gaming sector. It's crucial for candidates to confirm the exact compensation package during the interview process. Benefits are inferred from typical startup offerings and the company's description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming and Digital Entertainment. Realplay operates within a highly competitive and rapidly evolving industry, focused on creating innovative, high-energy games. The company's emphasis on "data-driven digital experiences" suggests a strategic approach to game development and player engagement.

Company Size: Realplay is described as a "fast-growing and innovative startup." This typically implies a company size ranging from 50 to 250 employees, indicating a dynamic environment with opportunities for significant impact. In such settings, roles often involve broader responsibilities and closer collaboration across departments.

Founded: Founded as an innovative startup, Realplay is likely a relatively young company, possibly established within the last 5-10 years. This suggests a culture that is agile, adaptable, and focused on pioneering new technologies and game concepts.

Team Structure:

• The graphic design role will likely be part of a broader Creative or Marketing team, potentially including other designers, artists, content creators, and marketing specialists.

• It's common in startups for teams to be relatively flat, with direct reporting lines to a Creative Director, Head of Marketing, or a similar senior role.

Methodology:

• Data-Driven Design: The company's focus on "data-driven digital experiences" indicates that design decisions are informed by player analytics, A/B testing results, and user feedback to optimize engagement and retention.

• Agile Development: As a startup, Realplay likely employs agile methodologies, requiring designers to be adaptable, responsive to changes, and capable of delivering assets iteratively.

• Collaborative Ideation: Brainstorming sessions and open communication channels are key for generating innovative ideas and solving design challenges within the team.

Company Website: https://www.realplayltd.com/

📝 Enhancement Note: The "fast-growing startup" description implies an environment that values initiative, adaptability, and a willingness to wear multiple hats. The "data-driven" aspect is crucial for operations-minded candidates, suggesting that design effectiveness will be measured and optimized.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), indicating a need for independent work, problem-solving, and contribution to significant projects. The designer is expected to execute tasks efficiently and potentially mentor junior team members in the future. The core responsibilities suggest a focus on tactical execution with strategic input.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, Head of Marketing, or a similar senior position within the creative or marketing department. This structure ensures alignment with broader company goals and provides guidance for creative direction.

Operations Impact: The Graphic Designer's work directly impacts player acquisition, engagement, and retention through compelling in-game visuals and marketing materials. High-quality design contributes to brand perception, user experience, and ultimately, the commercial success of Realplay's games. The use of AI tools suggests an impact on operational efficiency within the design process itself.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like UI/UX design for games, motion graphics, branding, or advanced AI-assisted design workflows.

• Leadership Potential: With successful performance, opportunities to grow into a Senior Graphic Designer role, lead design projects, or potentially manage a small team of designers as the company scales.

• Cross-Functional Learning: Exposure to game development, product management, and marketing strategies, broadening understanding of the entire product lifecycle and business operations.

• Industry Exposure: Working within the dynamic gaming industry provides continuous learning opportunities and exposure to cutting-edge design trends and technologies.

📝 Enhancement Note: The growth opportunities highlight how a design role can evolve within a startup. Emphasizing the "impact on operational efficiency" through AI tools and the potential for leadership roles provides a clearer career path for ambitious candidates.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a physical office presence in Tel Aviv-Yafo. Startups often have modern, open-plan offices designed to foster collaboration and creativity.

Office Location(s): Tel Aviv-Yafo, Israel. This is a vibrant tech and business hub, offering accessibility and a dynamic urban environment. Specific details about office accessibility (public transport, parking) would typically be provided by the company.

Workspace Context:

• Collaborative Environment: Expect an open-plan office layout that encourages interaction with colleagues across different departments, facilitating seamless communication and idea exchange.

• Tools & Technology: Access to high-performance workstations equipped with the latest design software (Adobe Creative Suite, Figma) and AI tools, along with other necessary creative resources.

• Team Interaction: Frequent opportunities for direct interaction with game developers, marketing teams, and product managers, fostering a team-oriented approach to project execution.

Work Schedule: Standard office hours, typically Monday to Friday, with an expectation of commitment to meeting project deadlines. While on-site, startups sometimes offer a degree of flexibility in daily start/end times.

📝 Enhancement Note: The on-site nature implies a preference for direct collaboration and team integration, which is common for creative roles in fast-paced environments. The Tel Aviv location is a significant draw for talent in the region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and creative fit.

• Technical Interview / Portfolio Review: A dedicated session with members of the creative or design team to thoroughly review your portfolio. Be prepared to discuss your design process, rationale behind your choices, and how you've used tools like Adobe Creative Suite, Figma, and AI.

• Practical Exercise / Design Challenge: You may be asked to complete a design task or challenge, either remotely or on-site, to evaluate your skills in a timed scenario. This could involve creating a specific asset or responding to a design brief.

• Cross-functional / Cultural Fit Interview: An interview with stakeholders from other departments (e.g., Product, Marketing) to assess your collaboration skills, communication style, and cultural alignment with Realplay's startup environment.

• Final Interview: Potentially with senior leadership to discuss your overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, prioritizing gaming industry examples if available. Aim for quality over quantity.

• Tell a Story: For each project, explain the brief, your role, the design process, challenges encountered, solutions implemented, and the outcome or impact.

• Highlight Tool Proficiency: Clearly demonstrate your mastery of Adobe Creative Suite, Figma, and your innovative use of AI tools.

• Showcase Brand Consistency: Include examples that highlight your ability to maintain brand integrity across different assets and platforms.

• Be Ready to Discuss: Anticipate questions about your design philosophy, how you handle feedback, and your approach to problem-solving.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Practice completing design tasks within a given timeframe. Prioritize key elements.

• Articulate Your Process: Even in a timed exercise, be prepared to explain your thought process and design decisions.

• Focus on Brand: Ensure your solution aligns with Realplay's brand identity and the specific context of the gaming industry.

📝 Enhancement Note: The emphasis on AI tools in requirements suggests interviewers will probe candidates' practical experience and strategic use of these technologies in their design workflow. The portfolio review is critical; candidates should prepare to deeply articulate their process and the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for industry-standard graphic design tasks, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), InDesign (layout, print collateral), and potentially After Effects (motion graphics, animation).

• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and creating interactive elements for games and digital platforms.

• AI Tools: Proficiency with AI-powered design tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly, DALL-E) for generating visual elements, concept art, texture creation, and enhancing design workflows in line with brand standards.

Analytics & Reporting:

CRM & Automation:

• While not directly using CRM tools, understanding how marketing campaigns (supported by graphic design) are tracked and how user journeys are influenced is advantageous. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) can provide context for campaign asset creation.

📝 Enhancement Note: The explicit mention of "AI tools to create visual elements in brand standard" is a key differentiator. Candidates should be prepared to discuss specific AI tools they use and how they integrate them into a professional, brand-compliant design process.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to push boundaries and develop unique, engaging gaming experiences through imaginative design.

• Collaboration: A strong emphasis on teamwork and open communication, working closely with diverse teams to achieve shared goals.

• Data-Driven Excellence: Utilizing insights and analytics to inform design decisions and optimize the player experience for maximum impact.

• Quality & Precision: A commitment to delivering high-fidelity, polished visual assets that meet stringent standards and enhance the overall product quality.

• Agility & Adaptability: The capacity to thrive in a fast-paced startup environment, responding effectively to evolving project needs and market trends.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly with developers, product managers, and marketing specialists, ensuring visual elements are integrated effectively and align with strategic objectives.

• Feedback-Driven Improvement: An open culture of constructive feedback and iterative design, where ideas are shared freely, and improvements are made collaboratively.

• Knowledge Sharing: Promoting a culture where team members share insights, best practices, and learnings, particularly regarding new design tools and techniques, including AI applications.

📝 Enhancement Note: The "data-driven" value is critical for understanding how design success is measured. Candidates should be prepared to discuss how their work contributes to quantifiable outcomes and aligns with broader operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively translating innovative design ideas into assets that are feasible within technical limitations and project timelines, while adhering to brand guidelines.

• Rapid Iteration in a Startup: Adapting quickly to frequent changes in project scope, feedback, and market demands typical of a fast-growing startup.

• Mastering New Technologies: Staying current with rapidly evolving design software, AI tools, and industry trends to maintain a competitive edge.

• Visual Consistency Across Diverse Platforms: Ensuring a cohesive brand experience across various game titles, marketing channels, and digital touchpoints.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and explore specialized design plugins or extensions.

• AI Design Workshops & Courses: Formal or informal learning opportunities focused on leveraging AI for asset generation, concept development, and workflow optimization.

• Industry Conferences & Webinars: Participation in gaming and design events to stay informed about the latest trends, network with peers, and gain new perspectives.

• Mentorship: Guidance from senior designers or art directors on career development, creative problem-solving, and strategic design thinking.

📝 Enhancement Note: Highlighting the challenge of "Mastering New Technologies" directly addresses the AI requirement and signals that continuous learning is expected and supported.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you used AI tools to enhance your design process or create unique visual assets. What was the outcome?" (Focus on practical application, efficiency gains, and brand adherence).

• "Describe your process for creating a comprehensive brand identity for a new game or product. How do you ensure consistency across all touchpoints?" (Highlight methodology, stakeholder collaboration, and brand governance).

Company & Culture Questions:

• "How do you see your design skills contributing to Realplay's mission of creating 'innovative, high-energy games' and 'data-driven digital experiences'?" (Connect your portfolio and skills to the company's stated goals and values).

• "Describe your experience working in a startup environment. How do you handle rapid changes and tight deadlines?" (Showcase adaptability, proactivity, and ability to thrive in a dynamic setting).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly explain the problem, your solution, your role, the tools used (especially AI), and the impact.

• Quantify When Possible: If you have data on engagement, conversion rates, or user satisfaction related to your designs, present it.

• Showcase Versatility: Highlight a range of work, from branding and marketing to UI and in-game assets, demonstrating your breadth of skills.

• Emphasize AI Integration: Be ready to specifically discuss how you used AI tools, the benefits they provided, and how you ensured the output met professional standards and brand requirements.

• Engage with Questions: Be prepared for in-depth questions about your creative process, technical choices, and problem-solving strategies.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate not just their design skills but also their understanding of operational efficiency (AI tools), strategic thinking (branding, data-driven design), and collaboration.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Comeet link.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, UI/UX, branding, and specifically mention proficiency in Adobe Creative Suite, Figma, and AI design tools. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases your strongest, most relevant work, with clear descriptions of your process and impact. Prioritize gaming industry examples and demonstrate AI tool usage.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on storytelling, explaining your design process, and articulating the value of your work, especially concerning AI integration and brand consistency.

• Research Realplay: Familiarize yourself with Realplay's games, brand identity, and company culture. Understand their approach to "data-driven digital experiences" and how your design can contribute to their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.