Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Radisson Hotel Group

Location: Colombo, Western Province, Sri Lanka

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-08-25

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling designs for hotel marketing campaigns, promotions, and branding initiatives.

• Create engaging digital and print assets to support sales and marketing objectives, ensuring brand consistency.

• Capture high-quality photography and videography for social media, digital platforms, and collateral.

• Collaborate with the Sales & Marketing team to translate business needs into effective visual communications.

• Maintain and enforce adherence to Radisson Blu brand guidelines and visual identity standards across all creative outputs.

📝 Enhancement Note: This role is positioned within the Sales & Marketing department, indicating a strong focus on driving hotel occupancy and revenue through creative assets. The emphasis on "Every Moment Matters" and "Yes I Can!" service ethos suggests a need for designs that embody hospitality, guest experience, and brand promise.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including brochures, flyers, digital banners, social media graphics, and presentation templates.

• Conceptualize and execute creative visual content for hotel promotions, seasonal campaigns, and special events.

• Conduct photo shoots and video recording sessions to capture high-quality imagery and footage for marketing purposes.

• Edit and retouch photographs and videos to meet brand standards and optimize for various digital and print platforms.

• Translate marketing briefs and objectives into creative design solutions that resonate with target audiences.

• Ensure all design outputs are aligned with the Radisson Blu brand guidelines, including logo usage, color palettes, typography, and imagery style.

• Assist in managing the hotel's visual asset library, ensuring organized storage and easy retrieval of creative files.

• Stay updated on design trends, social media best practices, and emerging visual communication technologies to enhance creative output.

📝 Enhancement Note: The core responsibilities highlight a blend of traditional graphic design, content creation (photography/videography), and brand management within a hospitality context. The expectation to "cover photography and social media videography" suggests a hands-on role requiring practical skills beyond pure graphic design software.

🎓 Skills & Qualifications

Education:

• Diploma or Degree in Graphic Design, Visual Communication, Multimedia, or a closely related field. Experience:

• 0-2 years of professional experience in graphic design.

• Demonstrated experience in photography and videography, with a portfolio showcasing relevant work. Required Skills:

• Proficiency in industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong command of photography and videography principles and equipment.

• Excellent photo editing and video editing skills.

• Proven ability to create engaging content for social media platforms (e.g., Instagram, Facebook, LinkedIn).

• Solid understanding of branding principles and the ability to apply brand guidelines consistently.

• Strong visual communication skills with an eye for detail, layout, and aesthetics.

• Ability to manage multiple projects simultaneously and meet deadlines effectively.

• Good understanding of digital marketing principles and how design impacts online presence. Preferred Skills:

• Previous experience working as a Graphic Designer within the hospitality industry or for a hotel brand.

• Familiarity with additional design or motion graphics software (e.g., After Effects, Premiere Pro).

• Experience with print production processes and specifications.

• Basic understanding of web design principles or UI/UX concepts.

📝 Enhancement Note: The AI-derived experience level of "0-2 years" and the inclusion of "Diploma or Degree" along with "Previous experience... will be an added advantage" indicates this role is suitable for early-career professionals or those transitioning into a graphic design role with relevant experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, demonstrating creativity, technical skill, and understanding of design principles.

• Specific examples of digital marketing assets, including social media graphics, web banners, and email templates.

• High-quality photographic and videographic work that highlights composition, lighting, and storytelling ability.

• Demonstrations of how brand guidelines were applied to create cohesive and on-brand materials.

• Examples of print design collateral, such as brochures, flyers, or event materials. Process Documentation:

• Ability to document design processes, from concept generation to final asset delivery, for internal review and knowledge sharing.

• Understanding of workflow management for creative projects, including brief intake, concept development, revisions, and finalization.

• Examples of how feedback from stakeholders (e.g., Sales & Marketing team) was incorporated into design revisions.

📝 Enhancement Note: For an entry-level role with a strong creative component, the portfolio is paramount. It serves as the primary evidence of practical skills in graphic design, photography, and videography, as well as the candidate's ability to adhere to brand standards and meet project requirements.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 0-2 years of experience in Colombo, Sri Lanka, a competitive salary range is estimated to be between LKR 70,000 to LKR 120,000 per month. This estimate considers the cost of living in Colombo, the demand for creative skills, and typical entry-level compensation in the hospitality sector. Benefits:

• Full-time Employment: Secure, long-term employment with a globally recognized hotel group.

• Health & Wellness: Potential for health insurance coverage, wellness programs, and access to hotel amenities.

• Professional Development: Opportunities for training in design software, photography, videography, and hospitality marketing.

• Employee Discounts: Discounts on hotel stays, dining, and other services across Radisson Hotel Group properties worldwide.

• Career Advancement: Potential for growth within the Sales & Marketing department or other areas of the Radisson Hotel Group.

• Work Environment: Exposure to a dynamic international hospitality environment.

Working Hours:

• Standard full-time hours are typically 40 hours per week, likely operating within a Monday to Friday schedule. However, flexibility may be required to cover hotel events or urgent marketing needs, potentially involving occasional weekend or evening work, with compensatory time off or overtime pay as per company policy.

📝 Enhancement Note: Salary estimations are based on research from various online salary aggregators for Graphic Designers in Colombo, Sri Lanka, adjusted for the entry-level experience. Benefits are inferred based on standard offerings for full-time employees at major international hotel chains.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Tourism. Radisson Hotel Group is a major player in the global hotel industry, known for its diverse portfolio of brands and commitment to guest satisfaction through its "Yes I Can!" service culture.

Company Size: Large. With over 1,460 hotels in operation and under development across 95+ countries, Radisson Hotel Group is a significant global enterprise, offering stability and broad career opportunities.

Founded: The Radisson brand traces its roots back to 1909, with the Radisson Hotel Group as it exists today formed through various mergers and acquisitions, reflecting a long history and evolution in the hospitality sector.

Team Structure:

• The Graphic Designer will be part of the Sales & Marketing department at the Radisson Blu Hotel Galadari Colombo.

• This team typically includes roles such as Sales Manager, Marketing Manager, Events Coordinator, and potentially other marketing specialists.

• The designer will likely report to the Marketing Manager or a designated lead within the department.

• Close collaboration with F&B, Front Office, and other hotel operational departments is expected for content creation and promotional activities. Methodology:

• Data-Driven Creativity: While creative execution is key, designs should be informed by marketing objectives and an understanding of target guest segments.

• Brand-Centric Approach: All creative output must rigorously adhere to Radisson Blu's established brand guidelines to maintain a consistent global brand image.

• Collaborative Workflow: Designs will be developed through close partnership with the Sales & Marketing team, incorporating feedback and ensuring alignment with campaign strategies.

• Efficiency & Adaptability: The ability to produce high-quality work efficiently and adapt to changing marketing needs and timelines is crucial in a fast-paced hotel environment.

Company Website: https://www.radissonhotels.com/

📝 Enhancement Note: Understanding Radisson Hotel Group's "Every Moment Matters" brand promise and "Yes I Can!" service ethos is crucial. Candidates should demonstrate how their design approach can translate these values into visual assets that enhance guest experience and brand perception.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Creative Professional. This role is designed for individuals beginning their career in graphic design, offering hands-on experience in a dynamic, international setting.

Reporting Structure: The Graphic Designer will report to a manager within the Sales & Marketing department, likely the Marketing Manager or Director of Sales & Marketing, who oversees strategic marketing initiatives and brand representation.

Operations Impact: The Graphic Designer's work directly impacts the hotel's ability to attract guests, promote services, and drive revenue. Effective visual communication is key to enhancing the hotel's brand image, supporting sales efforts, and improving guest engagement across digital and physical touchpoints.

Growth Opportunities:

• Skill Specialization: Develop advanced expertise in specific design software, photography techniques, videography, or motion graphics.

• Marketing Acumen: Gain deeper understanding of hospitality marketing strategies, digital campaigns, and revenue generation through visual content.

• Brand Management: Become a key custodian of brand standards, potentially leading to roles with broader brand oversight.

• Cross-Departmental Exposure: Opportunities to collaborate with various hotel departments, understanding different operational facets and their marketing needs.

• Advancement: Potential progression to Senior Graphic Designer, Marketing Executive, or other roles within the Sales & Marketing team or across the wider Radisson Hotel Group portfolio.

📝 Enhancement Note: For an entry-level role, the primary growth path involves mastering the core skills and gaining industry-specific knowledge. Success in this role can lead to opportunities for specialization, increased responsibility, and potential advancement within the hotel's marketing structure or the broader Radisson Hotel Group network.

🌐 Work Environment

Office Type: This is an on-site role, meaning the Graphic Designer will work from the Radisson Blu Hotel Galadari Colombo premises. This includes potential access to office spaces, meeting rooms, and potentially dedicated creative studios or areas.

Office Location(s): The role is based at the Radisson Blu Hotel Galadari, located at 64 Lotus Road, Colombo, Western Province, Sri Lanka. This central location offers accessibility within the city.

Workspace Context:

• Collaborative Hub: The designer will be integrated into the Sales & Marketing department, fostering a collaborative environment where ideas are shared and projects are developed collectively.

• Creative Resources: Access to necessary design software, hardware, and potentially photography/videography equipment will be provided.

• Hotel Immersion: Working within a hotel environment provides constant exposure to the product—the guest experience—which can inspire creative content and offer unique perspectives for design.

• Professional Setting: The environment will be professional, adhering to the standards of a globally recognized hotel brand.

Work Schedule: Standard office hours are expected, likely Monday to Friday, 9 AM to 5 PM or similar. However, the dynamic nature of the hotel industry may require occasional flexibility to meet deadlines for events or urgent marketing needs.

📝 Enhancement Note: Working on-site in a hotel provides direct immersion in the brand and guest experience, which can be a significant advantage for a creative role. It allows for direct interaction with the marketing team and a better understanding of the hotel's operations and offerings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, creative choices, and how they approach client briefs. This is a critical step.

• Skills Assessment: A practical design challenge or test may be administered to evaluate proficiency in design software, creative problem-solving, and ability to adhere to brand guidelines under time pressure.

• Behavioral & Situational Interviews: Questions will focus on teamwork, problem-solving, handling feedback, and understanding of the hospitality industry.

• Final Interview: Discussion with the hiring manager or department head to assess cultural fit and overall suitability for the role and Radisson Hotel Group.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects relevant to hospitality, marketing, social media, and branding. Include a mix of digital and print examples.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, the tools used, and the outcome or impact of your design.

• Highlight Brand Adherence: If you have examples of working with brand guidelines, emphasize this. For this role, demonstrating an understanding of and ability to apply Radisson Blu's standards is key.

• Include Photography/Videography: Ensure your portfolio contains strong examples of your photography and videography skills.

• Professional Presentation: Organize your portfolio logically, whether digital or physical, ensuring it's easy to navigate and visually appealing.

Challenge Preparation:

• Brand Guideline Familiarization: Thoroughly review the Radisson Blu brand guidelines before any assessment. Understand their color palette, typography, logo usage, and imagery style.

• Design Software Proficiency: Be ready to demonstrate your skills in Adobe Photoshop, Illustrator, and InDesign. Practice common tasks like creating social media posts, resizing images, and setting up print layouts.

• Problem-Solving: Anticipate design challenges related to hotel promotions or marketing campaigns. Think about how you would visually communicate specific messages or offers.

📝 Enhancement Note: The portfolio is the most critical component of the application for this role. Candidates should invest significant time in curating and preparing to present it effectively, demonstrating not only creative talent but also an understanding of brand consistency and practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, brochures).

• Photography Equipment: Familiarity with digital cameras, lighting, and composition techniques.

• Videography Equipment: Basic understanding and operation of video cameras, microphones, and potentially basic editing setups.

Analytics & Reporting:

• While not a primary focus, an understanding of how design impacts engagement metrics on social media or digital platforms is beneficial. Familiarity with basic analytics dashboards (e.g., social media analytics) may be advantageous. CRM & Automation:

• No direct CRM or automation tool experience is explicitly required for this design role. However, understanding how design assets are deployed through marketing automation platforms or integrated with CRM data for personalized campaigns can be a plus.

📝 Enhancement Note: The technology stack is heavily skewed towards creative software and equipment. Proficiency in the Adobe Creative Suite is non-negotiable, and practical experience with photography and videography equipment is a key requirement.

👥 Team Culture & Values

Operations Values:

• Guest Focus: A commitment to enhancing the guest experience through visually appealing and informative communications.

• Brand Integrity: Upholding and promoting the Radisson Blu brand identity with accuracy and consistency.

• Collaboration: Working effectively within the Sales & Marketing team and across hotel departments to achieve shared goals.

• Creativity & Innovation: Bringing fresh ideas and visual solutions to marketing challenges.

• Service Excellence: Embodying the "Yes I Can!" spirit in all interactions and deliverables.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Sales, Marketing, F&B, and Front Office teams to gather requirements and ensure designs meet diverse needs.

• Feedback-Driven Improvement: Openness to constructive criticism and revisions to refine designs and achieve optimal results.

• Proactive Communication: Clearly communicating project status, timelines, and potential challenges to team members.

• Knowledge Sharing: Contributing creative insights and sharing best practices within the marketing team.

📝 Enhancement Note: The culture emphasizes a strong service orientation ("Yes I Can!"), brand loyalty, and collaborative teamwork, all crucial for success in the hospitality industry and within a global brand like Radisson.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards with Creative Freedom: Ensuring designs are innovative while strictly adhering to rigid brand guidelines can be a delicate balance.

• Managing Diverse Stakeholder Needs: Catering to the varied design requests from different hotel departments and marketing campaigns.

• Rapid Turnaround Times: The fast-paced hotel environment often requires quick design execution for urgent promotions or events.

• Keeping Up with Trends: Continuously evolving digital and design trends while maintaining brand consistency.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite or explore new creative tools.

• Hospitality Marketing Specialization: Learning about the nuances of marketing within the hotel industry, including revenue management, digital advertising, and customer relationship management.

• Photography & Videography Workshops: Enhancing skills in visual storytelling, lighting, and editing techniques specific to hospitality.

• Brand Management Exposure: Understanding the strategic importance of brand consistency across a global portfolio.

📝 Enhancement Note: This role offers a solid foundation for a career in creative marketing within the hospitality sector. The challenges are typical for an entry-level creative position, with significant opportunities for skill development and industry-specific learning.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a promotional campaign for a new seasonal menu in our hotel restaurant, ensuring it aligns with the Radisson Blu brand?" (Prepare to discuss concept, target audience, visual elements, and brand integration.)

• "Describe your process for creating social media graphics. How do you ensure they are engaging and on-brand?" (Focus on workflow, visual hierarchy, platform optimization, and brand consistency.)

• "Imagine a scenario where a department head requests a design that conflicts with brand guidelines. How would you handle this?" (Emphasize diplomacy, clear communication of brand rules, and offering alternative solutions.) Company & Culture Questions:

• "What do you know about Radisson Hotel Group and the Radisson Blu brand?" (Research their mission, values, target markets, and recent initiatives.)

• "How do you embody the 'Yes I Can!' service attitude in your work?" (Connect your creative approach and client interaction to this service ethos.)

• "How do you ensure your designs contribute to the hotel's overall business objectives, such as increasing bookings or guest satisfaction?" (Link your creative output to measurable business outcomes.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating your design process.

• Narrative: For each piece, explain the client/brief, your role, your creative thinking, the tools used, and the outcome.

• Brand Focus: Highlight how you've applied brand guidelines or how you would approach applying Radisson Blu's guidelines.

• Technical Skills: Be prepared to discuss your proficiency in the software and equipment used.

• Enthusiasm: Convey your passion for design and your excitement about working in the hospitality industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating creativity, technical proficiency, an understanding of brand management, and an alignment with the hospitality industry's service-oriented culture. The portfolio presentation is a key opportunity to showcase these attributes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Portfolio Customization: Tailor your portfolio to highlight relevant projects, especially those demonstrating graphic design, photography, and videography skills applicable to the hospitality industry.

• Resume Optimization: Ensure your resume clearly outlines your education, relevant software proficiencies (Adobe Creative Suite), and any prior design or photography experience, using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio and prepare answers to common interview questions related to design process, brand adherence, and customer service.

• Company Research: Familiarize yourself with Radisson Hotel Group, the Radisson Blu brand, and the specific hotel (Radisson Blu Hotel Galadari Colombo) to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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