Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Publicis Groupe Holdings B.V

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Consulting

Date Posted: September 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and execute creative visual solutions for a leading PR agency, contributing to both client projects and new business initiatives.

• Develop engaging digital assets for social media, display campaigns, and broader digital marketing efforts, ensuring brand consistency and modern design aesthetics.

• Manage end-to-end design projects, from initial concept and layout to final file preparation for both digital and print production.

• Leverage and explore cutting-edge AI tools for graphic generation, integrating them into workflows for enhanced efficiency and innovative design outcomes.

• Collaborate effectively with cross-functional teams and clients, articulating design concepts and justifying creative decisions.

📝 Enhancement Note: This role is positioned within a prominent PR agency, MSL, part of the Publicis Groupe. The Graphic Designer will be instrumental in translating communication strategies into compelling visual content, with a strong emphasis on digital platforms and innovative design approaches. The role requires a blend of creative talent, technical proficiency, and collaborative spirit.

📈 Primary Responsibilities

• Actively contribute to design strategy for existing client campaigns, focusing on image and sales initiatives, and propose innovative design solutions.

• Create comprehensive campaign assets for social media and digital banners, and manage the efficient reformatting and adaptation of designs across various platforms.

• Design dynamic animations for social media content and digital campaigns to enhance engagement and visual storytelling.

• Stay abreast of the latest design trends, advertising techniques, and digital marketing best practices to ensure fresh and impactful creative output.

• Support diverse production activities, including the creation of design asset libraries, sourcing visual materials, and adapting projects for multiple formats and platforms.

• Participate in new business pitches, developing compelling visual concepts and presentations to win new clients.

• Ensure all design files are meticulously organized, layered, and structured for efficient workflow and future modifications.

📝 Enhancement Note: The responsibilities highlight a dynamic role that requires not only creative execution but also strategic thinking and production efficiency. The emphasis on "end-to-end" project management and adaptation across platforms indicates a need for a designer comfortable with full project ownership and diverse output requirements.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for this level of role.

Experience: 2-5 years of professional graphic design experience, with a significant focus on digital campaigns and agency environments.

Required Skills:

• Proven experience in designing digital campaigns (display, social media), supported by a strong commercial portfolio showcasing relevant projects.

• Demonstrated ability to manage projects from concept and layout through to final file preparation and production.

• Proficiency in Adobe Creative Suite, specifically Photoshop for digital design, and InDesign/Illustrator for print projects.

• Foundational knowledge of Figma with a willingness to develop advanced skills in this area.

• Experience utilizing AI tools for graphic generation, with a conscious and effective application of these technologies.

• Solid understanding of fundamental design principles: typography, visual hierarchy, layout grids, and color theory.

• Awareness of production specifics, including platform limitations, safe zones, and language versioning requirements.

• Effective collaboration skills, with the ability to work cohesively within a team and present ideas clearly to clients, justifying design decisions.

• Meticulous attention to detail in file organization and layer management. Preferred Skills:

• Experience in motion graphics or animation design for digital platforms.

• Familiarity with UX/UI principles and design for interactive interfaces.

• Knowledge of brand guideline development and application.

• Experience in a Public Relations or integrated communications agency environment.

• Basic understanding of front-end development principles to inform design decisions.

📝 Enhancement Note: The qualifications emphasize a blend of traditional design skills and modern digital proficiency, including AI integration. The requirement for a commercial portfolio and end-to-end project management experience suggests a candidate who is not only creative but also client-ready and results-oriented. The mention of Figma indicates a move towards collaborative design platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of commercial projects demonstrating expertise in digital campaign design (social media, display banners).

• Case studies showcasing the end-to-end design process, from initial concept development and client brief interpretation to final file delivery and production.

• Examples that highlight proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and any relevant experience with Figma.

• Demonstrations of how AI tools have been effectively used to enhance design outcomes, creativity, or efficiency.

• Visualizations of understanding design principles like typography, hierarchy, and layout through practical application.

• Evidence of adaptability in design, including reformatting projects for different platforms and producing various campaign formats. Process Documentation:

• Detailed explanations of your design workflow, from brief analysis to final asset delivery.

• Examples of how you manage file organization and version control for complex projects.

• Insights into your approach to incorporating client feedback and iterating on designs.

• Documentation of your process for preparing files for print and digital production, adhering to specific technical requirements.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's creative capabilities and process maturity. Applicants should be prepared to walk through their projects, explaining their design rationale, problem-solving approaches, and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Warsaw, Poland, a typical gross annual salary range would be approximately 70,000 PLN to 110,000 PLN. This estimate considers the cost of living in Warsaw, the agency's standing within Publicis Groupe, and the specified skills.

Benefits:

• Hybrid Work Model: Offers flexibility with a minimum of 8 days per month spent in the office, allowing for collaboration while maintaining work-life balance.

• Flexible Working Hours: Start times can be adjusted between 8 AM and 10 AM, accommodating individual productivity patterns.

• E-learning Platforms: Access to Linkedin Learning and Udemy for continuous professional development and skill enhancement.

• Psychological Consultations: "Let's Talk" program provides confidential support from psychologists.

• AI Training Programs: "Program AI Ready" offers specialized training on ethical and effective use of generative AI.

• Personal Branding Support: "Power of Experts" initiative helps employees build their personal brand and share expertise.

• Charity Initiatives: Opportunities to participate in meaningful social responsibility projects like "Akcja Mikołaje".

• Pet-Friendly Office: Employees can bring their pets to the office.

• Work from Anywhere Program: "Work Your World" allows eligible employees to work remotely from any global location for 6 weeks annually.

• Employee Referral Bonus: "Power of Referral" program rewards employees for successful candidate referrals.

• Parking Facilities: Reserved parking spots are available at the office.

Working Hours: Full-time employment with flexible start times between 8 AM and 10 AM. The standard working week is approximately 40 hours, with the hybrid model allowing for remote work.

📝 Enhancement Note: The salary range is an estimation based on market data for Warsaw and the specified experience level. Actual compensation will depend on the candidate's specific qualifications, interview performance, and the company's internal compensation structure. The benefits package is comprehensive, emphasizing professional development, well-being, and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Public Relations, Marketing Communications, Advertising. MSL is a full-service PR agency within the Publicis Groupe, a global leader in marketing and communications. This context suggests a fast-paced, client-centric environment driven by creative excellence and strategic thinking.

Company Size: Publicis Groupe is a massive global entity, employing over 100,000 people worldwide. MSL itself has over 3,500 employees in nearly 100 offices globally, with a significant presence in Poland (close to 120 employees). This scale offers opportunities for international collaboration and diverse project exposure.

Founded: Publicis Groupe was founded in 1926. MSL's long-standing presence and continuous evolution within the group reflect a culture of adaptability and sustained growth.

Team Structure:

• The Graphic Designer will be part of MSL's Polish operations, likely within a dedicated creative or design team. This team collaborates closely with PR strategists, account managers, and digital specialists.

• Reporting structure likely involves a Creative Director or Design Lead, with cross-functional collaboration across various client teams (Consumer, Tech, Corporate, Finance, Healthcare, Broadcast & Industry).

• Collaboration is highly valued, with internal satisfaction scores indicating high levels of trust, support, and acceptance of diversity. Methodology:

• MSL's approach emphasizes earned media, engagement, and integrated campaigns, blending traditional PR with digital and influencer strategies.

• Data analysis and insights are crucial for informing communication strategies.

• Workflow planning and optimization are key to delivering effective campaigns for clients.

• Automation and efficiency practices are increasingly important, especially with the integration of AI tools.

Company Website: www.publicisgroupe.com

📝 Enhancement Note: Working at MSL within Publicis Groupe means being part of a globally recognized network that values innovation, creativity, and diversity. The company culture is geared towards continuous learning and professional growth, supported by extensive internal resources and programs.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Graphic Designer, implying a need for independent work on projects and contributing to team goals. The responsibilities suggest an expectation to manage projects from inception to completion, requiring a solid understanding of design principles and production processes.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Design Manager within MSL Poland. This individual will also collaborate extensively with account teams, strategists, and potentially new business development personnel.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales operations, this Graphic Designer plays a vital role in the "operations" of creative output. Their work directly impacts the visual communication of clients, influencing brand perception, campaign effectiveness, and ultimately, client success. High-quality design is crucial for the agency's reputation and its ability to attract and retain clients.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design, or advanced AI-driven design techniques through internal programs like "Program AI Ready" and "Przystanek."

• Leadership Development: Potential to advance into senior design roles, team lead positions, or even creative director roles, supported by mentorship and leadership development initiatives like "Power of Experts."

• Cross-Functional Mobility: Exposure to various client sectors and campaign types can lead to broader understanding of marketing communications, potentially opening doors to roles in art direction, brand strategy, or account management within the agency.

• International Exposure: As part of Publicis Groupe, there are opportunities for international projects and potential global mobility through initiatives like "Work Your World."

📝 Enhancement Note: The growth path for a Graphic Designer in an agency like MSL is typically through increasing creative responsibility, project management complexity, and potentially leadership. The company's investment in continuous learning and development programs provides a strong foundation for career advancement.

🌐 Work Environment

Office Type: The role is hybrid, meaning a combination of remote and in-office work. The office environment is described as "Pet Friendly" and offers parking facilities. The company culture emphasizes support, trust, and openness, suggesting a collaborative and welcoming atmosphere.

Office Location(s): The primary office location is in Warsaw, Poland, at Wołoska 9. This location is likely well-connected and situated within a business district.

Workspace Context:

• Collaborative Environment: The hybrid model, with a minimum of 8 days in the office, is designed to foster collaboration and team interaction. The high satisfaction scores for relying on the team for advice (98%) and an open, accepting atmosphere (96%) highlight this.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially advanced AI tools for creative work. The company also provides access to internal learning platforms.

• Team Interaction: Opportunities for regular interaction with design colleagues, creative leads, account managers, and strategists, facilitating knowledge sharing and creative synergy.

Work Schedule: Flexible start times between 8 AM and 10 AM, with a standard full-time workload (approximately 40 hours per week). This flexibility is designed to support employee well-being and productivity.

📝 Enhancement Note: The hybrid work environment at MSL is structured to balance the benefits of in-office collaboration with the flexibility of remote work. The emphasis on a supportive and open culture, coupled with modern amenities, aims to create a productive and engaging workspace for its employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess basic qualifications and creative aptitude.

• Skills Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing their design process, problem-solving approaches, and the impact of their work. This may include a practical design challenge.

• Team/Manager Interview: Discussions with the hiring manager and potential team members to evaluate technical skills, cultural fit, and collaboration potential. Questions will likely focus on design philosophy, experience with specific tools, and handling of client feedback.

• Final Interview: Potentially with a senior creative leader to discuss career aspirations and overall fit within the agency.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, focusing on digital campaigns and projects that align with MSL's client portfolio (PR, corporate, consumer, tech, healthcare).

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the measurable results or impact.

• Highlight Process: Demonstrate your understanding of the end-to-end workflow, from concept to final delivery, including file organization and production considerations.

• Showcase AI Proficiency: If AI tools were used, explain how and why, highlighting the creative or efficiency gains.

• Be Ready to Discuss: Prepare to answer questions about your design choices, software proficiency, and how you handle feedback and collaboration.

Challenge Preparation:

• Expect a design challenge that might involve creating a social media post, adapting a design for a different format, or conceptualizing a visual for a hypothetical campaign.

• Focus on demonstrating your understanding of typography, hierarchy, brand consistency, and adherence to brief requirements within a given timeframe.

• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's creative talent, technical skills, and ability to integrate into the agency's collaborative and client-focused environment. A strong, well-presented portfolio is the most critical component for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop (digital imaging and manipulation), InDesign (layout and print design), and Illustrator (vector graphics and illustration).

• Figma: Increasingly important for collaborative design, prototyping, and UI/UX work. Proficiency is required, with an expectation to develop further skills.

• AI Image Generation Tools: Tools such as Midjourney, DALL-E, or Stable Diffusion, used ethically and effectively to enhance design processes and outcomes.

Analytics & Reporting:

• While not directly using analytics tools for reporting, understanding how designs perform on digital platforms (e.g., engagement rates on social media, click-through rates on banners) is beneficial for informing future creative decisions. CRM & Automation:

• Not directly part of the Graphic Designer's core toolset, but understanding how campaign assets integrate with CRM or marketing automation platforms can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline requirement. The emphasis on Figma and AI tools indicates the agency's commitment to modern design workflows and innovative technologies. Candidates should be prepared to discuss their experience and comfort level with these tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value driven by the need to develop fresh, impactful visual solutions for clients in a competitive market.

• Collaboration & Support: The company fosters an environment where team members rely on each other, share knowledge, and offer assistance, as evidenced by high satisfaction scores.

• Diversity & Inclusion: Publicis Groupe and MSL actively promote an inclusive culture, valuing diverse perspectives and backgrounds.

• Efficiency & Excellence: A drive to deliver high-quality work efficiently, meeting client objectives and deadlines. This includes meticulous file management and production processes.

• Curiosity: "Kultura Ciekawości" (Culture of Curiosity) is a key element, encouraging continuous learning, exploration of new trends, and a proactive approach to skill development.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists, PR specialists, and account managers to translate communication goals into visual assets.

• Feedback Culture: An open environment where feedback is encouraged and utilized for design iteration and improvement.

• Knowledge Sharing: Opportunities to share insights, best practices, and learnings through regular meetings and initiatives like "Power of Experts."

📝 Enhancement Note: The team culture is built around strong collaboration, mutual support, and a shared commitment to creative excellence. The emphasis on diversity and continuous learning creates an inclusive and dynamic work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Client Demands: Meeting diverse client needs and brand guidelines while pushing creative boundaries and adhering to production constraints.

• Rapidly Evolving Design Landscape: Keeping pace with new technologies (like AI), design trends, and platform updates requires continuous learning and adaptation.

• Managing Multiple Projects: Juggling various client projects with different deadlines and priorities demands strong organizational and time management skills.

• Adapting to New Tools: Integrating new software and technologies like Figma and advanced AI tools into established workflows.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in digital design, motion graphics, AI art generation, and potentially UI/UX through internal training and external resources.

• Industry Exposure: Participation in international programs like "Program AI Ready" and "Przystanek" provides exposure to cutting-edge industry knowledge.

• Leadership Development: Opportunities to grow into senior roles, mentor junior designers, and contribute to creative strategy through initiatives like "Power of Experts."

📝 Enhancement Note: The challenges presented are typical for a creative role in a dynamic agency setting. The company's commitment to learning and development provides ample opportunities for designers to overcome these challenges and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital campaign you designed from concept to completion. What were the key challenges, and how did you overcome them?" (Focus on end-to-end process, problem-solving, and impact.)

• "How do you stay updated on design trends and new technologies, especially AI in graphic design? Can you give an example of how you've integrated a new tool or trend into your work?" (Demonstrate curiosity and adaptability.)

• "How do you approach collaborating with non-designers (e.g., PR strategists, account managers) to ensure design aligns with communication goals?" (Highlight communication and cross-functional collaboration skills.) Company & Culture Questions:

• "What attracts you to MSL and Publicis Groupe, and how do you see your skills contributing to our agency's success?" (Show research and alignment with company values.)

• "Describe your ideal work environment. How do you thrive in a hybrid setting and contribute to a collaborative team culture?" (Assess cultural fit and understanding of hybrid work.)

• "How do you measure the success of your design work, beyond just aesthetic appeal?" (Focus on impact, client objectives, and performance metrics.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or client. For each project, prepare a concise narrative: Problem/Brief -> Your Solution/Process -> Outcome/Impact.

• Visuals: Ensure your presentation is visually engaging, clean, and professional, reflecting your design capabilities.

• Key Projects: Highlight 2-3 of your strongest projects that best showcase your skills in digital campaign design, AI integration, and end-to-end project management.

• Interactive Elements: Be prepared to discuss file structure, production considerations, and how you've used AI tools. If you have interactive prototypes (e.g., Figma), be ready to demonstrate them.

📝 Enhancement Note: Preparation should focus on showcasing not only creative talent but also process maturity, collaborative skills, and a strategic understanding of how design serves business and communication objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Publicis Groupe careers portal.

• Portfolio Customization: Tailor your portfolio to highlight digital campaign design, social media assets, and projects demonstrating end-to-end workflow management. Include examples of AI tool integration if applicable.

• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, Figma, AI tools, and digital design principles. Quantify achievements where possible (e.g., "Designed X social media assets per week," "Contributed to Y campaigns").

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering common interview questions related to creativity, collaboration, and problem-solving. Prepare specific examples.

• Company Research: Familiarize yourself with MSL's work, client portfolio, and the broader Publicis Groupe's values and initiatives (e.g., "Culture of Curiosity," "Program AI Ready"). Understand their approach to PR and integrated communications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.