Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pavago

Location: Kenya

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-performing visual assets across social media, paid advertisements, web, and print to drive engagement and conversions.

• Develop and maintain robust brand identity systems, ensuring consistent application across all marketing channels.

• Collaborate cross-functionally with marketing, product, and sales teams to translate strategic objectives into compelling visual communications.

• Manage a diverse project pipeline, delivering organized and scalable design assets within established deadlines.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the detailed description and required skills indicate a strong focus on applying design principles to achieve specific marketing and business outcomes (e.g., CTR, engagement, conversions). This aligns with a "Marketing Operations" or "Performance Design" specialization within the broader creative field, emphasizing the operational impact of design.

📈 Primary Responsibilities

• Develop and maintain comprehensive brand identity systems, including logos, typography, color palettes, and visual guidelines, ensuring strict adherence across all touchpoints.

• Create high-quality, conversion-focused visual assets for social media platforms (Instagram, LinkedIn, Facebook), paid advertising campaigns (Meta, Google Display), email marketing, presentations, and sales decks.

• Design effective print collateral such as brochures, flyers, and posters to support marketing campaigns and events.

• Produce engaging digital assets like web banners, landing page visuals, and ad creatives, optimizing them for various devices and platforms (mobile, desktop, social).

• (Bonus) Create animated GIFs, simple animations, and motion graphics using Adobe After Effects to enhance campaign materials and multimedia content.

• Collaborate closely with marketing, product, and sales teams to effectively translate ideas and concepts into clean, impactful visual designs.

• Manage multiple design requests simultaneously, prioritizing tasks and ensuring timely delivery of polished, effective visual assets.

• Organize and maintain design libraries, templates, and project files, ensuring all assets are scalable, reusable, and delivered in requested formats (AI, PSD, PNG, PDF).

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the end-to-end process of asset creation, from conceptualization and brand integration to final delivery and optimization for performance. This goes beyond basic graphic creation and requires an operational mindset for asset management and campaign support.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and marketing concepts is expected, likely acquired through formal education (e.g., Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related field) or equivalent professional experience.

Experience: A minimum of 2-5 years of professional graphic design experience is required, with a proven track record of creating compelling visual assets for marketing and brand-building purposes.

Required Skills:

• Advanced proficiency in Adobe Illustrator for vector graphics and logo design.

• Advanced proficiency in Adobe Photoshop for image manipulation and digital asset creation.

• Advanced proficiency in Adobe InDesign for layout design, print collateral, and presentation materials.

• Demonstrated experience in designing assets specifically for social media platforms (e.g., Instagram, LinkedIn, Facebook).

• Proven experience in creating effective visual assets for paid advertising campaigns (e.g., Meta Ads, Google Display Ads).

• Experience in designing for print media, including brochures, flyers, and posters.

• Strong understanding of brand identity development and the ability to maintain brand consistency across diverse channels.

Preferred Skills:

• Proficiency in motion graphics creation using Adobe After Effects.

• Experience with collaborative design tools such as Figma for UI/UX design and prototyping.

• Familiarity with Canva for quick design tasks and template utilization.

• Background in marketing agencies, SaaS companies, or e-commerce environments.

• Understanding of key performance metrics such as Click-Through Rate (CTR), engagement rates, and conversion-focused design principles.

📝 Enhancement Note: The experience requirement is framed as "2+ years" but the depth of responsibilities, including brand systems, ad campaigns, and potential motion graphics, suggests a candidate who can operate independently and contribute strategically. The "Nice to Have" section points towards candidates with a more rounded skill set, particularly in digital marketing contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work, with a strong emphasis on:

  • Brand Identity Development: Examples of logo design, brand system creation, and consistent application across various media.
  • Marketing & Campaign Design: Demonstrations of social media posts, paid ad creatives, email campaign visuals, and event collateral that align with marketing objectives.
  • Digital Assets: Examples of web banners, landing page visuals, and optimized creatives for online platforms that consider user experience and conversion.

• Case studies or detailed project descriptions that highlight your design process, problem-solving approach, and the impact of your work (e.g., improved CTR, engagement metrics).

Process Documentation:

• Ability to articulate your design process, from brief interpretation and concept development to iteration and final delivery.

• Demonstrations of how you incorporate feedback efficiently and manage revision cycles (aiming for ≤ 2 revision cycles per project).

• Examples of how you ensure brand consistency and optimize designs for performance metrics, such as CTR and engagement.

📝 Enhancement Note: For a role focused on "design = communication + performance + brand consistency," the portfolio must go beyond aesthetics. It needs to demonstrate an understanding of how design directly contributes to business objectives and operational efficiency (e.g., fewer revision cycles, measurable impact).

💵 Compensation & Benefits

Salary Range: Based on the requirement of 2+ years of experience, the fully remote nature of the role, and the location in Kenya, a competitive salary range for a Graphic Designer with these skills would typically fall between KES 1,200,000 - KES 2,400,000 annually. This translates to approximately KES 100,000 - KES 200,000 per month.

Benefits:

• Full-time employment: Offering stability and a consistent work schedule.

• Remote Work: Complete flexibility to work from any location within Kenya.

• US Client Business Hours: Opportunity to work with a US-based client, potentially exposing the candidate to international business practices and communication styles.

• Growth Opportunities: Potential for advancement into Senior Designer or Creative Lead roles within the company.

• Creative Impact: Work on projects that have a direct impact on campaign performance and business outcomes, offering a sense of purpose beyond just design execution.

• Skill Development: Exposure to a wide range of design challenges and the opportunity to expand skills in areas like motion graphics and conversion-focused design.

Working Hours: The role requires adherence to U.S. Client Business Hours, which typically means aligning with Eastern Time (ET) or Pacific Time (PT) zones. While specific hours aren't defined, it implies a standard 40-hour work week with flexibility for meeting deadlines and managing revisions. This could involve early morning or late evening work depending on the specific US time zone coverage required.

📝 Enhancement Note: Salary estimates are based on research of graphic designer salaries in Kenya for mid-level professionals, considering the remote aspect and the international client. The benefits are inferred from the typical offerings for full-time remote roles and the specific mentions of growth and impact within the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the professional services sector, likely focusing on supporting businesses with their creative and marketing needs, potentially within a digital or agency-like framework. The emphasis on "conversion-focused" design and "performance" suggests a data-driven and results-oriented approach.

Company Size: While not explicitly stated, the use of Workable as an applicant tracking system and the nature of hiring for specialized roles like this often indicates a growing company, likely in the range of 50-250 employees. This size often allows for a blend of structured processes and a dynamic, adaptable work environment.

Founded: Pavago was founded in 2020. This relatively recent founding suggests a company that is agile, innovative, and likely embracing modern work practices, including remote collaboration and digital-first operations.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team, potentially reporting to a Marketing Manager, Creative Director, or Head of Design.

• Collaboration will be essential with marketing specialists, campaign managers, product teams, and sales representatives, requiring strong communication and relationship-building skills.

Methodology:

• Data-Driven Design: Emphasis on using metrics like CTR, engagement, and conversion rates to inform and measure design effectiveness.

• Agile Project Management: The need to manage multiple requests and incorporate feedback quickly suggests an agile or iterative approach to design projects.

• Brand Consistency Focus: A core operational principle will be maintaining a unified brand identity across all visual outputs.

• Performance Optimization: Designs are not just for aesthetics but are intended to achieve specific business outcomes, requiring a strategic and analytical mindset.

Company Website: pavago.co

📝 Enhancement Note: Information about Pavago's founding date and industry is derived from publicly available sources (like their website). Their focus on performance-driven design and remote work implies a culture that values efficiency, results, and modern operational practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It offers a significant level of ownership over brand identity and marketing campaign visuals, moving beyond basic task execution to strategic contribution. The role demands an understanding of how design impacts business performance.

Reporting Structure: The Graphic Designer will likely report to a Marketing Lead, Creative Director, or a similar managerial role responsible for overseeing creative output and campaign strategy. This structure provides guidance and strategic direction while allowing for independent execution of design tasks.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of Pavago's marketing and sales efforts. By creating conversion-focused assets, they contribute to lead generation, customer acquisition, brand recognition, and overall revenue growth. Their work is operationalized through measurable KPIs like on-time delivery, revision cycles, and campaign performance improvements.

Growth Opportunities:

• Senior Designer/Creative Lead: With demonstrated success in driving campaign performance and managing brand consistency, there's a clear path to more senior roles, potentially leading a small design team or taking on more complex creative projects.

• Specialization: Opportunity to deepen expertise in performance-driven design, motion graphics, or specific marketing channels based on project involvement and personal development.

• Cross-Functional Skill Development: Exposure to marketing strategy, campaign management, and sales enablement can broaden the candidate's understanding of the full GTM (Go-To-Market) process.

📝 Enhancement Note: The job description explicitly mentions "Opportunity to grow into Senior Designer / Creative Lead" and highlights working on "real campaigns (not just random designs)" with "exposure to real marketing impact." This indicates a growth trajectory focused on strategic contribution and leadership.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "U.S. Client Business Hours" indicate a connection to a specific client's operational rhythm, but the employee works from their chosen location in Kenya.

Office Location(s): The role is open to candidates based in Kenya. This allows for flexibility in terms of the specific city or region within Kenya from which the employee will work.

Workspace Context:

• Home Office: The primary workspace will be a home office environment, requiring self-discipline and effective time management.

• Digital Collaboration Tools: Reliance on communication and project management tools (e.g., Slack, Asana, Trello, or similar) for seamless interaction with the team and client.

• Technology Access: The employee will need reliable internet access and a suitable workstation to run design software efficiently.

Work Schedule: The role requires working within U.S. Client Business Hours. This implies a standard 40-hour work week, but with potential flexibility needed to accommodate time zone differences for synchronous communication, urgent requests, or critical deadline management. This could involve early mornings or late afternoons depending on the specific client's operational needs.

📝 Enhancement Note: The remote nature combined with U.S. hours is a key aspect of the work environment. It offers flexibility but also requires strong personal organization and communication skills to bridge time zone gaps and ensure operational alignment with the client.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications, communication skills, and interest in the role.

• Video Interview with Recruiter: A more in-depth discussion focusing on experience, skills, and cultural fit.

• Portfolio Review + Practical Task: This is a critical stage where candidates will present their portfolio, demonstrating their design capabilities and strategic thinking. A practical task, such as designing a campaign graphic or brochure, will assess their ability to apply skills to a real-world scenario under time constraints.

• Client Interview: A final interview with the client or a senior member of the client's team to evaluate strategic alignment, problem-solving abilities, and overall suitability for the role.

• Offer & Background Verification: Standard procedural steps following a successful interview.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem you were solving, your design process, and the measurable results achieved (e.g., improved engagement, higher CTR, successful campaign launch). Use the KPIs mentioned in the job description (on-time delivery, revision cycles, stakeholder satisfaction, campaign performance) as a framework.

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain and evolve brand guidelines across different assets and platforms.

• Highlight Performance-Driven Design: Emphasize how your designs were tailored to achieve specific marketing objectives, not just aesthetic appeal. Explain your rationale behind design choices related to conversion optimization.

• Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and clearly labeled with project details, your role, and the outcomes. Be prepared to walk through specific projects and answer detailed questions about your process.

• Demonstrate Adaptability: Include work that shows your versatility in adapting your style to different brands and audiences.

Challenge Preparation:

• Practical Task Strategy: Analyze the provided task (e.g., "Design a campaign graphic or brochure") beforehand. Understand the target audience, campaign objectives, and brand context (if provided). Focus on delivering a clear, on-brand, and impactful design within the given timeframe.

• Process Articulation: Be ready to explain your design decisions, tools used, and any challenges encountered during the practical task, linking them back to the role's responsibilities and required skills.

• Case Study Approach: For portfolio presentations, use a clear narrative structure: Challenge -> Solution (Your Design Process) -> Results. Quantify results wherever possible.

📝 Enhancement Note: The interview process emphasizes a practical application of skills and a review of past performance through the portfolio. Candidates should prepare to not only showcase their design talent but also their understanding of design's role in business operations and marketing effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and scalable illustrations. Proficiency in creating clean, precise vector artwork is critical.

• Adobe Photoshop: Key for image manipulation, retouching, digital asset creation, and web graphics optimization.

• Adobe InDesign: Crucial for layout design, print collateral (brochures, flyers), and presentation decks, requiring strong typographic and layout skills.

• Figma (Preferred): Increasingly important for collaborative design, UI/UX prototyping, and creating design systems. Experience here will be a significant advantage.

• Canva (Preferred): Useful for quick template-based designs, social media graphics, and internal team use. Familiarity demonstrates adaptability.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed for the designer, but an understanding of how their assets integrate into marketing automation platforms or CRM-driven campaigns would be beneficial.

📝 Enhancement Note: The core tools are Adobe Creative Suite. Preference is given to candidates with experience in collaborative digital design platforms like Figma and user-friendly tools like Canva, indicating a need for both high-end production capabilities and efficient workflow tools.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on creating designs that achieve measurable business outcomes, such as increased CTR, engagement, and conversions.

• Brand Stewardship: Commitment to maintaining and evolving a consistent and compelling brand identity across all visual communications.

• Efficiency & Reliability: Valuing timely delivery, organized workflows, and a proactive approach to managing multiple design requests with minimal revision cycles.

• Collaboration & Communication: Fostering an environment where open feedback is shared, and cross-functional teams work together effectively to achieve common goals.

• Detail-Oriented: A keen eye for polish, consistency, and quality in all design outputs.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing, product, and sales, requiring clear communication and the ability to translate diverse stakeholder needs into visual solutions.

• Iterative Feedback Loop: An expectation of incorporating feedback efficiently and engaging in constructive dialogue to refine designs.

• Knowledge Sharing: While not explicitly stated, a culture that encourages sharing design best practices and insights would be beneficial for team growth.

📝 Enhancement Note: The company culture appears to be driven by results, efficiency, and strong collaborative practices, essential for a remote team working with a client across different time zones. The values align with operational excellence in a creative context.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating and communicating with a US-based client and team while working within Kenya's time zone. This requires proactive planning and clear communication protocols.

• Balancing Creativity with Performance: Consistently delivering aesthetically pleasing designs that also meet specific, measurable performance objectives (e.g., conversion rates).

• Managing Multiple Stakeholder Demands: Effectively prioritizing and fulfilling design requests from various departments (marketing, sales, product) while maintaining brand consistency.

• Staying Ahead of Design Trends: Continuously evolving design skills and staying updated on new tools and techniques, especially in the fast-paced digital marketing landscape.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply motion graphics (Adobe After Effects) and advanced digital design principles.

• Performance Marketing Insights: Gaining a deeper understanding of how design directly influences key marketing metrics and contributes to business growth.

• Cross-Functional Exposure: Developing a broader understanding of marketing strategy, campaign planning, and sales enablement through collaboration.

• Leadership Development: Potential to grow into a Senior Designer or Creative Lead role, mentoring junior designers and shaping creative direction.

📝 Enhancement Note: The challenges are inherent to remote work and performance-driven roles. The growth opportunities are clearly outlined, emphasizing skill enhancement and career progression within the creative and marketing operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity system from scratch. How do you ensure consistency across all touchpoints?"

• "Walk me through a campaign you designed where the primary goal was conversion. What were the key design decisions you made, and what were the results?"

• "How do you balance creative expression with the need to meet specific performance metrics like CTR or engagement?"

Company & Culture Questions:

• "What interests you about Pavago and this specific role, beyond the remote aspect?"

• "How do you approach collaboration with non-design team members, such as marketers or sales representatives?"

• "What does 'conversion-focused design' mean to you, and how do you implement it in your work?"

Portfolio Presentation Strategy:

• Storytelling: For each piece in your portfolio, frame it as a mini-story: the client's challenge, your strategic approach, the design solution, and the quantifiable results.

• Metric Focus: Be prepared to discuss specific KPIs related to your work, such as improvements in engagement rates, click-through rates, or conversion metrics. If exact numbers aren't available, discuss the intended impact and how you designed to achieve it.

• Process Walkthrough: Clearly articulate your thought process, the tools you used, and why you made certain design choices. Be ready to discuss your approach to brand guidelines and consistency.

• Practical Task Demonstration: If asked to present your practical task, be ready to explain your design choices, the rationale behind them, and how they align with the prompt's objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also strategic thinking, problem-solving, an understanding of marketing objectives, and strong operational execution in a remote setting.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature examples of brand identity work, social media graphics, paid ad creatives, and any digital or print assets that demonstrate conversion-focused design. Ensure it aligns with the "2+ years" experience and specific tool requirements.

• Resume Optimization: Tailor your resume to highlight relevant experience, focusing on achievements related to campaign performance, brand consistency, and proficiency in Adobe Creative Suite, Figma, and Canva. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects with a focus on results, and preparing for potential practical design challenges or case studies. Be ready to explain how you manage remote work and collaborate effectively.

• Company Research: Familiarize yourself with Pavago's website (pavago.co) and any publicly available information to understand their business, target audience, and potential design needs. Prepare thoughtful questions for the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.