Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Navsoft

Location: Mumbai, MH, India

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-05-28

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and iteratively enhance the user experience and visual appeal of the NavAI website.

• Develop compelling social media creatives and campaign visuals to drive engagement and brand awareness.

• Play a key role in building and evolving the company's brand identity across all digital touchpoints.

• Contribute to digital storytelling efforts, translating complex AI concepts into accessible and engaging visual narratives.

• Collaborate with product and marketing teams to ensure visual consistency and brand integrity.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a strong emphasis on digital platforms, particularly website and social media. The inclusion of "NavAI" and "AI-driven platform" suggests a focus on a tech-forward company, potentially requiring designers to translate technical concepts visually. The mention of "LLM tech & chatbot pipelines" indicates a need for designers to be comfortable with emerging technologies and their visual representation.

📈 Primary Responsibilities

• Lead the design and enhancement of the NavAI website, focusing on user interface (UI) elements, visual hierarchy, and overall aesthetic to improve user engagement and conversion rates.

• Conceptualize and create high-quality visual assets for social media platforms (e.g., Instagram, LinkedIn, Twitter), including graphics, infographics, and short animations, aligned with marketing campaign objectives.

• Develop and maintain comprehensive brand style guides, ensuring consistent application of logos, color palettes, typography, and imagery across all digital marketing materials and platforms.

• Collaborate closely with product managers and engineers to translate product features and benefits into intuitive and visually appealing user interfaces and marketing collateral.

• Contribute to the development of digital marketing campaigns by creating eye-catching visuals that resonate with target audiences and drive desired actions.

• Design and update marketing collateral, presentations, and other digital assets as needed to support sales and marketing initiatives.

• Stay abreast of the latest design trends, tools, and technologies, particularly within the AI and tech sectors, to continuously innovate and elevate the brand's visual presence.

📝 Enhancement Note: The responsibilities highlight a blend of UI/UX design for a website and graphic design for marketing collateral, with a specific emphasis on digital platforms and brand identity evolution. The role requires proactive contribution to campaign visuals and brand consistency, indicating a need for strategic design thinking beyond just execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional graphic design experience, with a demonstrable focus on digital design, website visuals, and social media content creation.

Required Skills:

• Proven portfolio showcasing strong website design and social media creative work.

• Solid understanding of core design principles: typography, layout, color theory, and visual storytelling.

• High proficiency in industry-standard design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Keen eye for detail, exceptional creativity, and a strong, well-developed design sensibility.

• Ability to translate complex ideas and technical concepts into clear, compelling visual designs.

• Experience in designing for digital platforms and understanding of UI/UX best practices. Preferred Skills:

• Experience designing for AI-driven platforms or technology companies.

• Familiarity with motion graphics or basic animation principles.

• Understanding of SEO principles as they relate to web design and content.

• Experience with content management systems (CMS) for visual asset implementation.

• Basic understanding of LLM technology and chatbot pipeline visual representation.

📝 Enhancement Note: The requirements emphasize a strong portfolio that bridges website and social media design, coupled with essential design software proficiency. The "2-5 years" experience level suggests a designer capable of independent work but still benefiting from guidance. The inclusion of "AI-driven platform" and "LLM tech" as preferred skills indicates a potential for specialized design challenges within the AI domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates a minimum of 2-3 distinct website design projects, detailing the design process from conception to final execution, including UI elements and user flow considerations.

• Showcase a collection of at least 5-7 high-impact social media creatives and campaign visuals across various platforms, highlighting strategic design choices, engagement metrics (if available), and campaign objectives.

• Include examples of brand identity development or evolution, demonstrating the ability to create and maintain cohesive visual systems.

• Present case studies that articulate the problem, solution, and impact of design work, emphasizing how design contributed to business objectives or user experience improvements.

• Ensure portfolio exhibits proficiency in Figma and Adobe Suite, with clear examples of asset creation, layout design, and typography application. Process Documentation:

• Ability to articulate the design process for key projects, detailing research, ideation, prototyping, and iteration phases.

• Demonstrate understanding of workflow for creating and managing digital assets, including version control and file organization.

• Show evidence of how design decisions were informed by user feedback, data insights, or project requirements.

• Familiarity with project management methodologies for design tasks, including timeline management and stakeholder communication.

📝 Enhancement Note: The portfolio requirements are specific to the role, demanding clear evidence of website design, social media work, and brand identity application. The emphasis on case studies and articulating the design process is crucial for demonstrating strategic thinking and impact, directly relevant to operations and GTM functions.

💵 Compensation & Benefits

Salary Range: INR 3,00,000 - INR 6,00,000 per annum (Approximately ₹25,000 - ₹50,000 per month).

Benefits:

• Work on impactful AI-based products used across various industries.

• Opportunity to gain exposure to cutting-edge LLM technology and chatbot pipelines.

• A flexible and dynamic work culture that encourages learning and innovation.

• Competitive salary package.

• Performance-driven growth opportunities and career advancement.

• Potential for direct impact on product branding and user experience.

Working Hours: Standard working hours are typically 40 hours per week, Monday to Friday, with potential for flexibility within a dynamic work culture.

📝 Enhancement Note: The salary range is estimated based on the provided INR 10K+ monthly figure, typical mid-level graphic designer salaries in Mumbai for 2-5 years of experience, and the tech industry context. The benefits are directly pulled from the job description and framed with operations relevance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Artificial Intelligence / Software Development. Navsoft operates within the rapidly evolving AI sector, focusing on developing AI-driven platforms, potentially including solutions involving large language models (LLMs) and chatbot technologies. This industry context demands continuous learning, adaptability, and a forward-thinking approach to design.

Company Size: (Estimated) 50-200 employees. A company of this size typically offers a dynamic environment where individuals can have a significant impact and work across different functions. For operations professionals, this means opportunities for broader exposure and direct contribution to key initiatives.

Founded: [Company Founded Date Not Provided]. Navsoft's establishment date is not specified. However, its focus on AI and LLM technology suggests it is likely a relatively modern company or has a strong focus on innovation within its existing structure.

Team Structure:

• The design team is likely integrated within a broader marketing or product development department.

• Reports to a Design Lead, Marketing Manager, or Head of Product.

• Close collaboration with product managers, content creators, and software developers is expected.

• Cross-functional interaction is crucial for translating technical concepts into user-friendly designs. Methodology:

• Data-driven design decisions, informed by user feedback and analytics where possible.

• Agile methodologies for design sprints and project execution.

• Emphasis on iterative design processes to refine user experience and visual appeal.

• Collaborative approach to problem-solving and creative ideation.

Company Website: www.thenavsoft.com

📝 Enhancement Note: The company context is inferred from the job description's focus on AI, LLM, and chatbot pipelines. The implied company size suggests a collaborative and impactful environment suitable for operations roles seeking visibility.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer position, typically requiring 2-5 years of experience. It offers a significant opportunity to specialize in digital design for technology products, particularly within the AI space. The role is foundational for those looking to build expertise in UI/UX for AI platforms and brand storytelling in the tech industry.

Reporting Structure: The Graphic Designer is likely to report to a Design Lead, Marketing Manager, or a senior member of the Product team. This structure provides mentorship while allowing for independent execution of design tasks.

Operations Impact: The Graphic Designer's work will have a direct and visible impact on Navsoft's brand perception, user acquisition, and customer engagement through the NavAI website and social media presence. High-quality visuals are critical for communicating the value of AI products and fostering trust.

Growth Opportunities:

• Specialization: Develop deep expertise in UI/UX design for AI platforms, becoming a go-to specialist in visually representing complex technologies.

• Skill Advancement: Opportunities to learn and apply motion graphics, animation, or advanced digital storytelling techniques.

• Leadership Potential: With proven performance and expanded responsibilities, potential to grow into a Senior Graphic Designer, Design Lead, or UI/UX Lead role.

• Cross-functional Exposure: Gain experience working closely with product development and marketing teams, understanding the broader business context.

📝 Enhancement Note: The career analysis focuses on how this graphic design role fits into a broader operations and GTM strategy, emphasizing its impact and growth potential within a tech-focused organization.

🌐 Work Environment

Office Type: On-site, likely within a modern office setting designed to foster collaboration and innovation. This environment is conducive to team discussions, brainstorming sessions, and direct mentorship.

Office Location(s): Mumbai, MH, India. This location offers access to a vibrant tech talent pool and a dynamic business environment.

Workspace Context:

• A collaborative workspace that encourages interaction with designers, product managers, and marketing specialists.

• Access to contemporary design tools and technologies necessary for executing high-quality digital and print assets.

• Opportunities for informal knowledge sharing and feedback sessions with peers and leadership.

• A professional setting designed to support focused work on detailed design projects.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 9 AM to 6 PM IST, aligning with typical business hours in India. The company culture is described as "flexible and dynamic," which may offer some degree of adaptability in scheduling, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The work environment description is tailored to an on-site role in Mumbai within a tech company, emphasizing collaboration and access to design resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of resume and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Review & Technical Interview: A detailed review of the candidate's portfolio by the hiring manager and/or design team. This stage will focus on design rationale, process, and technical skills (Figma, Adobe Suite). Expect questions about past projects, design choices, and problem-solving approaches.

• Practical Exercise/Case Study: Candidates may be asked to complete a small design challenge or present a case study from their portfolio that demonstrates their ability to handle specific design tasks relevant to NavAI's website or social media presence.

• Cultural Fit & Team Interview: Discussion with team members and potentially cross-functional stakeholders to assess collaboration style, communication skills, and alignment with Navsoft's dynamic work culture.

• Final Interview: Discussion with senior leadership to finalize hiring decisions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: website design, social media creatives, and brand identity. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate the problem statement, your design process (research, ideation, iteration), the tools used, and the final outcome. Use visuals to illustrate each step.

• Highlight Impact: Wherever possible, quantify the impact of your designs (e.g., increased engagement, improved conversion rates, positive user feedback). If direct metrics aren't available, explain the intended impact and strategic reasoning.

• Tailor to NavAI: Emphasize projects that demonstrate skills relevant to an AI tech company, such as clean UI design, clear data visualization, or innovative digital storytelling.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Figma and the Adobe Suite.

Challenge Preparation:

• Familiarize yourself with Navsoft's current website and social media presence.

• Understand the core value proposition of AI-driven platforms and LLM technologies.

• Prepare to articulate how your design skills can enhance the user experience and brand perception of such products.

• Practice presenting your portfolio concisely, focusing on key projects and your role in them.

📝 Enhancement Note: This section provides actionable advice specifically for a graphic design role application, focusing on portfolio presentation and interview preparation, with an emphasis on the tech and AI context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in creating design systems, components, and interactive prototypes is key.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of marketing collateral, presentations, and potentially web mockups.

Analytics & Reporting (Indirect Use):

• While not directly using these tools, understanding how design impacts metrics tracked by analytics platforms (e.g., Google Analytics, Mixpanel) is beneficial. The designer should be able to interpret basic data related to user engagement and conversion rates to inform design decisions. CRM & Automation (Indirect Use):

• Familiarity with how visual assets are deployed through marketing automation platforms or CRM systems (e.g., email marketing tools, social media management tools) is advantageous for ensuring assets are correctly implemented.

📝 Enhancement Note: The tools listed are directly from the job description, with added context on how they are used in a professional design workflow and their relevance to the role.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new design techniques and technologies, particularly in the rapidly evolving AI space.

• User-Centricity: A commitment to understanding user needs and translating them into intuitive and visually appealing designs that enhance the overall experience.

• Collaboration: A culture that values teamwork, open communication, and shared problem-solving among design, product, and marketing teams.

• Impact-Driven: A focus on creating designs that not only look good but also achieve specific business objectives, such as increased engagement, conversion, or brand recognition.

• Quality & Detail: A commitment to producing polished, high-quality work with meticulous attention to detail.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, developers, and marketing specialists, participating in integrated project teams.

• Feedback Culture: An environment where constructive feedback is regularly exchanged to refine designs and improve outcomes.

• Knowledge Sharing: Opportunities to share design insights, best practices, and learnings with colleagues to foster collective growth.

📝 Enhancement Note: This section extrapolates potential team culture and values based on the company's industry (AI/Tech) and the described work environment, focusing on aspects relevant to operations and GTM collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively visualizing abstract AI concepts and LLM functionalities in an accessible and engaging manner for diverse audiences.

• Rapid Technological Evolution: Keeping pace with the fast-changing landscape of AI and design tools to ensure designs remain current and innovative.

• Balancing Brand Consistency and Innovation: Maintaining a strong, consistent brand identity while continuously exploring new creative directions and design approaches.

• On-site Collaboration Demands: Adapting to a dynamic, on-site work environment that requires active participation in team discussions and project sprints.

Learning & Development Opportunities:

• Specialized AI Design Training: Opportunities to attend workshops or courses focused on designing for AI products and complex technological platforms.

• Advanced Tool Proficiency: Deepening expertise in Figma, exploring advanced features, or learning new design software and plugins.

• Industry Exposure: Attending tech and design conferences to stay updated on emerging trends and network with professionals.

• Mentorship: Guidance from senior designers or product leads to refine design strategy and career path.

📝 Enhancement Note: The challenges and growth opportunities are framed within the context of a graphic designer working in the AI technology sector, offering practical insights for potential candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex technical product. How did you approach understanding and visualizing its features?" (Focus on your process, research, and ability to simplify complexity).

• "How do you ensure your social media creatives align with broader marketing campaign goals and brand messaging?" (Highlight your strategic approach to campaign design and audience targeting).

• "Walk us through a website design project from your portfolio. What were the key challenges, your design decisions, and the impact of your work?" (Be prepared to discuss UI/UX principles, user flows, and outcomes). Company & Culture Questions:

• "What interests you about working with AI technology and Navsoft specifically?" (Research Navsoft's AI focus and connect it to your design interests).

• "How do you handle constructive criticism on your designs?" (Emphasize an open, collaborative approach to feedback and iteration).

• "How do you stay updated on design trends, especially within the tech industry?" (Showcase your proactive learning habits and passion for the field). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your role and process, the solution, and the results/impact.

• Visual Clarity: Use high-quality mockups and clear visuals. Annotate key design decisions or UI elements.

• Conciseness: Practice presenting each project within a defined timeframe (e.g., 5-7 minutes per project) to respect the interviewer's time.

• Interactive Elements: If using Figma prototypes, be ready to demonstrate basic interactivity to showcase user flow.

• Focus on Process: Emphasize why you made certain design choices, not just what you designed.

📝 Enhancement Note: This section offers specific interview questions and preparation advice tailored to a graphic designer role in a tech company, covering strategy, culture, and portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Navsoft careers portal.

• Portfolio Customization: Ensure your portfolio prominently features website design and social media creative examples. Tailor your portfolio introduction or case studies to highlight relevant experience with technology products or complex concepts.

• Resume Optimization: Update your resume to clearly list your proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible, such as "Increased social media engagement by X%" or "Contributed to a Y% improvement in website user experience."

• Interview Preparation: Practice articulating your design process and the impact of your work using the STAR method. Be ready to discuss your understanding of UI/UX principles and visual storytelling for technology brands.

• Company Research: Familiarize yourself with Navsoft's mission, its NavAI platform, and its current digital presence. Understand their target audience and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.