Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LSI Industries, Inc.

Location: Uniontown, OH, US

Job Type: Full Time

Category: Creative & Design / Marketing Support

Date Posted: 2026-05-05T18:27:00

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develops and executes visual concepts for client-facing materials, focusing on brand conversion and project scope documentation.

• Manages and maintains drawing libraries and specification details for signage and imagery across various brands.

• Supports Project Management of Field Services by providing critical design and illustration assets for construction and permitting.

• Utilizes advanced illustration and image editing software to translate abstract concepts into tangible client deliverables.

• Collaborates with internal teams to assist in scope development and material take-offs for rebranding initiatives.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, requiring a solid understanding of design principles and software proficiency, with a clear focus on supporting large-scale project management and brand implementation. The emphasis on "brand conversion" and "rebranding projects" suggests a need for designers who can translate brand guidelines into practical, executable designs for physical installations.

📈 Primary Responsibilities

• Design and execute comprehensive drawing sets that effectively convey brand conversion concepts as directed by project management.

• Organize, maintain, and update drawing libraries to ensure efficient access to historical and current design assets.

• Maintain detailed sign and image specification data, categorized by customer and brand, for accurate project execution.

• Assist Project Managers in the development of project scopes by providing visual representations and design input.

• Support rebranding projects by contributing to the creation of material take-offs and design specifications.

• Maintain and enhance proficiency in industry-standard illustration and image editing software to produce high-quality client concepts.

• Fulfill all additional duties and responsibilities as assigned to ensure the successful completion of corporate projects.

• Foster and maintain an open, honest, and truthful communication and business climate for the company and its clients.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and supportive project management functions. The need to "illustrate concepts for client approval, construction scope development, and permitting" indicates a role that bridges creative output with practical application and regulatory requirements.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for this level of design role.

Experience: 2-5 years of professional experience in graphic design, with a demonstrated ability to work on complex projects and support project management functions.

Required Skills:

• Proficiency in illustration and image editing software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign).

• Ability to develop comprehensive drawing sets and technical illustrations.

• Strong understanding of brand guidelines and brand conversion principles.

• Experience in maintaining specification details and asset libraries.

• Excellent communication skills, both written and verbal, for effective client and internal team interaction.

• Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures.

• Capacity to write reports, business correspondence, and procedure manuals.

Preferred Skills:

• Experience with 3D modeling or rendering software for enhanced visualization.

• Familiarity with project management software or methodologies.

• Knowledge of materials science or manufacturing processes relevant to signage and displays.

• Experience in scope development and materials take-offs for large-scale projects.

• Ability to interpret and apply mathematical concepts (percentages, ratios) to design and material estimations.

📝 Enhancement Note: The requirement for "proficient skills in illustration and image editing software" combined with the need to "develop drawing sets" and "maintain specification details" suggests a role that requires both creative flair and technical precision. The "language skills" and "reasoning ability" sections point to a need for strong analytical and communication capabilities beyond pure design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating proficiency in illustration and image editing software.

• Include examples of drawing sets or technical illustrations used for construction, permitting, or client approval.

• Highlight projects involving brand conversion or rebranding initiatives, illustrating the ability to translate brand identity into practical applications.

• Present case studies that detail the process from concept development to final execution, emphasizing problem-solving and client collaboration.

Process Documentation:

• Examples of how design concepts were translated into actionable project documentation (e.g., spec sheets, take-off summaries).

• Evidence of a systematic approach to managing design libraries and ensuring version control.

• Documentation of workflow for client concept presentation and feedback incorporation.

• Showcase of how design deliverables supported project management and scope development phases.

📝 Enhancement Note: Given the role's focus on supporting project management and construction scope, a portfolio that demonstrates a structured design process, clear documentation, and the ability to translate creative concepts into practical, executable plans will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the location (Uniontown, OH), experience level (2-5 years), and the nature of the role (Graphic Designer supporting project management and specific industry applications like lighting and displays), a competitive annual salary range is estimated to be between $55,000 and $75,000. This range can fluctuate based on the candidate's specific skill set, portfolio, and interview performance.

Benefits:

• 401(k) retirement savings plan.

• Comprehensive health insurance coverage.

• Dental insurance plan.

• Vision insurance plan.

• Paid Time Off (PTO), likely including vacation, sick leave, and holidays.

Working Hours: This is a full-time, on-site position. Standard working hours are expected to be approximately 40 hours per week, typically Monday through Friday, aligning with the company's operational needs and project deadlines.

📝 Enhancement Note: The salary estimate is derived from current market data for Graphic Designers with 2-5 years of experience in the manufacturing and industrial services sector in Ohio, considering the responsibilities outlined. The benefits listed are standard for full-time employees in similar roles and industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: LSI Industries operates within the manufacturing sector, specializing in advanced lighting, graphics, and display solutions. This industry context suggests a focus on tangible product development, client-specific solutions, and competitive market positioning.

Company Size: Approximately 2,000 employees across 20 facilities in North America. This indicates a well-established organization with structured processes, offering stability and opportunities for career development within a larger corporate framework.

Founded: Information about the founding date is not explicitly provided, but the company is publicly traded (NASDAQ: LYTS), suggesting a history of growth and established operations.

Team Structure:

• The Graphic Designer will likely be part of a marketing, creative, or operations support team, possibly within the Field Services or Project Management division.

• The team structure is expected to be collaborative, with the designer working closely with Project Managers, marketing specialists, and potentially sales teams.

Methodology:

• The company emphasizes "profitable growth" and providing "top-quality solutions." This suggests a results-oriented culture where efficiency, client satisfaction, and innovation are valued.

• Design processes will likely be integrated with project management workflows, requiring a systematic approach to concept development, client approval, and implementation.

• Data-driven decision-making is implied by the focus on client needs and market competitiveness.

Company Website: www.lsicorp.com

📝 Enhancement Note: The company's focus on "American-made products" and "helping businesses stand out" points to a culture that values quality, innovation, and customer success. The graphic design role will be integral to achieving these objectives by visually representing client brands and project scopes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It's a crucial support function within operations, bridging creative design with practical project execution and client-facing deliverables.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or a Project Management Office (PMO) lead, depending on departmental structure. The role involves close collaboration with Project Managers in Field Services.

Operations Impact: The Graphic Designer's work directly impacts the clarity and effectiveness of project proposals, client approvals, construction documentation, and overall brand consistency for LSI's clients. High-quality visuals can enhance client confidence, streamline project execution, and reinforce brand identity, contributing indirectly to revenue and client retention.

Growth Opportunities:

• Specialization: Potential to specialize in specific areas like large-format graphics, digital display design, or brand conversion strategy within the lighting and display solutions industry.

• Project Management Support: Develop deeper understanding of project lifecycles, scope development, and material take-offs, potentially leading to roles with more direct project involvement.

• Leadership: With significant experience and demonstrated success, opportunities may arise to lead design initiatives, mentor junior designers, or move into a Creative Director or Senior Designer role.

• Cross-functional Roles: Transition into roles within marketing, product management, or client solutions where design expertise is a valuable asset.

📝 Enhancement Note: The growth path for a Graphic Designer in a manufacturing and solutions-oriented company like LSI often involves deepening technical expertise and understanding the practical applications of design within project delivery and client success.

🌐 Work Environment

Office Type: The role is based at the company's corporate location in Uniontown, Ohio. This implies a professional office environment, likely with shared workspaces and collaborative zones.

Office Location(s): Uniontown, Ohio, with the company having 20 facilities across North America. The primary work location for this role is specified as Uniontown.

Workspace Context:

• The workspace is expected to be equipped with standard office amenities and professional-grade design software and hardware.

• Collaboration is key, suggesting an environment where designers work closely with project managers and other cross-functional teams to achieve project goals.

• Access to necessary design tools and potentially a library of brand assets and project specifications will be provided.

Work Schedule: This is a full-time, on-site position with standard working hours, likely Monday through Friday, approximately 40 hours per week. The nature of project-based work may occasionally require flexibility to meet deadlines.

📝 Enhancement Note: As an on-site role at a corporate location, the environment will likely be structured and professional, emphasizing teamwork and adherence to company processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and resumes, focusing on relevant experience and portfolio quality.

• Technical Interview: Candidates will likely discuss their design process, software proficiency, and experience with illustration, drawing sets, and brand conversion. This may involve a portfolio review.

• Case Study/Design Challenge: A practical exercise might be assigned to assess design skills, problem-solving abilities, and efficiency in creating client concepts or technical drawings.

• Team/Manager Interview: Discussion about collaboration, communication style, and cultural fit with the team and management. Questions may focus on how the candidate supports project management and handles client feedback.

• Final Interview: May involve senior leadership to discuss overall fit and potential contributions to the company's growth objectives.

Portfolio Review Tips:

• Highlight Relevant Projects: Prioritize work that demonstrates experience with technical illustration, drawing sets, brand guidelines, and client concept development.

• Showcase Process: For each project, briefly explain your role, the problem you solved, your design process, the tools used, and the outcome.

• Demonstrate Software Proficiency: Include examples that clearly showcase your skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and any other relevant design software.

• Address Brand Conversion: If possible, include examples of how you've translated brand identities into physical or digital applications.

• Keep it Concise: Present a curated selection of your best work, focusing on quality over quantity. Ensure easy navigation and clear descriptions.

Challenge Preparation:

• Understand the Context: If a design challenge is given, thoroughly understand the brief, the target audience, and the project's objectives (e.g., illustrating a brand conversion concept).

• Focus on Process: Demonstrate a clear, logical design process, even in a timed exercise.

• Technical Accuracy: Pay close attention to details, proportions, and technical specifications if applicable to the challenge.

• Communication: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on "client approval, construction scope development, and permitting" suggests that for this role, a portfolio demonstrating practical application of design alongside creative skill is crucial. Candidates should be ready to discuss how their designs translate into actionable plans for project execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Illustrator: Essential for vector graphics, logo creation, and technical illustrations.
  • Adobe Photoshop: For image manipulation, photo editing, and creating detailed visual concepts.
  • Adobe InDesign: For layout and design of drawing sets, specification documents, and presentations.

• Illustration Software: Proficiency in other relevant illustration tools may be beneficial.

• Image Editing Software: Beyond Photoshop, any specialized image processing or enhancement tools.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design tasks, but familiarity with how design assets are stored and accessed within a company's system (e.g., PDM, DAM) could be useful.

📝 Enhancement Note: The core of the technology stack will revolve around professional graphic design software. Proficiency in the Adobe Creative Suite, particularly Illustrator and Photoshop for illustration and image editing, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing "top-quality solutions" and "American-made products" implies a dedication to high standards in all work, including design.

• Client Focus: The company aims to help businesses "stand out in a competitive market," indicating a strong emphasis on understanding and meeting client needs through effective design.

• Profitable Growth: A results-oriented approach where efficiency and impactful work contribute to the company's financial success.

• Integrity & Honesty: The description explicitly mentions fostering an "open, honest and truthful communication and business climate."

• Innovation: Specializing in "advanced lighting, graphics, and display solutions" suggests a forward-thinking approach and a desire to stay at the forefront of technology and design.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Project Management and Field Services, emphasizing teamwork and communication across departments.

• Process-Oriented: A structured approach to design, integrated with project workflows, likely involving clear communication channels for approvals and feedback.

• Shared Goals: Working towards common project objectives, ensuring that design deliverables support the broader goals of client satisfaction and project success.

📝 Enhancement Note: The company culture appears to value professional execution, client success, and a collaborative, honest work environment. Designers will need to be team players who can translate business objectives into compelling visual solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Effectively visualizing complex brand conversion strategies or technical specifications into clear, understandable graphics.

• Managing Multiple Projects: Juggling various design tasks for different clients and projects simultaneously, ensuring deadlines are met.

• Adhering to Brand Standards: Consistently applying diverse brand guidelines accurately across various applications.

• Technical Constraints: Designing within the practical limitations of manufacturing processes and installation requirements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in specific areas of illustration, 3D rendering, or motion graphics.

• Industry Knowledge: Gaining expertise in lighting, display technology, and the manufacturing processes relevant to LSI's products.

• Project Management Acumen: Understanding the project lifecycle, scope development, and client management from a supportive role.

• Software Proficiency: Continuous learning and adoption of new features in design software and exploration of emerging design tools.

📝 Enhancement Note: The challenges presented are inherent to design roles that support large-scale projects and manufacturing. Growth opportunities lean towards developing specialized technical skills and gaining a deeper understanding of the business context in which design operates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to illustrate a complex concept for a client. What was your process, and what was the outcome?" (Focus on clarity, problem-solving, and client communication.)

• "How do you ensure brand consistency across multiple projects and brands?" (Highlight your understanding of brand guidelines and asset management.)

• "Walk me through a project where your design directly supported project management or construction scope development." (Emphasize collaboration, technical accuracy, and practical application.)

Company & Culture Questions:

• "What interests you about LSI Industries and our focus on lighting, graphics, and display solutions?" (Research the company's products and market position.)

• "How do you approach collaboration with project managers and other non-design teams?" (Demonstrate your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a story for each project, detailing the challenge, your approach, and the results.

• Highlight Key Skills: Explicitly point out how specific projects showcase your proficiency in illustration software, drawing set development, and brand conversion.

• Focus on Impact: For projects supporting project management or scope development, articulate how your designs facilitated clarity, approval, or execution.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant examples and answering questions directly.

📝 Enhancement Note: Candidates should prepare to discuss not just their creative process but also the practical application of their designs in a project management and manufacturing context, emphasizing clarity, accuracy, and client satisfaction.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the ADP Workforcenow portal.

• Customize Your Resume: Tailor your resume to highlight specific experience with illustration software (Adobe Creative Suite), technical drawing, brand conversion projects, and any experience supporting project management or scope development. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest and most relevant design samples. Ensure they showcase your ability to create drawing sets, illustrate concepts for technical applications, and adhere to brand guidelines. Include a brief description for each project detailing your role, the software used, and the project's objective.

• Prepare for Interview Questions: Practice answering common graphic design interview questions, as well as those specific to this role, focusing on your experience with technical illustration, client collaboration, and supporting project management.

• Research LSI Industries: Familiarize yourself with LSI's products, services, markets, and recent company news. Understand their commitment to "top-quality solutions" and "profitable growth."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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