Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Marketing & Packaging)

Company: Lovisa

Location: Hawthorn, Victoria, Australia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-18

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the creative vision for Lovisa's global retail campaigns through impactful graphic design across various marketing and packaging collateral.

• Manage the end-to-end design and production process for retail signage, POS, packaging, and promotional materials, ensuring brand consistency.

• Collaborate cross-functionally with Marketing, Creative, Buying, Visual Merchandising, Store Planning, and international teams to deliver cohesive brand experiences.

• Prepare and manage print-ready artwork, working closely with external suppliers to guarantee accuracy and timely delivery.

📝 Enhancement Note: This role is specifically focused on the intersection of marketing collateral and packaging design within a global retail environment, demanding both creative flair and strong production management skills. The emphasis on "Marketing & Packaging" suggests a dual responsibility for consumer-facing marketing materials and the physical product packaging.

📈 Primary Responsibilities

• Design and adapt creative assets for global retail campaigns, promotions, new product launches, and seasonal activities, ensuring alignment with brand aesthetics.

• Develop compelling retail signage and Point of Sale (POS) materials, including window displays, entry signage, wall bays, gondolas, and counter displays.

• Conceptualize and create designs for product packaging, product carding, labels, and gift packaging, adhering to product specifications and brand guidelines.

• Produce accurate, print-ready, and production-ready artwork, meticulously checking all elements for print quality and compliance.

• Manage the complete artwork production cycle, including revisions, approvals, and communication with print, packaging, and production suppliers.

• Adapt existing artwork for diverse international markets, ensuring compliance with regional pricing, dates, promotional mechanics, and language translations.

• Collaborate directly with print and packaging suppliers to ensure all artwork specifications are met and production timelines are adhered to.

• Maintain strict adherence to Lovisa's brand guidelines across all creative outputs, ensuring a consistent and recognizable brand identity.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only creatively skilled but also possesses strong project management capabilities, especially concerning production workflows and supplier liaison. The mention of "adapting artwork for different markets" indicates a need for cultural sensitivity and an understanding of international retail nuances.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and proficiency in graphic design principles is expected.

Experience: 5–7+ years of professional graphic design experience, with a significant focus on retail, fashion, or consumer branding environments. In-house experience within a retail or fashion brand is highly desirable.

Required Skills:

• 5–7+ years of professional graphic design experience.

• Proven experience in retail, fashion, beauty, or consumer brand environments.

• Extensive experience designing retail signage, POS, promotional artwork, campaign collateral, and in-store creative.

• Essential packaging design and artwork production experience, including an understanding of layouts, dielines, specifications, and production-ready files.

• Strong knowledge of print production processes and prepress requirements.

• Advanced proficiency in Adobe Creative Cloud, specifically InDesign, Illustrator, and Photoshop.

• Ability to work autonomously, take ownership of projects, and deliver results in a fast-paced setting. Preferred Skills:

• Previous in-house experience within a retail or fashion brand.

• Experience adapting artwork for diverse international markets and regional requirements.

• Familiarity with visual merchandising principles and their application in store design.

• Basic understanding of project management methodologies for design workflows.

📝 Enhancement Note: The requirement for 5-7+ years of experience, coupled with a preference for in-house retail experience, suggests this role is not entry-level and requires a candidate who can quickly integrate and contribute without extensive onboarding. The emphasis on "autonomous work" and "hitting the ground running" implies a need for self-starters with proven track records.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional graphic design work, with a strong emphasis on retail, fashion, or consumer goods.

• Specific sections dedicated to retail signage, POS, packaging design, and integrated marketing campaign collateral.

• Demonstrations of artwork adaptation for different markets or regional specifications.

• Examples of print-ready artwork files and an understanding of production specifications.

• Case studies or examples highlighting the process from brief to final production, including problem-solving and supplier collaboration. Process Documentation:

• Evidence of managing design projects from initial brief through to final approved artwork and production.

• Examples of how brand guidelines were applied and maintained across diverse creative assets.

• Documentation or case studies illustrating the process of working with external print and packaging suppliers.

• Demonstrated ability to handle artwork revisions, approvals, and quality control.

📝 Enhancement Note: The portfolio is critical for this role. It should not just showcase aesthetic output but also the candidate's understanding of the entire production lifecycle, from creative concept to print-ready files and supplier management, reflecting the "hands-on" nature of the role.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-7+ years), location (Hawthorn, VIC, Australia), and the specialized nature of retail marketing and packaging design, an estimated annual salary range for a Graphic Designer in this role would typically fall between AUD $75,000 - $100,000. This range can vary based on the candidate's specific skills, portfolio strength, and the company's compensation structure.

Benefits:

• Global business career opportunities with potential for advancement.

• Supportive, diverse, and inclusive team environment.

• Paid Birthday Leave.

• Generous 50% discount on Lovisa products.

• Free gym membership.

• Attractive Referral Rewards Incentive Program.

• Modern HQ office with a fully stocked kitchen.

• Personal Development & Succession Plans.

Working Hours: Standard full-time hours, likely 38-40 hours per week, with an expectation of on-site presence at the Melbourne Support Centre in Hawthorn.

📝 Enhancement Note: The salary estimate is based on standard industry benchmarks for experienced graphic designers in metropolitan Australian areas, adjusted for the retail and fashion sector. Benefits are listed as provided, with emphasis on those relevant to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Jewellery Retail. Lovisa is a fast-paced, global retailer with ambitious growth plans.

Company Size: Over 1,100 stores across 50+ markets, indicating a large operational footprint and a significant global presence. The marketing and creative team at the Melbourne Support Centre is likely substantial to support this scale.

Founded: 2010 in Australia. This signifies a relatively young but rapidly scaled company, suggesting a dynamic and evolving corporate culture.

Team Structure:

• The role is within the Marketing & Creative team at the Melbourne Support Centre, indicating a centralized creative function.

• This team likely comprises various specialists, including marketing managers, copywriters, other designers, and potentially digital asset managers.

• Close collaboration is expected with Buying, Visual Merchandising, Store Planning, and international teams, highlighting a cross-functional operational structure. Methodology:

• Data-driven decision-making and a focus on global retail campaign execution.

• Emphasis on speed and agility to keep pace with fashion trends and seasonal activities.

• Commitment to brand consistency and cohesive creative output across all touchpoints.

• Strong focus on collaboration and leveraging diverse perspectives within a global team.

Company Website: https://careers.lovisa.com

📝 Enhancement Note: Lovisa's rapid global expansion suggests a culture that values innovation, speed, and adaptability. The "10+1 Culture Commitments" likely outline specific behavioral expectations and values that are integral to day-to-day operations and team interactions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level to senior within the creative department. It requires a high degree of autonomy and expertise in both creative execution and production management, suggesting a path towards Senior Graphic Designer, Art Director, or a specialized role within packaging or campaign management.

Reporting Structure: The Graphic Designer will report to a Marketing or Creative Manager within the Melbourne Support Centre. Close collaboration with various departments indicates exposure to different facets of the retail business.

Operations Impact: The graphic designer directly influences the brand's visual identity and customer experience across all retail touchpoints. Their work is crucial for driving sales through effective campaign materials, compelling packaging, and consistent in-store branding, thereby impacting overall revenue and brand perception.

Growth Opportunities:

• Specialization: Develop deep expertise in packaging design, retail campaign strategy, or specific market adaptation.

• Leadership: Potential to move into a Senior Graphic Designer role, overseeing junior designers or leading specific projects.

• Cross-functional Mobility: Opportunities to work more closely with Visual Merchandising or Marketing teams to gain broader business insights.

• Global Exposure: Contribute to global campaigns, offering a chance to understand international market nuances and brand strategies.

📝 Enhancement Note: The company's global scale and ambitious growth plans suggest a fertile ground for career advancement. The emphasis on "Personal Development & Succession Plans" indicates a structured approach to employee growth and career progression within the organization.

🌐 Work Environment

Office Type: The role is based at Lovisa's modern HQ in Hawthorn, Melbourne. This suggests a professional, contemporary office setting designed for collaboration and productivity.

Office Location(s): Level 1/818 Glenferrie Road, Hawthorn, VIC 3122, Australia. This location is described as being "close to everything you need on your doorstep," implying accessibility to public transport, retail, and dining options.

Workspace Context:

• A collaborative environment with opportunities to interact with marketing, creative, and other cross-functional teams.

• Access to necessary design tools and technology within a modern HQ.

• A dynamic workspace conducive to fast-paced project execution and creative ideation.

Work Schedule: Standard full-time working hours, with an on-site requirement. While not explicitly stated, a fast-paced retail environment may sometimes necessitate flexibility during peak periods or critical campaign launches.

📝 Enhancement Note: The description of the HQ as "modern" and "fully stocked kitchen" suggests an employee-centric workplace designed to foster a positive and productive atmosphere. The location's accessibility is a key factor for daily commute convenience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and creative output.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their role in the production process.

• Skills Assessment/Case Study: A practical design exercise or case study may be given to evaluate problem-solving skills, creative thinking, and proficiency with Adobe Creative Suite under timed conditions.

• Team/Manager Interview: Discussion about experience, cultural fit, understanding of brand guidelines, and ability to work in a fast-paced, collaborative environment.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the responsibilities: retail signage, POS, packaging, and campaign collateral.

• Highlight Production Expertise: Include examples of print-ready files, dielines, and discuss your process for preparing artwork for production.

• Demonstrate Brand Adherence: Show how you've applied and maintained brand guidelines consistently.

• Tell a Story: For each project, explain the brief, your creative process, challenges faced, solutions implemented, and the final outcome.

• Quantify Impact (if possible): If you can, mention how your designs contributed to campaign success or sales.

Challenge Preparation:

• Understand Lovisa's Brand: Thoroughly review Lovisa's current marketing campaigns, store aesthetics, packaging, and brand guidelines.

• Practice Core Skills: Be prepared for design tasks involving layout, typography, image manipulation, and adapting designs to specific dimensions.

• Time Management: Practice completing design tasks within a limited timeframe, simulating a real-world production environment.

• Articulate Process: Be ready to explain your design choices and production considerations clearly and concisely.

📝 Enhancement Note: The emphasis on "production" and "print-ready artwork" means candidates should be prepared to discuss technical aspects of design and printing, not just creative concepts. Demonstrating an understanding of the entire lifecycle from concept to shelf is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced skills are essential, with particular emphasis on:

  • Adobe InDesign: For layout, typesetting, and creating multi-page documents (e.g., campaign collateral, signage guides).
  • Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations (e.g., packaging artwork, POS elements).
  • Adobe Photoshop: For image editing, retouching, and creating visual assets.

• Packaging Dielines Software: Familiarity with software or methods used to work with and create packaging dielines.

Analytics & Reporting: While not a primary focus for this role, an understanding of how design impacts campaign performance and sales metrics may be beneficial. Awareness of digital asset management systems could also be advantageous.

CRM & Automation: Not directly applicable to this design role, but an understanding of how marketing campaigns are managed and deployed might be helpful for context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The mention of "packaging dielines" and "production requirements" implies a need for practical, hands-on experience with the technical aspects of preparing files for manufacturing, not just graphic design software.

👥 Team Culture & Values

Operations Values:

• Brand Consistency: A core value, ensuring all creative output aligns with Lovisa's established brand identity.

• Speed & Agility: Operating in a fast-paced fashion retail environment requires quick turnarounds and adaptability.

• Collaboration: Working effectively across multiple departments and with international teams is crucial for success.

• Innovation: Contributing fresh creative ideas to keep the brand at the forefront of fashion jewellery trends.

• Efficiency: Delivering high-quality work within tight deadlines and production schedules.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with marketing, buying, visual merchandising, and store planning teams to ensure cohesive campaign execution.

• Supplier Partnership: Building strong working relationships with external print and packaging suppliers is key to ensuring quality and timely delivery.

• Feedback-driven: An environment where constructive feedback is given and received to refine creative output and production processes.

📝 Enhancement Note: Lovisa's "10+1 Culture Commitments" are likely central to their operational values. Candidates should research these commitments to understand how they translate into day-to-day work, team interactions, and decision-making processes within the creative and marketing functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Globally: Ensuring a unified brand image across diverse markets with varying cultural nuances and regulations.

• Balancing Creative Vision with Production Constraints: Delivering innovative designs that are also feasible and cost-effective to produce at scale.

• Meeting Tight Deadlines: The fast-paced nature of fashion retail requires rapid design and production cycles, especially during peak seasons and product launches.

• Managing Multiple Stakeholder Requirements: Coordinating feedback and approvals from various internal departments and international teams.

Learning & Development Opportunities:

• Advanced Packaging Design: Opportunities to deepen expertise in structural packaging design and material considerations.

• Global Campaign Strategy: Gain insights into international marketing strategies and how creative assets are localized.

• Digital Design Integration: Potentially expanding skills into digital marketing assets or e-commerce creative.

• Mentorship: Learning from experienced creative leaders and potentially mentoring junior designers in the future.

📝 Enhancement Note: The challenges presented are inherent to global retail operations. Candidates who can demonstrate proactive problem-solving and adaptability in similar environments will be well-suited for this role. The growth opportunities align with the company's expansion and the need for skilled creative professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a packaging design from concept to final production-ready artwork, including how you manage dielines and supplier communication."

• "How do you ensure brand consistency across various marketing collateral and different international markets?"

• "Walk us through a challenging retail campaign you designed. What were the objectives, your creative approach, and the outcome?"

• "How do you prioritize tasks when managing multiple design projects with competing deadlines?" Company & Culture Questions:

• "What appeals to you about Lovisa as a brand, and how do you see your design skills contributing to our global growth?"

• "How do you align your creative work with brand guidelines and the overall marketing strategy?"

• "Describe your experience working in a fast-paced, in-house retail environment. What are the key differences compared to agency work?"

• "How do you incorporate feedback from various stakeholders, including international teams, into your design process?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., Packaging, Signage, Campaigns) or by case study.

• Narrative: For each key project, tell a story: the brief, your role, the creative process, challenges, solutions, and the final result.

• Technical Detail: Be prepared to discuss the technical aspects of your files, print specifications, and production considerations.

• Brand Alignment: Clearly articulate how your designs adhere to or enhance the brand's identity.

• Conciseness: Be mindful of time; present your strongest and most relevant work efficiently.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, and an understanding of retail operations. Be ready to discuss specific examples that demonstrate your ability to manage the entire design lifecycle and work effectively within a global brand context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Lovisa careers portal, ensuring you provide a link to your online portfolio.

• Tailor your Resume: Highlight experience in retail, fashion, packaging design, and proficiency with Adobe Creative Cloud. Quantify achievements where possible (e.g., "designed 50+ retail signage sets per quarter").

• Prepare Your Portfolio: Curate your portfolio to prominently feature retail signage, POS, packaging, and campaign collateral. Be ready to discuss your process and production knowledge.

• Research Lovisa: Understand their brand, target audience, current campaigns, and company culture, particularly their "10+1 Culture Commitments."

• Practice Interview Responses: Prepare to answer questions about your design process, brand adherence, production experience, and ability to work in a fast-paced, collaborative environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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