Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Linjer

Location: Hong Kong

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-09-16

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling creative assets for diverse online marketing channels, with a strategic emphasis on email campaigns and social media advertisements.

• Curate and optimize visual content, including image retouching and video editing, from external providers to ensure brand consistency and platform suitability.

• Contribute to website enhancements and A/B testing initiatives through the creation of precise web design mockups and detailed briefs.

• Provide ad hoc design support for a range of marketing-related projects, demonstrating adaptability and a proactive approach to creative challenges.

• Engage with a fast-paced, high-growth e-commerce environment, contributing to brand storytelling and customer engagement through impactful design.

📝 Enhancement Note: This role is positioned as an entry-level opportunity, focusing on execution and content preparation rather than strategic design leadership. The emphasis on "coachable" and "tech-literate" candidates, along with the note that formal training isn't required, indicates a focus on innate aesthetic sense and the ability to follow established brand guidelines and processes. Visa sponsorship is a significant differentiator for attracting international talent.

📈 Primary Responsibilities

• Design compelling visual content tailored for various marketing channels, with a primary focus on email marketing campaigns and social media advertisements that drive engagement and conversions.

• Prepare and refine images from external suppliers, including cropping, retouching, and color correction, to meet brand standards and optimize for digital platforms.

• Edit and assemble video content from external providers, ensuring seamless integration into marketing materials and adherence to brand messaging.

• Create detailed web design mockups and functional briefs to support iterative website improvements and A/B testing strategies, aiming to enhance user experience and conversion rates.

• Collaborate with the marketing team on ad hoc design projects, which may include website graphics, presentation materials, or internal communications.

• Maintain brand consistency across all visual communications by adhering to established brand guidelines and design principles.

• Assist in the preparation of content for e-commerce product listings and promotional materials, ensuring high visual appeal.

📝 Enhancement Note: The responsibilities highlight a hands-on role focused on content execution and optimization within a defined brand framework. The inclusion of "web design mockups and briefs for A/B tests" suggests a need for basic understanding of UX/UI principles and performance marketing methodologies, even if not at a strategic level.

🎓 Skills & Qualifications

Education: Formal design training is not a mandatory requirement. However, a strong understanding of visual principles, aesthetics, and digital content best practices is essential.

Experience: 0-2 years of experience in a graphic design or content creation role, preferably within a digital marketing or e-commerce context. Experience with visual content preparation and execution is highly valued.

Required Skills:

• Exceptional eye for design, aesthetics, and visual balance, aligning with brand identity.

• Strong passion for digital brand building and understanding of visual storytelling principles.

• Fluency in English, both written and spoken, for effective communication and understanding of briefs.

• Coachable attitude with a dedication to continuous personal improvement and professional growth in design skills.

• Thoroughness and detail-orientation, with a proven ability to follow established processes and guidelines.

• Tech literacy and the ability to quickly learn and adapt to new software and digital tools.

• Ability to thrive in a high-growth, startup team culture with a fast-paced work environment. Preferred Skills:

• Prior hands-on experience using Adobe Photoshop for image editing, retouching, and graphic creation.

• Prior hands-on experience using Adobe Illustrator for vector graphics and design elements.

• Familiarity with video editing software for basic video preparation and assembly.

• Understanding of basic web design principles and user experience (UX) considerations.

• Experience with A/B testing methodologies and their application in digital marketing.

📝 Enhancement Note: The explicit statement that formal design training and specific software experience are not required is a key differentiator. This suggests the company prioritizes innate talent, a strong aesthetic sense, and the ability to learn and adapt over formal qualifications. This also implies that the role will involve significant on-the-job training in specific tools and processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong visual aesthetic and balance through a curated selection of design work, showcasing an innate sense of design that aligns with Linjer's brand.

• Showcase examples of content created for digital channels, such as social media posts, email graphics, or ad creatives, highlighting versatility and understanding of platform requirements.

• Include any examples of image retouching or preparation, illustrating attention to detail and ability to enhance visual assets.

• If applicable, provide examples of web design mockups or wireframes that illustrate an understanding of user flow and interface design. Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss how they approach design projects, from understanding briefs to execution and revision.

• Be ready to articulate how you ensure brand consistency and adherence to guidelines throughout the design process.

• Demonstrate an understanding of workflow management and how you prioritize tasks in a dynamic environment.

📝 Enhancement Note: Given the emphasis on innate talent over formal experience, the portfolio is less about a comprehensive history of professional design work and more about showcasing raw creative potential and an aesthetic sensibility that matches the company's. The focus should be on quality and alignment with the brand, rather than quantity or technical complexity.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for an entry-level Graphic Designer (0-2 years experience) in Hong Kong, with potential visa sponsorship, a competitive salary range would typically fall between HKD 15,000 - HKD 22,000 per month. This estimate is based on current market data for similar roles in Hong Kong, considering the entry-level nature and the added value of visa sponsorship.

Benefits:

• A multicultural and inclusive team culture that values diversity and collaboration.

• Talented and passionate colleagues committed to achieving excellence in their work.

• Predictable work/life balance with a standard 9 am to 6 pm work schedule.

• The opportunity to make a tangible impact with your contributions from day one.

• Exposure to entrepreneurship within a stable business experiencing significant annual growth (100%+).

• Accelerated career growth opportunities for high achievers demonstrating strong performance and initiative.

• Visa sponsorship is available for exceptional talent ready to join the Linjer team.

Working Hours: The role operates on a predictable 9 am to 6 pm work schedule, Monday to Friday, providing a structured work environment with a clear work/life balance.

📝 Enhancement Note: The salary estimate is based on general market rates for entry-level creative roles in Hong Kong, adjusted for the specific company context (e-commerce, high growth) and the significant benefit of visa sponsorship, which often allows companies to attract candidates who might otherwise be deterred by relocation costs or visa complexities.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail (Jewelry, Bags, Watches) - Linjer operates in the direct-to-consumer (DTC) e-commerce space, focusing on design-led, high-quality products that bridge the gap between fast fashion and traditional luxury. This market position requires a strong emphasis on brand aesthetics, customer experience, and efficient digital marketing.

Company Size: Rapidly scaling, with plans to add 10 new team members this year. This indicates a dynamic, growing environment that likely has a lean structure with opportunities for individual contribution and impact.

Founded: 2014, Linjer has established itself as a reputable brand with Scandinavian roots, focusing on timeless design and quality craftsmanship. Their commitment to sustainability (recycled metals, ethically sourced gemstones, lab-grown diamonds) is a core aspect of their brand identity.

Team Structure:

• The operations team is expanding rapidly, suggesting a need for adaptable individuals who can contribute to building and refining processes.

• Collaboration is likely cross-functional, with designers working closely with marketing, e-commerce, and product teams to ensure brand consistency and effective campaign execution.

• Given the startup culture and rapid growth, team members are expected to be proactive, take ownership, and contribute beyond their defined roles. Methodology:

• Data-driven decision-making is implied through the mention of A/B testing and the high-growth environment, suggesting that design choices will be informed by performance metrics.

• Emphasis on "thoughtful design" and "sustainable practices" indicates a conscious approach to product development and brand messaging.

• A focus on efficiency and quality, evident in their direct supplier partnerships and pricing strategy, likely extends to internal operations.

Company Website: http://www.linjer.co

📝 Enhancement Note: The company culture is described as multicultural, inclusive, and startup-oriented, emphasizing talent, passion, and a commitment to excellence. The rapid scaling and focus on entrepreneurship suggest an environment where individuals can grow quickly and have a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level Graphic Designer position, ideal for individuals with a strong innate design sense and a desire to build a career in digital marketing and e-commerce creative operations. It provides a foundation in content creation, brand consistency, and the application of design within a commercial context.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a senior member of the marketing team. The reporting structure in a growing startup is often fluid, with direct access to decision-makers.

Operations Impact: The Graphic Designer's work directly impacts customer perception, brand engagement, and conversion rates across digital channels. High-quality, on-brand creatives are crucial for driving traffic, increasing sales, and building brand loyalty in the competitive e-commerce landscape.

Growth Opportunities:

• Skill Development: Opportunities to develop proficiency in Adobe Creative Suite (Photoshop, Illustrator), video editing, and potentially basic web design tools. Learning to apply design principles within an e-commerce context.

• Career Advancement: Potential to progress to a Senior Graphic Designer role, specialize in areas like UI/UX design, digital campaign management, or lead creative projects as the company continues to scale.

• Cross-Functional Exposure: Gain experience working with marketing, product, and e-commerce teams, understanding the broader business objectives and how creative operations contribute to them.

📝 Enhancement Note: The emphasis on "accelerated career growth opportunities for high achievers" combined with the entry-level nature of the role suggests a performance-driven environment where proactive individuals can quickly advance. The role is framed as a stepping stone to further opportunities within the company's expanding operations.

🌐 Work Environment

Office Type: The position is based in Linjer's Hong Kong office, indicating an on-site work arrangement. This environment is likely designed to foster collaboration and team cohesion.

Office Location(s): Hong Kong. Specific details about office amenities or accessibility are not provided, but Hong Kong is a major international business hub with excellent public transportation.

Workspace Context:

• Collaborative Environment: The company culture emphasizes a multicultural and inclusive team, suggesting a supportive and interactive workspace where design ideas can be shared and developed.

• Tools & Technology: Access to necessary design software and hardware for executing responsibilities. The company is tech-literate and likely provides a modern working setup.

• Team Interaction: Opportunities to work closely with colleagues from marketing and other departments, fostering a dynamic and communicative work atmosphere.

Work Schedule: The work schedule is a predictable 9 am to 6 pm, Monday to Friday, ensuring a consistent work routine and promoting a healthy work-life balance.

📝 Enhancement Note: The on-site requirement in Hong Kong, coupled with visa sponsorship, indicates the company is looking for individuals who are willing to relocate and immerse themselves in the local office environment, contributing to a cohesive team dynamic.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter (which is taken very seriously), and portfolio. Candidates should highlight their aesthetic sense and passion for digital branding.

• First Interview: Likely a discussion about design experience, creative process, understanding of brand aesthetics, and motivation for applying to Linjer. This stage will assess coachability and cultural fit.

• Skills Assessment/Portfolio Review: Candidates may be asked to present their portfolio, discuss specific projects, or complete a small design task/challenge related to creating content for email or social media. Focus on demonstrating an eye for detail and brand alignment.

• Final Interview: Meeting with key stakeholders to discuss the role in more detail, assess cultural fit, and confirm visa sponsorship requirements if applicable.

Portfolio Review Tips:

• Curate for Relevance: Select pieces that best demonstrate your aesthetic sensibilities and ability to create visually appealing content for digital channels, especially those relevant to e-commerce (social media ads, email graphics).

• Highlight Raw Talent: Since formal training isn't required, focus on showcasing your innate sense of design, balance, and color. If you have examples of retouching or basic video editing, include them.

• Explain Your Process: Be prepared to talk through your thought process for each piece, even if it was self-directed. How did you approach the brief? What decisions did you make and why?

• Showcase Brand Alignment: If you have any speculative work or projects that align with Linjer's minimalist, timeless aesthetic, highlight them.

• Cover Letter is Key: The company explicitly states they "take cover letters very seriously." Ensure yours is well-written, tailored to Linjer, and explains why your innate design sense is a great fit.

Challenge Preparation:

• Brand Familiarization: Thoroughly review Linjer's website, social media, and product offerings to understand their brand identity, aesthetic, and target audience.

• Content Ideation: Think about how you would create engaging graphics for email newsletters and social media ads for a brand like Linjer, focusing on product showcases, lifestyle imagery, and promotional messaging.

• Process Explanation: Be ready to articulate how you would approach a design request, from receiving a brief to delivering final assets, and how you ensure quality and brand consistency.

📝 Enhancement Note: The emphasis on a detailed cover letter and the "innate sense of aesthetic" suggests that the evaluation process will heavily weigh qualitative aspects of a candidate's application and creative thinking over a traditional resume filled with technical skills and formal experience.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image retouching, cropping, color correction, and creating digital graphics for marketing channels.

• Adobe Illustrator: Useful for creating vector-based graphics, logos, icons, and other design elements that require scalability.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro, or simpler tools): Required for preparing and editing video content from external providers for use on marketing platforms.

Analytics & Reporting:

• While not a direct requirement for the Graphic Designer role, understanding that design work will be tied to performance metrics (e.g., click-through rates on ads, engagement on social media) is important. Familiarity with how design impacts these metrics is a plus. CRM & Automation:

• Not directly applicable to this role's core responsibilities, but understanding how visual assets are deployed through marketing automation platforms or CRM-driven emails would be beneficial.

📝 Enhancement Note: The explicit mention of Adobe Photoshop and/or Illustrator as a bonus, coupled with the note that formal training isn't required, implies that candidates might be expected to learn these tools on the job. However, any prior experience will be a significant advantage. The company likely uses a suite of marketing and e-commerce tools where these design assets will be integrated.

👥 Team Culture & Values

Operations Values:

• Aesthetic Excellence: A strong, innate sense of design, balance, and visual appeal that aligns with Linjer's brand identity.

• Brand Building: A passion for contributing to and strengthening a digital brand through compelling visual storytelling.

• Continuous Improvement: A coachable mindset dedicated to personal growth, learning new skills, and refining one's craft.

• Detail-Orientation & Process Adherence: Thoroughness in execution and the ability to consistently follow established brand guidelines and workflows.

• Adaptability & Collaboration: Thriving in a fast-paced startup environment and working effectively with a multicultural, passionate team.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with marketing, e-commerce, and potentially product teams to ensure visual assets meet campaign objectives and brand standards.

• Feedback Exchange: An open environment where constructive feedback is given and received, fostering learning and iterative design improvements.

• Shared Vision: A collective effort to contribute to Linjer's growth and success by creating impactful and cohesive brand experiences.

📝 Enhancement Note: The company values are strongly tied to its brand identity (timeless design, quality) and its growth-stage startup environment (adaptability, impact, passion). The emphasis on "coachable" and "detail-oriented" suggests a culture that values learning and execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency: Maintaining strict brand consistency across diverse digital channels and content types, especially when working with external assets and within a rapidly growing company.

• Pace of Work: Adapting to the fast-paced nature of a high-growth e-commerce startup, where design requests may be frequent and deadlines tight.

• Learning Curve: Acquiring proficiency in specific design tools (Photoshop, Illustrator) if lacking prior formal training, while also understanding the nuances of digital marketing content creation.

• Balancing Innate Talent with Process: Translating a strong aesthetic sense into practical, on-brand deliverables that meet marketing objectives and follow established processes.

Learning & Development Opportunities:

• Tool Proficiency: Gaining hands-on experience and developing advanced skills in industry-standard design software like Adobe Photoshop and Illustrator.

• E-commerce Design: Deepening understanding of design principles specific to e-commerce, including email marketing, social media advertising, and website optimization.

• Brand Strategy: Learning how design contributes to overall brand building and marketing strategy within a successful DTC company.

• Career Progression: Opportunities to grow into more senior design roles, take on greater creative responsibility, or specialize in areas like UI/UX or campaign creative management.

📝 Enhancement Note: The challenges are framed to encourage candidates who are eager to learn and grow. The company appears to offer a supportive environment for skill development, making it an attractive opportunity for those looking to build their careers in operations and creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your design process from receiving a brief to delivering final assets. How do you ensure brand consistency?" (Focus on process, detail-orientation, and brand adherence.)

• "How would you approach creating a social media ad graphic for a new jewelry collection? What elements would you prioritize?" (Demonstrate understanding of visual storytelling, brand aesthetics, and marketing objectives.)

• "Linjer emphasizes timeless design and quality. How would your design choices reflect these values?" (Showcase understanding of the brand and ability to translate abstract concepts into visuals.) Company & Culture Questions:

• "What attracts you to Linjer, and how do you see your design skills contributing to our growth?" (Highlight passion for the brand and impact-oriented mindset.)

• "How do you handle constructive feedback on your designs, especially in a fast-paced environment?" (Assess coachability and adaptability.)

• "Describe a time you had to learn a new software or process quickly. How did you approach it?" (Demonstrate tech literacy and learning agility.) Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the objective, your approach, the tools used, and the outcome (if known). Focus on how your design achieved the goal.

• Showcase Your Aesthetic: Select pieces that clearly demonstrate your innate eye for design, balance, and color. Highlight any examples of retouching or video editing.

• Be Prepared for a Task: You might be asked to critique a piece of existing marketing collateral or propose a quick design concept.

• Discuss Linjer's Brand: Show that you've researched Linjer and can articulate how your design style aligns with their aesthetic.

📝 Enhancement Note: The interview process will heavily focus on assessing a candidate's innate design talent, coachability, and alignment with the company's growth-stage startup culture, rather than just technical proficiency. The cover letter and portfolio are critical for making a strong first impression.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Linjer's careers page.

• Craft a Compelling Cover Letter: Write a detailed cover letter that explicitly addresses why you are passionate about Linjer, how your innate design sense aligns with their brand, and your eagerness to learn and grow within their team. This is a critical component of the application.

• Curate Your Portfolio: Select your strongest visual work that demonstrates your aesthetic, attention to detail, and ability to create engaging digital content. Prioritize quality and relevance to Linjer's brand over quantity. Include any examples of image retouching or video editing.

• Optimize Your Resume: Highlight any relevant experience, even if informal, in design, content creation, or digital marketing. Emphasize transferable skills like attention to detail, tech literacy, and communication.

• Research Linjer: Thoroughly explore Linjer's website, product offerings, social media presence, and brand messaging to understand their aesthetic, values, and target audience. Be prepared to discuss your insights during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.