Graphic Designer at kovald Digital Marketing Strategies

📍 Job Overview

Job Title: Graphic Designer

Company: kovald Digital Marketing Strategies

Location: Athens, Attica, Greece

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

Drive creative excellence by designing compelling visual assets for a fast-growing digital marketing agency.
Collaborate with the marketing team to ensure brand consistency across diverse digital platforms and campaigns.
Develop innovative graphic materials for partner sites, social media, digital advertising, affiliate networks, web banners, newsletters, and animated videos.
Stay abreast of the latest industry trends, technologies, and market dynamics to inform design strategies and execution.
Deliver high-impact design solutions that align with business objectives and performance metrics.

📝 Enhancement Note: This role is positioned within a digital marketing agency context, implying a focus on performance-driven design and rapid iteration. The "Marketing Operations / Creative Services" category is inferred due to the blend of design responsibilities with marketing campaign support and the need for data-informed creative adaptation.

📈 Primary Responsibilities

Conceptualize and design visually engaging graphic assets for a wide array of digital marketing channels, including social media campaigns, Google Ads, affiliate networks, web banners, and email newsletters.
Create dynamic animated videos and motion graphics to enhance engagement and storytelling for client campaigns.
Collaborate closely with the marketing team, account managers, and clients to understand project requirements and ensure design output aligns with strategic goals.
Maintain a keen awareness of current design trends, digital marketing best practices, and competitive landscape to continuously elevate creative output.
Adapt and optimize design concepts for maximum performance across various digital mediums and performance streams, ensuring effective communication and conversion.
Execute design projects with minimal supervision, delivering high-quality work that meets business outcomes and stakeholder expectations.
Contribute to the overall creative strategy by proposing innovative design solutions and exploring new visual approaches.

📝 Enhancement Note: The responsibilities indicate a need for versatility in design applications, from static graphics to motion graphics and animation, all within a performance marketing framework. The emphasis on adapting concepts for "maximized performance in multiple streams and mediums" suggests a data-informed approach to design, typical in digital marketing operations.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level roles in this domain. Equivalent practical experience with a strong portfolio will also be considered.

Experience: Minimum of 3 years of professional experience in graphic design, with a proven track record of creating impactful visual assets for digital platforms. Experience within a digital agency or a fast-paced startup environment is highly desirable.

Required Skills:

Graphic Design Proficiency: Expert-level skills in graphic design principles, including layout, composition, color theory, and visual hierarchy.
Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and After Effects is essential for creating and manipulating a wide range of digital assets.
Typography Expertise: Strong understanding and application of typography to enhance readability, convey brand voice, and create aesthetic appeal.
Conceptual Thinking: Ability to translate marketing objectives and brand messaging into creative, original design concepts.
Portfolio Demonstration: A robust and diverse portfolio showcasing a range of design projects, especially those executed for digital marketing campaigns, is mandatory.
Communication Skills: Excellent interpersonal and communication skills, with the ability to articulate design decisions and collaborate effectively with team members and stakeholders.
Language Proficiency: Excellent command of both Greek and English, both written and verbal.

Preferred Skills:

Motion Graphics & Animation: Experience in motion graphics and animation, utilizing tools like Adobe After Effects, to create engaging video content.
Digital Agency Experience: Prior experience working within a digital agency environment, understanding client-facing demands and fast-paced project cycles.
Marketing Strategy Acumen: Familiarity with digital marketing strategies, including SEO, SEM, social media marketing, and performance marketing principles, to inform design choices.
UI/UX Awareness: Basic understanding of User Interface (UI) and User Experience (UX) principles to ensure designs are not only aesthetically pleasing but also user-friendly.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, After Effects) and the requirement for a strong portfolio are critical. The "willingness to learn about new marketing strategies" and "fast-paced startup environment" suggest a need for adaptability and a proactive learning mindset, common in operations roles that bridge creative and strategic functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Diverse Digital Assets: Showcase a range of digital design work, including social media graphics, web banners, ad creatives, email templates, and any animated content.
Performance-Oriented Designs: Highlight projects where design directly contributed to marketing campaign success, with quantifiable results if possible (e.g., improved click-through rates, engagement metrics).
Brand Consistency Examples: Include examples demonstrating the ability to maintain brand consistency across different platforms and campaigns for various clients or projects.
Process & Tool Integration: Be prepared to discuss the design process used for key projects, including the tools and software leveraged within the Adobe Creative Suite.

Process Documentation:

Workflow Design: Demonstrate an understanding of design workflows, from initial concept development and client brief interpretation to final asset delivery.
Creative Brief Interpretation: Show evidence of how you translate marketing objectives and creative briefs into actionable design plans.
Iteration & Optimization: Be ready to discuss how you iterate on designs based on feedback, performance data, or A/B testing results.

📝 Enhancement Note: For a graphic designer in a digital marketing context, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate an understanding of how design impacts marketing performance. The "Adapt concepts for maximized performance" responsibility strongly implies a need for portfolio pieces that illustrate this capability.

💵 Compensation & Benefits

Salary Range: Based on the Athens, Greece location, 3+ years of experience, and the specified skills in graphic design and Adobe Creative Suite, the estimated annual salary range for a Graphic Designer is approximately €22,000 - €30,000 gross. This estimate is derived from current market data for similar roles in Athens, considering cost of living and industry benchmarks for digital marketing agencies.

Benefits:

Relaxed Working Atmosphere: A comfortable and supportive work environment conducive to creativity and collaboration.
Continuous Training: Access to ongoing professional development opportunities, including courses and certifications, to enhance skills and stay current with industry advancements.
Professional Development: Structured programs and resources aimed at fostering career growth and skill enhancement.
Personal Development: Support for individual growth and well-being, contributing to a holistic employee experience.
Work-Life Balance: A commitment to work-life balance with a standard Monday to Friday schedule.
Flexible Working Hours: Working hours are flexible, scheduled between 10:00 and 18:00, allowing for better personal time management.

Working Hours: Standard full-time hours, Monday to Friday, with flexible scheduling between 10:00 and 18:00, totaling 40 hours per week.

📝 Enhancement Note: The salary estimate is based on research of graphic designer salaries in Athens, Greece, for mid-level professionals. Benefits are directly extracted from the job description, with added context for operations professionals. The flexible working hours are a significant perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Strategies. kovald operates within the dynamic and rapidly evolving digital marketing landscape, focusing on providing strategic solutions to clients. This industry demands constant adaptation, creativity, and a data-driven approach to campaign management.

Company Size: Small to Medium-sized Business (SMB). The description implies a growing agency, likely with a close-knit team where individual contributions are highly visible and impactful. This size often fosters a collaborative and agile work environment.

Founded: The founding date is not provided, but the description "fast-growing digital agency" suggests a company that has achieved initial traction and is now scaling its operations and client base.

Team Structure:

Marketing Team Focus: The Graphic Designer will be part of the Marketing team, reporting directly to the Managing Director. This suggests a lean structure where creative functions are closely integrated with strategic marketing efforts.
Cross-Functional Collaboration: The role requires collaboration with various internal teams (e.g., account management, digital strategists) and potentially external clients or partners.
Direct Impact: Reporting to the Managing Director indicates a high level of visibility and direct influence on marketing outcomes and creative direction.

Methodology:

Performance-Driven Design: The agency likely employs a methodology that prioritizes design's impact on key marketing metrics (e.g., conversion rates, engagement, ROI).
Agile & Iterative: Given the "fast-growing startup environment" and the need to adapt concepts, an agile and iterative approach to design and marketing campaign execution is probable.
Data-Informed Creativity: While creative, designs are expected to be informed by market trends, performance data, and client objectives.

Company Website: https://www.kovald.com/

📝 Enhancement Note: The context of a "fast-growing digital agency" and reporting to the Managing Director suggests a dynamic environment where the graphic designer plays a crucial role in client success and brand representation. The "startup environment" implies a need for adaptability and a proactive approach to problem-solving, key traits for operations roles.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative & Marketing Support. This role is ideal for a Graphic Designer with 2-5 years of experience looking to specialize further in digital marketing design and contribute to a growing agency. It offers a blend of creative execution and strategic input within a marketing operations framework.

Reporting Structure: The role reports directly to the Managing Director, providing significant exposure to senior leadership and strategic decision-making. This structure allows for direct feedback and a clear understanding of business objectives.

Operations Impact: The Graphic Designer's work will directly influence the effectiveness of marketing campaigns, brand perception of clients, and the overall visual appeal of digital assets. Successful designs can lead to improved engagement, higher conversion rates, and stronger client relationships, all critical for revenue growth and operational efficiency in a digital agency.

Growth Opportunities:

Specialization in Digital Marketing Design: Deepen expertise in creating assets optimized for various digital channels (social media, paid ads, web) and performance metrics.
Motion Graphics & Animation Expertise: Develop advanced skills in motion graphics and animation, a highly valuable asset in digital content creation.
Creative Leadership: As the agency grows, opportunities may arise to lead design projects, mentor junior designers, or contribute more significantly to creative strategy development.
Cross-Functional Skill Development: Gain exposure to broader marketing strategies, client management, and agency operations, potentially leading to roles in creative direction or marketing management.

📝 Enhancement Note: The direct reporting line to the Managing Director and the emphasis on "delivering solutions that support the desired business outcomes" highlight the operational importance of this creative role. Growth potential lies in both deepening design specialization and broadening marketing strategy understanding.

🌐 Work Environment

Office Type: On-site. The role is based in Athens, Greece, and requires the designer to work from the company's office.

Office Location(s): Athens, Attica, Greece. The specific office address is not provided but is located within the central Athens region.

Workspace Context:

Collaborative Environment: The "relaxed working atmosphere" suggests a team-oriented space where designers can collaborate with marketing professionals, share ideas, and receive constructive feedback.
Creative Tools & Technology: Access to the necessary Adobe Creative Suite software and potentially other design and project management tools. The agency likely invests in up-to-date technology to support creative output.
Team Interaction: Opportunities for regular interaction with the marketing team and management, fostering a sense of shared purpose and integrated workflow.

Work Schedule: The schedule is Monday to Friday, with flexible working hours between 10:00 and 18:00, providing a good balance for personal commitments and professional responsibilities. This flexibility is a key aspect of the work-life balance offered.

📝 Enhancement Note: The on-site requirement and flexible hours point to a traditional office setup with added autonomy in daily scheduling. The "relaxed atmosphere" indicates a culture that values employee well-being alongside productivity.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess fundamental skills and experience.
Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing their design process, creative rationale, and how their work achieved specific objectives. This may include technical questions about Adobe Creative Suite and design principles.
Team/Management Interview: Discussion with the Managing Director and potentially other team members to evaluate cultural fit, communication skills, and understanding of marketing strategies.
Creative Challenge (Potential): A small design task or case study may be assigned to assess practical skills, problem-solving abilities, and efficiency under time constraints.

Portfolio Review Tips:

Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase versatility across digital channels and demonstrate impact.
Tell the Story: For each project, clearly articulate the client's objective, your role, the design process, the tools used, and the results achieved (e.g., improved engagement, conversion lift).
Highlight Digital Focus: Emphasize work created for social media, web banners, ads, and animated content, as these are core responsibilities.
Showcase Adaptability: Include examples that demonstrate your ability to adapt designs for different mediums and optimize them for performance.
Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite tools and any other relevant software.

Challenge Preparation:

Understand the Brief: If given a design challenge, thoroughly read and understand the brief, identifying key objectives and constraints.
Focus on Efficiency: Demonstrate an ability to produce quality work within a reasonable timeframe, as is typical in agency environments.
Articulate Rationale: Be prepared to explain your design choices and how they align with the brief's requirements and potential marketing impact.

📝 Enhancement Note: The emphasis on a "portfolio of work which demonstrates their passion for illustrative design" and the need to "adapt concepts for maximized performance" means the portfolio review will likely focus on both creative quality and strategic impact. The interview process will assess not just design skills but also an understanding of marketing operations and a proactive, learning-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for all design work. This includes:
- Photoshop: For image editing, manipulation, and digital asset creation.
- Illustrator: For vector graphics, logos, icons, and illustrations.
- After Effects: For motion graphics, animation, and video compositing.
Other Design Software (Potential): Familiarity with tools like Figma, Sketch, or Adobe XD might be beneficial for UI/UX-related tasks, though not explicitly required.

Analytics & Reporting:

Familiarity with Analytics Platforms (e.g., Google Analytics): While not a primary responsibility, understanding how design impacts metrics tracked by platforms like Google Analytics can inform design decisions and demonstrate a results-oriented approach.
Dashboard Tools (e.g., Tableau, Power BI): Awareness of how design elements are presented in performance dashboards can be advantageous.

CRM & Automation:

No direct CRM/Automation tools expected: As a Graphic Designer, direct interaction with CRM or marketing automation platforms is unlikely, but understanding their output (e.g., email templates, campaign assets) is important.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects, is non-negotiable. The "motion graphics and animation" competency suggests After Effects will be a key tool. Awareness of how design integrates with marketing analytics tools is a plus for demonstrating a results-driven mindset.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A strong emphasis on generating fresh, impactful design ideas that push creative boundaries.
Collaboration & Teamwork: Valuing open communication and mutual support within the design and marketing teams to achieve collective goals.
Performance & Results Orientation: A commitment to creating designs that not only look good but also drive measurable business outcomes for clients.
Adaptability & Continuous Learning: Embracing change, staying current with industry trends, and actively seeking opportunities to learn new skills and strategies.
Client Focus: Dedication to understanding client needs and delivering design solutions that exceed expectations and contribute to client success.

Collaboration Style:

Integrated Creative Process: Working closely with marketing strategists and account managers to ensure design aligns with campaign objectives from the outset.
Feedback & Iteration Culture: Openness to receiving and providing constructive feedback to refine designs and improve project outcomes.
Knowledge Sharing: Encouraging the sharing of design insights, industry trends, and best practices within the team to foster collective growth.

📝 Enhancement Note: The "relaxed working atmosphere" combined with the agency's "fast-growing" nature suggests a culture that balances a supportive environment with a drive for high performance and client satisfaction. The values likely center around creative excellence, collaboration, and a results-driven approach to marketing.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance Demands: The primary challenge will be to produce highly creative and visually appealing designs that also meet strict performance metrics and client objectives in a fast-paced digital marketing environment.
Rapidly Evolving Trends: Keeping pace with the constantly changing landscape of digital design, marketing platforms, and consumer preferences requires continuous learning and adaptation.
Managing Multiple Projects & Clients: Juggling diverse design requests from multiple clients simultaneously, each with unique brand guidelines and campaign goals, requires strong organizational and time management skills.
Translating Abstract Concepts: Effectively visualizing abstract marketing strategies or data points into clear, compelling graphic assets.

Learning & Development Opportunities:

Advanced Motion Graphics & Animation: Deepen expertise in After Effects and other animation tools to create more sophisticated video content.
Digital Marketing Strategy Integration: Gain a deeper understanding of how design fits into broader digital marketing strategies (SEO, SEM, social media, content marketing).
Client Communication & Presentation: Develop skills in presenting design concepts and defending creative choices to clients and stakeholders.
Industry Exposure: Potential opportunities to attend industry workshops, webinars, or conferences to stay updated on design and marketing trends.

📝 Enhancement Note: The role presents a significant opportunity to grow within the specialized field of digital marketing design, bridging creative talent with operational marketing needs. The challenge lies in mastering the art of creating impactful, performance-driven visuals.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to adapt a design concept for different digital platforms. How did you ensure maximum performance on each?" (Focus on adaptability, understanding of platform nuances, and performance metrics).
"Walk us through your process for creating animated video content for a marketing campaign. What were the key considerations?" (Highlight your workflow, tools, and strategic approach to motion graphics).
"How do you stay updated on the latest graphic design and digital marketing trends? Can you give an example of a recent trend you incorporated into your work?" (Demonstrate proactivity, continuous learning, and industry awareness). Company & Culture Questions:
"What interests you about working for a fast-growing digital agency like kovald, specifically in this Graphic Designer role?" (Show enthusiasm for the agency's growth and your alignment with its dynamic environment).
"How do you approach collaboration with marketing teams and account managers to ensure design aligns with business objectives?" (Emphasize teamwork, communication, and a results-oriented mindset).
"Describe a situation where you had to deliver a design solution with minimal guidance. What was your approach and the outcome?" (Showcase independence, problem-solving skills, and ability to deliver results). Portfolio Presentation Strategy:
Structure Your Narrative: For each project, clearly outline the brief, your role, the design process, challenges encountered, solutions implemented, and measurable results.
Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased CTR, engagement rates, conversion improvements).
Highlight Versatility: Showcase your ability to create a range of assets for different digital channels and your proficiency with Adobe Creative Suite tools.
Showcase Animation Skills: If applicable, dedicate time to presenting your motion graphics and animation work, explaining the creative intent and technical execution.
Be Enthusiastic: Convey your passion for design and your eagerness to contribute to the agency's success.

📝 Enhancement Note: The interview will heavily scrutinize the portfolio for evidence of both creative skill and marketing impact. Be prepared to discuss not just what you designed, but why and how it performed.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on jobs.workable.com.
Tailor Your Resume: Highlight your 3+ years of graphic design experience, proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), and any experience in digital agencies or fast-paced environments. Use keywords from the job description.
Curate Your Portfolio: Select your strongest, most relevant digital design projects. Ensure it includes examples of social media graphics, web banners, ad creatives, and ideally, motion graphics or animation. Be prepared to discuss the performance impact of your designs.
Prepare Your Portfolio Presentation: Practice walking through your portfolio, clearly articulating the design process, your role, and the results achieved for each project.
Research kovald: Familiarize yourself with kovald's services, client work (if publicly available), and company culture to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer