Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: inKind

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-25

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Conceptualize and execute a wide range of creative assets for marketing campaigns, social media, email, digital advertising, and in-store materials, ensuring visual consistency and brand alignment.

• Collaborate closely with marketing and product teams to translate business objectives into compelling visual narratives.

• Evolve, maintain, and champion brand guidelines across all touchpoints to ensure a cohesive and impactful brand presence.

• Present creative concepts and design solutions to stakeholders, effectively incorporating feedback to refine deliverables.

• Proactively research and integrate emerging design trends, technologies, and AI-driven tools to elevate brand storytelling and creative output.

• Manage multiple design projects simultaneously, demonstrating strong attention to detail, organization, and adherence to timelines.

• Experiment with and implement AI-powered design workflows to enhance creative ideation, streamline design processes, and foster innovation within the creative team.

📝 Enhancement Note: This role is firmly rooted in a marketing and brand-building capacity, requiring a designer who can not only execute visually but also strategize and adapt to new technologies like AI, a key differentiator in modern creative operations.

📈 Primary Responsibilities

• Develop and design compelling visual assets for integrated marketing campaigns, including digital ads, social media graphics, email templates, and website banners.

• Create engaging content for social media platforms, adhering to platform-specific best practices and brand aesthetics.

• Design and optimize email marketing campaigns, ensuring visual appeal, clear calls-to-action, and mobile responsiveness.

• Produce high-quality print and in-store materials, such as flyers, posters, and point-of-sale displays, maintaining brand integrity.

• Translate complex ideas and data into clear, visually appealing infographics and presentations for internal and external stakeholders.

• Maintain and update brand style guides, ensuring all visual communications adhere to established brand identity standards.

• Collaborate with product teams to design user-facing assets that align with brand aesthetics and user experience principles.

• Explore and integrate AI tools for tasks such as image generation, content ideation, and design iteration to improve efficiency and creative exploration.

• Manage project timelines, deliverables, and feedback loops effectively to ensure on-time completion of design projects.

• Conduct competitive analysis of design trends and competitor creative strategies to inform ongoing design efforts.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (social media, email, ads) and strategic brand stewardship, with a forward-looking emphasis on AI integration, suggesting the company values innovative approaches to creative production.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in graphic design, with a significant portion focused on marketing, advertising, or brand-focused environments. Experience within the fintech, hospitality, or consumer-facing tech startup sectors is highly desirable.

Required Skills:

• Expert proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and comparable design software.

• Strong portfolio showcasing a diverse range of successful brand identity, marketing campaign, and digital design projects.

• Exceptional visual, conceptual, and typographic design skills with a keen eye for detail and aesthetics.

• Proven ability to translate marketing objectives into effective visual communications.

• Demonstrated experience in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced environment.

• Ability to receive and provide constructive feedback, iterating on designs to meet project goals.

• A proactive and curious mindset, with a demonstrated enthusiasm for exploring and integrating new creative technologies, including AI design tools.

• Strong understanding of visual storytelling principles and how to apply them across different media. Preferred Skills:

• Familiarity with web design principles and basic UX/UI design concepts.

• Experience with motion graphics or video editing software.

• Knowledge of print production processes and pre-press requirements.

• Experience working in a startup environment and adapting to evolving priorities.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, alongside a strong portfolio, are critical for this role. The preference for startup and industry-specific experience, coupled with AI tool curiosity, indicates a need for a candidate who is both technically proficient and adaptable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end campaign design, from concept to execution.

• Include examples of brand identity development, logo design, and style guide application.

• Present a variety of digital marketing assets, including social media ads, email campaigns, and web banners, highlighting performance metrics where possible.

• Feature examples of in-store or print collateral, demonstrating an understanding of different production and application contexts.

• Clearly articulate your design process, challenges faced, and the strategic rationale behind your creative decisions for each project.

• Include a section that highlights any experience or experimentation with AI-driven design tools, demonstrating your forward-thinking approach. Process Documentation:

• Be prepared to discuss your personal workflow for managing design projects from brief to final delivery, including feedback integration and revision cycles.

• Articulate your approach to maintaining brand consistency across diverse marketing channels and platforms.

• Detail how you utilize design software and tools for efficiency, collaboration, and version control.

• Explain your process for staying updated on design trends and incorporating new techniques or technologies into your work.

📝 Enhancement Note: A strong portfolio is paramount. Candidates should be ready to present not just finished work but also the strategic thinking and process behind it, with a specific focus on demonstrating how they've leveraged design to achieve business objectives and how they're exploring AI in their workflow.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year, commensurate with experience and qualifications.

Benefits:

• Generous Paid Time Off (PTO) and company holiday policy.

• Company-paid Short-Term Disability insurance.

• Comprehensive health and dental insurance coverage (100% employer-covered for direct employees on a set plan; higher tiers and dependent coverage available at employee's additional cost).

• Vision plan available at employee's additional cost.

• Child Care Benefits.

• Generous parental leave policy.

• Dog-friendly workspace in a secure building with excellent views of downtown Austin.

• Daily catered lunches and snacks provided.

Working Hours: Standard full-time hours are expected, typically 40 hours per week. While the role is on-site, flexibility may be available depending on project needs and team collaboration.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer in Austin, TX, considering the required experience and specialized skills. The benefits package is robust, with a strong emphasis on employee well-being and a unique perk like a dog-friendly office.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Hospitality, Consumer-facing Technology. inKind operates at the intersection of technology and hospitality, leveraging a platform that connects diners with restaurants and offers rewards. This unique position requires a creative approach that understands both consumer behavior and the operational needs of restaurants.

Company Size: While not explicitly stated, the mention of "thousands of restaurants" and "millions of users" suggests a rapidly growing company that has achieved significant scale. This implies a dynamic, potentially fast-paced environment with opportunities for impact.

Founded: The company description implies a relatively modern founding, focused on innovation in the dining space. This suggests a culture that values forward-thinking ideas and adaptability.

Team Structure:

• The role reports to the Head of Consumer Marketing, indicating a strong connection to marketing strategy and campaign execution.

• Collaboration is expected with marketing and product teams, suggesting a cross-functional, team-oriented structure.

• The design function likely plays a central role in shaping the brand's visual identity and user experience. Methodology:

• Data-driven decision-making is implied by the focus on user engagement and rewards programs.

• A win-win philosophy is central to the company's mission, suggesting a collaborative and mutually beneficial approach to partnerships and internal operations.

• Emphasis on hospitality and inspiring guests points to a customer-centric approach in all aspects of the business, including design.

Company Website: https://www.inkind.com/

📝 Enhancement Note: inKind's unique market position requires a blend of tech-savviness and hospitality-focused creativity. The company culture likely values innovation, collaboration, and a customer-centric approach, with design playing a crucial role in brand perception and user engagement.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position. It requires a high degree of autonomy, creative leadership within projects, and the ability to mentor or guide junior designers if applicable. The role is expected to contribute significantly to marketing strategy through design.

Reporting Structure: The Senior Graphic Designer reports directly to the Head of Consumer Marketing. This close reporting line suggests that design decisions will be closely integrated with marketing objectives and that the designer will have direct exposure to marketing leadership.

Operations Impact: The graphic designer's impact is crucial for shaping inKind's brand perception, driving user acquisition and engagement through compelling visuals in marketing campaigns, and ensuring a consistent and attractive user experience across all digital and physical touchpoints. Their work directly influences how consumers perceive the brand and its offerings.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in AI-driven design tools, UX/UI principles, and potentially motion graphics or advanced brand strategy.

• Leadership Potential: With proven success, potential to grow into a Lead Graphic Designer or Art Director role, managing a design team or larger creative initiatives.

• Cross-functional Exposure: Deepen understanding of marketing strategy, product development, and consumer behavior through close collaboration with other departments.

• Industry Expertise: Develop specialized knowledge in the fintech and hospitality sectors, becoming a valuable asset in these rapidly evolving industries.

📝 Enhancement Note: This role offers a clear path for growth for a talented designer, moving beyond execution to strategic brand contribution and potential leadership, especially given the company's innovative focus and the emphasis on new technologies.

🌐 Work Environment

Office Type: The job description specifies an "in-person" role in Austin, with a "dog-friendly workspace." This suggests a collaborative office environment designed to foster interaction and creativity.

Office Location(s): The office is located in downtown Austin, with "great views." This prime location offers accessibility and a desirable work setting.

Workspace Context:

• Collaborative Environment: The "dog-friendly" aspect and focus on in-person collaboration imply an open and interactive workspace that encourages team synergy.

• Tools & Technology: Expect access to industry-standard design software and hardware necessary for high-quality creative output. The company's focus on AI suggests potential exploration and implementation of new creative technologies within the workspace.

• Team Interaction: Regular interaction with marketing, product, and potentially other cross-functional teams is expected, facilitating a holistic understanding of business objectives.

Work Schedule: The role is full-time, typically 40 hours per week. While on-site, the nature of creative work might allow for some flexibility in managing workflow, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The Austin downtown location and dog-friendly policy point to a vibrant, modern work environment that prioritizes employee comfort and collaboration, crucial for a creative role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review: A dedicated session to present your portfolio, discuss your design process, and explain the strategic thinking behind your work. Expect to highlight specific projects relevant to marketing campaigns, brand identity, and digital assets.

• Skills Assessment/Case Study: A potential take-home assignment or live design challenge focused on a relevant marketing scenario, testing your ability to conceptualize, design efficiently, and adhere to brand guidelines. This may also involve demonstrating proficiency with Figma or AI tools.

• Stakeholder Interviews: Meetings with the Head of Consumer Marketing and potentially members of the marketing and product teams to evaluate collaboration skills, strategic thinking, and alignment with team dynamics.

• Final Interview: May involve a discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in brand building, campaign design, and digital marketing. Prioritize work that aligns with inKind's industry (fintech, hospitality, consumer tech).

• Showcase Process: For each project, detail your thought process, problem-solving approach, and how you incorporated feedback. Use visuals to illustrate key stages.

• Highlight Impact: Quantify results whenever possible. If you have metrics on campaign performance, user engagement, or conversion rates driven by your designs, present them clearly.

• Demonstrate AI Exploration: Include any projects where you experimented with AI tools for ideation, asset generation, or workflow optimization. Explain your learnings and potential applications.

• Tailor to inKind: Emphasize your understanding of their brand and target audience. If possible, include a concept piece or a redesign idea for inKind to showcase initiative.

Challenge Preparation:

• Understand the Brief: If given a case study, thoroughly analyze the objectives, target audience, and constraints.

• Focus on Strategy: Demonstrate not just design execution but also strategic thinking. How does your design solve the problem or achieve the marketing goal?

• Time Management: Practice designing within realistic time constraints. Prioritize key deliverables.

• Presentation Skills: Prepare to clearly articulate your design choices, justify your strategy, and explain your process concisely.

📝 Enhancement Note: Candidates should prepare to not only showcase visual talent but also demonstrate strategic thinking, process efficiency, and an innovative mindset, particularly regarding the integration of AI in design workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI design. Expect to use it extensively for creating marketing assets and potentially user interface elements.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating complex visual compositions.
  • Illustrator: For vector graphics, logo design, icons, and illustrations.
  • InDesign: For layout design of marketing collateral, presentations, and print materials.

• AI-Driven Design Tools: Proficiency or a strong willingness to learn and experiment with tools like Midjourney, DALL-E, Stable Diffusion, or AI-powered design assistants for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts metrics tracked by analytics platforms (e.g., Google Analytics, social media analytics, email marketing platform data) is beneficial. The designer will likely work with reports generated by these tools. CRM & Automation:

• Familiarity with how design assets are used within CRM (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Mailchimp, Marketo) is advantageous for understanding campaign execution.

📝 Enhancement Note: Expertise in Figma and the core Adobe Creative Suite is non-negotiable. A demonstrated interest and practical experience with AI design tools are increasingly important for this role, indicating a company that values cutting-edge creative practices.

👥 Team Culture & Values

Operations Values:

• Hospitality & Customer Centricity: A deep understanding of hospitality principles and a dedication to creating positive experiences for diners and restaurant partners.

• Innovation & Adaptability: A drive to explore new technologies (like AI), experiment with creative approaches, and adapt to a fast-paced startup environment.

• Collaboration & Teamwork: A commitment to working effectively with cross-functional teams, sharing ideas, and supporting collective goals.

• Impact & Results: A focus on delivering high-quality design that achieves measurable business objectives, such as increased engagement, user acquisition, and brand recognition.

• Curiosity & Continuous Learning: An inherent desire to learn, grow, and stay ahead of design trends and technological advancements.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to work closely with marketing, product, and potentially other departments, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: An open approach to feedback and iteration, viewing critiques as opportunities to refine and improve designs.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings from new tool exploration with the broader team.

• Proactive Communication: Keeping stakeholders informed about project status, potential challenges, and creative recommendations.

📝 Enhancement Note: The culture likely emphasizes a blend of creative passion, strategic thinking, and a collaborative spirit, all geared towards driving business growth within the hospitality and fintech sectors. The value placed on curiosity and AI integration is a key cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a strong, cohesive brand identity while exploring new creative avenues and technologies like AI can be a delicate balance.

• Fast-Paced Startup Environment: Adapting to evolving priorities, tight deadlines, and a dynamic market landscape requires agility and resilience.

• Integrating AI Effectively: Learning to leverage AI tools to genuinely enhance, rather than replace, human creativity and strategic design thinking.

• Cross-functional Communication: Effectively translating diverse stakeholder needs and technical requirements into compelling visual designs.

Learning & Development Opportunities:

• AI Design Workshops & Certifications: Opportunities to formally train on and experiment with leading AI design platforms.

• Industry Conferences & Webinars: Access to events focused on graphic design, marketing, branding, and emerging technologies.

• Mentorship: Potential to learn from senior marketing leadership and gain insights into broader business strategy.

• Project Variety: Exposure to a wide range of design challenges across different platforms and campaign types, fostering broad skill development.

📝 Enhancement Note: The role presents exciting challenges in integrating new technologies and navigating a growth-stage company, offering significant opportunities for professional development and impact for a motivated designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly contributed to its success. What was your process, and what were the results?" (Focus on demonstrating strategic thinking, process, and impact.)

• "How do you approach maintaining brand consistency across multiple channels, especially when incorporating new visual elements or technologies like AI?" (Highlight your understanding of brand guidelines and adaptability.)

• "Imagine we need to launch a new feature for our app. Walk us through your process from receiving the brief to delivering the final visual assets." (Showcase your project management and design workflow.)

• "How do you see AI impacting the future of graphic design, and how have you begun experimenting with AI tools in your own work?" (Prepare specific examples of AI tool usage and your perspective.) Company & Culture Questions:

• "What excites you about inKind's mission and our position in the market? How do you see design supporting our goals?" (Research the company thoroughly and connect your passion to their business.)

• "Describe a time you had to collaborate with a difficult stakeholder or team member. How did you manage the situation and ensure a positive outcome for the project?" (Demonstrate strong interpersonal and communication skills.)

• "How do you stay updated on design trends and new technologies? What's the most interesting new trend you've encountered recently?" (Show your commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution, and the outcome.

• Focus on Strategy: Explain why you made certain design choices, linking them back to project objectives and user needs.

• Showcase Process: Briefly walk through your workflow, including any research, ideation, or iteration stages.

• Highlight AI Integration: Clearly point out any projects where you utilized AI tools and explain the benefits or learnings.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and within the allotted time. Be ready for follow-up questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, process efficiency, and a proactive approach to adopting new technologies like AI, all within the context of inKind's mission and market.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Greenhouse portal at the provided link.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, marketing campaigns, brand development, and proficiency with Figma and Adobe Creative Suite. Quantify achievements where possible (e.g., "Increased social media engagement by X% through visually compelling graphics").

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and features your strongest work relevant to this role. Include a diverse range of projects and be ready to discuss your process and strategic thinking. Specifically, highlight any AI design tool experimentation.

• Research inKind: Understand their business model, target audience, brand aesthetics, and recent marketing efforts. Think about how your design skills can contribute to their success.

• Practice Your Presentation: Rehearse presenting your portfolio and discussing your design process, preparing specific examples to answer potential interview questions related to strategy, collaboration, and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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