Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hunter Fan Company

Location: Memphis, Tennessee, USA

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-03

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating the Hunter brand identity into compelling visual assets across diverse customer touchpoints, focusing on digital marketing, eCommerce, and print communications.

• The Graphic Designer will be responsible for developing creative assets that support marketing campaigns, product launches, and brand storytelling, requiring a versatile skill set across digital and print mediums.

• A strong emphasis is placed on maintaining brand consistency, translating creative briefs into effective visual solutions, and contributing fresh ideas that align with business objectives.

• The position involves hands-on production work, occasional UX/UI support, and a strong capacity to manage multiple projects while adhering to deadlines and quality standards.

📝 Enhancement Note: While the job title is "Graphic Designer," the detailed responsibilities strongly indicate a focus on supporting GTM (Go-To-Market) initiatives through visual design, particularly within digital marketing and eCommerce. This role is crucial for ensuring cohesive brand messaging across all customer-facing platforms.

📈 Primary Responsibilities

• Develop and execute creative assets for digital marketing campaigns, including website graphics, homepage modules, landing page assets, email graphics, and digital advertisements, ensuring alignment with campaign objectives and brand standards.

• Design and produce engaging social media assets and campaign extensions tailored for various platforms, collaborating closely with content creators to ensure cohesive storytelling.

• Create compelling print materials such as retail collateral, brochures, signage, packaging components, event materials, and sales support tools, ensuring production-ready files and adherence to specifications.

• Support website and digital experience initiatives by creating wireframes, mockups, and interface designs, applying user-centered design principles to enhance customer journeys.

• Assist with studio photography projects, including product photography and image preparation, retouching, and optimization for both digital and print applications, contributing creative input to visual storytelling.

• Maintain and meticulously apply Hunter brand standards across all visual communications, ensuring consistency in typography, color, imagery, and layout across all channels.

• Collaborate effectively with cross-functional teams including Product Marketing, eCommerce, Sales, Engineering, and Creative teams to support business objectives and ensure integrated campaign execution.

• Manage multiple design projects simultaneously, prioritizing tasks, meeting deadlines, and maintaining high-quality execution throughout the creative and production processes.

• Provide quality assurance and detailed reviews of all creative assets before final delivery, ensuring accuracy and adherence to project requirements.

• Contribute creative input and support for internal marketing initiatives, trade shows, events, presentations, and special projects, reinforcing the Hunter brand's values and commitment to craftsmanship.

📝 Enhancement Note: The responsibilities highlight a need for a designer adept at supporting revenue-generating activities through visual merchandising, campaign assets, and digital experience enhancements. The emphasis on eCommerce, digital marketing, and print collateral suggests a direct impact on sales enablement and customer acquisition/retention strategies.

🎓 Skills & Qualifications

Education: BA degree in Graphic Design, Visual Communications, or a related field preferred.

Experience: 5+ years of professional graphic design experience, with a preference for experience in consumer brands, retail, eCommerce, or manufacturing sectors.

Required Skills:

• Exceptional design taste with strong typography, layout, and visual storytelling skills, crucial for impactful brand communication.

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and manipulating digital and print assets.

• Demonstrated experience designing for both digital (web, social, email, ads) and print environments, showcasing versatility.

• Working knowledge of UX/UI design principles and best practices to contribute to user-centered digital experiences.

• Strong attention to detail and a commitment to quality execution in all design deliverables.

• Comfortable working on Mac computers within a Microsoft-based workflow, reflecting typical creative environments.

• Excellent organizational, communication, and project management skills to handle multiple projects effectively.

• Ability to balance strategic thinking with hands-on production and execution, demonstrating a well-rounded design approach.

• Collaborative, adaptable, and self-motivated with a positive team-first attitude, essential for cross-functional teamwork. Preferred Skills:

• Experience with studio photography, including product photography, photo retouching, and asset preparation, is a strong plus.

• Familiarity with digital marketing campaign development and execution.

• Experience with content management systems (CMS) for web assets.

• Basic understanding of HTML/CSS for web design context.

📝 Enhancement Note: The requirement for a strong portfolio demonstrating capabilities across digital, print, and campaign design is critical. Candidates should prepare to showcase projects that highlight their ability to translate marketing objectives into compelling visual narratives and their experience with production-ready files for various media.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of projects demonstrating expertise in digital design (web graphics, social media, email campaigns, digital ads).

• Include examples of print design work (brochures, collateral, packaging) to highlight production capabilities and brand application.

• Present case studies or examples of campaign development, illustrating the process from brief to final asset and their impact.

• Highlight any UX/UI design work, including wireframes, mockups, or interface designs, demonstrating an understanding of user-centered principles.

• Include examples of photo retouching or asset preparation if applicable, showcasing attention to detail and technical skill. Process Documentation:

• Demonstrate experience in translating creative briefs and marketing strategies into visual solutions.

• Showcase workflow for preparing production-ready files for both digital and print, including understanding of specs and quality assurance.

• Illustrate collaboration processes with marketing, product, and sales teams to ensure cohesive GTM efforts.

• Provide examples of how brand standards were maintained or evolved through design work.

📝 Enhancement Note: For a graphic design role supporting GTM, the portfolio should implicitly or explicitly demonstrate an understanding of how design contributes to business goals like lead generation, brand awareness, and sales conversion. Quantifiable results, even if estimated, are highly beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-10 years of experience in Memphis, TN, the estimated annual salary range is $65,000 - $85,000. This estimate considers the cost of living in Memphis and the specific requirements of a consumer brand like Hunter Fan Company.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401k).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Potential for employee discounts on Hunter Fan Company products.

• Opportunities for professional development and continued education in design.

Working Hours: Standard full-time hours are typically 40 hours per week, with potential for occasional overtime during peak campaign periods or project deadlines. The role is on-site, requiring consistent presence in the Memphis office.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Home Appliances/Ceiling Fans) and Retail. Hunter Fan Company has a long-standing reputation for quality and craftsmanship in home comfort products.

Company Size: Hunter Fan Company is a well-established organization, likely falling into the medium to large enterprise category (500-1000+ employees) based on its brand presence and history. This implies a structured environment with established processes.

Founded: Founded in 1886, Hunter Fan Company boasts a rich history, emphasizing heritage, innovation, and enduring quality in its brand narrative.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative department, potentially reporting to a Creative Director, Marketing Manager, or Brand Manager.

• The team structure will involve close collaboration with marketing specialists (digital marketers, content creators, eCommerce managers) and potentially product development teams.

• Cross-functional collaboration is key, involving regular interaction with Sales, Product Marketing, and eCommerce teams to ensure visual assets align with GTM strategies and product launches. Methodology:

• Design work will be guided by marketing strategies, creative briefs, and established brand guidelines.

• Processes will likely involve project management tools for task tracking, collaborative platforms for feedback, and rigorous QA for asset delivery.

• Emphasis will be placed on data-informed design decisions, especially for digital assets, to optimize campaign performance and user experience.

Company Website: [Hunter Fan Company Website URL - Please insert actual URL if available]

📝 Enhancement Note: A company with a long history like Hunter Fan Company often values tradition and quality, which should be reflected in the design execution. Understanding their product lines and target customer segments will be crucial for creating relevant and effective visual assets.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior individual contributor position within the creative function. It requires a solid foundation of design principles, practical experience across multiple mediums, and the ability to work autonomously on assigned projects while contributing to broader team objectives. The scope involves direct support for marketing and sales initiatives, making it integral to Go-To-Market (GTM) success.

Reporting Structure: The Graphic Designer typically reports to a Marketing Manager, Creative Director, or a lead within the Marketing department. They will collaborate closely with peers in marketing, eCommerce, and potentially product teams.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and conversion rates. High-quality visual assets for digital campaigns, eCommerce platforms, and marketing collateral are essential for attracting and retaining customers, supporting sales efforts, and driving revenue growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital marketing design, eCommerce merchandising, UX/UI design, or product photography.

• Leadership: Potential to grow into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or taking on more strategic creative responsibilities.

• Cross-functional Movement: Possibility to transition into related marketing roles (e.g., Digital Marketing Specialist, Brand Manager) by leveraging design expertise and understanding of GTM strategies.

• Skill Development: Access to training and resources for advanced design software, emerging design trends, and marketing analytics to enhance design effectiveness.

📝 Enhancement Note: This role is critical for the visual execution of GTM strategies. Demonstrating an understanding of how design supports sales objectives and enhances the customer journey will be key for career advancement within the organization.

🌐 Work Environment

Office Type: The role is on-site in Memphis, TN, indicating a traditional office environment. This likely includes shared workspaces, meeting rooms, and potentially a dedicated creative studio area.

Office Location(s): Memphis, Tennessee. Specific details about office accessibility, parking, or proximity to public transport would be beneficial for candidates.

Workspace Context:

• The workspace will likely be collaborative, fostering interaction with marketing colleagues, product managers, and other stakeholders.

• Access to necessary design software and hardware (Mac computers) will be provided, alongside standard office amenities.

• Opportunities for team interaction will exist through regular meetings, brainstorming sessions, and project-specific collaborations.

Work Schedule: The standard work schedule is full-time (40 hours per week). While on-site, there may be some flexibility in daily hours, but consistent availability during core business hours for collaboration and project execution is expected.

📝 Enhancement Note: As an on-site role, candidates should be prepared for a structured work environment. The emphasis on collaboration suggests an active team dynamic where visual communication and idea sharing are encouraged.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Interview: A deeper dive into your portfolio, discussing specific projects, design process, and problem-solving approaches. This stage often includes behavioral questions and assessment of cultural fit.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study to evaluate your practical design skills, ability to interpret briefs, and problem-solving capabilities under timed conditions.

• Final Interview: Meeting with the hiring manager or senior leadership to discuss the role in more detail, assess strategic thinking, and finalize cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills in digital, print, and campaign design, aligning with Hunter Fan Company's brand and industry.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the outcome/impact. Use visuals effectively to guide the viewer.

• Highlight GTM Relevance: Emphasize how your designs supported marketing objectives, improved user experience, or contributed to sales/brand awareness. Quantify results where possible.

• Showcase Technical Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite and your ability to prepare production-ready files.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, and your approach to maintaining brand consistency.

Challenge Preparation:

• If a design challenge is given, carefully read and understand the brief. Ask clarifying questions if needed.

• Prioritize tasks and manage your time effectively to deliver a well-reasoned solution within the allotted time.

• Focus on demonstrating your thought process and strategic approach, not just the final aesthetic.

• Be prepared to present and justify your design decisions clearly and concisely.

📝 Enhancement Note: The portfolio is paramount for this role. It's not just about showcasing pretty pictures, but about demonstrating a strategic understanding of how design serves business objectives, particularly in a GTM context. Candidates should be ready to articulate the "why" behind their design choices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation, web assets), Illustrator (vector graphics, logos, icons), and InDesign (print layouts, brochures, collateral).

• Mac Computers: Experience working within the macOS environment.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design assets perform in digital marketing and eCommerce analytics (e.g., click-through rates, conversion rates) is beneficial. CRM & Automation:

• No direct CRM or automation tool proficiency is explicitly required for this design role, but understanding how assets are deployed through marketing automation platforms or eCommerce systems would be advantageous.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite on a Mac platform. Any additional experience with web content management systems (CMS), basic HTML/CSS for web context, or familiarity with digital marketing analytics tools would be a significant advantage and should be highlighted.

👥 Team