Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hanes Brands Australasia

Location: Kew, Melbourne, VIC, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-10-02T04:00:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute creative assets for the Bonds brand across diverse channels including digital, social media, retail, and wholesale.

• Bring marketing campaigns to life through compelling visuals for websites, EDMs, social platforms, in-store Point of Sale (POS), and Out-of-Home (OOH) advertising.

• Develop innovative concepts and artwork for retail displays, promotional events, and product packaging, ensuring brand consistency and visual appeal.

• Collaborate effectively with internal stakeholders and external partners to deliver high-impact creative solutions that align with brand objectives.

• Explore and integrate emerging creative technologies, including AI tools, to enhance design processes and campaign effectiveness.

📝 Enhancement Note: This role is positioned within an in-house creative team, suggesting a need for strong brand understanding and the ability to translate marketing objectives into visual communication. The emphasis on AI tools indicates a forward-thinking approach to design.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually engaging graphic assets for digital platforms (websites, social media, EDMs), retail environments (POS, displays), and wholesale channels.

• Develop creative artwork for specific campaigns, ensuring alignment with brand guidelines and marketing objectives across all customer touchpoints.

• Design packaging solutions that are both aesthetically appealing and functional, adhering to brand identity and product requirements.

• Manage and execute design projects from initial concept through to final production, ensuring timely delivery and adherence to project briefs.

• Collaborate with marketing, retail, and product teams to gather insights, present design concepts, and incorporate feedback effectively.

• Contribute to content creation efforts by designing graphics, visuals, and other creative elements for various marketing initiatives.

• Stay abreast of design trends, competitor activities, and emerging technologies to propose innovative design solutions.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, from campaign visuals to packaging and retail displays, requiring versatility. The inclusion of "AI tools" suggests an expectation to experiment with new technologies for design innovation.

✅ Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for roles requiring 2+ years of experience. Equivalent professional experience may also be considered.

Experience: Minimum of 2 years of professional graphic design experience, with a preference for candidates who have worked within the retail sector or with retail brands.

Required Skills:

• Proven proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Demonstrated experience with Figma for collaborative design and prototyping.

• Expertise in creating a wide range of digital assets, including web graphics, social media content, and email marketing visuals.

• Strong capability in designing print materials such as brochures, flyers, POS displays, and packaging artwork.

• Excellent attention to detail, ensuring accuracy in all design elements and final outputs.

• Effective stakeholder management skills, with the ability to communicate design rationale and manage feedback from various internal teams. Preferred Skills:

• Experience with motion graphics or video editing software.

• Familiarity with AI-powered design tools and workflows.

• Understanding of brand guidelines and ability to maintain brand consistency across all creative outputs.

• Experience in UX/UI design principles.

• Knowledge of print production processes and specifications.

📝 Enhancement Note: The required skills emphasize core design software and versatility across digital and print. The preference for retail experience and stakeholder management skills points to the need for a design professional who understands commercial application and can work effectively within a corporate structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing versatility across digital, social, retail, and packaging applications.

• Case studies demonstrating the design process from concept to execution, highlighting problem-solving and creative thinking.

• Examples of campaign rollouts, illustrating how design contributed to marketing objectives across multiple channels.

• High-quality visuals of print collateral, including POS materials and packaging mock-ups, demonstrating technical execution and aesthetic appeal.

• Evidence of collaboration and stakeholder management within design projects, if possible, through project descriptions or testimonials. Process Documentation:

• Showcase an understanding of workflow management for design projects, including brief interpretation, concept development, revisions, and final delivery.

• Demonstrate familiarity with version control and asset management practices, especially when working with multiple stakeholders or large project volumes.

• Provide examples of how design solutions were tested or iterated upon to meet specific objectives or user needs.

• Illustrate an ability to adapt design processes to incorporate new tools or technologies, such as AI, to improve efficiency and creativity.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. The emphasis here is on demonstrating a comprehensive understanding of the design lifecycle, cross-channel application, and the ability to articulate the strategic thinking behind creative choices, particularly within a retail context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Melbourne, Australia, the estimated annual salary range is AUD $65,000 - $90,000. This range accounts for the cost of living in Melbourne and the specific demands of an in-house role supporting well-known brands.

Benefits:

• Significant employee discounts on Bonds and other Hanes Brands Australasia products.

• Access to wellbeing initiatives designed to support employee health and work-life balance.

• Opportunity to work with iconic Australian brands, offering creative fulfillment and professional recognition.

• A collaborative and growth-oriented company culture that values creativity and development.

• Potential for professional development and skill enhancement through exposure to diverse creative projects and emerging technologies.

Working Hours: This is a full-time position, likely adhering to standard business hours of approximately 40 hours per week. While the role is on-site, there may be occasional flexibility required to meet campaign deadlines.

📝 Enhancement Note: Salary estimation is based on typical market rates for similar roles in major Australian cities. Benefits are derived from the provided information and common offerings in the retail and apparel sector for established companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Footwear Retail, Fashion. Hanes Brands Australasia operates within a dynamic and competitive retail landscape, where strong branding and consistent visual communication are critical for market presence and consumer engagement.

Company Size: Hanes Brands Australasia is part of a larger global entity, indicating a stable corporate structure with established processes and resources, while still offering the agility of an in-house creative team. This size typically means opportunities for cross-functional collaboration and exposure to various business units.

Founded: While the founding date of Hanes Brands Australasia isn't specified, the parent company, HanesBrands Inc., has a long history dating back to 1901. This heritage suggests a company with deep industry knowledge, established brand recognition, and a commitment to quality and innovation.

Team Structure:

• The Graphic Designer will join a dedicated, in-house creative team responsible for visual brand development and execution.

• This team likely operates collaboratively, with designers, potentially art directors, and content specialists working together.

• The role will involve close collaboration with marketing, e-commerce, retail operations, and potentially product development teams to ensure cohesive brand messaging across all touchpoints. Methodology:

• Design projects are driven by brand strategy, marketing campaigns, and commercial objectives, requiring a blend of creative flair and commercial awareness.

• Emphasis is placed on delivering high-quality creative assets that resonate with the target audience and drive engagement.

• The integration of emerging technologies, including AI, suggests a progressive approach to design processes and innovation.

Company Website: https://www.hanesaustralasia.com/

📝 Enhancement Note: Understanding Hanes Brands' market position as a major apparel retailer is key. The "iconic Australian brand" mention likely refers to Bonds, suggesting a brand with a strong cultural presence that requires creative execution to maintain and evolve.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer. It offers a solid foundation for a career in graphic design, particularly within the retail and fashion sectors. The responsibilities cover a broad spectrum of design applications, providing comprehensive exposure to different creative challenges.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or Marketing Manager within the Hanes Brands Australasia team. This structure allows for guidance and mentorship while providing autonomy on specific design tasks.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales performance. Effective visual communication across digital, social, and retail channels is crucial for driving brand awareness, promoting products, and ultimately influencing purchasing decisions.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like digital campaign design, packaging innovation, or retail visual merchandising.

• Creative Leadership: Potential to advance to a Senior Graphic Designer or Art Director role, taking on more strategic responsibilities and leading projects.

• Cross-Functional Exposure: Development of broader marketing and brand strategy understanding through close collaboration with other departments.

• Technology Adoption: Gaining experience with cutting-edge design tools and AI technologies, positioning the candidate for future roles in evolving creative fields.

📝 Enhancement Note: The role is framed as a significant opportunity for growth within a well-established company and iconic brand. The emphasis on developing skills across multiple channels and embracing new technologies suggests a clear path for career advancement.

🌐 Work Environment

Office Type: The role is on-site at the Hanes Brands Australasia office in Kew, Melbourne. This setting typically offers a professional, collaborative workspace designed to foster teamwork and creative synergy.

Office Location(s): Kew, Melbourne, Victoria, Australia. This location provides access to a vibrant city environment with good public transport links, making it accessible for employees commuting from various parts of Melbourne.

Workspace Context:

• The workspace is likely designed to be collaborative, encouraging interaction among the creative team and with other departments.

• Access to modern design software and hardware is expected, supporting the execution of high-quality creative work.

• The environment is described as "highly creative" and focused on "creativity and growth," suggesting a dynamic and stimulating atmosphere.

Work Schedule: This is a full-time, on-site position, implying a standard work week (approximately 40 hours). While on-site, the company culture emphasizes creativity and growth, which may translate into a supportive environment for employees seeking to balance work with personal development.

📝 Enhancement Note: The on-site nature of the role in Kew, Melbourne, suggests a traditional office environment conducive to team collaboration and direct communication, which is often beneficial for creative roles requiring rapid feedback and brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience against the job requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their role in the creative process. This is a critical stage to demonstrate conceptual thinking and problem-solving.

• Skills Assessment: A practical design exercise or test may be administered to evaluate proficiency in Adobe Creative Suite and Figma, and to assess creative problem-solving under timed conditions.

• Stakeholder Interview: Meetings with the hiring manager and potentially other members of the creative or marketing team to assess cultural fit, collaboration style, and understanding of brand objectives.

• Final Interview: A discussion with senior management to confirm suitability for the role and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest and most relevant projects. Prioritize work that showcases experience in digital, social, retail, and packaging design.

• Tell a Story: For each project, clearly articulate the brief, your design process, challenges faced, solutions implemented, and the impact of your work. Use visuals to support your narrative.

• Highlight Retail Focus: If you have retail or fashion design experience, make it prominent. Show how your designs have contributed to brand awareness, customer engagement, or sales.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and how you leverage these tools effectively.

• Showcase Collaboration: If possible, include projects where you collaborated with teams or stakeholders, explaining your role and how you managed feedback.

Challenge Preparation:

• Anticipate Design Briefs: Be prepared for a hypothetical design brief that requires you to create a concept or initial design for a campaign, social post, or retail element.

• Focus on Brand Alignment: Practice thinking about how to align designs with the Hanes Brands/Bonds brand identity and target audience.

• Time Management: Understand that design challenges often have time limits. Practice sketching ideas quickly and focusing on key deliverables.

• Articulate Your Rationale: Be ready to explain the thinking behind your design choices, even in a brief format.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge indicates that practical skills and the ability to articulate creative strategy are highly valued for this role. Candidates should be prepared to demonstrate their design process and brand alignment capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design work, including Photoshop (image manipulation), Illustrator (vector graphics), and InDesign (layout and publishing). Proficiency is a must.

• Figma: A collaborative interface design tool increasingly used for UI/UX, prototyping, and design system management. Experience here is a strong requirement.

• Microsoft Office Suite / Google Workspace: Standard productivity tools for communication, documentation, and presentations.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts engagement metrics (e.g., click-through rates on digital ads, social media engagement) is beneficial.

• Understanding of basic analytics dashboards might be helpful for context. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but an understanding of how marketing automation platforms (e.g., for EDMs) use visual assets is an advantage.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma highlights the core technical requirements. A candidate's ability to effectively use these industry-standard tools will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating new ideas and pushing creative boundaries, especially with the mention of AI tools.

• Brand Excellence: Commitment to maintaining and enhancing the visual identity of iconic brands like Bonds.

• Collaboration: Valuing teamwork and effective communication with internal stakeholders and external partners.

• Growth & Development: A culture that supports professional learning and career progression.

• Diversity & Inclusion: Actively fostering a workplace that embraces differences and encourages everyone to bring their authentic selves to work.

Collaboration Style:

• The role requires close collaboration with marketing, retail, and other internal teams to ensure design outputs align with business objectives.

• Expect a dynamic environment where ideas are shared, feedback is exchanged, and projects are developed collectively.

• The in-house nature fosters a sense of shared ownership and integrated effort towards common brand goals.

📝 Enhancement Note: The company culture emphasizes creativity, collaboration, and inclusivity, with a specific focus on developing both individual talent and the overall brand through impactful design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring that all designs adhere to established brand guidelines while also exploring new creative directions and technologies.

• Managing Multiple Stakeholder Needs: Effectively translating diverse requirements from various internal departments into cohesive and compelling visual assets.

• Fast-Paced Environment: Adapting to tight deadlines and the demands of a retail and fashion industry that requires constant creative output for campaigns and product launches.

• Keeping Pace with Design Trends: Continuously learning and adapting to new design software, techniques, and emerging technologies like AI to remain relevant and effective.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to master new design software features, explore advanced techniques in digital and print design, and gain experience with AI design tools.

• Industry Exposure: Working on campaigns for well-known brands provides valuable experience and portfolio-building opportunities.

• Cross-Functional Learning: Gaining a deeper understanding of marketing strategies, retail operations, and product development through close collaboration.

• Mentorship: Potential to learn from experienced creative professionals within the in-house team.

📝 Enhancement Note: The role presents a clear pathway for growth within the design field, especially in the retail and fashion sectors, by offering exposure to diverse projects, advanced tools, and a supportive creative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative brief for a new campaign. How did you approach it?" (Focus on your process for maintaining brand integrity while introducing fresh ideas.)

• "How do you approach receiving and incorporating feedback from multiple stakeholders on a design project?" (Highlight your communication and collaboration skills, and how you manage conflicting feedback.)

• "Tell us about a challenging design project you worked on and how you overcame obstacles to deliver the final asset." (Prepare a specific example showcasing problem-solving and resilience.) Company & Culture Questions:

• "What do you admire about the Bonds brand, and how would your design approach contribute to its continued success?" (Research the brand's current marketing, target audience, and visual identity.)

• "How do you see yourself contributing to a creative and inclusive team environment?" (Refer to the company's stated values and your own collaborative experiences.)

• "What are your thoughts on the role of AI in graphic design, and how might you integrate it into your workflow?" (Show enthusiasm for innovation and a thoughtful perspective on new technologies.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, the tools used, the final outcome, and any measurable results or learnings.

• Highlight Key Skills: Explicitly point out how your presented work demonstrates your proficiency in Adobe Creative Suite, Figma, digital design, print design, and stakeholder management.

• Focus on Retail Relevance: Emphasize projects that showcase your understanding of the retail environment, packaging design, or campaign execution for consumer brands.

• Be Prepared for "What Ifs": Anticipate questions like, "What would you do differently here?" or "How would you adapt this design for a different audience?"

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, strong communication skills, and an understanding of how design serves business objectives within a retail context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce platform.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to retail, fashion, digital marketing, social media, and packaging design. Ensure it's easily accessible (e.g., a clean PDF or a well-organized website link).

• Resume Optimization: Update your resume to clearly list your experience with Adobe Creative Suite and Figma, and quantify your achievements where possible (e.g., "Designed X social media assets that increased engagement by Y%").

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your design process, problem-solving skills, and how your work aligns with brand objectives. Be ready to discuss your experience with collaboration and stakeholder management.

• Company Research: Thoroughly research Hanes Brands Australasia, with a particular focus on the Bonds brand. Understand their current marketing campaigns, target audience, and overall brand aesthetic to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.