Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Guy's & St Thomas' Foundation

Location: London, Hybrid

Job Type: Permanent

Category: Creative & Design Operations

Date Posted: 2026-09-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Minimum 2 days in office)

🚀 Role Summary

• Responsible for the end-to-end creation of compelling visual assets across digital, audiovisual, and print mediums to enhance brand presence and support business objectives.

• Drives brand identity consistency and evolution by applying established brand guidelines across all creative outputs for internal and external stakeholders.

• Collaborates closely with content creators, marketing teams, and other stakeholders to translate strategic objectives into impactful visual communications.

• Manages multiple design projects simultaneously, ensuring timely delivery and adherence to high-quality standards within defined budgets.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhanced description frames it within an "Operations" context by focusing on the systematic delivery of visual assets, brand consistency management, process adherence, and stakeholder collaboration – all critical functions within a GTM or Marketing Operations framework. The role requires a blend of creative execution and operational discipline to ensure brand integrity and project success.

📈 Primary Responsibilities

• Develop and maintain the organization's visual brand identity, ensuring consistent application of brand guidelines across all creative assets for internal and external audiences.

• Design and deliver multi-channel print, audiovisual, and digital assets for websites, email campaigns, social media, and paid media platforms.

• Generate creative concepts from brief to final delivery, ensuring all visual communications align with strategic objectives and enhance brand recognition.

• Produce engaging visual assets for video, animation, motion graphics, and multimedia content, preparing artwork to required technical specifications.

• Collaborate with cross-functional teams, including content creators and marketing specialists, to develop and execute compelling creative campaigns.

• Provide expert advice on creative approaches, design trends, and emerging technologies to champion best practices in visual storytelling and brand design.

• Manage multiple design projects concurrently, balancing deadlines, quality standards, and budget constraints effectively.

• Identify and implement opportunities to improve creative processes, enhance efficiencies, and elevate the overall quality of design output.

📝 Enhancement Note: Expanded responsibilities to emphasize operational aspects like process improvement, budget management, and strategic alignment, which are crucial for a designer operating within a structured GTM or organizational framework.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent demonstrable professional experience will be strongly considered.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a proven track record of delivering successful creative projects across various channels.

Required Skills:

• Demonstrable expertise in digital, print, and audiovisual design principles and applications.

• Advanced proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Expert knowledge of graphic design fundamentals: typography, layout, color theory, visual hierarchy, and accessibility standards.

• Comprehensive understanding of print production processes, specifications, materials, and supplier management.

• Strong grasp of digital design best practices, including mobile-first layout principles, conversion-focused UI, accessible email design, and ad platform creative constraints.

• Proven experience managing creative projects from initial concept through to final delivery.

• Exceptional ability to work independently while effectively managing multiple priorities and deadlines.

• Demonstrated experience collaborating with a diverse range of internal and external stakeholders.

• Experience in managing basic project budgets. Preferred Skills:

• Experience in motion graphics and animation for digital and video content.

• Familiarity with content management systems (CMS) and digital asset management (DAM) systems.

• Understanding of SEO principles as they relate to visual content optimization for web.

• Experience within the charity or non-profit sector, understanding the unique communication needs of such organizations.

• Ability to use data and analytics to inform design decisions and measure creative impact.

📝 Enhancement Note: Specified the experience level and detailed the required software proficiencies, highlighting the advanced nature of the Adobe Creative Cloud skills and the specific understanding of digital best practices relevant to marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects across digital, print, and audiovisual mediums.

• Demonstrate successful application of brand guidelines and strategic objectives in past projects.

• Include examples of creative problem-solving and how design solutions addressed specific business challenges.

• Showcase proficiency in various design software, particularly Adobe Creative Cloud, with clear articulation of your role and contributions.

• Highlight projects with measurable outcomes or impact, where possible, demonstrating ROI through effective visual communication. Process Documentation:

• Evidence of managing design projects from brief to delivery, including conceptualization, execution, and final file preparation.

• Examples of how you have applied brand standards and ensured consistency across multiple touchpoints.

• Demonstrate experience in collaborating with stakeholders to gather requirements and deliver creative solutions that meet their needs.

• Showcase understanding of print production workflows and digital asset optimization processes.

📝 Enhancement Note: This section is tailored to operations roles by emphasizing the systematic presentation of work, process adherence, and demonstrable impact, which are key components of an operations portfolio.

💵 Compensation & Benefits

Salary Range: £39,500 per year. This is a fixed annual salary, reflecting the mid-level nature of the role and the London location.

Benefits:

• Contributory Pension scheme to support long-term financial planning.

• Annual health and wellbeing personal allowance to promote employee welfare.

• Enhanced maternity, paternity, and parental leave pay, accessible without length of service requirements, supporting work-life balance.

• Comprehensive health and wellbeing programme including optional free yearly health check-ups.

• Support for healthy eating, including fruit bowls and onsite lunch facilities.

• Agile working arrangements and flexible hours to accommodate personal needs and optimize productivity.

• Supportive IT kit provided to ensure efficient work execution.

• Onsite shower facilities and a secure bike lock area, encouraging active commuting.

• Generous annual leave entitlement of 27 days plus bank holidays for rest and rejuvenation.

• Subsidies for glasses to support employee eye health.

• Employee Assistance Programme offering confidential support for personal and professional challenges.

Working Hours: Full-time, typically 40 hours per week, with provisions for agile working and flexible hours to support work-life integration. Occasional evening and weekend work may be required for events.

📝 Enhancement Note: The salary is clearly stated. Benefits are detailed with a focus on how they support employee well-being and work-life balance, which is often a key consideration for operations professionals. Working hours are clarified with flexibility options.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Guy's & St Thomas' Foundation operates within the healthcare and charity sector, focusing on fundraising to support patient care and advancements within Guy's and St Thomas' NHS Foundation Trust. This context implies a mission-driven environment where design work directly contributes to patient well-being and organizational impact.

Company Size: As part of a major NHS Foundation Trust, the Foundation likely operates with a significant organizational structure, though the Foundation itself may have a more focused team size. This suggests opportunities for impactful work within a well-established institution, with potential for cross-functional collaboration across various departments.

Founded: The Foundation's establishment date would provide context on its history and operational maturity. A longer history might indicate established processes and a stable operational environment, while a newer foundation could offer more dynamic, evolving operational challenges.

Team Structure:

• The Graphic Designer reports to the Senior Brand and Content Manager, indicating a structured reporting line within a broader Brand and Content team.

• The role requires collaboration with content creators and marketing teams, suggesting an integrated GTM or communications function where design operations are a key component.

• Expect interaction with various hospital and Trust teams to understand their creative needs and deliver tailored visual solutions. Methodology:

• The role emphasizes data-driven recommendations for design, implying a systematic approach to evaluating creative effectiveness and making informed decisions.

• Workflow planning and optimization are crucial, as the designer must manage multiple projects efficiently and contribute to improving creative processes.

• Automation and efficiency practices are encouraged through the identification of opportunities to streamline design output and enhance operational workflows.

Company Website: https://gsttfoundation.org.uk/

📝 Enhancement Note: The industry context is crucial for understanding the mission and operational priorities. The team structure highlights collaboration and reporting, essential for understanding how design operations fit within the broader organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires demonstrable expertise and independent project management capabilities, moving beyond entry-level tasks to strategic contributions in brand development and creative delivery. The expectation is for the individual to act as a design specialist, providing expert advice and identifying process improvements.

Reporting Structure: The Graphic Designer reports to the Senior Brand and Content Manager. This structure suggests a clear line of accountability and opportunities for mentorship and guidance within the brand and content function.

Operations Impact: The Graphic Designer's work has a direct impact on the Foundation's ability to communicate its mission, engage donors, and ultimately fund crucial patient care initiatives. Effective visual communication is key to fundraising success, brand perception, and stakeholder engagement, making this role integral to the organization's GTM strategy.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in areas like motion graphics, animation, and digital design best practices, potentially leading to specialization.

• Brand Strategy Contribution: Involvement in the ongoing development of brand assets, templates, and design standards, offering a chance to influence the visual direction of the organization.

• Cross-Functional Leadership: Potential to lead creative aspects of larger campaigns, mentor junior designers (if applicable in the future), and become a key advisor on visual communications strategy within the Trust.

• Industry Exposure: Working within a prominent NHS Foundation Trust offers unique experience in the charity and healthcare sectors, which can be valuable for future career moves.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a career path, highlighting how the operational aspects of design contribute to broader organizational goals and offering specific avenues for professional growth.

🌐 Work Environment

Office Type: The role involves a hybrid work arrangement, requiring a minimum of two days per week in the Foundation's office, located at The Grain House, 46 Loman Street, London, SE1 0EH. This suggests a professional office environment designed for collaboration and focused work.

Office Location(s): Primarily based in London, with specific mention of the Southwark office. The role also requires time spent within hospital sites as needed, indicating exposure to the operational environments of Guy's and St Thomas' NHS Foundation Trust.

Workspace Context:

• The office operates on a "hot desk" system for a portion of the week, promoting flexibility and interaction among team members.

• Expect a collaborative environment where designers work alongside content creators and marketing teams, facilitating idea exchange and project alignment.

• Access to necessary IT equipment and potentially other design-specific resources will be provided to support the role's technical demands.

• Opportunities to engage with colleagues and understand the direct impact of the design work within the hospital settings.

Work Schedule: The standard work schedule is based on a 40-hour week, with provisions for agile working and flexible hours. However, the role may occasionally require attendance at events in the evening and on weekends, necessitating adaptability.

📝 Enhancement Note: Emphasizes the "hot desk" environment and hybrid nature, which are operational considerations for workspace management and employee experience. The inclusion of hospital site visits adds a unique operational dimension to the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, relevant experience, and design aesthetic against role requirements.

• First Interview: Typically with the Senior Brand and Content Manager, focusing on experience, technical skills, creative process, and understanding of brand management. Be prepared to discuss your portfolio in detail.

• Skills Assessment/Design Challenge: A practical exercise may be given to evaluate your design skills, problem-solving abilities, and approach to creative briefs under timed conditions.

• Final Interview: May involve meeting other key stakeholders or team members to assess cultural fit, collaboration style, and overall suitability for the role and organization.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-8 of your strongest, most relevant projects that demonstrate a range of skills (digital, print, audiovisual) and successful outcomes.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the impact or results achieved. Use case study format.

• Highlight Operations: Emphasize how you managed projects, collaborated with stakeholders, adhered to brand guidelines, and delivered within constraints (time, budget).

• Technical Proficiency: Be ready to discuss your proficiency with specific tools (Adobe Creative Cloud) and your understanding of technical requirements for print and digital outputs.

• Accessibility & Brand: Ensure examples clearly demonstrate your understanding of accessibility standards and consistent brand application.

Challenge Preparation:

• Deconstruct the Brief: Carefully read and understand the objectives, target audience, and any constraints provided for the design challenge.

• Time Management: Allocate your time wisely for concept development, execution, and final presentation.

• Presentation Clarity: Prepare a concise presentation of your work, explaining your rationale and design decisions clearly and confidently.

• Brand Alignment: Ensure any challenge work aligns with the Foundation's brand identity and mission, even if not explicitly stated in the brief.

📝 Enhancement Note: This section provides actionable advice on preparing for interviews and presenting a portfolio, crucial for operations roles where demonstrating process and impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency is mandatory, including:

  • Photoshop: For image manipulation, digital asset creation, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of brochures, reports, presentations, and print collateral.
  • After Effects: For motion graphics, animations, and visual effects in video content.
  • Premiere Pro: For video editing and creation of audiovisual assets.

• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for general business operations, reporting, and presentations.

Analytics & Reporting:

• While not directly a design tool, understanding how visual assets perform on digital platforms (e.g., website analytics, social media engagement metrics, email open rates) is beneficial for informing design choices. CRM & Automation:

• Familiarity with how design assets are deployed through marketing automation platforms or CRM-integrated communication tools can be advantageous.

📝 Enhancement Note: This section directly addresses the technology stack, emphasizing the critical software proficiencies required, especially the advanced Adobe Creative Cloud suite, which is a non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A commitment to creating visual communications that directly support the Foundation's mission of funding patient care and advancements.

• Collaboration: Fostering strong working relationships across teams to ensure creative solutions are aligned with organizational goals and stakeholder needs.

• Excellence & Quality: Upholding high standards in design output, ensuring all creative assets are visually compelling, on-brand, and technically sound.

• Continuous Improvement: A dedication to learning, adapting to new design trends and technologies, and actively seeking feedback to enhance creative processes and outcomes.

• Inclusivity & Accessibility: Embedding diversity, equity, and inclusion in design practices, ensuring visual communications are accessible to all audiences.

Collaboration Style:

• Proactive & Responsive: Working closely with teams to understand their requirements and delivering effective creative solutions in a timely manner.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to refine design work and improve team processes.

• Knowledge Sharing: Willingness to share expertise on design trends and best practices to elevate the organization's overall visual communication capabilities.

• Problem-Solving Focus: Engaging collaboratively in tackling creative challenges and finding innovative solutions that meet business objectives.

📝 Enhancement Note: This section highlights the values and collaboration style, framing them within an operational context of achieving organizational goals through effective teamwork and a commitment to quality and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating the Foundation's mission and brand identity into visually appealing designs that meet diverse stakeholder requirements.

• Managing Multiple Priorities: Juggling numerous projects with varying deadlines and complexities in a fast-paced environment.

• Adapting to Evolving Digital Landscape: Staying current with new design trends, software updates, and platform-specific creative requirements.

• Measuring Design Impact: Quantifying the effectiveness of visual communications and demonstrating ROI, especially within the non-profit sector.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in After Effects, Premiere Pro, or explore new design tools and technologies.

• Brand Strategy Involvement: Contributing to the evolution of brand guidelines and visual assets, providing strategic input beyond execution.

• Cross-Functional Project Leadership: Taking the lead on creative aspects of major fundraising campaigns or communications initiatives.

• Industry Best Practices: Engaging with industry resources, webinars, and potentially conferences focused on non-profit marketing, branding, and digital design.

• Mentorship: Learning from the Senior Brand and Content Manager and other experienced professionals within the Trust.

📝 Enhancement Note: Outlines potential challenges and growth areas, framing them as opportunities for skill development and career progression within the operational framework of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from initial concept to final delivery, particularly when working with external stakeholders or non-design teams." (Focus on process, communication, and project management.)

• "How do you ensure brand consistency across a wide range of digital and print assets, and what steps do you take to champion brand guidelines within an organization?" (Focus on brand operations and advocacy.)

• "Walk us through a challenging design project where you had to balance creative vision with specific technical constraints or budget limitations. What was your approach, and what was the outcome?" (Focus on problem-solving, resilience, and impact.) Company & Culture Questions:

• "What interests you about working for Guy's & St Thomas' Foundation specifically, and how do you see your design skills contributing to our mission?" (Focus on mission alignment and impact.)

• "How do you approach receiving and incorporating feedback on your designs, especially when it comes from individuals without a design background?" (Focus on collaboration and communication.)

• "Given our hybrid work model and hot-desking environment, how do you ensure effective collaboration and maintain productivity?" (Focus on adaptability and operational awareness.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, perhaps by project type (digital, print, motion) or by campaign.

• Quantify Success: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, positive stakeholder feedback).

• Highlight Process: Clearly explain your design thinking, methodology, and how you navigated challenges. Show your work-in-progress if relevant.

• Tailor to the Role: Emphasize projects that showcase your skills in areas most relevant to the job description, such as brand management, multi-channel delivery, and digital/audiovisual asset creation.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with specific software and your understanding of technical requirements for various outputs.

📝 Enhancement Note: Provides specific, actionable interview questions tailored to the role's operational aspects, emphasizing process, strategy, and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Pinpoint HQ.

• Portfolio Customization: Curate your design portfolio to prominently feature projects that align with the requirements of this role, emphasizing brand consistency, multi-channel delivery, and digital/audiovisual asset creation. Prepare a concise presentation of 3-5 key projects.

• Resume Optimization: Update your resume to highlight quantifiable achievements, specific software proficiencies (especially Adobe Creative Cloud suite), and experience in project management, stakeholder collaboration, and budget oversight relevant to design operations.

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how your work contributes to organizational goals. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research Guy's & St Thomas' Foundation, understanding their mission, recent campaigns, and brand identity to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.