Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: GTO Wizard

Location: Prague, Czechia (Remote OK)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: September 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Design compelling visual assets for GTO Wizard's websites, social media, email campaigns, and digital advertisements, ensuring strict adherence to brand guidelines and a competitive edge.

• Leverage advanced AI tools (e.g., Claude, Higgsfield, ChatGPT, Midjourney) in the design workflow to enhance efficiency, creativity, and speed in asset production.

• Own the end-to-end design process for multiple projects simultaneously, from initial concept and sketching through to final asset export, maintaining high quality and detail.

• Collaborate closely with the Content team to develop engaging social media assets and partner with digital and social teams to ensure cohesive campaign execution.

• Proactively identify emerging design trends and new technologies to keep GTO Wizard's creative output fresh, innovative, and industry-leading.

📝 Enhancement Note: This role is positioned within a fast-growing, leading poker study platform, indicating a need for designers who can translate complex educational content into visually appealing and impactful marketing materials. The emphasis on AI tools suggests a forward-thinking creative department focused on operational efficiency and cutting-edge design techniques. The "ownership" aspect implies a need for self-starters who can manage projects autonomously.

📈 Primary Responsibilities

• Develop and execute creative design concepts for digital platforms, including website banners, social media graphics, email newsletters, and paid advertising creatives, aligning with GTO Wizard's brand identity and marketing objectives.

• Manage a diverse project pipeline, balancing multiple design tasks and deadlines effectively while ensuring a high standard of quality and attention to detail.

• Integrate AI-powered design tools into the workflow to accelerate ideation, asset generation, and iterative design processes, contributing to faster campaign launches.

• Produce animated assets, interactive content, or other dynamic visual elements that enhance user engagement and campaign performance across digital channels.

• Work collaboratively with the content team to conceptualize and produce visually engaging social media content that drives audience interaction and brand awareness.

• Take initiative in seeking out information, asking pertinent questions, and independently driving projects forward to completion, demonstrating strong problem-solving skills.

• Stay abreast of the latest design trends, software advancements, and AI capabilities relevant to digital marketing and creative production to ensure continuous innovation.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring a blend of traditional design skills and proficiency with emerging AI technologies. The emphasis on "ownership" and "running with things" suggests an expectation for proactive problem-solving and independent project management within the creative team structure. Collaboration with AI tools is not just a preference but a core requirement for efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level design roles. Equivalent practical experience and a strong portfolio will also be considered.

Experience: 2-5 years of professional graphic design experience, with a demonstrated history of creating impactful brand and campaign work for digital platforms.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Figma are essential for creating and delivering high-quality design assets.

• AI Tool Integration: Proven experience and a genuine enthusiasm for utilizing AI tools such as Claude, Higgsfield, ChatGPT, and Midjourney to enhance design workflows, generate creative concepts, and produce visual assets efficiently.

• Visual Storytelling: A strong ability to translate complex ideas and brand messaging into clear, compelling visual narratives that resonate with target audiences.

• Attention to Detail: Meticulous attention to detail in all aspects of design, from typography and color theory to layout and final asset preparation, ensuring brand consistency and polish.

• Creative Problem-Solving: The capacity to approach design challenges with innovative solutions, think critically, and adapt to evolving project requirements.

• English Proficiency: Excellent written and spoken English communication skills are necessary for effective collaboration within a global, remote team.

Preferred Skills:

• Motion Graphics/Video Editing: Familiarity or proficiency with Adobe After Effects or Adobe Premiere Pro for creating motion graphics or editing video content is a significant advantage.

• Web Design Principles: Understanding of UI/UX principles and web design best practices to create effective digital interfaces and assets.

• Marketing Campaign Experience: Experience designing integrated marketing campaigns across multiple digital channels.

📝 Enhancement Note: The explicit mention of AI tools like Claude, Higgsfield, ChatGPT, and Midjourney is a critical differentiator. Candidates must not only be familiar with these tools but demonstrate how they actively integrate them into their design process to achieve superior results and efficiency. The "bonus points" for motion graphics indicate a potential for growth into more dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating strong brand and campaign design work across digital channels (website, social, ads).

• Highlight projects where AI tools were utilized to achieve specific design outcomes, detailing the process and impact.

• Include examples of visual storytelling and creative problem-solving applied to real-world design challenges.

• Present a variety of design outputs, including static graphics, potentially animated elements, and any interactive content produced.

• Ensure all portfolio pieces clearly reflect adherence to brand guidelines and demonstrate a keen eye for detail and aesthetic quality. Process Documentation:

• For each portfolio case study, briefly outline the design process followed, from brief interpretation and ideation to execution and final delivery.

• Detail how AI tools were integrated into the workflow, specifying their role in concept generation, asset creation, or optimization.

• Explain the rationale behind key design decisions, especially those aimed at enhancing user engagement or achieving specific marketing objectives.

• Quantify the impact of your design work where possible, using metrics related to engagement, conversion, or brand perception.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards practical application and demonstrable results, especially concerning the use of AI. Applicants should prepare to walk through their design process, emphasizing efficiency gains and creative outcomes achieved through AI integration. This is not just about showcasing pretty pictures, but about demonstrating a strategic and effective design methodology.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 2-5 years of experience in Prague, Czechia, a competitive salary range would typically fall between €35,000 - €55,000 annually. This range is based on industry benchmarks for creative professionals in major European tech hubs, considering the company's leading position in its niche and the remote work flexibility offered.

Benefits:

• Competitive Pay: A salary commensurate with experience and market value.

• Remote Work Flexibility: The ability to work from anywhere, offering a significant work-life balance advantage.

• Travel Opportunities: Potential for travel to collaborate with international team members or attend industry events.

• Tools Provided: Access to all necessary design software and hardware, ensuring a productive work environment.

• Professional Development: Opportunities to work with cutting-edge AI technology and contribute to a leading brand in poker education.

Working Hours: A standard 40-hour work week is expected, with flexibility to accommodate remote work arrangements and global team collaboration. Core working hours may be established to ensure overlap for team meetings and real-time collaboration.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Prague and other comparable European cities, factoring in the company's strong market position and the specific skill set required (including AI proficiency). The benefits listed are directly from the job description, emphasizing the remote flexibility and global reach of the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Education Technology, specifically focused on Poker Strategy. GTO Wizard is a pioneer and leader in this niche, providing advanced study tools and resources for poker players worldwide. This implies a culture that values data-driven insights, continuous learning, and technical innovation.

Company Size: GTO Wizard is part of a fast-growing company, likely scaling from a startup phase to a more established player. This suggests a dynamic environment where individuals can make a significant impact, with opportunities for rapid career progression. The culture likely embraces autonomy, responsibility, and a results-oriented approach.

Founded: While the founding date isn't specified, GTO Wizard's recognition as the "#1 educational resource in poker" indicates a well-established presence and a successful track record in revolutionizing poker education. This history likely informs a culture of expertise, continuous improvement, and a commitment to player success.

Team Structure:

• The creative team is growing and works closely with digital and social media teams.

• Senior Art Directors provide guidance, suggesting a mentorship structure for junior designers.

• Collaboration with AI tools is a core part of the team's workflow, indicating a forward-thinking and tech-savvy environment.

• The company emphasizes a culture of autonomy, responsibility, and excellence, suggesting that team members are empowered to take ownership of their work. Methodology:

• Data-Driven Design: The company's focus on GTO (Game Theory Optimal) in poker suggests a strong analytical foundation, likely extending to how design decisions are made and measured for effectiveness.

• Agile Creative Processes: The mention of a "fast-growing company" and "moves fast" indicates agile methodologies for creative development and campaign execution.

• AI-Assisted Workflows: The explicit requirement to use AI tools points to a methodology that embraces automation and efficiency to augment human creativity.

Company Website: https://www.gtowizard.com/

📝 Enhancement Note: The company's focus on poker strategy and GTO principles suggests a culture that highly values analytical thinking, strategic planning, and continuous improvement. This will likely translate into how the design team approaches its work – focusing on measurable outcomes and data-informed creative decisions. The "fast-growing" nature implies opportunities for individuals to shape processes and contribute significantly.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a Mid-Level, typically requiring 2-5 years of experience. It's a hands-on position with significant ownership, moving beyond junior tasks to managing projects independently and contributing strategically to creative output. The role involves pitching ideas, flagging trends, and owning design quality from start to finish.

Reporting Structure: The Graphic Designer will work under the guidance of Senior Art Directors, indicating a clear reporting line within the creative team. Collaboration with digital and social teams is also a key aspect, suggesting cross-functional integration.

Operations Impact: The Graphic Designer's work directly impacts GTO Wizard's brand perception, marketing effectiveness, and user engagement. By creating "standout work" and "assets that actually pull people in," they contribute to user acquisition, retention, and overall brand authority in the competitive poker education market. The emphasis on "giving us an edge over the competition" highlights the strategic importance of design in achieving business goals.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas, such as motion graphics or interactive content, potentially through training or project assignments.

• AI Design Mastery: Become a go-to expert within the team for leveraging advanced AI tools in creative workflows, a highly valuable and evolving skill set.

• Creative Leadership: With proven performance and initiative, there's potential to grow into Senior Designer or Art Director roles, mentoring junior team members and leading creative projects.

• Cross-Functional Exposure: Gain experience working across different marketing functions (digital, social, content) to develop a holistic understanding of GTO Wizard's go-to-market strategies.

📝 Enhancement Note: The role offers a clear path for growth within a specialized and rapidly evolving field. The emphasis on AI integration provides a unique opportunity for designers to gain expertise in a cutting-edge area, which can significantly accelerate their career trajectory. The "real impact" on a #1 brand suggests that contributions will be recognized and valued.

🌐 Work Environment

Office Type: While the company has an office in Prague, the position is advertised as "Remote work from anywhere." This indicates a hybrid-flexible model where remote work is the primary arrangement, with the Prague office serving as a potential hub for those who prefer or are located nearby.

Office Location(s): The primary office location mentioned is Prague, Czechia. This offers a European base for potential in-person collaboration or team gatherings. The "remote from anywhere" aspect means candidates in other countries may also be considered, provided they can work effectively in the European time zone or overlap with key team members.

Workspace Context:

• Remote Autonomy: A work environment that supports independent work, requiring self-discipline, effective time management, and proactive communication.

• Collaborative Digital Space: Reliance on digital collaboration tools (e.g., Figma, Slack, video conferencing) to maintain team cohesion and project momentum.

• Access to Tools: GTO Wizard provides "all the tools you need, on us," ensuring remote employees have the necessary software and potentially hardware to perform their duties effectively.

• Global Team Interaction: Opportunities to interact with a diverse, international team, fostering a broad perspective and cross-cultural understanding.

Work Schedule: The role implies a standard 40-hour work week but with significant flexibility. Candidates should be prepared to align their working hours to facilitate collaboration with team members in different time zones, particularly with the Prague office and other global employees.

📝 Enhancement Note: The "Remote work from anywhere" combined with a Prague office location suggests that while remote is preferred, there might be an advantage or expectation for candidates to be within a commutable distance to Prague for occasional meetings or team events. The emphasis on autonomy and digital collaboration tools is critical for success in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements, especially AI tool proficiency.

• Creative Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a design challenge or a presentation of selected case studies. Expect to discuss your design process, rationale, and how you've used AI tools to achieve specific outcomes. This stage will assess your visual storytelling, brand adherence, and problem-solving abilities.

• Team/Art Director Interview: Discussions with Senior Art Directors and potentially other team members to evaluate your technical skills, creative approach, cultural fit, and ability to collaborate within a remote, fast-paced environment.

• Final Interview: Possibly with a hiring manager or department head to discuss your fit with GTO Wizard's mission and culture, and to finalize terms.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate how you've used AI tools (Claude, ChatGPT, Midjourney, etc.) in your projects. Showcase specific examples of AI-generated assets and explain your role in refining or integrating them.

• Demonstrate Brand Acumen: Show how you adapt your design style to fit established brand guidelines while still bringing creativity and innovation.

• Quantify Impact: If possible, include metrics (e.g., engagement rates, conversion improvements) that demonstrate the effectiveness of your designs.

• Process Clarity: Be prepared to walk through your design process for key projects, explaining your decision-making at each stage.

• Visual Storytelling: Ensure your portfolio tells a compelling story about your skills and how you approach design challenges.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss your experience with AI design tools, including their strengths, limitations, and how you leverage them strategically.

• Brand Consistency: Practice applying brand guidelines to hypothetical scenarios or discussing how you'd maintain consistency across various platforms.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common design challenges, such as tight deadlines, creative blocks, or conflicting feedback.

• Communication Skills: Practice articulating your design ideas clearly and concisely, as this is crucial for remote collaboration and stakeholder communication.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI tools in their design work. Applicants should prepare to present concrete examples and discuss their strategic approach to using AI, not just list tools they've encountered. The "ownership" and "running with things" aspects mean interviewers will look for initiative and proactive problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print/digital publishing).

• Figma: Essential for collaborative interface design, prototyping, and asset handoff, particularly for web and digital assets.

• AI Design Tools: Hands-on experience and familiarity with tools like Claude, Higgsfield, ChatGPT, and Midjourney are critical for ideation, asset generation, and workflow acceleration.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts metrics tracked by analytics tools (e.g., Google Analytics, social media analytics) is beneficial. Awareness of how designs perform in terms of engagement and conversion will be key. CRM & Automation:

• Not directly applicable to the Graphic Designer role, but an understanding of how design assets are deployed through marketing automation platforms or CRM-driven campaigns can be helpful for context. Other Potential Tools:

• Adobe After Effects/Premiere Pro: Preferred but not required, for motion graphics and video editing.

• Project Management Software: Familiarity with tools like Asana, Trello, or Jira for managing project workflows.

• Collaboration Platforms: Proficiency in Slack, Zoom, Google Workspace, or similar for remote communication and collaboration.

📝 Enhancement Note: The explicit mention of AI tools is paramount. Candidates must be able to demonstrate practical, hands-on experience with these tools and articulate how they integrate them into a professional design workflow to achieve specific, high-quality outcomes. Proficiency in Figma is also a key requirement for modern digital design collaboration.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to producing high-quality, impactful work that sets GTO Wizard apart as the #1 brand in poker education.

• Autonomy & Responsibility: Team members are trusted to manage their own projects, make decisions, and take ownership of their contributions.

• Innovation: Embracing new technologies, especially AI, and staying ahead of design trends to keep creative output fresh and competitive.

• Collaboration: Working effectively with other team members, including Senior Art Directors, content creators, and digital/social teams, both within the creative department and across functions.

• Data-Driven Approach: Understanding that design choices should be informed by data and contribute to measurable business objectives.

Collaboration Style:

• Remote-First: Communication and collaboration are primarily conducted through digital channels, requiring clear, concise, and proactive communication.

• Mentorship-Oriented: Guidance from Senior Art Directors suggests a culture where learning and development are supported.

• Cross-Functional Integration: Designers work closely with content, digital, and social teams, fostering a holistic approach to marketing and brand communication.

• Agile & Fast-Paced: The company culture encourages quick iteration, adaptability, and efficient execution of creative projects.

📝 Enhancement Note: The company values align with a modern, tech-forward creative department. The emphasis on autonomy and responsibility means candidates should be self-starters who thrive in an environment where they can take initiative. The integration of AI tools points to a culture that is eager to leverage technology for creative advantage.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without sacrificing originality or personal creative voice, and understanding when AI is most beneficial.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a cohesive brand identity across websites, social media, ads, and emails, especially with rapid content generation.

• Managing Multiple Projects Simultaneously: Juggling diverse design tasks with varying deadlines and priorities in a fast-paced, remote environment.

• Staying Ahead of Design & AI Trends: Continuously learning and adapting to the rapidly evolving landscape of graphic design and artificial intelligence tools.

Learning & Development Opportunities:

• AI Design Specialization: Become a recognized expert in leveraging AI for creative design, a highly sought-after skill in the industry.

• Advanced Design Techniques: Opportunities to expand skills in motion graphics, interactive design, or other emerging digital creative formats.

• Brand Strategy Contribution: Play a key role in shaping the visual identity and marketing impact of a leading brand in the poker education space.

• Cross-Functional Learning: Gain insights into broader marketing strategies by collaborating with content, digital, and social media teams.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering and strategically applying AI design tools. Candidates who can demonstrate this expertise will be well-positioned for success and advancement, not just within GTO Wizard but in the broader design industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new GTO Wizard feature, ensuring it aligns with our brand while incorporating AI-generated elements?" (Assesses strategic thinking, brand adherence, and AI integration.)

• "Describe a time you had to manage multiple design projects with conflicting deadlines. How did you prioritize and ensure quality?" (Evaluates project management, prioritization, and time management skills.)

• "How do you stay updated on the latest design trends and AI advancements, and how do you incorporate them into your work?" (Tests proactivity, continuous learning, and adaptability.) Company & Culture Questions:

• "What interests you about GTO Wizard and the poker education industry?" (Gauges genuine interest and research into the company.)

• "How do you see AI tools augmenting, rather than replacing, the role of a graphic designer?" (Assesses understanding of AI's strategic application in design.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Evaluates suitability for remote work and team dynamics.) Portfolio Presentation Strategy:

• AI Case Study Deep Dive: Select 1-2 projects where AI was significantly used. Be ready to show the raw AI output, your refinements, and explain the specific benefits (speed, creativity, cost) gained.

• Brand Application Examples: Showcase how you've applied brand guidelines effectively, perhaps demonstrating variations for different platforms or audiences.

• Problem/Solution Narrative: For each piece or project, clearly outline the design problem, your proposed solution, and the outcome (quantified if possible).

• Concise & Engaging Delivery: Practice presenting your portfolio succinctly, focusing on key strengths and achievements relevant to the role. Be prepared for Q&A that probes your technical skills and creative rationale.

📝 Enhancement Note: Interview preparation should heavily focus on articulating the practical application and strategic value of AI tools in the design process. Candidates need to be ready to demonstrate not just proficiency, but a thoughtful approach to integrating AI into their creative workflow to achieve specific business objectives for GTO Wizard.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the GTO Wizard careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 strong case studies that showcase your proficiency in Photoshop, Illustrator, InDesign, and Figma, with a clear emphasis on how you've leveraged AI tools (e.g., Midjourney, ChatGPT) in your design process.

• Resume Optimization: Tailor your resume to highlight your 2-5 years of relevant experience, specific design software skills, experience with AI tools, and any achievements related to brand design, campaign creation, or improving visual engagement. Use keywords like "Graphic Designer," "Photoshop," "Figma," "AI Design," and "Brand Guidelines."

• Interview Preparation: Practice articulating your design process, your rationale for design choices, and how you've used AI tools to achieve specific outcomes. Prepare to discuss your experience with visual storytelling and creative problem-solving.

• Company Research: Familiarize yourself with GTO Wizard's mission, its position as the #1 poker education resource, and its target audience. Understand their brand aesthetic and consider how your design style can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.