Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Growe Talents

Location: Europe (Derived: Reims, Grand Est, France)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Conceptualize and design high-converting landing pages to optimize traffic acquisition and user registration for an international online gaming company.

• Create compelling visual assets for promotional campaigns, including email templates, push notifications, and in-app banners, focusing on player re-engagement and retention within the iGaming sector.

• Develop immersive visuals for the gamification ecosystem, such as custom icons, badges, progress indicators, and tournament interfaces, to enhance the player lifecycle.

• Lead the development and continuous evolution of a regional Design Brandbook in close collaboration with Product and CRM teams, ensuring a consistent, premium brand identity across all customer touchpoints.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed responsibilities and required experience strongly indicate a specialization in CRM, gamification, and landing page design within the iGaming industry. This role will likely involve close collaboration with marketing and product teams, suggesting a strong overlap with Marketing Operations and GTM strategy execution. The location "Europe" is broad, but derived location data points to Reims, France.

📈 Primary Responsibilities

• Design and optimize landing pages for maximum conversion rates, focusing on user acquisition and registration funnels.

• Develop visually engaging assets for CRM campaigns, including email templates, push notifications, and in-app banners to drive player re-engagement and reduce churn.

• Create attractive and functional visuals for the gamification ecosystem, including icons, badges, progress indicators, and tournament interfaces that enhance player experience and loyalty.

• Collaborate with Product Managers and Developers to ensure design feasibility, mobile responsiveness, and performance optimization of all creative assets.

• Lead the evolution of the regional Design Brandbook, ensuring brand consistency and adapting to local cultural nuances across Latin America.

• Utilize AI-powered design tools to streamline production workflows and scale design output efficiently.

• Maintain a high standard of visual quality and attention to detail in all design deliverables.

📝 Enhancement Note: The core responsibilities highlight a strategic approach to design, emphasizing conversion optimization, player retention, and brand consistency. The emphasis on CRM and gamification assets signifies a role deeply embedded in customer lifecycle marketing and engagement strategies, aligning closely with GTM objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of proven experience in graphic design, with a specific focus on digital marketing, CRM, and user engagement.

Required Skills:

• Proven experience designing for CRM lifecycles, including personalized email templates, push notifications, and loyalty-driven promotional banners.

• Hands-on experience creating gamification assets (badges, progress bars, tournament leaderboards, level-up animations) for immersive user experiences.

• Experience developing or evolving regional Brandbooks, maintaining a consistent visual identity.

• Advanced proficiency in Figma.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator).

• Experience leveraging AI-powered design tools to streamline workflows.

• Strong ability to collaborate with product managers and developers.

• Understanding of mobile-responsive design principles and performance optimization. Preferred Skills:

• Experience within the iGaming, sports betting, or online casino industry.

• Familiarity with A/B testing principles for design optimization.

• Basic understanding of user experience (UX) principles.

• Experience with animation or motion graphics for dynamic assets.

📝 Enhancement Note: The required skills are highly specific to digital marketing, player engagement, and brand management within a regulated industry. Proficiency in Figma and Adobe Creative Suite is standard, but the emphasis on AI tools and gamification assets points to a forward-thinking design role. The derived experience level of 2-5 years suggests a need for practical application and problem-solving skills rather than purely conceptual ones.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating expertise in designing high-converting landing pages for user acquisition and registration.

• Include examples of CRM campaign assets (email templates, push notifications, banners) with a focus on driving re-engagement and retention.

• Present at least 2 projects featuring gamification elements (badges, progress bars, tournament interfaces) that enhance user experience.

• Provide examples of Brandbook contributions or development, highlighting how brand consistency was maintained across diverse touchpoints or regions.

• Demonstrate proficiency in Figma and Adobe Creative Suite through the complexity and polish of your designs. Process Documentation:

• For each portfolio project, briefly outline the design process, including problem identification, ideation, design iterations, and final execution.

• Explain how user data or campaign objectives influenced design decisions, particularly for landing pages and CRM assets.

• Detail any collaboration processes with product managers, developers, or CRM specialists to achieve project goals.

• Describe the role of AI-powered tools or specific software features in streamlining your design workflow for efficiency.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should focus on showcasing quantifiable results where possible (e.g., conversion rate improvements, engagement metrics). The emphasis on process documentation highlights the company's interest in not just the final output, but also the strategic thinking and execution methodology behind it.

💵 Compensation & Benefits

Salary Range: Based on the derived experience level (2-5 years), location (Europe/France), and the specialized nature of iGaming design, a competitive salary range is estimated between €35,000 - €55,000 annually. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Health & Wellness Focus

• Global Medical Coverage

• Growth Opportunities

• Benefits Programs (compensation for gym, stomatology, psychological services, etc.)

• Performance-Driven Rewards

• Dynamic Work Environment

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for flexibility given the dynamic iGaming environment.

📝 Enhancement Note: Salary is an estimate based on typical compensation for mid-level graphic designers with specialized digital marketing skills in the European market, particularly in France. The benefits package is comprehensive, indicating a commitment to employee well-being and professional development, which is attractive for operations and creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: International Online Gaming (Sports Betting & Casino Services), with a strategic focus on Latin America. This industry is known for its fast-paced, innovation-driven, and highly regulated environment.

Company Size: Growe Talents is a talent acquisition firm, so the client company's size is not directly provided. However, clients in the iGaming sector often range from established multinational corporations to dynamic startups, typically employing hundreds to thousands of individuals.

Founded: The founding date of the client company is not specified, but the focus on developing proprietary platforms (CRM, Casino Games, Back-office) suggests an established entity or a well-funded, growth-oriented organization.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team, collaborating closely with CRM specialists, Product Managers, and potentially GTM (Go-To-Market) strategists.

• Reporting structure would typically be to a Creative Lead, Design Manager, or Marketing Director.

• Cross-functional collaboration is key, especially with Product development and CRM teams to ensure cohesive user experiences across all platforms and campaigns. Methodology:

• Data-Driven Design: Leveraging analytics and player behavior data to inform design decisions for landing pages and CRM campaigns.

• Agile Development Integration: Working within agile frameworks to support rapid iteration and launch of new features and campaigns.

• Brand Consistency Management: Implementing and enforcing brand guidelines across all visual communications.

• User-Centric Approach: Focusing on creating engaging and intuitive user experiences that cater to the preferences of Latin American players.

Company Website: Growe Talents (as the recruiter), client company website not specified.

📝 Enhancement Note: The company operates in a competitive and dynamic iGaming market with a specific focus on Latin America. This implies a need for culturally sensitive design and a robust understanding of regional market nuances. The emphasis on proprietary platforms suggests a company that invests heavily in its technology and user experience infrastructure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years experience). It requires the ability to work independently on defined projects while also contributing to strategic brand evolution. The designer is expected to be a key contributor to marketing campaigns and product feature development.

Reporting Structure: The role likely reports to a senior member of the design or marketing department, such as a Lead Designer, Creative Director, or Head of Marketing. This structure allows for mentorship and guidance while providing autonomy on day-to-day tasks.

Operations Impact: The Graphic Designer plays a critical role in the company's Go-To-Market (GTM) strategy by creating visually compelling assets that drive user acquisition, engagement, and retention. High-converting landing pages and effective CRM visuals directly impact revenue generation and customer lifetime value. The Brandbook evolution ensures a consistent and premium brand perception, crucial for market penetration and player trust.

Growth Opportunities:

• Specialization: Deepen expertise in iGaming design, gamification, or CRM lifecycle marketing.

• Leadership: Progress to a Senior Graphic Designer, Lead Designer, or Art Director role, managing projects and potentially a small team.

• Cross-functional Transition: Move into roles like UI/UX Design, Product Design, or Marketing Campaign Management, leveraging design expertise.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and industry best practices within the iGaming sector.

📝 Enhancement Note: The growth trajectory for a successful Graphic Designer in the iGaming industry can be significant, moving from execution-focused tasks to more strategic and leadership positions. The company's investment in growth opportunities suggests a commitment to employee development.

🌐 Work Environment

Office Type: The role is described as "On-site," suggesting a traditional office or a hybrid model where specific days are required in the office. Given the "Europe" location and derived "Reims, France," it implies a physical office presence there.

Office Location(s): Derived location is Reims, Grand Est, France. This likely means the primary office will be located in or near Reims.

Workspace Context:

• Collaborative Environment: Expect to work in an open-plan office or designated team spaces that encourage interaction with colleagues from design, product, and marketing departments.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially advanced hardware for design work. The company also leverages AI-powered design tools.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews, fostering a dynamic and communicative work atmosphere.

Work Schedule: Standard full-time work schedule, likely aligning with local business hours in France (e.g., CET). While "on-site," there may be some flexibility offered, typical for creative roles, but the core expectation is in-office presence.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and team integration. The derived location in Reims, France, provides a concrete geographical context for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience.

• Portfolio Presentation: A dedicated session where you present your portfolio, discussing key projects, design process, and impact. Be prepared to articulate your approach to CRM, gamification, and landing page design.

• Technical/Skills Assessment: Potentially a design challenge or a discussion focused on Figma and Adobe Creative Suite proficiency, and understanding of AI design tools.

• Team/Stakeholder Interviews: Meetings with potential colleagues (e.g., Product Managers, CRM specialists) and hiring managers to evaluate collaboration skills, cultural fit, and strategic thinking.

• Final Interview: A concluding conversation with senior leadership to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the job description – landing pages, CRM assets, gamification elements, and brandbook contributions.

• Quantify Impact: Wherever possible, include metrics demonstrating the success of your designs (e.g., improved conversion rates, increased engagement, reduced churn).

• Showcase Process: For each project, explain your thought process, the problem you solved, your design iterations, and the rationale behind your creative choices.

• Highlight Collaboration: Mention how you worked with cross-functional teams to achieve project goals.

• Tailor to iGaming: If you have iGaming experience, emphasize it. If not, demonstrate how your transferable skills can benefit this specific industry.

Challenge Preparation:

• Design Challenge: If a design challenge is given, understand the brief thoroughly. Focus on meeting the core objectives, demonstrating your workflow, and producing a polished output within the given timeframe.

• Problem-Solving: Be ready to discuss how you approach design problems, especially those related to user acquisition, retention, and engagement in a digital context.

• Brand Application: Prepare to discuss how you would apply or evolve the company's brand guidelines, considering the specific needs of the Latin American market.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration capabilities, and suitability for the fast-paced iGaming environment. A well-prepared portfolio presentation is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, wireframing, prototyping, and collaborative design. Advanced proficiency is expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and high-fidelity mockups.
  • Illustrator: For vector graphics, icons, logos, and illustrations.

• AI-powered Design Tools: Experience with AI tools for tasks such as image generation, asset creation, or workflow automation (specific tools not mentioned, but general familiarity is key).

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret basic analytics (e.g., conversion rates, engagement metrics) to inform design decisions is beneficial. Familiarity with tools like Google Analytics or similar platforms might be a plus. CRM & Automation:

• CRM Platforms: Familiarity with how designs are implemented within CRM systems (e.g., email builders, push notification platforms) is crucial for creating effective campaign assets.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The explicit mention of AI-powered design tools indicates a company that embraces modern technology to enhance efficiency and creativity. Understanding how designs integrate into CRM platforms is vital for campaign success.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: Decisions are informed by data and performance metrics, especially for campaign and landing page design.

• Efficiency & Automation: A drive to streamline workflows and leverage technology (like AI tools) to maximize output.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams (Product, CRM, Development) to achieve shared goals.

• Adaptability: Comfort and proactivity in a dynamic, fast-changing iGaming environment.

• Quality & Polish: Commitment to delivering high-quality, polished, and impactful design work.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in team discussions, providing creative input and technical feasibility insights to Product and CRM teams.

• Feedback-Oriented: An open culture for giving and receiving constructive feedback on designs to ensure optimal outcomes.

• Proactive Problem-Solving: Encouragement to identify potential issues or areas for improvement and propose solutions proactively.

• Brand Stewardship: A shared responsibility for maintaining and evolving the brand's visual identity across all touchpoints.

📝 Enhancement Note: The company culture appears to value efficiency, data-informed decision-making, and strong teamwork. The dynamic iGaming environment necessitates adaptability and a proactive mindset from all team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The fast-paced iGaming industry requires quick turnaround times for design assets, demanding efficiency and adaptability.

• Balancing Brand Consistency with Localization: Evolving the Design Brandbook while ensuring it resonates culturally and effectively with the Latin American audience.

• Technical Constraints: Designing for multiple platforms and devices, ensuring technical feasibility and performance optimization with developers.

• Measuring Design Impact: Clearly demonstrating the ROI of design efforts, particularly for CRM campaigns and gamification features.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend industry conferences, workshops, or online courses focused on iGaming design trends, gamification psychology, or advanced design software.

• Mentorship: Potential for mentorship from senior designers or creative leads within the organization.

• Exposure to Advanced Tools: Gaining hands-on experience with cutting-edge AI design tools and workflows.

• Career Advancement: Clear pathways to senior design roles, specialization, or related fields within the company.

📝 Enhancement Note: The challenges presented are typical for roles in high-growth, dynamic industries. The company's emphasis on learning and development indicates a supportive environment for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page to increase user registration by 15% within the next quarter?" (Focus on data-driven design, A/B testing concepts, and user journey mapping).

• "Describe your process for creating engaging gamification assets that aim to improve player retention by 10%." (Highlight understanding of player psychology, visual hierarchy, and iterative design).

• "How do you ensure brand consistency across different marketing channels and regions, especially when adapting to local cultural nuances?" (Discuss brandbook development, collaboration with local teams, and sensitivity to cultural context). Company & Culture Questions:

• "What interests you most about the iGaming industry and our company's focus on Latin America?" (Research the company and industry trends).

• "Describe a time you had to adapt your design process or approach due to rapid changes in project requirements or market conditions." (Showcase adaptability and problem-solving).

• "How do you collaborate with product managers and developers to ensure your designs are technically feasible and optimized for performance?" (Emphasize communication, understanding of technical constraints, and proactive problem-solving). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your solution, the process, and the results.

• Focus on Impact: Clearly articulate the business objectives and how your design contributed to achieving them. Use metrics where available.

• Demonstrate Process: Walk through your workflow, showing sketches, wireframes, iterations, and final polished designs. Explain your rationale at each stage.

• Highlight Collaboration: Mention any cross-functional teamwork involved in bringing your designs to life.

• Technical Proficiency: Be ready to discuss your tool usage (Figma, Adobe Suite, AI tools) and any specific techniques you employed.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency, and an understanding of business objectives within the iGaming context. Be ready to articulate your process and impact clearly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided.

• Customize Your Resume: Tailor your resume to highlight experience in CRM design, gamification, landing page optimization, and proficiency with Figma and Adobe Creative Suite. Quantify achievements wherever possible.

• Curate Your Portfolio: Select your strongest projects that directly align with the responsibilities and requirements outlined in the job description, focusing on visual quality and demonstrable impact. Ensure it's easily accessible online.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, being ready to explain your process, design rationale, and the impact of your work for each selected project.

• Research the Company and Industry: Familiarize yourself with Growe Talents and, if possible, the client company's offerings, target markets (especially Latin America), and any known design elements or campaigns. Understand the dynamics of the iGaming industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.