Graphic Designer

<div><u>Creative Leadership and Brand Execution <br></u></div><ul><li><span>Lead the visual execution of Furchild's identity across digital, print and physical environments.</span><br></li><li>Make design decisions that balance creative excellence with business goals.<br></li><li>Turn briefs, including technical nutrition and ingredient content, into clear, warm, polished creatives.<br></li><li>Maintain and evolve a scalable design system, modular templates (Adobe and Canva) and brand guidelines, so the social and marketing teams can produce on-brand work fast.<br></li></ul><div><u>Performance and Social Creative</u><u><br></u></div><ul><li><span>Design high-performing assets for Instagram, TikTok, Facebook, LinkedIn, YouTube, and Meta, TikTok and Google Ads.</span><br></li><li>Produce multiple variations of every ad concept (hook, headline, visual, offer) so the performance team can test what actually converts, then use the results to sharpen the next round.<br></li><li>Design for the full journey: first-touch ads, onboarding quiz and landing pages, and the follow-up that converts a first purchase into a subscription.<br></li><li>Work from the monthly social calendar with the Social Media team, including Reel covers, carousels, Stories and simple motion graphics.<br></li><li>Stay on top of platform best practices and content trends so Furchild's visuals stay fresh.<br></li></ul><div><u>Packaging, Retail and Print</u><u><br></u></div><ul><li><span>Lead packaging from concept to print-ready production, across raw meals, freeze-dried treats, supplements, toppers and grooming.</span><br></li><li>Ensure packaging meets UAE labelling and food-safety requirements, working with our kitchen, compliance and sourcing teams.<br></li><li>Design for the frozen aisle: freezer graphics, shelf strips, wobblers and in-store displays for supermarkets and retail partners, plus pop-up booths and event material.<br></li><li>Design delivery-box inserts and feeding guides that make a first-time raw feeder confident from day one.<br></li><li>Evolve packaging based on customer feedback and sustainability goals.<br></li></ul><div><u>Web and e-commerce Visuals</u><u><br></u></div><ul><li><span>Support the team on mobile-first landing pages focused on conversion, accessibility and clear storytelling.</span><br></li><li>Design homepage banners, collection visuals, product imagery and navigation elements, and keep imagery consistent across our 70+ products and their variants.<br></li><li>Work with our in-house developers to keep the site visually consistent and easy to use.<br></li></ul><div><u>CRM and Food Adviser Support</u><u><br></u></div><ul><li><span>Design email, WhatsApp and SMS campaign creatives across the customer lifecycle, from welcome to win-back.</span><br></li><li>Create sales collateral for our Food Adviser team (product sheets, transition guides, comparison visuals) that they can share with customers in chat.<br></li></ul><div><u>Collaboration and Direction</u><u><br></u></div><ul><li><span>Brief and work with photographers, videographers, printers, freelancers and production vendors to keep execution consistent.</span><br></li><li>Support occasional internal requests such as hiring material, event graphics and presentations.<br></li></ul><div><u>Trend and Industry Awareness</u><u><br></u></div><ul><li><span>Track competitor visuals, global pet-brand creative and cultural aesthetics in the UAE.</span><br></li><li>Recommend new formats, visual styles and storytelling approaches based on what is working in the market.<br></li></ul><div><br></div><br><h3>Requirements</h3><ul><li><span>4 - 5 years of graphic design experience, ideally in D2C, FMCG, food or a creative agency.</span><br></li><li>A portfolio showing both brand work (packaging, print, identity) and performance or social creative.<br></li><li>Advanced Adobe Photoshop, Illustrator and InDesign. Working knowledge of Premiere Pro, After Effects or CapCut for short-form video. Figma is a plus.<br></li><li>Packaging and print production experience, including working with printers and preparing print-ready files.<br></li><li>Comfortable using ad performance data to inform creative decisions.<br></li><li>Organised and fast, able to manage many requests at once without dropping quality.<br></li><li>A genuine love of animals, and an eye for making a dog or cat look its best.<br></li></ul><div><br></div><br><h3>Benefits</h3><ul><li><span><span lang="EN">Ownership of

a well-loved, profitable local brand's entire visual identity.</span></span><br></li><li><span>Work that

ships every week, across digital, retail and packaging.</span><br></li><li><span>A small, fast

team where your design is directly tied to growth.</span><br></li></ul><div><br></div><br>