Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: FUN SPOT AMERICA ORLANDO

Location: Orlando, Florida, United States

Job Type: Full-Time, Hourly

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-09-09T04:21:37

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Conceptualize and design a wide range of print and digital visual assets for the Fun Spot America Theme Parks brand, including marketing and advertising collateral, billboards, in-park signage, promotional materials, and merchandise.

• Create custom visual assets to support various internal departments such as social media, food and beverage, admissions, and group sales, ensuring brand consistency.

• Manage multiple design projects concurrently, adhering to strict deadlines while consistently delivering high-quality, impactful creative work.

• Collaborate closely with the marketing team to conceptualize and execute innovative creative campaigns aimed at engaging target audiences, boosting brand awareness, and driving customer acquisition.

📝 Enhancement Note: This role is positioned within a theme park environment, demanding a creative output that aligns with family entertainment and hospitality, focusing on guest experience enhancement through visual communication.

📈 Primary Responsibilities

• Develop and execute graphic design concepts for all marketing and promotional materials, including digital ads, social media graphics, email campaigns, brochures, flyers, and event collateral.

• Design and produce in-park signage and wayfinding materials for both print and digital needs, ensuring clear communication and brand adherence (e.g., A-frames, digital menus, banners, ride signs).

• Maintain a strong understanding of print production processes, including setting up files correctly for large-scale printing and collaborating with vendors to ensure quality output.

• Ensure all design work strictly adheres to Fun Spot America's brand guidelines, maintaining a consistent visual identity through expert application of typography, color theory, and layout principles.

• Assist internal departments by creating custom visual assets tailored to their specific needs, such as supporting social media content, enhancing food and beverage menus, or developing materials for group sales initiatives.

📝 Enhancement Note: The responsibilities highlight a need for versatility across both traditional print and digital design mediums, with a strong emphasis on brand consistency and practical application within a high-traffic theme park environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field is preferred. Equivalent professional experience may be considered.

Experience: 2–4 years of professional graphic design experience preferred. Early-career designers with strong portfolios, internships, or freelance experience are encouraged to apply. Experience in the theme park, attractions, entertainment, or hospitality industry is a significant plus.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong portfolio showcasing a diverse range of creative design skills across various mediums.

• Solid understanding of design principles, including typography, color theory, layout, and composition.

• Experience with traditional and digital media advertising creative development.

• Ability to create content suitable for websites and content management systems (CMS).

• Excellent attention to detail and a commitment to producing high-quality, error-free work.

• Proven ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.

• Strong collaboration and communication skills, with the ability to work effectively both independently and as part of a team. Preferred Skills:

• 4+ years of graphic design experience within an advertising agency or corporate marketing department.

• Previous design experience specifically within the theme park, attractions, entertainment, or hospitality industry.

• Familiarity with motion graphics or basic video editing software.

• Understanding of UX/UI design principles for digital assets.

📝 Enhancement Note: The preference for industry-specific experience suggests that candidates who can demonstrate an understanding of the unique visual demands and fast-paced nature of the entertainment and hospitality sectors will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection showcasing a breadth of design projects, demonstrating proficiency in both print and digital media.

• Case studies that highlight the design process from concept to final execution, including problem identification and solution development.

• Examples of work that adhere to brand guidelines, demonstrating an understanding of visual identity management.

• Projects that showcase versatility in design style and application, from advertising collateral to in-park signage. Process Documentation:

• The ability to articulate the design process for specific projects, including initial brief interpretation, ideation, feedback incorporation, and final delivery.

• Evidence of managing project workflows, including timelines, revisions, and stakeholder approvals.

• Demonstrations of how design solutions directly supported marketing objectives or enhanced guest experience.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only displays aesthetic skill but also illustrates a structured design process, problem-solving capabilities, and an understanding of how design contributes to business goals and guest engagement in a theme park context.

💵 Compensation & Benefits

Salary Range: $20.00 per hour.

Benefits:

• Discounts on park admission, food & beverage, and retail merchandise.

• Access to partner programs offering free admission to local attractions and worldwide discounts.

• Paid Time Off (PTO), including Birthday PTO and five (5) paid holidays.

• Comprehensive health benefits: Medical, dental, and vision insurance.

• Optional supplemental insurance: Disability and life insurance.

• 401(k) eligibility after 6 months of service, with employer match for eligible team members.

• Performance-based bonuses awarded during summer and holiday periods.

• Two (2) performance appraisals annually.

• Same-Day Pay On-Demand access for eligible team members.

• Access to optional programs including Lyric telehealth and LegalShield.

Working Hours: Full-Time, Hourly. Approximately 40 hours per week.

📝 Enhancement Note: The hourly pay rate of $20.00 is competitive for a Graphic Designer role with 2-4 years of experience in the Orlando, FL area, especially considering the benefits package offered by a theme park. The benefits are robust, including significant discounts and performance incentives, typical for the entertainment and hospitality industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Theme Parks & Entertainment. Fun Spot America operates as a family-owned and operated theme park, emphasizing a fun, safe, and family-friendly atmosphere. The company's core values are centered around the Golden Rule and the seven principles of Love Works: Patient, Kind, Trusting, Unselfish, Truthful, Forgiving, and Dedicated. This suggests a culture that values strong interpersonal relationships, integrity, and commitment.

Company Size: While not explicitly stated, Fun Spot America operates multiple parks (Orlando, Kissimmee, Atlanta), indicating a medium-to-large sized organization within the theme park sector. This size typically means established processes but also opportunities for cross-functional interaction.

Founded: Fun Spot America was founded in 1997, giving it over 25 years of operational history, which implies stability and established brand recognition within its operating regions.

Team Structure:

• The Graphic Designer will be part of the Marketing department, reporting directly to the SVP, Marketing.

• This structure suggests a direct line of communication with senior leadership in marketing, allowing for significant creative input and visibility.

• Collaboration is expected with various internal departments, including social media, food and beverage, admissions, and group sales, highlighting a cross-functional team environment. Methodology:

• Creative output is driven by the need to enhance guest experience and promote the brand through compelling visuals.

• Design work must align with established brand guidelines and core values (Love Works principles), indicating a structured yet values-driven approach to creative execution.

• Marketing campaigns are designed to engage audiences, build brand awareness, and drive customer acquisition, suggesting a focus on measurable outcomes.

Company Website: https://fun-spot.com/

📝 Enhancement Note: The company culture is strongly defined by its values, particularly the "Love Works" principles. Candidates should be prepared to demonstrate how they embody these values in their work ethic and collaboration, especially in a fast-paced, guest-facing industry like theme parks.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level Graphic Designer position. It offers the opportunity to develop a comprehensive portfolio and gain experience across a wide array of design applications within the entertainment industry. The direct reporting to the SVP, Marketing, provides significant exposure to strategic marketing decisions.

Reporting Structure: The Graphic Designer reports to the SVP, Marketing. This direct reporting line offers a clear path for feedback, mentorship, and project assignment, enabling direct impact on marketing initiatives.

Operations Impact: The Graphic Designer's work directly influences the visual appeal of marketing campaigns, in-park guest experience, and overall brand perception. High-quality, on-brand visuals are critical for attracting visitors, communicating park offerings, and reinforcing the Fun Spot America brand identity, thus directly contributing to customer acquisition and retention.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as large-format print production, digital advertising creative, or social media visual content.

• Industry Exposure: Gaining valuable experience within the dynamic theme park and entertainment industry, which can open doors to future roles in hospitality or event marketing.

• Creative Leadership: Potential to grow into a Senior Graphic Designer role or Art Director position within the marketing department, leading design projects and mentoring junior designers over time.

• Cross-Departmental Projects: Involvement in diverse projects across various park departments can broaden understanding of business operations and marketing strategy.

📝 Enhancement Note: While not a traditional "operations" role in the sense of RevOps or SalesOps, the Graphic Designer's function is critical to the "Go-To-Market" (GTM) strategy by creating the visual assets that support sales and marketing efforts. Growth opportunities are tied to expanding design expertise and contributing to the visual storytelling of the brand.

🌐 Work Environment

Office Type: This is an on-site role, requiring the Graphic Designer to work from the Fun Spot America Orlando park location. The role is primarily desk-based, involving significant computer work.

Office Location(s): The position is based at 5700 Fun Spot Way, Orlando, FL 32819. This location is within a major tourist and entertainment hub, offering accessibility for local candidates.

Workspace Context:

• The designer will likely work within the Marketing department's office space, which would facilitate collaboration with marketing team members.

• Access to necessary design hardware (computers) and software (Adobe Creative Suite) is implied.

• The environment is expected to be dynamic and fast-paced, typical of a theme park setting, with potential for interaction with various park operations and guest-facing elements.

• Opportunities for creative brainstorming and collaborative design sessions with the marketing team are anticipated.

Work Schedule: Full-time, approximately 40 hours per week. While a standard schedule is expected, flexibility may be required during peak seasons or for urgent project deadlines, common in the entertainment industry.

📝 Enhancement Note: The on-site requirement is crucial. Candidates should be comfortable working within a theme park environment, which can be lively and demanding, and understand that their workspace will be integrated within the park's operational hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design capabilities.

• Portfolio Review & Skills Assessment: A more in-depth discussion focusing on the candidate's portfolio, design process, problem-solving approach, and technical proficiency in Adobe Creative Suite. This may include a live design exercise or a case study presentation.

• Team/Cultural Fit Interview: Meeting with the SVP, Marketing, and potentially other marketing team members to evaluate cultural alignment with Fun Spot America's values ("Love Works") and assess collaboration style.

• Final Interview: Possibly with other senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Showcase Versatility: Include a diverse range of projects demonstrating skills in both print (signage, brochures) and digital (social media, web graphics) media.

• Highlight Process: For key projects, briefly explain your design process, including challenges faced and how you overcame them.

• Brand Adherence: Include examples where you successfully worked within or developed brand guidelines.

• Theme Park Relevance: If possible, include any work related to entertainment, hospitality, or event marketing to demonstrate industry understanding.

• Clear Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Be prepared to discuss how you would approach designing specific assets for a theme park (e.g., a new ride advertisement, in-park directional signage, a social media campaign for a seasonal event).

• Familiarize yourself with Fun Spot America's current branding and marketing efforts.

• Understand how to translate marketing objectives into compelling visual designs.

• Be ready to articulate your understanding of typography, color theory, and their impact on brand perception and guest engagement.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates must be ready to not only show their work but also to explain the strategic thinking and design process behind it, especially concerning how it aligns with the company's brand and objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop (raster image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout design for print collateral like brochures, flyers, signage).

• Digital Asset Management (DAM): While not explicitly mentioned, experience with or ability to learn DAM systems can be beneficial for organizing and distributing creative assets.

Analytics & Reporting:

• Website Analytics (e.g., Google Analytics): Understanding how digital design elements perform on the website is a plus.

• Social Media Analytics: Ability to interpret engagement metrics for social media graphics to inform future designs.

CRM & Automation:

• Content Management Systems (CMS): Experience creating and uploading content for websites. Familiarity with platforms like WordPress or similar CMS is advantageous.

📝 Enhancement Note: The core technology requirement is the Adobe Creative Suite. While other tools are beneficial, mastery of Photoshop, Illustrator, and InDesign is non-negotiable for this role's primary responsibilities.

👥 Team Culture & Values

Operations Values:

• Patient, Kind, Trusting, Unselfish, Truthful, Forgiving, Dedicated: These are the core "Love Works" principles. Candidates should demonstrate these values through their work ethic, collaboration, and communication. For example, being "Dedicated" means commitment to deadlines and quality; "Truthful" implies honest feedback and collaboration.

• Family Fun Focus: A commitment to creating a positive, family-friendly atmosphere through design that appeals to a broad demographic.

• Guest Experience Enhancement: Understanding that design choices directly impact the guest's perception and enjoyment of the park.

• Efficiency & Quality: Balancing the need for timely delivery with the requirement for high-quality, impactful design.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing colleagues and other departments to understand their needs and translate them into effective visual solutions.

• Feedback Incorporation: Openness to constructive criticism and ability to iterate on designs based on feedback from stakeholders and senior management.

• Team Support: Willingness to assist colleagues and contribute to a positive team dynamic, embodying the "Kind" and "Unselfish" principles.

• Proactive Communication: Maintaining clear communication regarding project status, potential roadblocks, and creative ideas.

📝 Enhancement Note: The emphasis on "Love Works" principles is a significant differentiator. Candidates should be prepared to discuss how these values translate into practical application within a professional design context and team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The theme park industry is highly dynamic; designers must adapt quickly to changing marketing needs, seasonal events, and urgent requests.

• Brand Consistency Across Diverse Applications: Maintaining a cohesive brand identity across a wide range of mediums, from large-format billboards to small digital icons, requires meticulous attention to detail.

• Balancing Creativity with Brand Constraints: Developing innovative designs while strictly adhering to established brand guidelines and company values.

• Managing Multiple Stakeholder Needs: Effectively gathering requirements and delivering designs that satisfy various internal departments, each with potentially unique objectives.

Learning & Development Opportunities:

• Industry-Specific Design: Gaining specialized knowledge in theme park and entertainment marketing design, which is a niche skill set.

• Print Production Expertise: Deepening understanding of large-format printing and material specifications relevant to theme park installations.

• Cross-functional Understanding: Learning how design supports different business functions like F&B, admissions, and sales, broadening business acumen.

• Mentorship from Senior Leadership: Direct interaction with the SVP, Marketing, provides exposure to strategic marketing planning and creative direction.

📝 Enhancement Note: This role presents an opportunity to grow within a unique industry. The challenges are typical of creative roles in high-volume entertainment businesses, emphasizing the need for adaptability and strong execution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new promotional campaign for a seasonal event at Fun Spot America, considering our family-friendly brand and the need to drive attendance?" (Focus on process, target audience, and creative execution).

• "Describe a time you had to adapt your design based on strict brand guidelines or challenging feedback. How did you ensure the final output was both compliant and effective?" (Assesses adaptability and adherence to brand).

• "Imagine you need to create a series of in-park signs for a new ride. What factors would you consider to ensure clarity, visual appeal, and brand consistency?" (Tests practical application and understanding of signage design). Company & Culture Questions:

• "The Fun Spot America culture is based on the 'Love Works' principles. Can you give an example of how you embody 'Kindness' or 'Dedication' in a professional setting?" (Evaluates cultural fit).

• "How do you stay updated on current design trends, and how would you apply them while maintaining the Fun Spot America brand identity?" (Assesses industry awareness and brand stewardship).

• "What excites you most about working in the theme park/entertainment industry as a Graphic Designer?" (Gauges passion and alignment with the company's mission). Portfolio Presentation Strategy:

• Structure your presentation logically: Start with a brief overview, then dive into 2-3 key projects.

• For each project:

  • Objective: What was the goal of the design?
  • Your Role: What was your specific contribution?
  • Process: How did you approach it (research, ideation, sketching, software use)?
  • Challenges & Solutions: What obstacles did you face, and how did you overcome them?
  • Outcome/Impact: What was the result? (If possible, quantify with metrics, or describe qualitative impact).

• Highlight versatility: Ensure your chosen projects showcase a range of skills (print, digital, branding, etc.).

• Be ready for questions: Anticipate inquiries about your software proficiency, design choices, and ability to work under pressure.

📝 Enhancement Note: Candidates should prepare to connect their design philosophy and past work directly to Fun Spot America's brand, values, and the specific needs of the theme park industry. Demonstrating an understanding of their target audience (families) is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting platform.

• Tailor your resume: Highlight graphic design experience, proficiency in Adobe Creative Suite, and any relevant industry experience (theme park, hospitality, entertainment). Quantify achievements where possible.

• Curate your portfolio: Select your strongest, most relevant design samples that showcase versatility across print and digital media. Ensure it is easily accessible (e.g., via a link).

• Prepare for portfolio discussion: Be ready to articulate your design process, rationale behind your creative choices, and how your work aligns with brand objectives for each project presented.

• Research Fun Spot America: Familiarize yourself with their brand, parks, marketing campaigns, and company values ("Love Works") to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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