Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Crimson Tide

Location: Tunbridge Wells, Kent, United Kingdom

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: June 24, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design compelling visual assets for B2B marketing campaigns, including paid social (LinkedIn), content marketing, and sales collateral, to enhance brand recognition and engagement.

• Develop and maintain a cohesive visual identity for mpro5 across all digital and print platforms, ensuring brand consistency and quality.

• Collaborate closely with the Chief Revenue Officer (CRO) and marketing team to translate business objectives into creative solutions that resonate with target audiences.

• Contribute to the evolution of the mpro5 brand by bringing creative ideas and a strong aesthetic point of view to all design projects.

• Manage the end-to-end design process for various marketing and sales materials, from initial brief to final delivery, ensuring timely execution.

📝 Enhancement Note: While the input lists this as a "Graphic Designer" role, given the context of mpro5 being a SaaS platform for multi-site organizations and the explicit mention of working with the CRO and marketing team on "product marketing, paid advertising, content, sales collateral, and brand development," this role has significant ties to Go-To-Market (GTM) operations. The emphasis on creative assets for sales and marketing, iteration based on performance data, and brand evolution positions this as a critical function within the GTM operational framework, supporting revenue generation through enhanced brand perception and sales enablement.

📈 Primary Responsibilities

• Design visually engaging assets for paid social media campaigns, primarily on LinkedIn, encompassing single-image ads, carousels, and video thumbnails, optimizing for audience engagement and conversion.

• Create and refine sales collateral, including pitch decks, one-pagers, and case study documents, ensuring they are persuasive, on-brand, and effective in prospect conversations.

• Develop and maintain a comprehensive library of reusable design templates to empower the broader marketing and sales teams for consistent content creation and brand adherence.

• Support the design of campaign landing pages and ensure visual consistency across the entire customer journey, from initial ad impression to conversion.

• Produce high-quality visual content for organic LinkedIn posts, including graphics, infographics, and data visualizations that communicate complex information clearly and attractively.

• Collaborate with the marketing team to iterate on ad creative based on performance data, contributing to A/B testing strategies to enhance campaign effectiveness and ROI.

• Assist in the design of email campaigns, newsletters, and event materials, maintaining brand integrity and visual appeal across all communication channels.

• Work cross-functionally with product and customer success teams to develop assets for product launches and customer-facing materials, ensuring alignment with overall GTM strategy.

• Contribute to the ongoing evolution and sharpening of mpro5's visual identity, ensuring it reflects the company's growth and market position.

• Manage external agencies or freelance designers when additional capacity or specialized skills are required, ensuring quality and adherence to briefs.

📝 Enhancement Note: The responsibilities clearly indicate a blend of execution and strategic creative input, aligning with a mid-level role within a growing marketing function. The emphasis on working with performance data and iterating on ad creative suggests a need for analytical thinking alongside creative prowess, a valuable trait in GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles is paramount. Candidates with degrees in Graphic Design, Visual Communications, or related fields will be considered favorably.

Experience: 2–5 years of professional graphic design experience, with a preference for individuals who have worked within B2B marketing or Software-as-a-Service (SaaS) environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating a wide range of visual assets.

• High-level competence in Figma for collaborative design, prototyping, and maintaining design systems.

• Proven experience designing for digital channels, with a strong understanding of best practices for paid social media advertising (especially LinkedIn) and content marketing.

• A robust portfolio showcasing diverse design capabilities, including professional brand work, eye-catching digital ad creative, and effective sales collateral.

• Demonstrated ability to create impactful sales collateral, including pitch decks, one-pagers, and case studies.

• Strong understanding of visual identity development and brand guideline adherence.

• Excellent communication skills, with the ability to articulate design choices and receive constructive feedback.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment. Preferred Skills:

• Experience with motion graphics and video editing software (e.g., After Effects, Premiere Pro) for dynamic content creation.

• Familiarity with data visualization techniques and tools to present complex data in an easily digestible format.

• Exposure to UI/UX principles and their application in landing page design.

• Experience in building and managing design systems or style guides.

• Understanding of SEO principles as they relate to visual content optimization for web.

📝 Enhancement Note: The explicit mention of Figma alongside Adobe Creative Suite indicates a modern design workflow. The preference for B2B/SaaS experience and the need for a portfolio that balances brand work with performance-driven ad creative are key differentiators for this role. The "nice to have" skills in motion graphics and video editing suggest potential for growth into more dynamic content creation roles within GTM.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that clearly demonstrate proficiency in Adobe Creative Suite and Figma.

• Case studies showcasing the design process from brief to execution for at least two distinct B2B marketing campaigns (e.g., paid social, content marketing).

• Examples of sales collateral, such as pitch decks or one-pagers, highlighting design for persuasion and clarity in a sales context.

• Visuals demonstrating an understanding of brand consistency, including examples of applying brand guidelines or contributing to brand evolution.

• At least one project that illustrates the ability to design for digital channels, with a focus on performance metrics or iterative improvements based on data. Process Documentation:

• For each portfolio piece, briefly outline the design brief, the target audience, the key objectives, and the specific design solutions implemented.

• Detail the tools and software used in the creation process, specifying versions or key features utilized.

• Include a breakdown of how feedback was incorporated and how the design was iterated upon to meet project goals.

• Where applicable, provide insights into how the design contributed to campaign performance or sales outcomes, illustrating ROI through visual storytelling or data points.

📝 Enhancement Note: For a graphic design role supporting GTM operations, the portfolio is crucial. It needs to show not just aesthetic skill but also strategic thinking – how design supports business objectives like lead generation, brand awareness, and sales enablement. The emphasis on process indicates a need for a structured approach to design challenges.

💵 Compensation & Benefits

Salary Range: Given the location (Tunbridge Wells, UK), experience level (2-5 years), and industry (SaaS/B2B Marketing), a competitive salary is expected. Based on industry benchmarks for Graphic Designers in the South East England region, the estimated salary range is approximately £30,000 to £45,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive salary dependent on experience.

• Hybrid working model, allowing for two days per week in the Tunbridge Wells office.

• Direct access to senior leadership, providing unique opportunities for mentorship and influence.

• Meaningful input into the development and evolution of the company's brand.

• A collaborative and supportive small team environment where individual contributions are highly valued and visible.

• Opportunities for professional development and skill enhancement within a growing SaaS business.

• Standard UK employment benefits (e.g., statutory leave, pension contributions, subject to company policy).

Working Hours: The role is full-time, with a standard expectation of approximately 40 hours per week. The hybrid model offers flexibility, with two days required in the office and the remaining days remote, allowing for a balance between in-person collaboration and focused individual work.

📝 Enhancement Note: The salary estimate is based on general UK market data for graphic designers with 2-5 years of experience, adjusted for the South East England region and the SaaS industry context. The benefits listed are directly from the job description, emphasizing the unique "direct access to senior leadership" and "meaningful input" aspects, which are attractive to ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS) for frontline operations platforms, specifically serving multi-site organizations in sectors like retail, facilities management, and rail. mpro5 operates within the enterprise software market, focusing on operational efficiency, compliance, and communication solutions.

Company Size: mpro5 is a publicly listed company (London Stock Exchange) experiencing significant growth. While specific employee numbers for the design function are not detailed, the company structure suggests a developing marketing and sales team that is scaling rapidly. This implies a dynamic, fast-paced environment.

Founded: mpro5 was founded with a mission to modernize frontline operations. Its history as a listed company indicates a level of maturity and structured growth, yet the emphasis on scaling the marketing and brand function suggests a company culture that is still evolving and embracing new initiatives.

Team Structure:

• The Graphic Designer will be part of the sales and marketing team, working closely with the Chief Revenue Officer (CRO), Fred Whipp.

• Collaboration is expected with the broader marketing function, product teams, and customer success teams, indicating a cross-functional working environment.

• The team is described as "small" and "collaborative," suggesting an intimate setting where individual contributions have a significant impact. Methodology:

• Data-Driven Design: The role requires iterating on creative assets based on performance data, indicating a culture that values analytics and ROI in marketing efforts.

• Collaborative Execution: The emphasis on working closely with leadership and cross-functional teams highlights a collaborative approach to project execution and problem-solving.

• Brand Evolution: The company is open to evolving its brand, suggesting a culture that embraces innovation and continuous improvement in its external representation.

Company Website: https://www.mpro5.com/

📝 Enhancement Note: The company's focus on "Software AND a Service" means the design team will likely support both the platform's visual appeal and the user experience of implementation and support. The public listing suggests a commitment to transparency and growth, which can translate into a structured yet ambitious company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, suitable for individuals with 2-5 years of experience. It offers a significant opportunity for growth beyond pure execution, as the candidate is expected to "think creatively, have a point of view on what good looks like, and can help us raise the bar." This implies a path towards becoming a Senior Graphic Designer or Art Director within the company's marketing function.

Reporting Structure: The Graphic Designer will report directly to the Chief Revenue Officer (CRO), Fred Whipp, or a designated marketing lead under the CRO. This direct line of reporting to a senior executive offers high visibility and the chance to influence strategic brand decisions.

Operations Impact: The Graphic Designer will have a direct impact on mpro5's Go-To-Market (GTM) effectiveness. High-quality creative assets are crucial for:

• Lead Generation: Designing compelling ads and landing pages that attract and convert prospects.

• Brand Perception: Shaping how mpro5 is perceived in the market as a modern, professional, and high-quality SaaS provider.

• Sales Enablement: Providing the sales team with persuasive collateral that aids in closing deals.

• Customer Engagement: Creating visually appealing content for communication and learning platforms.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital advertising design, B2B SaaS branding, or motion graphics through hands-on project experience.

• Leadership Potential: As the marketing and brand function scales, there’s potential to take on more responsibility, mentor junior designers, or lead specific brand initiatives.

• Strategic Contribution: The role encourages creative input and a point of view, allowing the designer to grow into a more strategic creative partner within the GTM team.

• Industry Exposure: Working with prominent clients like Tesco and Northern Rail provides exposure to diverse industry needs and high-stakes design challenges.

📝 Enhancement Note: Reporting directly to the CRO is a significant advantage for career growth, offering unparalleled exposure to revenue strategy and executive decision-making. The emphasis on "raising the bar" suggests a culture that encourages proactive contribution and professional development.

🌐 Work Environment

Office Type: Crimson Tide operates a hybrid working model. The Tunbridge Wells office serves as a central hub for collaboration, team meetings, and focused work sessions.

Office Location(s): The primary office location is in Tunbridge Wells, Kent, TN4 8BS, United Kingdom. This location provides a base for the required two days of in-office work per week.

Workspace Context:

• Collaborative Environment: The Tunbridge Wells office is designed to foster collaboration, with opportunities for direct interaction with the CRO, marketing team members, and potentially other cross-functional colleagues.

• Tools & Technology: While specific office equipment isn't detailed, it's expected that designers will have access to necessary workstations and software, including Adobe Creative Suite and Figma, to perform their duties effectively.

• Team Interaction: The hybrid model allows for a balance, with dedicated days for face-to-face team interaction and the flexibility to work remotely for focused design tasks.

Work Schedule: The role is full-time (approximately 40 hours/week). The hybrid arrangement means employees are expected in the Tunbridge Wells office for two specific days each week, with the remaining days offering remote flexibility. This schedule supports both team cohesion and individual productivity.

📝 Enhancement Note: The hybrid model is a key feature, indicating a modern approach to work. The specification of two days in the office allows candidates to assess commute times and plan their work week accordingly.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application Review: Screening of resumes and portfolios against the stated requirements. A strong portfolio is paramount.

2. First Interview (Video Call): Typically with a hiring manager (potentially Fred Whipp or a marketing lead) to discuss experience, portfolio highlights, and cultural fit. Expect questions about your design philosophy and how you approach creative briefs.

3. Design Challenge/Portfolio Presentation: Candidates may be asked to complete a small design task or present a selection of their portfolio pieces in detail. This is where you’ll articulate your creative process, problem-solving skills, and understanding of B2B/SaaS marketing objectives.

4. Final Interview: May involve meeting with additional senior stakeholders to assess strategic thinking, collaboration skills, and potential for growth within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description – focus on B2B, SaaS, digital advertising, and sales collateral.

• Showcase Process: For each project, explain the brief, your thought process, design decisions, tools used, and the outcome (if quantifiable). Use visuals to illustrate your journey.

• Highlight Impact: If possible, demonstrate how your designs contributed to campaign performance, lead generation, or brand engagement. Quantify results where you can.

• Tailor to mpro5: Research mpro5's current brand and marketing efforts. Be prepared to discuss how your skills can elevate their visual presence and support their GTM strategy.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF or an online platform.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints. Ask clarifying questions if possible.

• Focus on Strategy: Don't just create something pretty; demonstrate how your design solves a specific problem or meets a business goal.

• Time Management: Be realistic about what you can achieve within the given timeframe. Prioritize key elements.

• Articulate Your Work: Be ready to present your solution clearly, explaining your rationale and design choices, just as you would for your portfolio.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "range" and the expectation to "raise the bar" indicates that this interview process will likely assess not just technical skill but also creative vision and strategic thinking. Being prepared to discuss the why behind your design choices will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Illustrator, Photoshop, and InDesign is essential for professional graphic design workflows, including vector graphics, image editing, and layout design for print and digital.

• Figma: A critical tool for modern UI/UX design, prototyping, and collaborative design systems, indicating a move towards integrated design processes.

Analytics & Reporting:

• While not a primary design tool, familiarity with how design assets perform in analytics platforms (e.g., Google Analytics, LinkedIn Ads Manager) is beneficial for iterating on creative based on data. CRM & Automation:

• Understanding how design assets are deployed within marketing automation platforms or CRM systems (e.g., for email campaigns, landing pages) is advantageous, though not a core requirement for this role.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Figma signifies a need for versatility. Candidates proficient in both will be highly valued, as they can handle traditional print/branding tasks as well as modern digital and collaborative design workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on producing high-quality, professional design work that elevates the brand.

• Collaboration & Feedback: A culture that values teamwork, open communication, and the ability to incorporate feedback constructively to improve designs.

• Data-Informed Creativity: An appreciation for how data and performance metrics can inform and enhance creative decisions, leading to more effective marketing.

• Proactive Contribution: An environment that encourages individuals to have a "point of view" and actively contribute to raising the standard of brand representation.

• Efficiency & Scalability: The need to create reusable templates and work efficiently points to a value placed on scalable design solutions that support business growth.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with CRO, marketing, product, and customer success teams, requiring strong interpersonal skills and the ability to understand diverse project needs.

• Direct Communication: Reporting to the CRO suggests a style where communication is direct, clear, and focused on business objectives.

• Iterative Design Process: The expectation to iterate on creative based on feedback and performance data indicates a collaborative process where designs are refined through ongoing dialogue and testing.

📝 Enhancement Note: The values highlight a blend of creative excellence and practical business orientation, which is typical of successful GTM marketing teams. The ability to contribute to "raising the bar" suggests a culture that rewards initiative and a commitment to continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Developing creative assets that adhere to brand guidelines while also being compelling enough to drive performance in competitive digital channels.

• Iterating on Data-Driven Feedback: Effectively translating performance data and feedback from various stakeholders into actionable design improvements without compromising creative integrity.

• Managing Multiple Stakeholder Needs: Collaborating effectively with different departments (Marketing, Sales, Product) that may have varying design requirements and priorities.

• Evolving Brand Identity: Contributing to the refinement and evolution of an established brand, requiring strategic thinking and creative vision beyond execution.

• Hybrid Work Dynamics: Maximizing collaboration and team cohesion while working under a hybrid model, ensuring seamless communication and workflow between in-office and remote days.

Learning & Development Opportunities:

• Deepen B2B SaaS Design Expertise: Gain extensive experience designing for the SaaS industry, understanding its unique communication needs and audience engagement strategies.

• Develop Strategic Creative Skills: Grow from an execution-focused designer to a strategic creative partner by contributing to brand strategy and campaign ideation.

• Master Performance-Driven Design: Enhance skills in designing for specific marketing objectives and iterating based on analytics, becoming an expert in visually driving business results.

• Expand Skillset: Opportunity to develop or refine skills in motion graphics, video editing, or advanced data visualization if desired.

• Mentorship and Visibility: Direct interaction with senior leadership provides unique mentorship opportunities and high visibility for career advancement.

📝 Enhancement Note: The challenges presented are common in growth-stage SaaS companies. The learning opportunities are directly tied to overcoming these challenges and advancing within the GTM operations and marketing creative space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from the CRO and turning it into a high-performing LinkedIn ad." (Focus on understanding the audience, campaign goals, and iterative design process.)

• "How would you approach designing a pitch deck for a key prospect, balancing brand aesthetics with persuasive sales messaging?" (Highlight your understanding of sales collateral and storytelling through design.)

• "Tell us about a time you used performance data to iterate on a design. What was the outcome?" (Demonstrate your analytical thinking and ability to adapt creative based on results.) Company & Culture Questions:

• "What are your initial thoughts on mpro5's current visual identity, and how might you contribute to its evolution?" (Research their website and marketing materials thoroughly.)

• "How do you prefer to collaborate with marketing and sales teams? What's your approach to receiving feedback?" (Emphasize your collaborative spirit and openness to constructive criticism.)

• "How do you ensure brand consistency across a variety of marketing materials, from social ads to sales collateral?" (Showcase your understanding of brand guidelines and systematic design approaches.) Portfolio Presentation Strategy:

• Start with the "Why": For each piece, articulate the objective, target audience, and the problem your design aimed to solve.

• Walk Through Your Process: Explain your design journey, including research, ideation, tool usage, and any challenges encountered.

• Highlight Key Decisions: Be ready to defend your design choices, explaining why you made specific aesthetic or functional decisions.

• Quantify Impact (If Possible): If you have metrics on how your designs performed (e.g., click-through rates, engagement), present them clearly.

• Connect to mpro5: Frame your portfolio pieces in the context of mpro5's business and GTM goals. How can your skills benefit them?

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, data-informed creativity, and strong collaboration skills, all crucial for a designer supporting GTM operations in a growth-stage SaaS company.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Crimson Tide careers page.

• Tailor Your Resume: Highlight experience relevant to B2B marketing, SaaS, digital advertising design, and sales collateral creation. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Ensure it showcases your ability to design for digital channels, create engaging sales collateral, and maintain brand consistency. Prepare to discuss your process and the impact of your work.

• Research mpro5: Familiarize yourself with mpro5's product, target market, current marketing materials, and brand identity. This will help you tailor your application and prepare for interview questions.

• Prepare for a Design Challenge/Presentation: Be ready to discuss your portfolio in detail and potentially complete a short design task that demonstrates your skills and strategic approach. Practice articulating your design rationale clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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