Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: BTI Solutions

Location: Plano, TX, United States

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: 2026-10-02

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling marketing collateral and digital assets that enhance BTI Solutions' brand presence and communication strategies.

• Collaborate closely with marketing and business development teams to produce effective sales enablement materials that support go-to-market initiatives.

• Drive innovation by integrating emerging AI-powered design tools and workflows to elevate creative output, efficiency, and overall marketing performance.

• Maintain strict adherence to corporate brand guidelines, ensuring consistent and professional brand representation across all platforms and materials.

📝 Enhancement Note: This role is positioned within the Marketing & Creative Operations function, focusing on the visual execution of GTM strategies. The emphasis on AI tools and staying ahead of design trends indicates a forward-thinking department that values proactive skill development and efficiency gains through technology.

📈 Primary Responsibilities

• Create high-quality marketing collateral, including brochures, flyers, datasheets, battle cards, and PowerPoint presentations, that effectively communicate product value and company messaging.

• Design engaging digital assets such as emails, social media graphics, landing pages, animations, motion graphics, and short-form videos optimized for various online channels.

• Ensure all design outputs strictly align with BTI Solutions' corporate brand guidelines, formats, and templates to maintain brand integrity and consistency.

• Partner with marketing and business teams to conceptualize and produce sales enablement materials that empower the sales force and drive revenue growth.

• Proactively research and experiment with new design trends, digital technologies, and AI-powered creative tools to enhance design quality, streamline workflows, and improve marketing campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a dual focus on both foundational design tasks and forward-looking innovation. The expectation to "bring designs to life with minimal guidance" suggests a need for a proactive and self-sufficient designer who can translate abstract ideas into tangible visual assets.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles requiring this level of experience and creative output.

Experience: Minimum of 3 years of professional graphic design experience, with a strong focus on B2B marketing within the technology industry.

Required Skills:

• Minimum of 3 years of graphic design experience.

• Proven experience in B2B graphic design, specifically within the technology industry.

• Expert proficiency in Adobe Creative Suite, with a strong emphasis on Illustrator, InDesign, Photoshop, and Premiere Pro.

• High-level proficiency in Microsoft PowerPoint for creating impactful presentations and Microsoft Word for collateral development.

• Demonstrated hands-on experience in creating animations, motion graphics, and short-form video content for digital and social media channels.

• Demonstrated curiosity and practical application of AI-powered creative tools, with a commitment to continuous experimentation and integration into design workflows to enhance quality, efficiency, and performance.

• Solid understanding of social media design trends and best practices for engagement.

• Strong creative mindset, capable of generating innovative design concepts with minimal direction.

• Exceptional attention to detail, ensuring accuracy and polish in all deliverables.

• Ability to effectively manage multiple design projects and prioritize tasks in a fast-paced environment.

• Strong communication and interpersonal skills for seamless collaboration with cross-functional teams. Preferred Skills:

• Experience with web design principles and UI/UX concepts.

• Familiarity with marketing automation platforms and their design integration needs.

• Knowledge of SEO best practices as they relate to digital asset creation.

📝 Enhancement Note: The mandatory requirement for AI-powered creative tool experience is a significant differentiator, signaling BTI Solutions' commitment to leveraging cutting-edge technology. This suggests that candidates with demonstrable AI integration in their portfolio will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on B2B technology marketing collateral (e.g., datasheets, brochures, presentations).

• Demonstrate proficiency in digital asset creation, including social media graphics, email templates, and landing page designs.

• Include examples of animation, motion graphics, and short-form video content to highlight multimedia capabilities.

• Crucially, feature examples of how AI-powered design tools were used to achieve specific creative outcomes, improve efficiency, or enhance the final product. Process Documentation:

• Applicants should be prepared to discuss their design process from concept to final delivery, including project scoping, client brief interpretation, and iterative design stages.

• Highlight your workflow for ensuring brand consistency and managing feedback from cross-functional stakeholders.

• Articulate your approach to incorporating new technologies, particularly AI tools, into your creative workflow for continuous improvement.

📝 Enhancement Note: The mandatory portfolio requirement, with a specific emphasis on AI tool integration, is a critical component. Candidates must be ready to present case studies that not only showcase design skill but also strategic application of technology for tangible business results.

💵 Compensation & Benefits

Salary Range: $55,000 to $81,000 per year. The range may extend higher for exceptionally qualified candidates with extensive experience or specialized skills in AI-driven design.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401(k) Retirement Plan with company matching potential (details subject to plan terms).

• Paid Sick Leave to support employee well-being.

• Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.

• Long-Term Disability (LTD) Insurance to provide income protection.

• Optional Voluntary Life/AD&D coverage for enhanced personal protection.

Working Hours: Full-time, with standard working hours from 8:00 AM to 5:00 PM CT. This schedule is typical for on-site roles requiring consistent team collaboration.

📝 Enhancement Note: The salary range provided is a standard benchmark for experienced graphic designers in the Texas market, particularly in tech hubs like Plano. The "can be higher" note suggests flexibility for candidates who can demonstrate exceptional value, especially in areas like AI integration. The benefits package is robust, typical for a mid-sized to large technology company.

🎯 Team & Company Context

🏢 Company Culture

Industry: BTI Solutions operates within the technology sector, likely providing software, hardware, or IT services to other businesses (B2B). This industry context implies a fast-paced environment driven by innovation and a need for clear, professional communication of complex solutions.

Company Size: While not explicitly stated, the existence of a dedicated Workday recruiting platform and a comprehensive benefits package suggests BTI Solutions is a mid-sized to large enterprise, likely employing several hundred to a few thousand individuals. This size typically allows for structured career paths and cross-functional collaboration.

Founded: The founding date is not provided, but the company's established presence and formal hiring processes indicate a mature organization with a history in the market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially within a larger Creative Services or Brand team. This team may consist of other designers, content creators, marketing specialists, and potentially a marketing operations manager.

• Reporting will be to a Marketing Manager or Director, who oversees campaign execution and brand strategy.

• Close collaboration is expected with marketing campaign managers, product marketing teams, sales enablement specialists, and potentially external agencies or vendors. Methodology:

• BTI Solutions emphasizes data-driven marketing and design, requiring designers to understand how their work impacts key performance indicators (KPIs) such as lead generation, conversion rates, and brand engagement.

• Workflow planning and optimization are crucial, particularly with the integration of new technologies like AI tools, aiming for increased efficiency and creative output.

• Automation and efficiency practices are encouraged, with the expectation that designers will explore tools and methods to streamline repetitive tasks and accelerate project timelines.

Company Website: [Company URL]

📝 Enhancement Note: The emphasis on B2B technology and the need for sales enablement materials positions this role as integral to the Go-To-Market (GTM) function. The designer's work directly supports sales efforts and brand positioning within a competitive tech landscape.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is at an intermediate level, requiring 3+ years of experience and the ability to work independently on complex projects. It's not an entry-level position but offers a solid foundation for specialization within marketing operations or creative leadership.

Reporting Structure: The designer will report to a Marketing Manager or Director. This provides exposure to strategic marketing planning and allows for mentorship from experienced marketing professionals.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns and sales enablement materials. High-quality visuals and consistent branding can significantly influence brand perception, lead quality, customer engagement, and ultimately, revenue generation by supporting sales efforts.

Growth Opportunities:

• Specialization in AI Design: With the explicit requirement for AI tool experience, there's a clear opportunity to become an expert in AI-driven creative workflows, a highly sought-after skill.

• Creative Leadership: As experience grows, there's potential to move into a Senior Graphic Designer role, leading projects or mentoring junior designers, and contributing more heavily to design strategy.

• Broader Marketing Roles: For individuals interested in strategy, growth into roles like Marketing Operations Specialist, Brand Manager, or Digital Marketing Specialist is possible, leveraging their visual understanding and technical skills.

📝 Enhancement Note: The emphasis on AI tools presents a unique growth path. Candidates who excel here can position themselves as pioneers in the field, potentially leading to roles focused on MarTech integration and creative technology strategy.

🌐 Work Environment

Office Type: This is an on-site role based in Plano, Texas, indicating a traditional office environment where in-person collaboration, team meetings, and access to company resources are prioritized.

Office Location(s): Plano, TX, United States. This location is a significant business hub in the Dallas-Fort Worth metroplex, offering good accessibility and a vibrant professional community.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing and sales teams to ensure alignment on creative projects and business objectives.

• Access to industry-standard design software and hardware will be provided. The mention of AI tools suggests the company invests in modern creative technology.

• Opportunities for regular interaction with cross-functional teams will allow for a holistic understanding of business needs and how design contributes to overall company success.

Work Schedule: A standard 8:00 AM to 5:00 PM CT schedule is expected, with flexibility potentially available based on project demands and company policy, though the on-site nature implies consistent presence during core business hours.

📝 Enhancement Note: The on-site requirement suggests a company that values direct team collaboration and believes in the synergy that comes from in-person work. This environment is beneficial for designers who thrive on immediate feedback and spontaneous idea generation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Submit resume, mandatory portfolio, and cover letter. The portfolio is critical and must showcase B2B tech design, multimedia skills, and AI tool integration.

• Screening Interview: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and alignment with the role's core requirements, especially AI experience.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, discussing specific projects, their design process, and how they leverage AI tools. A practical design exercise simulating a common task (e.g., creating a social media graphic or a slide for a presentation) may be given.

• Final Interview: Meet with the hiring manager and potentially key stakeholders from marketing or sales to discuss strategic contributions, problem-solving skills, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the required skills: B2B tech, digital assets, animation/video, and crucially, AI tool application.

• Tell a Story: For each project, explain the problem, your creative solution, the tools used (highlighting AI), your role, and the measurable outcome or impact.

• Quantify Impact: If possible, include metrics like engagement rates, click-through rates, or conversion improvements attributed to your designs.

• Showcase AI Integration: Clearly articulate how AI tools were used (e.g., for initial concept generation, asset optimization, workflow acceleration) and the benefits derived.

Challenge Preparation:

• Be ready to articulate your design philosophy and how you stay current with trends, especially AI.

• Practice explaining your thought process for creating sales enablement materials and ensuring brand consistency.

• Prepare to discuss how you handle feedback and collaborate with non-design stakeholders.

📝 Enhancement Note: The emphasis on AI tools in the application process means candidates must be prepared to discuss their practical experience with specific AI design platforms and demonstrate how these tools enhance their creative output and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, logos), InDesign (layout, print collateral), Photoshop (image editing, digital assets), and Premiere Pro (video editing, motion graphics).

• Microsoft Office Suite: Strong skills in PowerPoint (presentations) and Word (document creation).

Analytics & Reporting:

• While not a primary responsibility, familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand the performance of digital assets would be beneficial.

• Experience with dashboarding tools (e.g., Tableau, Power BI) for visualizing campaign performance is a plus. CRM & Automation:

• Understanding of how design integrates with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo) for email campaigns and landing pages. AI & Emerging Technologies:

• Demonstrated hands-on experience with AI-powered creative tools. This could include AI image generators (e.g., Midjourney, DALL-E), AI-assisted design platforms (e.g., Adobe Sensei features, Canva AI), or AI video editing tools.

📝 Enhancement Note: The explicit requirement for AI tools is paramount. Candidates should be prepared to name specific AI platforms they have used and provide examples of their application within a professional design context, showcasing a proactive approach to adopting new technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and embrace new ideas, particularly those driven by emerging technologies like AI.

• Brand Stewardship: A commitment to maintaining and enhancing the company's brand identity through consistent, high-quality design.

• Efficiency & Productivity: A focus on streamlining workflows and leveraging tools to deliver impactful work on time.

• Collaboration & Communication: Valuing teamwork and clear communication to ensure design efforts align with business objectives.

• Data-Driven Approach: An understanding that design choices should be informed by performance data and contribute to measurable marketing outcomes.

Collaboration Style:

• The team likely operates with a collaborative, project-oriented approach, encouraging open communication and feedback loops between designers, marketers, and sales teams.

• A culture of continuous improvement and learning is implied, especially with the emphasis on staying ahead of design and AI trends.

• Knowledge sharing is encouraged, allowing team members to learn from each other's experiences, particularly regarding new tools and techniques.

📝 Enhancement Note: The culture appears to blend creative passion with a results-oriented mindset, common in technology marketing departments. The emphasis on AI suggests a culture that embraces technological advancement and seeks to optimize processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Design Landscape: Staying current with both traditional design trends and the fast-paced evolution of AI-powered creative tools requires continuous learning and adaptation.

• Balancing Creativity with Brand Constraints: Effectively translating innovative ideas into designs that strictly adhere to established brand guidelines.

• Meeting Diverse Stakeholder Needs: Collaborating with multiple departments (marketing, sales) to satisfy varying creative briefs and project requirements.

• Demonstrating ROI of Design: Quantifying the impact of design work on marketing campaign success and sales enablement effectiveness.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-driven design tools, potentially leading to roles focused on MarTech innovation and creative automation strategy.

• Advanced Multimedia Skills: Further develop capabilities in animation, motion graphics, and video production.

• Cross-Functional Exposure: Gain a deeper understanding of sales processes and marketing strategies through close collaboration.

• Industry Conferences & Training: Opportunities to attend design and marketing technology conferences or pursue certifications relevant to creative operations and AI tools.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering and integrating AI into the design workflow. Companies like BTI Solutions are looking for individuals who can not only execute design tasks but also innovate and lead in the adoption of new creative technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new marketing brochure from initial concept to final delivery, focusing on how you ensure brand consistency and stakeholder buy-in." (Assesses process, brand adherence, collaboration)

• "Walk us through a recent project where you utilized AI-powered design tools. What tools did you use, what problem did they solve, and what was the outcome?" (Assesses AI proficiency, problem-solving, outcome orientation)

• "How do you approach designing sales enablement materials that effectively support a B2B technology sales team?" (Assesses understanding of target audience, sales enablement, strategic design) Company & Culture Questions:

• "What interests you about BTI Solutions and our position in the technology market?" (Assesses research, genuine interest)

• "How do you stay current with design trends, particularly emerging AI technologies, and how do you integrate them into your work?" (Assesses proactivity, AI integration, continuous learning)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Assesses collaboration, conflict resolution, communication) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact. For each project, clearly state the objective, your role, the challenges, your solution (highlighting AI use), and the results.

• Storytelling: Don't just show images; tell the story behind the design. Explain the "why" and the "how."

• AI Emphasis: Dedicate specific slides or sections to showcasing your AI tool usage. Be precise about the tools and their contribution to the final output.

• Conciseness: Be prepared to present your most impactful work efficiently, focusing on quality over quantity.

📝 Enhancement Note: Interviewers will be looking for evidence of creative problem-solving, strong technical design skills, a proactive approach to learning (especially AI), and the ability to translate business needs into impactful visual communications.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Curate your portfolio to prominently feature B2B technology design, animation/motion graphics, and critically, examples of how you've leveraged AI-powered design tools. Ensure it's easily accessible (e.g., a clean PDF or a professional online portfolio link).

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "B2B graphic design," "Adobe Creative Suite," "animation," "motion graphics," "AI-powered creative tools," and "sales enablement." Quantify your achievements wherever possible.

• Cover Letter Crafting: Write a compelling cover letter that outlines your design philosophy, your passion for technology and design innovation, and specifically addresses how your experience with AI tools aligns with BTI Solutions' forward-thinking approach.

• Company Research: Familiarize yourself with BTI Solutions' products, services, and current marketing efforts. Understand their brand aesthetic and identify potential areas where your design skills could add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.