Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Beddy's

Location: South Jordan, Utah, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and compelling design across all marketing channels, from digital campaigns to social media and website assets.

• Collaborate closely with brand and product leadership to translate strategic objectives into impactful visual narratives that resonate with the target audience.

• Execute design projects from initial concept through final delivery, ensuring adherence to brand guidelines and project deadlines.

• Leverage AI tools to enhance creative ideation, refine design concepts, and optimize content for maximum engagement.

• Contribute to the overall aesthetic and brand integrity of Beddy's through innovative and cohesive design solutions.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities heavily lean into marketing operations and brand management, requiring a strategic understanding of how design impacts go-to-market initiatives and customer perception. The emphasis on AI tools suggests a forward-thinking approach to design execution and efficiency.

📈 Primary Responsibilities

• Partner with the Vice President of Brand and Product and the Principal Designer to develop innovative and engaging design concepts aligned with brand identity.

• Translate abstract ideas and strategic briefs into tangible visual assets, including marketing collateral, social media graphics, website elements, and more.

• Design and contribute to the aesthetic development of marketing campaigns, ensuring a unified brand message across all platforms.

• Understand and apply marketing initiatives, strategic positioning, and target audience insights to create collateral that effectively communicates brand value.

• Maintain and enforce brand and style guidelines across all visual outputs to ensure a consistent and recognizable brand presence.

• Manage the design lifecycle, from initial concept ideation to final asset delivery, meeting all project deadlines.

• Implement and monitor brand and style guidelines to ensure consistent application across all design materials.

• Utilize Artificial Intelligence (AI) tools to generate, refine, and enhance design concepts, copy, and overall visual appeal.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand alignment, common in roles supporting Go-To-Market (GTM) operations. The expectation to use AI tools indicates a need for adaptability and efficiency in design workflows, a growing trend in operations roles across various departments.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent professional experience will be strongly considered.

Experience: Minimum of 2 years of professional graphic design experience, with a demonstrated ability to create impactful visual assets for diverse marketing needs.

Required Skills:

• Exceptional work ethic and a proactive, hustle-oriented approach to design challenges.

• Advanced proficiency in industry-standard design software: Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.

• Foundational understanding of file preparation for print and digital media.

• Basic knowledge of HTML and CSS for web design integration and understanding.

• Strong adaptive design eye with the ability to evolve visual styles.

• Proven experience and willingness to utilize AI tools for concept generation, copy refinement, and design enhancement.

• Ability to effectively receive, interpret, and apply constructive criticism from peers and leadership.

• Excellent verbal and written communication skills for clear collaboration and idea articulation.

• Strong visualization and mock-up skills to effectively present design concepts.

• Demonstrated ability to manage multiple projects simultaneously, prioritizing tasks effectively. Preferred Skills:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).

• Familiarity with UX/UI principles for web and mobile design.

• Experience in e-commerce or retail branding.

• Knowledge of SEO best practices as they relate to website design and content.

📝 Enhancement Note: The emphasis on "hustle," "exceptional work ethic," and AI tool utilization points to a dynamic, fast-paced environment common in growing e-commerce companies. The requirement for basic HTML/CSS and AI tools suggests a need for designers who can bridge creative work with digital execution and emerging technologies, a valuable trait for operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency across print, digital, and social media platforms.

• Include case studies that highlight your design process, from initial brief interpretation to final execution, emphasizing problem-solving and strategic thinking.

• Present examples of brand guideline implementation and how you maintained visual consistency across various collateral types.

• Demonstrate your ability to use InDesign, Illustrator, and Photoshop effectively, with clear explanations of your role in each project.

• Feature projects where AI tools were utilized to enhance concepts, copy, or design, explaining the specific benefits and outcomes. Process Documentation:

• Be prepared to discuss your design workflow, including how you manage project timelines, receive feedback, and iterate on designs.

• Articulate your approach to understanding marketing objectives and target audiences to inform design decisions.

• Explain your process for ensuring brand consistency and adherence to style guides across all creative outputs.

• Describe how you have collaborated with cross-functional teams (e.g., marketing, product) to achieve project goals.

📝 Enhancement Note: For a Graphic Designer role with operations-like responsibilities, a portfolio should not just showcase aesthetics but also the process and strategy behind the design. Demonstrating how design supports business objectives, efficiency (via AI), and brand integrity is crucial for an operations-minded hiring team.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Salt Lake City metropolitan area, the estimated salary range for this role is $55,000 - $75,000 per year. This estimate accounts for the required skills, on-site work arrangement, and the growing demand for design professionals in the Utah tech and e-commerce sectors.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage to support employee well-being.

• Paid Time Off (PTO): Generous accrual for vacation, sick leave, and personal days.

• Employee Discount: Significant discounts on Beddy's products.

• Professional Development: Opportunities for workshops, courses, and conferences to enhance design skills, including AI tool training.

• Team-Building Activities: Regular company events and outings to foster a fun and collaborative work environment.

• 401(k) Retirement Plan: With potential company matching contributions.

• Paid Holidays: Standard national holidays observed.

Working Hours: Full-time, typically 40+ hours per week. While a standard work week is expected, flexibility may be available based on project demands and team needs, with a focus on task completion and output quality.

📝 Enhancement Note: The salary range is an estimation based on standard compensation data for Graphic Designers in the specified region and experience level. Benefits are typical for full-time roles in the US market, with specific emphasis on employee perks relevant to a retail/e-commerce company like Beddy's. The "40+ hours" suggests potential for overtime or a need for dedication during peak periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Home Goods & Bedding. Beddy's operates in the competitive online retail space, focusing on innovative bedding solutions. This means the design team plays a critical role in differentiating the brand and driving online sales through compelling visuals.

Company Size: Beddy's is a growing company, likely falling into the small to medium-sized business (SMB) category. This often translates to a more agile environment where employees can wear multiple hats and have a direct impact on company initiatives.

Founded: While the founding date isn't specified, Beddy's has established a strong presence in its market, suggesting a history of innovation and customer focus. This foundation likely informs a culture that values creativity, efficiency, and a hands-on approach.

Team Structure:

• The Graphic Designer will likely be part of a marketing or brand team, reporting to a Design Lead, Marketing Manager, or VP of Brand.

• Collaboration will be key, involving close work with marketing specialists, product teams, and potentially web developers.

• The team structure is likely lean and collaborative, requiring individuals who can work independently and contribute actively to team goals. Methodology:

• Data-driven decision-making, particularly in marketing and design, to optimize campaign performance and user engagement.

• Agile project management principles to adapt quickly to market trends and customer feedback.

• Emphasis on brand storytelling and creating emotional connections with customers through visual content.

• Integration of new technologies, such as AI, to enhance creative processes and operational efficiency.

Company Website: https://beddys.com/

📝 Enhancement Note: The company's focus on e-commerce and a "fair, flexible, and fun" work environment suggests a culture that values employee well-being, efficiency, and a proactive approach to problem-solving. Understanding this context is crucial for candidates to tailor their application and interview responses.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role sits at an intermediate level, demanding both creative skill and an understanding of how design integrates into broader marketing and business operations. It requires an individual who can execute independently but also contribute strategically to brand initiatives.

Reporting Structure: The role reports to a Vice President of Brand and Product and works closely with a Principal Designer. This indicates a direct line to leadership and significant exposure to strategic brand decisions.

Operations Impact: The Graphic Designer's work directly influences customer perception, brand loyalty, and conversion rates through compelling visuals in marketing campaigns, social media, and website design. Effective design is critical for the operational success of Beddy's e-commerce strategy, directly impacting revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., motion graphics, UI/UX) or become a subject matter expert in AI-assisted design.

• Brand Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, taking on more strategic brand oversight and team leadership.

• Cross-Functional Expansion: Develop a broader understanding of marketing operations, e-commerce strategy, and product development through close collaboration.

• Mentorship: Opportunities to mentor junior designers or interns as the team grows.

📝 Enhancement Note: This role offers a clear path for growth beyond traditional graphic design, into areas that blend creative talent with operational impact. The emphasis on AI and strategic brand involvement suggests opportunities to evolve into roles that manage design operations and technology integration.

🌐 Work Environment

Office Type: The role is based at Beddy's offices in South Jordan, UT. This implies a traditional office setting designed to foster collaboration and provide a dedicated workspace.

Office Location(s): 5491 Hammerfest Dr. #201 South Jordan, UT 84009. This location is within the Salt Lake Valley, offering accessibility for local talent.

Workspace Context:

• A collaborative environment where designers work alongside marketing and product teams.

• Access to necessary design software and hardware, including workstations equipped for creative tasks.

• The office likely promotes a "fair, flexible, and fun" atmosphere, encouraging teamwork and mutual support among employees.

• Opportunities for direct interaction with leadership, fostering a sense of inclusion and impact.

Work Schedule: Full-time, 40+ hours per week. While standard business hours are expected, the "40+" suggests potential for project-driven overtime or a need for dedication during peak seasons, common in e-commerce. The "flexible" aspect of the company culture may allow for some adjustment in daily start/end times, provided work output is maintained.

📝 Enhancement Note: The on-site nature of the role suggests a preference for in-person collaboration, which is often beneficial for creative teams and roles requiring direct interaction with stakeholders. The company's stated values of "fair, flexible, and fun" should translate into a positive and supportive office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment with the Beddy's brand.

• Portfolio Presentation: An opportunity to walk through your portfolio, discussing your process, strategic thinking, and the impact of your designs, with a specific focus on how you've used InDesign, Illustrator, Photoshop, and AI tools. Be prepared to discuss your approach to brand consistency and marketing objectives.

• Skills Assessment/Challenge: You may be given a small design challenge or asked to critique existing Beddy's designs, demonstrating your problem-solving skills, brand understanding, and technical abilities.

• Cultural Fit Interview: Discussion with hiring managers (VP of Brand/Product, Principal Designer) to assess your work ethic, communication style, and alignment with Beddy's "fair, flexible, and fun" culture.

• Final Interview: Potentially with other key stakeholders to confirm fit and discuss the role in detail.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (marketing campaigns, social media, web design, AI integration).

• Showcase Process: For each project, clearly outline the brief, your design process, challenges faced, solutions implemented, and the final outcome, quantifying impact where possible.

• Highlight AI Usage: Dedicate a section or specific examples to showcase how you've effectively used AI tools to enhance your design work, explaining the benefits achieved.

• Brand Alignment: Demonstrate your understanding of brand consistency and how your designs contribute to the overall brand narrative.

• Technical Proficiency: Be ready to speak to your use of InDesign, Illustrator, Photoshop, and any HTML/CSS knowledge.

Challenge Preparation:

• Familiarize yourself with Beddy's current branding, marketing materials, and social media presence.

• Practice articulating your design decisions and rationale clearly and concisely.

• Prepare to discuss how you would approach a hypothetical design brief for Beddy's, focusing on efficiency and brand impact.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, technical proficiency, and cultural fit. A strong emphasis on portfolio presentation and the ability to articulate the "why" behind design choices, including AI integration, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe InDesign (for layout and print design), Adobe Illustrator (for vector graphics and illustrations), and Adobe Photoshop (for image editing and manipulation).

• AI Design Tools: Demonstrated experience and willingness to use AI platforms for concept generation, copywriting assistance, image refinement, and design iteration (specific tools may vary, but familiarity with the concept is key).

Analytics & Reporting:

• Basic understanding of web analytics tools (e.g., Google Analytics) to inform website design decisions and measure engagement.

• Familiarity with social media analytics platforms to understand content performance. CRM & Automation:

• While not a direct CRM role, understanding how design assets are used within marketing automation platforms (e.g., email marketing software) is beneficial.

• Awareness of content management systems (CMS) for website updates. Other Potentially Relevant Tools:

• HTML/CSS: Basic understanding for web design integration and collaboration with developers.

• Prototyping Tools: Familiarity with tools like Figma or Adobe XD could be advantageous for web/app design mock-ups.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is foundational. The explicit mention of AI tools and basic HTML/CSS indicates a need for a designer who is tech-savvy and can contribute to digital-first marketing efforts, bridging the gap between creative execution and technical implementation.

👥 Team Culture & Values

Operations Values:

• Fairness: Treating all team members with respect and providing equal opportunities for contribution and recognition.

• Flexibility: Adapting to changing project needs and business priorities, with an understanding of work-life balance.

• Fun: Cultivating a positive and enjoyable work environment where creativity can thrive.

• Collaboration: Working effectively with colleagues across different departments to achieve shared goals.

• Efficiency: Seeking innovative ways to streamline processes and deliver high-quality work, including leveraging technology like AI.

• Brand Focus: A deep commitment to upholding and enhancing the Beddy's brand identity through all visual communications.

Collaboration Style:

• Team-Oriented: Encouraging open communication and mutual support among team members.

• Feedback-Driven: Actively seeking and providing constructive feedback to improve designs and processes.

• Cross-Functional Integration: Working closely with marketing, product development, and other departments to ensure design aligns with business objectives.

• Proactive Communication: Regularly updating stakeholders on project progress and potential challenges.

📝 Enhancement Note: The company's stated values (fair, flexible, fun) are central to its culture. Candidates should demonstrate how they embody these values in their work and interactions, particularly in a collaborative, on-site environment. The emphasis on efficiency and brand focus aligns with operational excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring designs are innovative and engaging while strictly adhering to established brand guidelines.

• Managing Multiple Priorities: Juggling various design projects with different deadlines and stakeholder requirements in a fast-paced environment.

• Adapting to Evolving Trends & AI: Staying current with design trends, software updates, and the rapidly changing landscape of AI in creative fields.

• Translating Strategic Briefs: Effectively interpreting complex marketing strategies and translating them into clear, compelling visual narratives.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become an expert in utilizing AI for design, potentially leading future workflows and training.

• Brand Strategy Involvement: Gaining deeper insights into marketing strategy, product development, and e-commerce operations through close collaboration with leadership.

• Skill Expansion: Potential to develop skills in areas like motion graphics, UI/UX design, or digital marketing analytics.

• Industry Exposure: Attending relevant design conferences or workshops to stay abreast of industry best practices and emerging technologies.

📝 Enhancement Note: This role presents opportunities to tackle significant creative challenges while also offering substantial growth potential in a dynamic e-commerce setting. Embracing the challenges, particularly those related to AI and brand strategy, will be key to career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new marketing campaign for Beddy's, considering our target audience and brand identity?" (Focus on process, research, and brand alignment)

• "Describe a time you had to incorporate AI into your design workflow. What were the benefits and challenges?" (Highlight your experience and adaptability with AI tools)

• "How do you ensure brand consistency across various marketing channels, from social media to website assets?" (Demonstrate your understanding of brand management) Company & Culture Questions:

• "What excites you about Beddy's as a brand and our mission?" (Show genuine interest and research)

• "How do you embody the values of 'fair, flexible, and fun' in your work?" (Relate to your personal work style and past experiences)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your receptiveness to feedback and growth mindset) Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution, and the impact.

• Quantify Results: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates).

• Showcase AI Integration: Clearly point out where and how you used AI tools, explaining the specific advantage it provided.

• Be Concise: Focus on the most relevant projects and be prepared to answer questions directly.

• Enthusiasm: Convey your passion for design and your excitement about contributing to Beddy's.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also strategic thinking, an understanding of brand operations, and adaptability to new technologies like AI. Highlighting past successes with clear process and quantifiable results will be paramount.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Beddy's BambooHR careers portal.

• Customize Your Resume: Tailor your resume to highlight your experience with InDesign, Illustrator, Photoshop, AI tools, and your understanding of marketing campaign design, social media content, and website aesthetics. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 key projects that best showcase your abilities relevant to this role. Ensure you have clear case studies detailing your process, brand alignment, and any use of AI tools. Prepare to present this digitally or in person.

• Research Beddy's: Thoroughly explore the Beddy's website, social media channels, and brand messaging to understand their current aesthetic, target audience, and market position.

• Prepare for Interviews: Practice articulating your design process, problem-solving skills, and how you align with the company's "fair, flexible, and fun" culture. Be ready to discuss your experience with AI in design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.