Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Avoma

Location: Pune, Maharashtra, India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for establishing and maintaining Avoma's visual identity across all customer-facing touchpoints, including marketing collateral and product interfaces.

• The Graphic Designer will be responsible for creating compelling visual assets that support Go-To-Market (GTM) strategies and enhance brand recognition within the B2B SaaS landscape.

• A key focus will be on designing for digital marketing channels, ensuring brand consistency and impact in campaigns, social media, and web content.

• This position requires a strong understanding of design systems and their application in maintaining a cohesive brand experience across diverse platforms.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the description's emphasis on B2B SaaS, marketing campaigns, and design systems points towards a role with strong ties to marketing operations and GTM initiatives, requiring a strategic approach to visual communication rather than purely aesthetic design. The hybrid work model with specific in-office days suggests a need for collaborative design processes.

📈 Primary Responsibilities

• Develop and meticulously maintain a unified visual brand language, encompassing logos, color palettes, typography, and imagery, ensuring consistency across all Avoma's marketing materials and digital platforms.

• Design high-impact, visually engaging content for a variety of marketing campaigns, including email newsletters, social media graphics, blog post visuals, and landing page elements, to drive customer engagement and lead generation.

• Guarantee seamless design consistency between all external marketing materials and the internal product interfaces, reinforcing Avoma's brand identity at every touchpoint.

• Create compelling visual content for internal and external presentations, webinars, and event materials, effectively representing the Avoma brand at industry conferences and crucial internal meetings.

• Actively contribute to the development, refinement, and ongoing maintenance of Avoma's design system, ensuring its scalability and adherence to brand guidelines.

📝 Enhancement Note: The responsibilities highlight a strategic role in brand management and GTM support, demanding a designer who can translate marketing objectives into effective visual assets. The emphasis on "high-quality visual content that drives engagement" points towards a results-oriented approach, common in operations roles focused on campaign performance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring 4+ years of experience in a professional setting.

Experience: Minimum of 4 years of professional experience in graphic design, with a strong preference for candidates with experience in a B2B SaaS environment.

Required Skills:

• Proven ability to develop and maintain a consistent visual brand language across diverse marketing collateral.

• Demonstrated track record of creating impactful visual content that demonstrably drives engagement and supports marketing objectives.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Solid understanding of fundamental design principles, including color theory, typography, and layout.

Preferred Skills:

• Experience with UI design principles and their application in digital interfaces.

• Familiarity with animation or motion graphics tools for enhanced visual content.

• Basic understanding of Go-To-Market (GTM) strategies and how design supports campaign goals.

• Experience working in a fast-paced, early-stage startup environment.

📝 Enhancement Note: The requirement for 4+ years suggests a mid-level to senior designer. The preference for B2B SaaS experience and the mention of UI design principles indicate a need for a designer who understands the nuances of enterprise software marketing and user experience, aligning with operations' focus on efficiency and impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 4 years of professional graphic design work, with a strong emphasis on B2B SaaS marketing collateral.

• Demonstrated examples of creating impactful visual content that has measurably driven engagement (e.g., click-through rates on digital ads, open rates on newsletters).

• Specific projects that highlight the development and application of visual brand language and consistency across multiple platforms.

• Evidence of contributions to or maintenance of design systems, illustrating an understanding of scalable design frameworks.

Process Documentation:

• Showcase examples of how design processes were managed from concept to final delivery, including client/stakeholder feedback loops.

• Illustrate the process of ensuring brand consistency across different marketing channels and product interfaces.

• Provide examples of how design solutions were developed to meet specific marketing objectives or solve business problems.

• Demonstrate an understanding of how design work integrates with broader GTM strategies and marketing automation workflows.

📝 Enhancement Note: For a graphic design role supporting GTM and marketing operations, the portfolio is paramount. It should not only display aesthetic skills but also demonstrate strategic thinking, process management, and the ability to achieve measurable results through design. The emphasis on B2B SaaS and design systems is critical.

💵 Compensation & Benefits

Salary Range: INR 8,00,000 - INR 12,00,000 per annum.

Explanation: This range is provided by the company and reflects an estimated market rate for a Graphic Designer with 4+ years of experience in Pune, India, particularly within the B2B SaaS sector. The specific salary within this range will be determined by the candidate's experience, skills, and performance during the interview process.

Benefits:

• Transparent Salary: A clear and competitive salary structure.

• Paid Time Off (PTO): 15 days of annual PTO, in addition to standard company holidays, allowing for work-life balance.

• Hybrid Work Model: A structured hybrid arrangement with 3 days per week in the office (Monday, Wednesday, Friday) and 2 days remote, promoting flexibility and in-person collaboration.

• Stock Options: Opportunity to participate in the company's growth through stock options, aligning individual success with company performance.

Working Hours: The standard working hours are not explicitly stated, but a full-time role and the hybrid model suggest a typical 40-hour work week, with flexibility potentially offered on remote days.

📝 Enhancement Note: The salary range is explicitly stated in the source data. The benefits are also clearly listed and tailored to attract talent in the competitive tech industry. The hybrid work model is a significant factor for candidates in Pune.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service), specifically focused on AI-powered meeting intelligence and productivity tools. Avoma leverages NLP and machine learning to automate meeting note-taking and data extraction, syncing insights into CRMs.

Company Size: Early-stage startup, venture-funded, with over 1000 paid customers and consistent month-over-month growth. This indicates a dynamic, fast-paced environment with significant growth potential.

Founded: The founding date is not provided, but the company is described as "early-stage," suggesting it is relatively young and in a phase of rapid scaling and product development.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, collaborating closely with Marketing Managers, Content Creators, and potentially Product Marketing.

• Reporting structure is likely to a Marketing Lead or Director, with direct interaction with product teams to ensure design consistency.

Methodology:

• Data-driven design approach, where visual content is created to meet specific marketing objectives and performance metrics.

• Iterative design process, incorporating feedback from stakeholders and performance data to refine visual assets.

• Focus on automation and efficiency in design workflows, potentially leveraging design systems and tools to streamline production.

Company Website: www.avoma.com

📝 Enhancement Note: Understanding Avoma's focus on AI, NLP, and B2B SaaS is crucial. The "early-stage startup" context implies a culture that values agility, innovation, and direct impact. The designer's role is integral to shaping the company's external perception and supporting its rapid growth phase.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, requiring a solid foundation of experience (4+ years) and the ability to work independently on core design tasks while contributing to broader brand strategy. It's not an entry-level position but offers a platform for growth within a scaling company.

Reporting Structure: The role likely reports to a Marketing Manager, Director of Marketing, or Head of Growth, depending on the current team structure. Collaboration with Product Management and Sales leadership will also be key.

Operations Impact: The graphic designer's work directly impacts Avoma's Go-To-Market (GTM) strategy by creating compelling visuals for marketing campaigns, sales enablement materials, and brand positioning. High-quality design can improve lead conversion rates, enhance brand perception, and support product adoption, all critical for revenue operations.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2B SaaS visual branding, UI/UX design principles, or motion graphics for marketing.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role as the company scales, leading design projects and potentially managing junior designers.

• Cross-functional Development: Exposure to product marketing, content strategy, and GTM planning, offering a broader understanding of business operations and strategic marketing.

📝 Enhancement Note: The growth potential is tied to Avoma's scaling trajectory. The role offers a chance to shape the visual identity of a growing tech company, which can be a significant career differentiator for a designer focused on impact.

🌐 Work Environment

Office Type: Hybrid work environment. Employees are expected to be in the office on Mondays, Wednesdays, and Fridays, with Tuesdays and Thursdays designated for remote work. This facilitates a balance between in-person collaboration and individual focus.

Office Location(s): Pune, Maharashtra, India. Specific office details (e.g., amenities, address) are not provided but are implied by the hybrid model.

Workspace Context:

• Collaborative Environment: The in-office days are designed for team collaboration, brainstorming sessions, and in-person meetings, fostering a strong team dynamic.

• Tools & Technology: Access to standard design software (Adobe Creative Suite) and likely collaboration tools (e.g., Slack, project management software) necessary for a hybrid tech environment.

• Team Interaction: Regular opportunities to interact with marketing, sales, and product teams, ensuring design work is aligned with business objectives and market needs.

Work Schedule: A hybrid schedule with designated in-office days. Standard full-time working hours are implied, with flexibility potentially available on remote days. The focus is on deliverables and impact rather than strict hours.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. Candidates should be comfortable with this structure, valuing both in-office collaboration and remote autonomy. The emphasis is on structured interaction and flexible execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you present your portfolio, discussing key projects, your design process, and how your work has achieved specific objectives, particularly in a B2B SaaS context. Be prepared to discuss your contributions to design systems and brand consistency.

• Technical/Skills Assessment: Potentially a design challenge or a detailed discussion on your proficiency with Adobe Creative Suite, design principles, and UI/UX concepts.

• Team/Culture Fit Interview: Meetings with potential team members and hiring managers to assess cultural alignment, collaboration style, and overall fit within Avoma's fast-paced environment.

Portfolio Review Tips:

• B2B SaaS Focus: Highlight projects relevant to B2B SaaS marketing, demonstrating an understanding of enterprise clients and their needs.

• Impact & Metrics: Showcase how your designs have contributed to measurable outcomes (e.g., increased engagement, improved conversion rates). Quantify results where possible.

• Design Process: Clearly articulate your design thought process, from understanding the brief to executing the final design, including any challenges overcome.

• Brand Consistency & Design Systems: Include examples that specifically demonstrate your ability to maintain brand consistency and your experience with design systems.

• Visual Storytelling: Present your work in a clear, compelling narrative that explains the "why" behind your design decisions.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating marketing collateral for a specific campaign or refining existing assets to align with Avoma's brand.

• Practice articulating your design strategy and rationale concisely, focusing on how your solutions meet business objectives.

• Understand Avoma's current brand and product to tailor any challenge responses effectively.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for B2B SaaS relevance and measurable impact. Practical application of design principles and understanding of design systems are critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Design Systems: Experience with or ability to contribute to established design systems, ensuring scalable and consistent design application.

Analytics & Reporting:

CRM & Automation:

• Awareness of how design assets are used within CRM platforms and marketing automation tools (e.g., email marketing software, landing page builders) to ensure seamless integration and optimal presentation.

📝 Enhancement Note: The core requirement is mastery of Adobe Creative Suite. Experience with design systems is also highlighted as a key proficiency, indicating a need for organized and scalable design practices.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designing visuals that resonate with B2B customers and effectively communicate Avoma's value proposition.

• Innovation: Contributing creative ideas and staying abreast of design trends to keep Avoma's brand fresh and compelling.

• Collaboration: Working effectively within the marketing team and across departments to achieve shared goals.

• Efficiency: Utilizing design systems and streamlined processes to deliver high-quality work efficiently.

• Data-Driven: Understanding how design contributes to marketing metrics and making informed design decisions based on performance insights.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and sales teams to gather requirements and ensure design alignment with business objectives.

• Feedback-Driven: Open to constructive criticism and iterative design processes, incorporating feedback to improve outcomes.

• Knowledge Sharing: Willingness to share design best practices and insights within the team to foster a collaborative learning environment.

📝 Enhancement Note: The culture emphasizes collaboration and results, typical of a growing SaaS company. The designer is expected to be a team player who understands how their work contributes to the larger business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design processes and brand assets to support Avoma's rapid growth and evolving product offerings.

• Brand Consistency: Maintaining a cohesive visual identity across an increasing volume of marketing materials and digital touchpoints.

• Balancing Creativity and Strategy: Delivering innovative designs while strictly adhering to brand guidelines and supporting specific marketing objectives.

• Hybrid Collaboration: Navigating the nuances of a hybrid work environment to ensure effective communication and seamless project execution.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to attend workshops or online courses focused on advanced graphic design techniques, motion graphics, or UI/UX design.

• Industry Exposure: Gaining deeper insight into the B2B SaaS market, AI technologies, and customer engagement strategies through project work.

• Career Progression: Potential to move into leadership roles within the design function as the company expands.

📝 Enhancement Note: The challenges are framed around growth and adaptation, common in startups. The learning opportunities are geared towards enhancing both technical design skills and strategic business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a visual asset for a B2B SaaS product. What was the objective, your process, and the outcome?" (Focus on process, B2B context, and results).

• "How do you ensure brand consistency across multiple marketing channels and platforms, especially when working with a design system?" (Highlight your approach to brand governance and system implementation).

Company & Culture Questions:

• "What excites you about Avoma's mission and its use of AI in meetings?" (Research Avoma's product and market position).

• "How do you see graphic design contributing to the success of a fast-growing B2B SaaS company?" (Connect your skills to business impact).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key projects, starting with the most relevant B2B SaaS and marketing campaign examples. For each project, clearly state the objective, your role, the process, the solution, and the results.

• Quantify Impact: Whenever possible, include metrics that demonstrate the success of your designs (e.g., increased CTR, improved conversion rates, higher engagement).

• Showcase Process: Be ready to discuss your design thinking, your use of tools, and how you collaborated with stakeholders. Highlight your experience with design systems.

• Tailor to Avoma: Briefly explain why you are a good fit for Avoma, referencing their industry, product, and company culture.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, results-oriented approach to design within a B2B SaaS context, with a clear understanding of brand consistency and hybrid work dynamics.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B SaaS and marketing campaign design work. Include specific examples of how your designs have driven engagement and maintained brand consistency.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, proficiency in Adobe Creative Suite, and any specific B2B SaaS or design system experience. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and ability to achieve measurable results. Prepare to discuss your approach to hybrid work and B2B SaaS design challenges.

• Company Research: Gain a deep understanding of Avoma's product, target audience, and current marketing efforts. Familiarize yourself with their existing visual branding and any publicly available design system information.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.