Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Aperture

Location: United Kingdom

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-04-28

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-performing visual assets specifically for paid social media advertising campaigns, including statics, carousels, and UGC-style overlays.

• Collaborate closely with Creative Strategists and Performance Marketing teams to iterate on creative concepts based on data-driven insights and platform-native trends to maximize conversion rates.

• Execute designs that are native to various social platforms (TikTok, Meta, Reels, Shorts) and optimized for user psychology and scroll-stopping impact.

• Leverage AI-assisted workflows and tools to accelerate production, generate variations, and conduct rapid prototyping for creative testing systems.

• Maintain high output velocity and rigorous file organization within structured creative systems to ensure design never bottlenecks campaign testing and optimization efforts.

📝 Enhancement Note: This role is explicitly positioned as "performance creative design," not brand-focused design. The emphasis is on creating visuals that directly drive measurable business outcomes (growth, conversion) within a fast-paced, data-informed marketing environment. The "2-5 Years" experience level inferred from the "What success looks like in 6 months" section suggests a mid-level role requiring practical experience and a proactive approach to learning and execution.

📈 Primary Responsibilities

• Design a high volume of visually compelling and effective assets across paid social statics, carousels, UGC-style overlays, ad variations, landing page visuals, and creator assets.

• Translate creative briefs into clear, concise, and action-driving visuals, understanding the direct impact of design elements on scroll behavior, message clarity, and conversion rates.

• Adapt design execution to be platform-native, ensuring creative feels authentic and engaging across TikTok, Meta feeds, Reels, Stories, and YouTube Shorts, rather than overly polished or generic.

• Produce multiple variations of design concepts rapidly to support the testing of hooks, formats, layouts, and messaging, demonstrating comfort with iterative design based on performance feedback.

• Maintain meticulous file organization, version control, and adherence to briefing and production workflows to ensure efficient creative delivery for multiple client accounts.

• Foster strong collaborative relationships with Creative Strategists to grasp concepts and angles, Performance Teams to understand what creative resonates, and Creator Managers to support UGC output.

• Proactively utilize AI tools for image generation, background edits, asset variations, and rapid prototyping to enhance production speed and iteration capabilities.

📝 Enhancement Note: The responsibilities are heavily weighted towards speed, iteration, and measurable impact, aligning with the core tenets of performance marketing operations. The emphasis on "social-native execution" and "AI-assisted workflows" indicates a need for adaptability and forward-thinking design practices, crucial for staying competitive in digital advertising.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating relevant skills and experience will be prioritized over formal education.

Experience: 2-5 years of experience in graphic design, with a proven track record in performance marketing, paid social advertising, or digital product design.

Required Skills:

• Proficiency in design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), or similar industry-standard software.

• Demonstrated ability to design for performance, understanding key metrics like Click-Through Rate (CTR), ad clarity, and effective hook design.

• Experience creating visually engaging and platform-native assets for social media channels (TikTok, Meta, Reels, Shorts).

• Comfort and speed in producing multiple design variations for A/B testing and rapid iteration.

• Strong understanding of creative testing systems and the ability to translate performance data into design improvements.

• Excellent visual communication skills, with a focus on clarity and driving user action.

• Ability to manage multiple projects simultaneously, maintain organized file structures, and adhere to strict deadlines.

Preferred Skills:

• Experience with motion graphics, video editing, or animation tools.

• Familiarity with user psychology principles as they apply to creative design.

• Understanding of funnel strategy and offer optimization in the context of ad creative.

• Experience working with creator-led content or UGC production.

📝 Enhancement Note: The requirements highlight a blend of technical design skills and a strategic, business-oriented mindset. The emphasis on "not precious about your work" and "design for clarity, not just aesthetics" underscores the performance-driven nature of this role, differentiating it from traditional brand design positions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong body of work, ideally featuring examples of ads, UGC-style content, or other conversion-focused digital creative.

• Demonstrations of clear, effective design solutions that have driven measurable results or positive performance indicators.

• Examples of iterative design processes, illustrating how concepts were tested, refined, and optimized based on performance feedback or platform-native requirements.

• Visual evidence of ability to create social-native content that feels authentic and engaging across platforms like TikTok and Meta.

Process Documentation:

• Ability to clearly articulate and demonstrate one's personal design workflow, from brief interpretation to final asset delivery, highlighting efficiency and organization.

• Examples of how design processes were adapted for rapid iteration and high-volume output in previous roles.

• Evidence of understanding and adherence to structured systems for briefing, production, versioning, and file organization within a creative team or agency setting.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary proof of concept for a candidate's ability to deliver "performance creative." The emphasis is on tangible results and the process behind achieving them, rather than purely aesthetic appeal. Demonstrating speed, iteration, and platform-native execution will be key.

💵 Compensation & Benefits

Salary Range:

The typical salary range for a Graphic Designer with 2-5 years of experience in the United Kingdom, particularly in a remote capacity within the digital marketing or advertising sector, is approximately £30,000 to £45,000 per annum. This estimate is based on industry benchmarks for mid-level creative roles in the UK, considering the remote-first nature of the company and the specialized focus on performance creative.

Benefits:

• Remote Work: Freedom to work from anywhere within the United Kingdom, offering flexibility and work-life balance.

• Team Meetups & Retreats: Travel expenses for regular in-person team gatherings, retreats, and working sessions globally are covered.

• Professional Development: Access to industry conferences, events, and specialized sessions to foster continuous learning and skill enhancement.

• High Ownership & Fast Progression: Opportunity to take on significant responsibility in a small, high-growth team, leading to rapid career advancement.

• Meaningful Work: Direct exposure to high-growth clients and impactful projects within the digital product and app space.

Working Hours:

While the company is remote-first and emphasizes flexibility, the role requires working within a UK timezone. Standard full-time hours are expected, approximately 40 hours per week, with the understanding that some flexibility may be accommodated for optimal productivity.

📝 Enhancement Note: For salary estimation, data from reputable UK job boards (e.g., Reed, Indeed UK) and industry salary surveys for graphic designers and performance marketers in creative agencies were consulted. Adjustments were made for the remote aspect and the specialized nature of performance creative design, which can command higher compensation due to its direct impact on revenue. The benefits are tailored to a remote-first, growth-oriented tech/agency environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Product Consultancy and Advertising Services / Digital Marketing / Growth Agency. Aperture operates at the intersection of technology, marketing, and business strategy, helping ambitious companies scale through data-driven approaches.

Company Size: Small to Medium-sized (likely 20-50 employees, based on rapid growth and team building). This implies a dynamic, agile environment where individuals have significant impact and ownership.

Founded: 2022. As a relatively young company, Aperture is in a high-growth phase, characterized by innovation, adaptation, and a strong focus on building its reputation and client base.

Team Structure:

• The operations and creative teams are likely lean and highly specialized, fostering direct collaboration.

• Reporting lines are probably flat, with a focus on cross-functional teamwork and direct contribution to client success.

Methodology:

• Data-Driven Strategies: Decisions are guided by quantitative analysis, performance metrics, and experimentation.

• Performance Marketing Focus: Emphasis on measurable results, ROI, and client growth.

• Agile Operations: Adaptable workflows designed for speed, iteration, and continuous improvement.

• Client-Centricity: Prioritizing client success and building strong, results-oriented partnerships.

Company Website: aperture.org

📝 Enhancement Note: Aperture's culture is built around core values like growth mindset, accountability, data obsession, client success, and radical candor. For a Graphic Designer, this means being comfortable with rapid iteration, objective feedback, and a constant drive to improve performance outcomes, rather than solely focusing on aesthetic perfection.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years experience) with a specialization in performance creative. While not strictly "operations" in the traditional sense, it's a critical support function for revenue-generating activities (paid acquisition). The emphasis on systems, velocity, and collaboration places it within the broader GTM operations ecosystem.

Reporting Structure: Likely reports to a Creative Lead, Creative Strategist, or Head of Creative. The flat structure means direct interaction with performance marketing managers and client leads.

Operations Impact: Directly contributes to client acquisition and revenue growth by designing high-converting ad creatives. The quality and speed of creative output directly influence campaign performance, testing velocity, and ultimately, client ROI.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, AI-assisted design workflows, and specific platform creative strategies (e.g., TikTok, Meta).

• Leadership: Potential to become a Senior Graphic Designer, Creative Lead, or even transition into a Creative Strategist role with demonstrated strategic thinking and client management skills.

• Skill Development: Continuous learning opportunities through access to industry events, mentorship, and hands-on experience with cutting-edge tools and methodologies.

• Cross-Functional Exposure: Gain in-depth understanding of performance marketing, user psychology, and product optimization, broadening career options.

📝 Enhancement Note: The growth path here is tied to performance and strategic impact rather than traditional design hierarchy. Success in this role can lead to accelerated career progression within a high-growth agency environment, offering opportunities to influence strategy and client success.

🌐 Work Environment

Office Type: Remote-First. The primary work environment is digital, with a strong emphasis on asynchronous communication and collaboration tools.

Office Location(s): While the role is remote within the United Kingdom, the company may have a registered office or host in-person meetups in various global locations. The "Work from anywhere" policy applies within the UK.

Workspace Context:

• Collaborative Digital Space: Utilizes tools like Slack, Figma, and project management software for seamless team interaction and asset sharing.

• Tools & Technology: Access to industry-standard design software, AI tools, and performance analytics platforms to support creative output.

• Team Interaction: Regular virtual check-ins, team sessions, and client calls to maintain connection and alignment. The company also invests in global in-person meetups to foster team cohesion.

Work Schedule: Flexible within a UK timezone. The focus is on output and impact, allowing individuals to structure their day for maximum productivity, while ensuring availability for critical team collaborations and client needs.

📝 Enhancement Note: The remote-first, impact-first ethos means that performance and collaboration are key, regardless of physical location. Candidates should be comfortable with digital-first communication and proactive self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and portfolio. Be prepared for application questions that require specific examples and personal experience, rather than generic answers.

• Portfolio Review & Walkthrough: A key stage will involve presenting your portfolio to demonstrate your design process, performance focus, and creative solutions. Be ready to discuss specific projects, challenges, and outcomes.

• Skills-Based Challenges: Expect a practical design exercise or a case study focusing on creating performance-oriented creative for a given brief. This will assess your speed, iteration capabilities, and understanding of platform nuances.

• Team/Culture Fit Interviews: Discussions with team members (Creative Strategists, Performance Managers) to assess collaboration style, communication, and alignment with Aperture's values (e.g., growth mindset, accountability, data obsession).

• Final Interview: Likely with a senior leader to discuss career aspirations, overall fit, and confirm expectations.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio clearly articulates the purpose and impact of each design. Quantify results where possible (e.g., "Increased CTR by X%," "Generated Y leads").

• Showcase Iteration: Include examples of how you've tested and refined creative concepts. Demonstrate your ability to take feedback and iterate quickly.

• Platform Native Examples: Feature work that clearly shows an understanding of design for specific platforms like TikTok and Meta.

• Process & Tools: Briefly explain your design process and the tools you used (Figma, Adobe Suite, AI tools).

• Clarity Over Complexity: Prioritize designs that are clear, concise, and immediately understandable, aligning with the "design for clarity" ethos.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge, focusing on the performance objectives and target audience.

• Prioritize Speed & Iteration: Practice creating multiple variations within a limited timeframe.

• Articulate Your Rationale: Be prepared to explain why you made specific design choices, linking them back to performance goals and platform best practices.

• AI Integration: If given the opportunity, demonstrate how you would leverage AI tools to accelerate the process.

📝 Enhancement Note: The application process emphasizes authenticity and practical demonstration of skills. Generic responses or portfolios lacking performance context will likely be screened out. Candidates should be prepared to "show, don't just tell" their capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly likely for collaborative UI/UX and asset design), Adobe Creative Suite (Photoshop for image manipulation, Illustrator for vector graphics, After Effects for motion graphics).

• AI-Assisted Design: Tools for image generation (e.g., Midjourney, DALL-E), background editing, asset variation creation, and rapid prototyping. The company encourages curiosity here, so familiarity with emerging AI design tools is a plus.

Analytics & Reporting:

• Performance Platforms: Understanding of how designs are tracked within Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.

• Analytics Tools: Familiarity with tools like Google Analytics or similar to understand user behavior on landing pages driven by ads.

CRM & Automation:

• While not directly a CRM role, understanding how creative assets feed into marketing automation workflows or CRM data (e.g., lead generation forms) is beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Suite is essential. The company's proactive stance on AI means candidates should be open to learning and integrating new AI design tools into their workflow to enhance speed and output.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A continuous drive to learn, improve, and adapt to new trends and technologies in performance marketing and design.

• Take Full Responsibility: Owning outcomes, from concept to execution, and proactively addressing challenges without excuses.

• Obsess Over Results: A deep focus on measurable impact, client success, and driving tangible growth through creative.

• Data-Obsessed: Relying on data and analytics to inform design decisions and measure effectiveness, rather than personal preference.

• No Ego: Openness to feedback, collaboration, and prioritizing the best idea for client success, regardless of origin.

• Radical Candour: Providing and receiving honest, constructive feedback to foster rapid improvement and strong working relationships.

• No Job Too Small: Willingness to support team members and take on diverse tasks to ensure overall project success.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, creative strategy, and performance marketing teams is paramount.

• Feedback-Driven: A culture of open, honest, and frequent feedback to refine creative and improve performance.

• Agile & Iterative: Workflows designed for rapid adaptation and continuous improvement based on testing and data.

• Shared Ownership: A collective responsibility for client success and campaign outcomes.

📝 Enhancement Note: The cultural values are deeply intertwined with the performance-driven nature of the role. Candidates who are highly collaborative, resilient to feedback, and motivated by measurable results will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Velocity: Consistently producing a high volume of creative assets while maintaining quality and platform-native execution, especially under tight deadlines.

• Balancing Aesthetics and Performance: Effectively designing visually appealing creatives that are also optimized for conversion and specific platform algorithms.

• Adapting to Rapid AI Advancements: Staying current with and integrating new AI tools and techniques into the design workflow efficiently and effectively.

• Client-Specific Creative Needs: Adapting design style and messaging to meet the unique requirements and brand guidelines of diverse clients across various app and platform sectors.

Learning & Development Opportunities:

• Performance Creative Specialization: Becoming an expert in designing for paid acquisition channels and mastering the nuances of different social platforms.

• AI Design Integration: Gaining hands-on experience and expertise in leveraging generative AI for creative production and optimization.

• Data Interpretation: Developing a stronger understanding of performance metrics and how to translate data into actionable design improvements.

• Cross-Functional Skill Building: Learning from performance marketers and strategists to gain a holistic view of growth marketing.

• Exposure to High-Growth Clients: Working with innovative companies allows for exposure to cutting-edge growth strategies and creative approaches.

📝 Enhancement Note: The challenges are inherent to a fast-paced, results-oriented agency environment. Growth opportunities are strongly tied to mastering these challenges and developing specialized skills in performance creative and AI-assisted workflows.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a high volume of creative assets under a tight deadline. How did you manage your workflow and ensure quality?" (Assesses velocity, organization, and quality control)

• "Walk us through a creative concept you developed for a paid social ad. What was the objective, what was your design rationale, and what were the results?" (Assesses strategic thinking, performance focus, and results orientation)

Company & Culture Questions:

• "What does 'growth mindset' mean to you in the context of a design role at a fast-growing agency?" (Assesses alignment with company values)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes to performance metrics?" (Assesses resilience, openness to feedback, and data-driven approach)

Portfolio Presentation Strategy:

• Start with Impact: Begin by highlighting projects with the clearest performance metrics and business impact.

• Tell a Story: For each project, explain the problem, your proposed solution (design), the process you followed (including iteration and AI use), and the outcome.

• Be Specific: Use concrete examples and data points. Avoid vague statements.

• Showcase Versatility: Demonstrate your ability to design for different platforms and formats (statics, carousels, UGC-style).

• Be Prepared for Deep Dives: Anticipate questions about your technical process, tool usage, and how you'd approach specific creative challenges for Aperture's clients.

📝 Enhancement Note: Interview preparation should focus on demonstrating a results-oriented mindset, a collaborative spirit, and a practical understanding of performance marketing creative. Candidates should be ready to "own" their work and articulate its impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link, ensuring your CV and portfolio are attached.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in performance creative, paid social ads, UGC-style content, and iterative design processes. Highlight quantifiable results and platform-native execution.

• Resume Optimization: Tailor your resume to include keywords like "performance creative," "paid social," "Figma," "Adobe Suite," "conversion optimization," "social-native design," and "AI-assisted production." Clearly articulate achievements and responsibilities relevant to growth and conversion.

• Interview Preparation: Practice articulating your design process, rationale, and performance outcomes using specific examples. Prepare to discuss how you would leverage AI tools and adapt to rapid iteration.

• Company Research: Familiarize yourself with Aperture's website, client work, and stated values. Understand their approach to performance marketing, creative strategy, and their remote-first culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.