Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Advantage HQ

Location: Colombia (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 7, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static advertisements and engaging email campaigns to drive customer acquisition and retention.

• Collaborate cross-functionally with marketing and creative teams to translate brand messaging into visually compelling digital assets.

• Optimize designs for performance across various digital platforms, including social media, display networks, and email channels, with a focus on conversion optimization.

• Maintain brand consistency and elevate the visual identity of Advantage HQ and its partner brands through creative and strategic design execution.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality, performance-driven creative assets.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "static ads and email campaigns," "driving business results," "optimizing designs for performance," and "increasing engagement and conversions" strongly aligns this role with Marketing Operations and Creative Operations functions, particularly within a performance marketing context. The need to collaborate with marketing teams and contribute to growth objectives is a key indicator.

📈 Primary Responsibilities

• Develop visually appealing and high-converting static ads for diverse digital marketing channels, including social media platforms (e.g., Facebook, Instagram, TikTok), display networks, and paid search creative.

• Design responsive and engaging email campaign templates and individual email assets, focusing on user experience, click-through rates (CTR), and conversion optimization for various email marketing platforms.

• Translate marketing campaign objectives, brand guidelines, and product messaging into impactful visual narratives that resonate with target audiences.

• Ensure all creative output adheres strictly to established brand guidelines, maintaining visual consistency and brand integrity across all touchpoints.

• Collaborate closely with performance marketers and growth strategists to understand campaign goals, audience segmentation, and performance metrics, iteratively refining designs based on data insights.

• Prepare and optimize final design files for seamless integration into ad platforms, email service providers (ESPs), and other digital marketing tools, ensuring proper formatting and technical specifications.

• Proactively research and incorporate current design trends, emerging digital advertising formats, and best practices in email marketing design to enhance creative effectiveness.

• Provide constructive feedback and creative recommendations to the marketing team to elevate the overall visual strategy for paid social and email campaigns.

• Manage and organize design assets, ensuring efficient version control and accessibility for cross-functional team members.

📝 Enhancement Note: The responsibilities are fleshed out to emphasize the "performance" and "optimization" aspects crucial for operations roles. Details about specific platforms (social media, display, ESPs) and the iterative design process based on data are added to reflect typical operations workflows.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred. Equivalent practical experience will be strongly considered. Experience:

• Minimum of 3 years of professional experience in graphic design, with a demonstrable focus on digital advertising creative and email campaign design.

• Proven track record of creating high-performing creative assets for paid social media campaigns and email marketing initiatives. Required Skills:

• Advanced proficiency in Adobe Creative Suite: Expert-level skills in Photoshop and Illustrator are essential for creating and manipulating static ad assets.

• Email Design Expertise: Demonstrated ability to design responsive, mobile-first email templates and individual email components using tools like Mailchimp, HubSpot, or similar ESPs.

• Strong Understanding of Design Principles: Deep knowledge of typography, color theory, composition, layout design, and visual hierarchy, applied effectively to digital advertising and email contexts.

• Digital Marketing Acumen: Understanding of how design impacts key marketing metrics such as click-through rates (CTR), conversion rates (CVR), open rates, and engagement.

• Brand Consistency Management: Ability to meticulously adhere to and enforce brand guidelines across all design outputs.

• Creative Problem-Solving: Capacity to translate abstract marketing objectives into concrete, visually compelling design solutions.

• Attention to Detail: Meticulous approach to design execution, ensuring high-quality, error-free deliverables.

• Time Management & Prioritization: Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain a high volume of output in a fast-paced environment.

Preferred Skills:

• Familiarity with Design Systems: Experience contributing to or working within established design systems.

• Basic HTML/CSS Knowledge: Understanding of how design translates to code for email, which can aid in collaboration with developers or for direct minor edits.

• Motion Graphics/Animation Skills: Experience with Adobe After Effects for creating animated ads or email elements.

• A/B Testing Experience: Familiarity with designing variations for A/B testing to optimize creative performance.

• Familiarity with CRM/Marketing Automation Platforms: Understanding of how design assets are utilized within broader marketing technology stacks.

📝 Enhancement Note: Specific software proficiencies and practical skills relevant to digital advertising and email marketing design are detailed. The "Preferred Skills" section is expanded to include areas that would provide a competitive edge in an operations-focused creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Dedicated Section for Paid Social Ads: Showcase a minimum of 5-7 distinct examples of static ads designed for paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). Each case should highlight the objective, target audience, and the design solution.

• Dedicated Section for Email Campaigns: Present at least 3-5 comprehensive email campaign examples. This should include full email templates, individual email designs, and ideally, examples of A/B tested creative variations or performance improvements. Showcase designs for different purposes (e.g., promotional, newsletter, transactional).

• Brand Consistency Examples: Include a section demonstrating your ability to maintain brand consistency across different platforms and asset types, perhaps by showing a series of ads or emails for a single campaign or brand.

• Optimization & Performance Focus: For each portfolio piece, clearly articulate the design's objective and, where possible, any quantifiable results or insights gained from its performance. This demonstrates an understanding of design's impact on business goals.

• Tool Proficiency Showcase: While not explicitly shown, the quality and variety of your work should implicitly demonstrate proficiency in Adobe Creative Suite and email design platforms.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final delivery, including how you manage feedback, revisions, and approvals.

• Asset Optimization: Demonstrate an understanding of the technical requirements for various digital platforms (e.g., image file types, dimensions, resolution, email rendering best practices).

• Performance Analysis Integration: Be ready to explain how you use performance data or campaign insights to inform your design decisions and iterate on creative strategies.

📝 Enhancement Note: This section is crucial for operations roles. The portfolio requirements are detailed to specifically target paid social and email campaign design, emphasizing performance and process. The "Process Documentation" aspect prompts candidates to think about their workflow, which is central to operations.

💵 Compensation & Benefits

Salary Range: $10,200 - $18,000 USD per year ($850 - $1,500 USD per month)

Explanation of Range:

This salary range is based on the provided monthly figures ($850-$1,500 USD) and is typical for a fully remote, mid-level Graphic Designer role in regions where cost of living might be lower, but the company operates on a global scale and pays in USD. For operations-focused roles requiring strong digital marketing design skills, this range reflects a balance between market rates and the company's growth-stage compensation strategy. The "opportunities for growth as the company expands" suggests potential for salary increases with demonstrated performance and increased responsibilities.

Benefits:

• Full-Time Employment: Secure, full-time role with consistent workload and commitment.

• Remote Work Flexibility: Opportunity to work from anywhere within Colombia, offering significant work-life balance and autonomy.

• Professional Development: Potential for growth within a scaling company, offering opportunities to expand your skill set and take on more responsibility.

• Creative Contribution: The chance to significantly impact brand perception and marketing performance through your creative work.

• Collaborative Environment: Work with a dynamic team of growth operators, analysts, and creatives.

Working Hours:

• 40 hours per week, typical for a full-time role.

• 📝 Enhancement Note: While standard 40 hours are mentioned, remote roles often allow for some flexibility in scheduling, which can be beneficial for operations professionals who may need to align with different time zones or manage personal commitments. It's advisable to clarify specific working hour expectations and flexibility during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Performance Marketing / Growth Firm

Company Size: 100+ Employees

Founded: Advantage HQ was founded with the mission to help leading brands scale profitably and predictably, leveraging a blend of advanced technology and expert operational execution. As a tech-enabled growth firm, it focuses on driving measurable bottom-line impact for its partners.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team, reporting to a Creative Lead or Marketing Manager.

• This role involves significant collaboration with performance marketers, campaign managers, content creators, and potentially client success managers.

• The company structure emphasizes a "growth operator" mindset, suggesting a data-driven, results-oriented culture where collaboration is key to achieving shared objectives. Methodology:

• Performance-Driven: All operations and creative efforts are geared towards achieving measurable business outcomes, such as customer acquisition, revenue growth, and ROI.

• Data-Informed: Design decisions are expected to be influenced by performance data, A/B testing results, and market insights.

• Agile Collaboration: Teams likely work in an agile manner, with cross-functional collaboration to quickly iterate on strategies and creative assets.

• Technology Integration: Heavy reliance on proprietary tech platforms for creator management, AI-powered insights, and workflow automation.

Company Website: https://www.advantagehq.com/

📝 Enhancement Note: The company context is expanded to highlight its "tech-enabled growth firm" identity, emphasizing performance marketing and data-driven operations. This provides a clearer picture of the environment a Graphic Designer would operate within.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring professional experience and the ability to work independently on core responsibilities. It bridges the gap between junior design tasks and senior creative strategy.

Reporting Structure:

• Typically, this role would report to a Creative Director, Head of Design, or a Marketing Manager.

• The designer will be expected to collaborate closely with performance marketing specialists and campaign managers, who might not be direct reports but are key stakeholders. Operations Impact:

• The Graphic Designer's work directly impacts the effectiveness of Advantage HQ's performance marketing efforts. High-quality, optimized creative assets are fundamental to driving conversions, improving ad performance, and enhancing customer engagement for both Advantage HQ's partners and their own brand.

• The role contributes to the overall visual brand identity and the perceived professionalism and credibility of the company and its clients. Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in performance creative for paid social and email marketing.

• Leadership Track: Potential to move into a Senior Graphic Designer or Creative Lead role, managing junior designers or overseeing creative projects.

• Broader Marketing Exposure: As part of a growth firm, there's a chance to gain exposure to other marketing disciplines like paid media strategy, CRO, and influencer marketing.

• Skill Expansion: Opportunities to develop skills in areas like motion graphics, A/B testing optimization, and potentially basic UX/UI for landing pages or email flows.

• Company Growth: As Advantage HQ expands, new roles and responsibilities may emerge, offering pathways for career advancement.

📝 Enhancement Note: The "Operations Career Level" and "Operations Impact" sections are tailored to frame the graphic design role within an operational context, emphasizing how design contributes to business objectives and performance metrics.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): While the role is remote and based in Colombia, Advantage HQ operates globally and serves DTC brands across various sectors. The remote nature allows for flexibility in work location within Colombia.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, requiring strong communication and collaboration skills through platforms like Slack, Zoom, and project management tools.

• Tool Accessibility: Access to industry-standard design software (Adobe Creative Suite) and communication tools is essential.

• Independent Work: The role demands self-discipline and the ability to manage one's own time and workspace effectively to ensure productivity and adherence to deadlines.

• Cross-functional Interaction: Regular interaction with remote team members across different departments (marketing, analytics, client services) is expected, fostering a dynamic and collaborative virtual environment.

Work Schedule:

• Standard 40-hour work week.

• 📝 Enhancement Note: Given the remote nature and the company's global client base, there might be occasional requirements to attend meetings outside of standard Colombian business hours. Clarification on core working hours and flexibility is recommended.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience.

• Portfolio Presentation & Skills Assessment: A session where you will present your portfolio, discussing specific projects related to paid social ads and email campaigns. You may be asked to elaborate on your design process, decision-making, and how you approach optimization.

• Technical/Skills Test (Potential): You might be given a small design challenge or asked to critique existing creative assets to assess your problem-solving skills and design eye.

• Cultural Fit Interview: A discussion to gauge your alignment with Advantage HQ's growth-oriented, data-driven culture and your collaboration style.

• Final Interview: Potentially with a hiring manager or senior leader to discuss role expectations, career growth, and compensation.

Portfolio Review Tips:

• Curate for Relevance: Select your strongest pieces that directly showcase expertise in paid social ads and email campaign design. Prioritize quality and impact over quantity.

• Tell a Story: For each project, explain the objective, your role, the challenges, your design process, and the outcomes (if measurable results are available). Focus on why you made certain design choices.

• Highlight Performance Focus: Emphasize how your designs were intended to drive specific business goals (conversions, engagement, CTRs) and, if possible, share metrics.

• Showcase Adaptability: Include examples that demonstrate your ability to adapt to different brand styles and campaign objectives.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and any mentioned email platforms. Use high-resolution mockups.

• Organize for Clarity: Structure your portfolio logically, perhaps with dedicated sections for "Paid Social Ads" and "Email Campaigns." Ensure easy navigation.

Challenge Preparation:

• Be prepared to discuss your approach to designing for specific objectives (e.g., lead generation, direct sales, brand awareness).

• Think about how you would optimize existing creative assets for better performance.

• Practice articulating your design rationale clearly and concisely, using data and performance metrics where possible.

📝 Enhancement Note: This section provides actionable advice for preparing the portfolio and interviewing, specifically tailored to a design role within a performance marketing operations context. The emphasis is on demonstrating not just design skill but also an understanding of business impact and optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (for raster graphics, image manipulation, ad creative) and Illustrator (for vector graphics, logos, ad layouts). InDesign may be beneficial for more complex collateral.

• Email Design Platforms: Experience with Mailchimp, HubSpot, Klaviyo, SendGrid, or similar Email Service Providers (ESPs) is crucial for designing and implementing responsive email templates.

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing project workflows, deadlines, and team collaboration.

Analytics & Reporting:

• Basic understanding of analytics platforms: Familiarity with how design assets are tracked in platforms like Google Analytics, Facebook Ads Manager, or ESP reporting dashboards is beneficial for understanding performance.

• Reporting Tools: Ability to interpret basic reports to understand design performance.

CRM & Automation:

• CRM Platforms: While not directly managing a CRM, understanding how marketing assets are utilized within CRM systems (e.g., Salesforce, HubSpot CRM) can be helpful.

• Marketing Automation Platforms: Experience with HubSpot, Marketo, Pardot, or similar platforms is a plus, as design assets are integral to automated workflows.

📝 Enhancement Note: The tools listed are specific to graphic design within a digital marketing and operations context, with an emphasis on those used for performance tracking and campaign execution.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on achieving measurable outcomes and driving business growth through effective design.

• Data-Driven: Decisions are informed by performance data, A/B testing, and analytics to ensure creative effectiveness.

• Collaborative: Emphasis on teamwork and cross-functional communication to achieve shared goals.

• Innovative: Encouragement to explore new design trends and approaches to stay ahead in the competitive digital landscape.

• Brand-Centric: Commitment to maintaining and elevating the visual identity of Advantage HQ and its partners.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with performance marketers, content strategists, and account managers, contributing to campaign strategy from a creative perspective.

• Feedback-Driven: Openness to constructive feedback and iterative design processes to optimize creative performance.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns and client outcomes.

📝 Enhancement Note: The values and collaboration style are framed through the lens of operations and performance marketing, highlighting how design integrates into the broader business objectives and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet stringent performance metrics and conversion goals.

• Rapid Iteration & Deadlines: The fast-paced nature of digital marketing, especially performance marketing, often requires quick turnaround times and the ability to iterate rapidly on creative assets.

• Brand Consistency Across Multiple Clients: For a growth firm serving multiple DTC brands, maintaining distinct yet consistent brand identities for each client can be demanding.

• Adapting to Evolving Platforms & Trends: Staying current with ever-changing social media algorithms, ad platform requirements, and design trends requires continuous learning.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for specific platforms and objectives within paid social and email marketing.

• A/B Testing & Optimization: Gain hands-on experience in designing variations for A/B tests and analyzing their impact on key performance indicators (KPIs).

• Exposure to Growth Marketing: Learn about broader growth marketing strategies, including paid media, CRO, and influencer marketing, from industry experts.

• Tool Proficiency Enhancement: Master advanced features of Adobe Creative Suite and explore new design and automation tools.

• Career Progression: Potential to advance into senior design roles, team lead positions, or transition into related operational or strategic marketing roles.

📝 Enhancement Note: This section highlights the inherent challenges of performance-focused creative roles and outlines specific growth paths relevant to operations and marketing professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a static ad for a new product launch on Instagram. What factors would you consider to maximize engagement and conversions?" (Focus on your workflow, audience research, and performance considerations).

• "How do you approach designing a responsive email template for a promotional campaign? What are the key elements you focus on to drive click-through rates?" (Highlight your understanding of email best practices, mobile optimization, and CTA effectiveness).

• "Walk us through a time when your design had to adapt significantly based on performance data or client feedback. What was the situation, your response, and the outcome?" (Demonstrate your ability to be data-driven and iterative). Company & Culture Questions:

• "What interests you about Advantage HQ's approach to performance marketing and working with DTC brands?" (Show you've researched the company's mission and industry focus).

• "How do you stay updated on design trends and best practices in digital advertising and email marketing?" (Illustrate your commitment to continuous learning).

• "Describe your experience working with cross-functional teams. How do you ensure effective collaboration with marketers or campaign managers?" (Highlight your communication and teamwork skills). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your experience and then diving into specific case studies.

• Case Study Deep Dive: For 2-3 key projects (ideally one paid social and one email campaign), detail the objective, your design process, the tools used, any challenges faced, and the results achieved. Use clear visuals and concise explanations.

• Quantify Impact: Whenever possible, use numbers (e.g., "increased CTR by X%," "achieved Y% open rate," "designed Z variations for A/B testing") to demonstrate the business value of your work.

• Tools & Techniques: Be ready to briefly explain how you used specific tools (Photoshop, Illustrator, ESPs) to achieve your design solutions.

• Q&A Readiness: Anticipate questions about your design choices, creative rationale, and how you handle feedback.

📝 Enhancement Note: The interview preparation advice is highly specific to a graphic designer role within a performance marketing operations context, focusing on demonstrating an understanding of business impact and data-driven design.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on jazzhr.

• Portfolio Customization: Ensure your submitted portfolio (Google Drive link) prominently features your strongest work in paid social ads and email campaigns. Categorize your work clearly for easy review.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Static Ads," "Email Campaigns," "Adobe Creative Suite," "Performance Marketing," "Conversion Optimization," and "Responsive Design." Emphasize achievements and quantifiable results.

• Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and your collaborative approach. Prepare to discuss specific portfolio pieces in detail.

• Company Research: Familiarize yourself with Advantage HQ's services, their client base (DTC brands), and their emphasis on tech-enabled growth. Understand their position in the performance marketing landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.