Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Adapty.io

Location: Belgrade, Serbia / London, United Kingdom / Remote

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-06-23

Experience Level: 2-5 Years

Remote Status: Hybrid/Remote Eligible

🚀 Role Summary

• Design high-volume static ad creatives and build weekly web funnels for various client campaigns, directly impacting client success and Adapty's perceived quality.

• Leverage AI image-generation tools to enhance ideation and production speed, maintaining a high standard of design craftsmanship and client-specific brand alignment.

• Utilize Figma and the Adobe Suite to produce a diverse range of on-brand assets across multiple formats and aspect ratios, ensuring consistency and polish.

• Adapt swiftly to evolving client brand guidelines and project requirements, managing multiple briefs and tight deadlines effectively within a fast-paced SaaS environment.

📝 Enhancement Note: This role is positioned within Adapty's creative function, with a strong emphasis on client-facing visual assets that directly influence campaign performance. The rapid iteration and volume expected suggest a need for designers who can balance speed with quality, making proficiency in AI tools and efficient workflows critical for success. The "high-craft work fast" phrasing indicates a culture that values both aesthetic excellence and practical, results-oriented design output.

📈 Primary Responsibilities

• Produce a high volume of static ad creatives for a continuous stream of client campaigns, ensuring adherence to brand guidelines and performance objectives.

• Develop and launch web funnels on a weekly basis, translating client needs into effective visual narratives and user journeys.

• Integrate AI image-generation tools into the design workflow for accelerated ideation and asset creation, without compromising on design quality or brand integrity.

• Create and adapt design assets using Figma and the Adobe Suite, managing various formats, aspect ratios, and client-specific requirements across diverse campaigns.

• Demonstrate agility in adapting to different client brand guidelines, seamlessly switching context between multiple, distinct creative briefs.

• Maintain a consistently high level of output quality, ensuring all designs are polished, error-free, and delivered punctually under demanding timelines.

• Foster collaborative relationships with the creative team and account owners to clarify project briefs, provide design feedback, and ensure timely, successful delivery of visual assets.

📝 Enhancement Note: The responsibilities highlight a dual focus on high-volume production (ad creatives, web funnels) and sophisticated design execution (brand adaptation, quality control). The explicit mention of AI tools points to an expectation of forward-thinking design practices and a willingness to experiment with new technologies to drive efficiency and quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational design principles and practical application is essential.

Experience: Minimum of 2+ years of professional experience as a Graphic Designer, with a proven track record of producing client-facing visual assets.

Required Skills:

• Proficient command of design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, etc.).

• Hands-on experience and practical application of AI image-generation tools for creative ideation and asset production.

• Strong understanding of visual composition, balance, typography, and color theory.

• Exceptional attention to detail, ensuring all designs are precise and error-free.

• High degree of adaptability and the ability to learn quickly in a dynamic environment.

• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines. Preferred Skills:

• Experience with UI/interface design principles and application.

• Skills in animation, motion graphics, or the production of GIFs and motion assets.

• Familiarity with mobile app design principles and user experience (UX).

• Previous experience working in a SaaS or technology-focused company.

📝 Enhancement Note: The experience level suggests a candidate who is beyond entry-level and can independently manage design tasks. The emphasis on AI tools and the "nice to have" skills like UI/animation indicate a desire for designers who are versatile and can contribute to a broader range of creative outputs as the company grows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of static ad creatives demonstrating adaptability to various brand styles and campaign objectives.

• Include examples of web funnels or landing pages, highlighting user flow design and conversion-oriented elements.

• Present case studies that effectively communicate your design process, from brief interpretation to final asset delivery, emphasizing efficiency and problem-solving.

• Demonstrate proficiency in using Figma and the Adobe Suite through well-executed projects, showcasing mastery of the tools.

• Highlight any projects where AI image-generation tools were utilized, explaining the creative and production impact. Process Documentation:

• Clearly articulate your approach to understanding and applying client brand guidelines within your design process.

• Detail your workflow for managing high-volume creative production and meeting weekly cadences for deliverables.

• Explain how you ensure consistency, polish, and error-free output under tight deadlines.

• Provide examples of how you collaborate with cross-functional teams (e.g., account managers, creative leads) to refine briefs and achieve project goals.

📝 Enhancement Note: For a graphic design role with a high volume of client work, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the ability to translate abstract client requirements into effective, on-brand visual assets quickly and consistently. The inclusion of AI tool usage is a key differentiator.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Graphic Designer with 2-5 years of experience in London or Belgrade, and considering a remote option, the estimated salary range could be:

• Belgrade, Serbia: €20,000 - €35,000 annually

• London, United Kingdom: £30,000 - £50,000 annually

• Remote (Global): Highly competitive, benchmarked against major tech hubs, with potential for higher end of ranges.

Benefits:

• Exceptional compensation directly tied to your results, suggesting performance-based bonuses or commission structures.

• Flexible remote work options, allowing for work from anywhere or from their offices in Belgrade or London.

• Professional development support, including language learning opportunities and sports/wellness programs.

• Comprehensive health insurance coverage.

• Laptop coverage, ensuring you have the necessary equipment for your role.

• Opportunity for direct communication and ownership, with minimal bureaucracy.

Working Hours: The role implies a standard 40-hour work week, typical for full-time positions, with flexibility afforded by the remote work option. However, the high-volume, client-driven nature may require occasional overtime to meet campaign deadlines.

📝 Enhancement Note: The "Exceptional compensation directly tied to your results" phrasing is a strong indicator of a performance-driven culture and compensation model. This could mean a base salary plus significant performance bonuses or a commission structure tied to the success of the creatives and funnels designed. Salary estimates are based on general market data for these locations and experience levels, adjusted for a tech/SaaS company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focused on mobile app monetization and in-app purchase management. Adapty operates within the rapidly growing mobile app ecosystem, serving developers and publishers.

Company Size: 210+ employees, indicating a mid-sized, rapidly scaling company with established processes but still retaining agility and a less bureaucratic structure.

Founded: Four years ago, suggesting a relatively young company with a strong growth trajectory and a dynamic, product-driven culture.

Team Structure:

• The creative team likely consists of designers, potentially copywriters, and creative strategists who support client campaigns and marketing efforts.

• This role reports into a Creative Lead or Head of Creative, working closely with Account Managers and potentially Sales, who interface directly with clients.

• Cross-functional collaboration is key, with designers needing to align with account management on client needs and potentially with product/