Graphic Designer - Asphalt Legends

📍 Job Overview

Job Title: Graphic Designer - Asphalt Legends

Company: Gameloft

Location: Barcelona, Catalonia, Spain

Job Type: Full-time

Category: Art & Design / Marketing Operations

Date Posted: 2026-09-15

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is centered on crafting compelling visual assets for game marketing and promotional campaigns, directly impacting brand perception and player acquisition strategies.

• Responsibilities include designing digital advertising materials, banners, and presentations to reinforce game visual identity and drive engagement.

• The position requires close collaboration with the Studio Lead UI Artist and local UI/art teams, contributing to both out-game assets and providing graphic support for in-game UI elements.

• Success in this role hinges on delivering polished, high-quality visual assets that align with game objectives and market trends, demonstrating strong creative initiative and technical proficiency.

📝 Enhancement Note: While the raw job description focuses on graphic design for marketing, the role's integration with UI teams and the "Asphalt Legends" franchise context suggests a strong connection to GTM (Go-To-Market) operations. The visual assets created will directly support marketing campaigns, player acquisition, and brand consistency, making this a hybrid Art & Design and Marketing Operations role. The "Hybrid" work model implies a need for strong remote collaboration skills alongside in-office teamwork.

📈 Primary Responsibilities

• Develop and execute high-quality marketing and out-game visual assets that align with and enhance the established visual identity of Gameloft's "Asphalt Legends" franchise.

• Design a wide array of online advertising materials, including banners, social media graphics, and other promotional assets, optimized for various digital platforms to drive player acquisition and engagement.

• Create visually compelling presentations, pitch decks, and communication materials for internal stakeholders, marketing teams, and potential partners.

• Produce original graphic compositions by expertly applying principles of framing, perspective, color theory, and visual hierarchy to achieve impactful and aesthetically pleasing results.

• Execute advanced photomontage techniques, design 2D visual effects, and perform detailed image retouching to elevate the quality and polish of marketing assets.

• Master the use of typography, composition, and color palettes to ensure all delivered assets are refined, consistent, and effectively communicate the intended message.

• Utilize a graphics tablet for intricate drawing, digital painting, and detailed retouching tasks as required for specific asset creation.

• Adapt visual assets across multiple formats and platforms (e.g., web banners, social media posts, app store assets) while maintaining unwavering visual consistency and high-quality execution.

• Provide dedicated graphic design support to the local UI team, assisting with the creation and refinement of in-game user interface elements and assets.

• Foster a collaborative environment by working closely with other artists, marketing teams, and game developers, while also demonstrating the ability to take ownership of individual tasks and projects.

• Proactively contribute innovative visual ideas and creative graphical solutions to enhance marketing campaigns and game presentation.

📝 Enhancement Note: The responsibilities clearly indicate a need for asset creation that directly supports GTM strategies by enhancing brand visibility and player acquisition. The mention of "reinforce the visual identity of our games" and "design online advertising materials" points to a direct contribution to marketing operations. The support for the UI team also implies an understanding of how visual assets function within a product context, bridging design and product operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating applied graphic design principles is paramount. A background in Graphic Design, Visual Arts, Digital Media, or a related field is beneficial.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a focus on digital marketing assets and promotional materials, is required. Experience within the gaming or entertainment industry is highly advantageous.

Required Skills:

• Proficient in graphic design fundamentals, with a strong command of composition, color theory, and visual production techniques.

• Advanced knowledge and practical application of typography for impactful visual communication.

• Professional-level expertise in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for asset creation and manipulation.

• Demonstrated experience with Figma for design workflows and collaboration.

• Highly skilled in photomontage, detailed image retouching, and creating engaging 2D visual effects.

• Proficient in digital drawing and painting using a graphics tablet for creative asset generation.

• Ability to conceive and execute original graphic compositions, understanding principles of framing and camera angles.

• Meticulous attention to detail, ensuring consistent delivery of polished, high-quality work.

• Strong understanding of current visual and graphic trends across gaming, film, television, and digital media.

• Good command of the English language for effective communication in an international team. Preferred Skills:

• Experience with Substance Painter for 3D texturing or material creation.

• Prior professional experience creating visual assets specifically for video games.

• Proven experience designing marketing or promotional assets for established entertainment brands.

• A genuine and demonstrable personal interest in video games and the gaming industry.

📝 Enhancement Note: The emphasis on Adobe Suite, Figma, and specific skills like photomontage and digital painting, combined with the need for an online portfolio, suggests that candidates will be evaluated on their practical application of design principles to achieve marketing objectives. The "nice to have" skills like Substance Painter and game industry experience indicate a desire for candidates who can quickly integrate into the game development and marketing ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A meticulously curated online portfolio is mandatory, showcasing a strong foundation in graphic design principles, creativity, and high-quality execution.

• The portfolio should prominently feature examples of digital advertising materials, banners, and promotional graphics relevant to the gaming or entertainment sector.

• Include case studies or examples demonstrating your ability to create original graphic compositions, apply typography effectively, and execute advanced image retouching.

• Showcase proficiency in using Adobe Photoshop, Illustrator, and InDesign, with examples that highlight your design process and problem-solving approach. Process Documentation:

• Candidates are expected to articulate their design process, from initial concept development and mood boarding to asset finalization and adaptation for various platforms.

• Demonstrate an understanding of how design assets are integrated into broader marketing campaigns and GTM strategies, including how to measure their effectiveness.

• Be prepared to discuss your workflow for collaborating with UI teams and other artists, detailing how feedback is incorporated and iterations are managed.

📝 Enhancement Note: For a graphic design role supporting marketing and UI, the portfolio is critical. It serves as the primary evidence of a candidate's ability to translate strategic objectives into tangible visual assets that drive GTM outcomes. The expectation to discuss process and collaboration highlights the operational aspect of design work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Barcelona, Spain, the estimated annual salary range is €28,000 - €40,000. This estimate accounts for the cost of living in Barcelona, the specific skills required (Adobe Suite, Figma, digital painting), and the industry (gaming).

Benefits:

• Private medical health insurance, ensuring comprehensive healthcare coverage.

• Flexible compensation package, including a Ticket Restaurant Card for meal expenses.

• Free language courses to support professional development and integration.

• Access to learning bootcamps and platforms like O'Reilly and GDC Vault for continuous skill enhancement.

• Birthday day off, providing an extra day of rest.

• Option to work a shortened schedule on three days, promoting work-life balance.

• Flexible work-from-home hybrid model, offering a blend of remote and in-office work.

• Career-development opportunities, including potential advancement within the art and design teams.

• Excellent local working conditions, with modern offices located centrally in Barcelona.

• Thursday afterwork beers, fostering a social and team-bonding atmosphere.

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid work model that offers flexibility. This includes options for shortened schedules on certain days and the ability to work remotely part of the week, allowing for efficient management of design tasks and personal commitments.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in Barcelona and adjusted for the specific skill set and industry. The benefits package is comprehensive, offering a mix of health, financial, and professional development perks tailored to attract and retain talent in the competitive tech and creative industries. The working hours and hybrid model reflect a modern approach to employee flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Video Game Development and Publishing industry, a dynamic and highly creative sector known for its rapid innovation, global reach, and strong emphasis on user experience and engagement. Gameloft's focus on mobile and cross-platform titles places it at the forefront of accessible gaming.

Company Size: Gameloft is a large global organization with 3,000+ employees worldwide, operating numerous studios and maintaining a significant presence in the market. This scale implies robust operational structures, established processes, and opportunities for cross-studio collaboration.

Founded: Founded over 20 years ago, Gameloft has a long-standing history and deep expertise in the gaming industry, establishing itself as a pioneer. This longevity suggests a stable company with a proven track record and a commitment to long-term growth and product development.

Team Structure:

• The Graphic Designer will be part of the Barcelona studio's art department, reporting to the Studio Lead UI Artist. This team likely comprises specialized artists (UI artists, 2D artists, concept artists) and designers.

• The structure involves direct collaboration with the UI team and other art disciplines, fostering a close-knit creative environment focused on game development and marketing support.

• Cross-functional collaboration extends to marketing, product management, and development teams to ensure visual assets align with strategic objectives and product vision. Methodology:

• Gameloft's approach to game development and marketing likely involves agile methodologies, iterative design processes, and data-driven decision-making, particularly for user acquisition and engagement strategies.

• Visual asset creation will follow a process that includes concepting, feedback loops, revisions, and final delivery, with an emphasis on quality and adherence to brand guidelines.

• The company leverages technology and tools to streamline workflows, from asset creation and management to performance tracking of marketing campaigns.

Company Website: www.gameloft.com

📝 Enhancement Note: Gameloft's description as a "leader in the development and publishing of games" and a "pioneer in the industry" highlights its established reputation. The company's size and global presence suggest structured career paths and diverse opportunities. The "Asphalt Legends" franchise implies a focus on high-production-value, popular mobile gaming titles, which require robust marketing and visual design support. The emphasis on inclusivity and partnerships with organizations like COGAM indicates a commitment to diversity and a positive work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience) within the Art & Design and Marketing Operations spectrum. It offers the opportunity to deepen expertise in graphic design for games, contribute significantly to GTM strategies through visual asset creation, and gain exposure to UI/UX design principles by supporting the local UI team.

Reporting Structure: The Graphic Designer reports to the Studio Lead UI Artist. This structure provides direct mentorship and oversight from a senior art professional, ensuring alignment with artistic direction and quality standards. Collaboration will be with peers within the art team and cross-functionally with marketing and product teams.

Operations Impact: The visual assets created directly influence the success of marketing campaigns, impacting key GTM metrics such as click-through rates (CTR), conversion rates for player acquisition, and overall brand perception. By reinforcing the visual identity of games like "Asphalt Legends," the role contributes to player engagement and retention.

Growth Opportunities:

• Specialization: Develop advanced skills in specific areas of graphic design relevant to the gaming industry, such as 3D asset texturing (if Substance Painter is adopted), motion graphics for ads, or advanced UI asset creation.

• Leadership: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and potentially leading specific visual asset initiatives for marketing campaigns.

• Cross-Functional Transition: With experience in marketing assets and UI support, there's potential to move into roles focused on User Acquisition Marketing, Brand Management, or even Product Design within the gaming sector.

• Learning & Development: Access to continuous learning resources like bootcamps and platforms (O'Reilly, GDC Vault) allows for skill expansion in areas like marketing analytics, new design software, and game development trends.

📝 Enhancement Note: The mid-level positioning implies a need for demonstrated proficiency and a capacity for independent work, but also significant room for growth. The direct link between visual asset creation and GTM metrics (CTR, conversion) underscores the operational impact of this design role. The "hybrid" nature of the role, supporting both marketing and UI, opens up diverse career pathways within the gaming industry.

🌐 Work Environment

Office Type: Gameloft offers a Hybrid Work Model, combining the benefits of in-office collaboration with the flexibility of remote work. This setup is designed to foster team cohesion and creative synergy while accommodating individual work preferences.

Office Location(s): The role is based in Barcelona, Spain, specifically in offices located centrally. This prime location offers excellent accessibility and proximity to urban amenities, contributing to a positive employee experience.

Workspace Context:

• The office environment is designed for collaboration, encouraging interaction among artists, designers, and other team members, which is crucial for brainstorming and iterative design processes.

• Access to industry-standard operations tools and technology, including powerful workstations and relevant software licenses (Adobe Suite, Figma), will be provided to ensure efficient asset creation.

• Opportunities for direct interaction with the local UI and art teams are abundant, facilitating knowledge sharing, skill development, and a strong sense of team community.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model, along with options for shortened schedules on three days, provides flexibility. This allows operations professionals to manage their time effectively, balancing demanding project deadlines with personal life, which is particularly important for roles involving creative workflows and data analysis.

📝 Enhancement Note: The hybrid model and central Barcelona location are key attractors. For a graphic designer, the workspace context is crucial for creative output, implying a need for both collaborative spaces and potentially quiet zones for focused design work, alongside access to necessary technology.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Interview: An initial screening to assess basic qualifications, cultural fit, and understanding of the role's general requirements and the company's mission.

• Hiring Team Interview: A more in-depth discussion with the Studio Lead UI Artist and potentially other art team members to evaluate technical skills, creative approach, and problem-solving abilities.

• Art Test: A practical assessment designed to gauge your graphic design skills, speed, and ability to produce assets according to specific requirements and brand guidelines. This is a critical step for a visual role.

• Final Interview: A concluding discussion, potentially with studio management, to confirm cultural alignment, discuss career aspirations, and finalize any terms.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your graphic design fundamentals, creativity, and ability to create marketing/promotional assets for games or entertainment. Prioritize quality over quantity.

• Highlight Process & Impact: For each project, clearly articulate your role, the design challenge, your creative process (ideation, tools used, revisions), and the outcome or impact (e.g., how it supported a campaign, reinforced brand identity).

• Demonstrate Versatility: Include examples that show your proficiency across different asset types (banners, social graphics, presentations) and your understanding of composition, color, and typography.

• Showcase Technical Skills: Ensure your portfolio demonstrates your mastery of Adobe Photoshop, Illustrator, InDesign, and Figma. If you have relevant 2D painting or photomontage examples, include them.

• Tailor to Gameloft: If possible, subtly tailor your portfolio to reflect an understanding of the gaming industry and Gameloft's aesthetic, particularly for titles like "Asphalt Legends."

Challenge Preparation:

• Understand the Brief: For the art test, carefully read and understand the requirements, brand guidelines, and desired outcome. Ask clarifying questions if needed.

• Time Management: Practice creating assets within a limited timeframe, as art tests often have strict deadlines. Prioritize key elements and ensure a polished final output.

• Visual Storytelling: Be prepared to present your art test work and explain your creative decisions, demonstrating how your design choices support the campaign's objectives and the game's brand.

📝 Enhancement Note: The interview process emphasizes practical skills and creative output, with the art test being a crucial gatekeeper. The portfolio review is central, requiring candidates to demonstrate not just technical ability but also a strategic understanding of how design supports marketing and brand objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Adobe Photoshop (image manipulation, digital painting, photomontage), Adobe Illustrator (vector graphics, logos, icons), and Adobe InDesign (layout for presentations, marketing materials).

• Figma: A critical tool for collaborative design, UI prototyping, and asset creation, indicating a need for experience in modern design workflows.

• Graphics Tablet: Required for detailed drawing, digital painting, and intricate retouching tasks, enabling a higher level of artistic control and detail.

Analytics & Reporting:

• While not directly a design tool, familiarity with how marketing assets are tracked (e.g., understanding analytics from ad platforms like Google Ads, Facebook Ads) is beneficial for optimizing designs for performance. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but an understanding of how marketing campaigns are managed and tracked within GTM operations could be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. Proficiency in Adobe Photoshop, Illustrator, and InDesign is non-negotiable. Figma represents a move towards modern, collaborative design workflows, essential for remote and hybrid teams. The graphics tablet requirement highlights the need for artistic skill in digital creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging the exploration of new visual ideas and graphical solutions to enhance game presentation and marketing effectiveness.

• Quality & Polish: A strong emphasis on delivering refined, high-quality visual assets that uphold the company's reputation and brand standards.

• Collaboration & Teamwork: Fostering an environment where artists and designers work together, share ideas, and provide mutual support to achieve common goals.

• Proactivity & Initiative: Valuing individuals who take ownership of their tasks, contribute creative ideas, and are comfortable driving graphical solutions forward.

• Passion for Gaming: A shared enthusiasm for video games and the entertainment industry, driving a deeper understanding of the audience and product.

Collaboration Style:

• The team operates with a collaborative approach, particularly between the UI team and marketing art support, encouraging open communication and feedback exchange.

• There's an expectation of cross-functional integration, working closely with marketing, product, and development teams to ensure visual assets align with strategic objectives and game vision.

• A culture of continuous learning and improvement is likely present, with opportunities for sharing knowledge, best practices, and exploring new design trends.

📝 Enhancement Note: Gameloft's emphasis on inclusivity, as mentioned in their additional information, is a key cultural value. The team culture likely reflects this, promoting a safe and welcoming environment for diverse talent. The "Join The Game!" slogan and mention of being "gamers from all walks of life" underscore a passion-driven, energetic work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Marketing Objectives: Effectively translating strategic marketing goals and brand guidelines into compelling, creative visual assets that resonate with the target audience.

• Adapting to Evolving Trends: Staying abreast of rapidly changing visual and graphic trends in the gaming and digital media landscape to ensure assets remain fresh and impactful.

• Managing Multiple Formats and Platforms: Consistently producing high-quality assets that are optimized and visually coherent across a diverse range of digital platforms and marketing channels.

• Collaborative Iteration: Navigating feedback from multiple stakeholders (marketing, UI, art leads) and incorporating revisions efficiently while maintaining creative integrity.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in areas such as digital painting, 3D texturing (if Substance Painter is explored), motion graphics for advertisements, and advanced UI asset design.

• Industry Exposure: Participate in learning bootcamps and leverage platforms like O'Reilly and GDC Vault to stay updated on industry best practices, new tools, and emerging trends in game art and marketing.

• Career Progression: Opportunities to grow into Senior Graphic Designer roles, specialize in specific art disciplines, or transition into related GTM roles such as User Acquisition Marketing or Brand Management.

• Cross-Disciplinary Learning: Gain insights into UI/UX design by supporting the local UI team, broadening understanding of product design principles.

📝 Enhancement Note: The challenges are inherent to a creative role supporting fast-paced GTM efforts in the gaming industry. The growth opportunities are well-defined, offering clear pathways for skill enhancement and career advancement within Gameloft's structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of marketing banners for a new game launch. How do you ensure brand consistency across different sizes and platforms?" (Focus on process, tools, and understanding of GTM objectives).

• "How do you stay updated on current visual trends in the gaming industry, and how do you incorporate them into your work without compromising brand identity?" (Assess proactivity, trend awareness, and strategic application).

• "Walk us through a challenging graphic design project you completed. What was the objective, your approach, and the outcome?" (Demonstrates problem-solving, creative thinking, and ability to articulate impact). Company & Culture Questions:

• "What interests you about Gameloft and the 'Asphalt Legends' franchise specifically?" (Show genuine interest and research).

• "How do you contribute to a collaborative team environment, especially in a hybrid work setting?" (Assess teamwork, communication skills, and adaptability).

• "Describe a time you received constructive criticism on your design work. How did you handle it, and what did you learn?" (Evaluates receptiveness to feedback and professional growth). Portfolio Presentation Strategy:

• Storytelling: For each project, craft a brief narrative that outlines the problem, your solution, and the results. Emphasize your role and contributions.

• Visual Clarity: Ensure your portfolio is easy to navigate and visually appealing. Use high-resolution images and clear descriptions.

• Process Walkthrough: Be prepared to discuss your workflow, the software you used, and any challenges you overcame during the creation of your portfolio pieces. Highlight your understanding of composition, color, and typography.

• GTM Relevance: Connect your design work to marketing objectives whenever possible. Explain how your visuals aimed to attract players, reinforce brand identity, or drive engagement.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also a strategic understanding of how graphic design contributes to marketing operations and GTM success. The ability to articulate one's process, handle feedback, and showcase creativity within brand constraints will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Gameloft jobs portal.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest graphic design work relevant to marketing, advertising, and the gaming industry. Tailor your project selection to highlight your skills in composition, color, typography, and digital asset creation using Adobe Suite and Figma.

• Resume Optimization: Update your resume to clearly highlight your years of experience, proficiency in required software (Adobe Photoshop, Illustrator, InDesign, Figma), and any experience in game development or entertainment marketing. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative problem-solving skills, and how your work supports marketing objectives. Prepare to present your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Gameloft's portfolio, particularly the "Asphalt Legends" franchise, and research their recent marketing campaigns. Understand their company culture, values (especially inclusivity), and their position in the gaming market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---