Graphic Designer & Web Developer

📍 Job Overview

Job Title: Graphic Designer & Web Developer

Company: Sodales Solutions

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations & Creative Services

Date Posted: September 11, 2026

Experience Level: 4-6 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of visually compelling and brand-consistent marketing assets for a SaaS company, focusing on digital channels and performance-driven design.

• Drive campaign execution and brand evolution through impactful visual storytelling and strategic design.

• Collaborate cross-functionally with marketing, content, and growth teams to translate marketing briefs into effective visual communications.

• Independently manage multiple design requests, prioritizing tasks to ensure timely delivery and campaign alignment.

• Utilize a blend of design tools and marketing insights to iterate on creative assets, aiming to improve CTR and engagement metrics.

📝 Enhancement Note: While the title includes "Web Developer," the core responsibilities and requirements heavily lean towards Graphic Design within a marketing context. The "Web Developer" aspect appears to be secondary, possibly involving basic website updates or asset integration rather than full-stack development. This enhancement focuses on the primary graphic design function within operations.

📈 Primary Responsibilities

• Design and produce a wide range of high-quality marketing assets, including social media creatives, paid ad visuals, website graphics, landing page elements, email marketing banners, and templates.

• Develop visually engaging sales collateral such as sales decks, one-pagers, and case studies, ensuring brand consistency and clear communication of value propositions.

• Create and edit video content for marketing campaigns and digital channels, enhancing visual storytelling capabilities.

• Translate complex marketing briefs and campaign objectives into effective, aesthetically pleasing, and conversion-oriented designs.

• Maintain and rigorously apply established brand guidelines across all visual touchpoints to ensure a cohesive and professional brand identity.

• Collaborate closely with marketing, content creators, and growth strategists to align design efforts with campaign goals and overall business objectives.

• Iteratively refine designs based on constructive feedback from stakeholders and basic performance insights (e.g., Click-Through Rates, engagement metrics) to optimize campaign effectiveness.

• Independently manage a diverse workload of design requests, effectively prioritizing tasks to meet deadlines and support ongoing marketing initiatives.

• Proactively contribute innovative ideas to enhance visual storytelling techniques and elevate the overall impact of marketing campaigns.

📝 Enhancement Note: The responsibilities are expanded to detail the types of assets and the strategic thinking involved in their creation, aligning with operations' focus on measurable impact and campaign effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles requiring 4-6 years of experience.

Experience: 4–6 years of professional experience in graphic design, with a strong preference for experience within the digital marketing or SaaS industry.

Required Skills:

• Proven proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Demonstrated ability to create marketing-focused design assets for digital platforms, such as social media ads, website graphics, and landing page elements.

• Strong portfolio showcasing a clean, modern design aesthetic and consistency across various asset types and formats.

• Advanced proficiency in design software, specifically Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Canva.

• Competence in creating and editing presentations using Microsoft PowerPoint.

• Understanding of designing for digital platforms, including an awareness of responsive design principles and best practices for web and mobile.

• Familiarity with basic marketing concepts, including advertising principles, sales funnels, and campaign objectives, to inform design decisions.

• Demonstrated ability to work independently, manage multiple projects simultaneously, and exercise sound judgment with minimal supervision. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for asset creation.

• Basic understanding of HTML/CSS for web asset integration or minor website updates.

• Experience in A/B testing visual elements for marketing campaigns to drive optimization.

• Familiarity with project management tools commonly used in marketing operations (e.g., Asana, Trello, Monday.com).

• Exposure to UX/UI principles for landing page and website element design.

📝 Enhancement Note: The "Web Developer" aspect is interpreted as a secondary skill set, emphasizing basic web asset integration and design for digital platforms rather than core software development. Preferred skills are added to align with a modern marketing operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 4-6 years of professional graphic design work.

• Emphasis on marketing-focused deliverables, including examples of social media creatives, paid ad campaigns, website graphics, and landing page elements.

• The portfolio must demonstrate a clean, modern design aesthetic with a clear understanding of brand guidelines and visual consistency across all presented pieces.

• Showcase versatility in design formats, proving the ability to adapt a visual concept across different media and platforms. Process Documentation:

• Ability to articulate the design process from brief to final asset, including ideation, iteration, and stakeholder feedback integration.

• Showcase how design decisions were informed by marketing objectives, target audience, and campaign goals.

• Provide examples of how design feedback was incorporated and how final assets were optimized based on performance insights or A/B testing results.

📝 Enhancement Note: The portfolio requirements are detailed to align with the expectations for a design role within a marketing operations context, focusing on impact and process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 4-6 years of experience in Toronto, Ontario, the estimated salary range is CAD $70,000 - $90,000 annually. This estimate considers the cost of living in Toronto and the demand for skilled creative professionals in the SaaS sector.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation days, personal days, and statutory holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Contribution to a retirement savings plan or pension scheme.

• Potential for performance-based bonuses or incentives.

• Hybrid work model offering flexibility between remote and in-office work.

Working Hours: Standard full-time work week, approximately 40 hours per week. The hybrid work arrangement allows for some flexibility in scheduling, with core collaboration hours expected.

📝 Enhancement Note: Salary range is estimated based on provided AI data and local market research for Toronto, Canada. Benefits are typical for full-time roles in this region and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS). Sodales Solutions operates within the technology sector, providing software solutions that likely aim to streamline business processes, enhance productivity, or offer specialized functionalities to other businesses. This context implies a fast-paced, innovation-driven environment.

Company Size: The use of an Applicant Tracking System (ATS) like BambooHR and the nature of the role suggest a growing company, likely in the Small to Medium-sized Business (SMB) range, possibly ranging from 50-250 employees. This size often means a dynamic environment with opportunities for direct impact and cross-functional exposure.

Founded: [Company Founded Date - Not provided, but inferred to be established enough to have a marketing team and product.] The company's founding history influences its culture, potentially reflecting a startup mentality or a more established corporate structure depending on its age.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, potentially reporting to a Marketing Manager or Director.

• This role will involve close collaboration with content creators, digital marketers, growth strategists, and possibly product marketing teams.

• The team structure is expected to be collaborative, with clear communication channels to ensure brand consistency and campaign alignment across various marketing functions. Methodology:

• Design work will be guided by marketing briefs, brand guidelines, and performance data (e.g., CTR, engagement rates).

• Iterative design processes will be employed, incorporating feedback and analytics to optimize visual assets.

• A data-informed approach to creative execution will be expected, where design choices are validated by their impact on campaign objectives.

Company Website: https://sodalessolutions.com

📝 Enhancement Note: Inferences about company culture, size, and team structure are made based on the job description, industry, and typical operational setups for SaaS companies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 4-6 years of experience. It offers a significant opportunity for an individual to own design execution for marketing campaigns and contribute to brand evolution, moving beyond junior execution tasks to strategic visual contribution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director of Marketing. This provides a direct line of communication for campaign objectives and brand strategy, while also offering mentorship opportunities.

Operations Impact: The role directly impacts marketing campaign success by creating engaging visuals that drive customer acquisition, engagement, and brand perception. The ability to translate marketing goals into effective design will be crucial for the company's Go-To-Market (GTM) strategies.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in SaaS marketing design, video production, and potentially basic web development/integration. Exposure to performance analytics can lead to specialization in conversion-focused design.

• Creative Leadership: Potential to grow into a Senior Graphic Designer role, mentoring junior designers, or leading design initiatives for larger campaigns and brand projects.

• Cross-Functional Expansion: Possibility to gain broader marketing operations experience by collaborating on campaign strategy, content development, and understanding the full GTM funnel.

📝 Enhancement Note: Growth paths are outlined to appeal to ambitious operations and creative professionals, highlighting how this role can serve as a stepping stone for further career development within marketing operations or creative leadership.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a blend of in-office collaboration and remote work flexibility. The office environment is likely designed to foster collaboration, creativity, and team cohesion.

Office Location(s): Toronto, Ontario, Canada. Specific office address details would be provided upon further inquiry or during the interview process. The location in Toronto suggests access to a vibrant talent pool and business ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and cross-functional project work, fostering a sense of community and shared purpose.

• Tools & Technology: Access to a standard suite of design software (Adobe Creative Suite, Canva), presentation tools (PowerPoint), and potentially project management and communication platforms (e.g., Slack, Asana).

• Team Interaction: Opportunities to engage directly with marketing, content, and growth teams, allowing for a deep understanding of campaign objectives and direct contribution to strategic initiatives.

Work Schedule: Standard full-time, approximately 40 hours per week. The hybrid arrangement allows for some flexibility in managing personal and professional commitments, with core collaboration hours likely expected during in-office days.

📝 Enhancement Note: The work environment is described to highlight the benefits of a hybrid model and the collaborative culture expected in a SaaS marketing team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required experience and design skills.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience with specific tools and marketing concepts. This may include a design challenge.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, collaboration style, and understanding of the company's mission and marketing objectives.

• Final Interview: Potentially with senior leadership to discuss broader impact and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize marketing-focused projects that demonstrate your ability to meet campaign objectives and brand consistency.

• Tell a Story: For each piece, explain the brief, your design process, the challenges you faced, the solutions you implemented, and the results (or anticipated results).

• Highlight SaaS/Digital: Showcase examples that specifically align with SaaS marketing or digital advertising, demonstrating your understanding of the industry.

• Showcase Brand Consistency: Include examples that prove your ability to maintain brand guidelines across different assets and platforms.

• Be Prepared for Iteration: Discuss how you handle feedback and iterate on designs, as this is a key responsibility.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a social media graphic, email banner, or adapting existing creative to a new brief.

• Focus on demonstrating your understanding of the brief, your design process, and your ability to produce a polished asset within a given timeframe.

• Practice articulating your design choices and how they support marketing goals.

📝 Enhancement Note: This section provides actionable advice for candidates to prepare for the application process, emphasizing the importance of the portfolio and understanding the company's marketing needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. Expect to use these for creating a wide array of digital and print assets.

• Canva: A key tool for rapid design creation, especially for social media and digital ads. Proficiency here indicates efficiency and adaptability.

• Microsoft PowerPoint: Required for developing sales decks, one-pagers, and other presentation materials.

Analytics & Reporting:

• While not a primary tool for this role, a basic understanding of how design impacts metrics like CTR and engagement is expected. Familiarity with web analytics dashboards (e.g., Google Analytics) might be beneficial for understanding performance context. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for the designer, but understanding how designs integrate into marketing automation platforms (e.g., email marketing software) or CRM-driven campaigns is advantageous.

📝 Enhancement Note: This section specifically lists the tools mentioned in the job description and infers common related technologies in a SaaS marketing operations context.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A strong commitment to maintaining and evolving the company's brand identity through consistent and high-quality visual design.

• Performance-Driven Creativity: Valuing designs that not only look good but also achieve specific marketing objectives, such as increasing engagement or conversion rates.

• Collaboration & Communication: Emphasizing teamwork and clear communication with marketing, content, and growth teams to ensure design efforts are aligned with overall strategies.

• Adaptability & Efficiency: Embracing a dynamic work environment, being able to adapt to changing campaign needs, and efficiently producing high-quality assets.

• Continuous Improvement: A proactive approach to learning new design techniques, staying updated on industry trends, and iterating on designs based on feedback and performance data.

Collaboration Style:

• Cross-Functional Integration: Actively working with various marketing functions to understand campaign goals and contribute design expertise.

• Feedback Loop: Openness to receiving and providing constructive feedback on designs and campaign performance.

• Proactive Contribution: Encouraging team members to share ideas and proactively contribute to marketing strategies through visual concepts.

📝 Enhancement Note: The team culture and values are inferred to align with a typical modern SaaS marketing department, focusing on collaboration, data-informed decisions, and brand consistency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet specific, measurable marketing objectives (e.g., high CTR, conversion rates).

• Managing Multiple Stakeholders & Priorities: Juggling design requests from different teams with varying deadlines and priorities requires strong organizational and communication skills.

• Adapting to Evolving Brand & Campaigns: Staying current with brand evolution and rapidly changing campaign needs in a dynamic SaaS environment.

• Translating Technical Concepts Visually: Effectively communicating complex SaaS product features or benefits through design for a non-technical audience.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in digital marketing design, video editing, and potentially UX/UI for web assets.

• Performance Analytics Interpretation: Learning to leverage design analytics (CTR, engagement) to inform future creative decisions and optimize campaign performance.

• Cross-Functional Marketing Exposure: Gaining a broader understanding of marketing operations, GTM strategies, and content development within the SaaS industry.

• Brand Strategy Contribution: Opportunity to influence the visual direction and brand evolution of Sodales Solutions.

📝 Enhancement Note: Challenges are framed to highlight areas where the candidate can demonstrate problem-solving skills and where learning opportunities exist.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a social media ad campaign to maximize Click-Through Rates (CTR)?" (Focus on A/B testing, audience targeting, visual hierarchy).

• "Describe your process for translating a complex marketing brief into a compelling visual asset." (Emphasize brief analysis, ideation, stakeholder alignment, iteration).

• "How do you ensure brand consistency across a wide range of digital marketing materials?" (Discuss brand guidelines, asset libraries, and review processes).

• "Walk us through a project where your design directly contributed to a campaign's success. What metrics did you track?" (Prepare a case study from your portfolio, focusing on ROI and impact). Company & Culture Questions:

• "What do you know about Sodales Solutions and our market?" (Research the company, its products, and its competitors).

• "How do you see your design skills contributing to a SaaS company's growth?" (Connect your skills to SaaS marketing objectives).

• "Describe your ideal collaboration with marketing and content teams." (Highlight your experience with cross-functional teamwork and communication). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by campaign. For each project, clearly state the objective, your role, the process, and the outcome.

• Narrative: Tell a story for each piece. Explain the "why" behind your design choices.

• Metrics Focus: If possible, include data or metrics that demonstrate the success of your designs (e.g., improved engagement, higher conversion rates).

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Canva, and PowerPoint in the context of your projects.

• Conciseness: Be prepared to present your most impactful work efficiently within the allotted time.

📝 Enhancement Note: Interview questions are tailored to assess the candidate's strategic thinking, design process, and understanding of marketing operations within a SaaS context.

📌 Application Steps

To apply for this Graphic Designer & Web Developer position at Sodales Solutions:

• Submit your application through the provided BambooHR link.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant marketing and SaaS design experience. Ensure it clearly demonstrates your proficiency in Canva, Adobe Creative Suite, and PowerPoint, with a focus on digital assets and campaign execution.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to graphic design for digital marketing, brand consistency, and collaborative campaign work. Use keywords like "SaaS marketing," "digital assets," "paid ads," and "brand guidelines."

• Interview Preparation: Practice articulating your design process, your approach to performance-driven design, and how you handle feedback. Prepare specific examples from your portfolio for each stage of the interview process.

• Company Research: Thoroughly research Sodales Solutions, their products, target market, and any recent news or campaigns. Understand their brand aesthetic and identify areas where your design expertise can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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