Graphic Designer & Social Media Coordinator

📍 Job Overview

Job Title: Graphic Designer & Social Media Coordinator

Company: Law Offices of Sabrina Li

Location: Philippines (Remote)

Job Type: Independent Contractor | Full-Time

Category: Marketing & Creative Operations, GTM Support

Date Posted: 2026-09-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and maintain polished visual content that aligns with the firm's brand standards for a U.S. immigration law firm.

• Manage and execute social media content calendars across platforms like Facebook, Instagram, and LinkedIn to enhance the firm's digital presence.

• Utilize AI-assisted design tools to support ideation, production, and workflow efficiency, while ensuring quality control and refinement of AI-generated outputs.

• Coordinate content creation, internal reviews, and publication schedules to ensure timely and accurate delivery of marketing materials.

• Collaborate with a U.S.-based team, demonstrating strong project management, communication, and organizational skills in a remote, independent contractor capacity.

📝 Enhancement Note: This role, while not a traditional Revenue Operations (RevOps) or Sales Operations (Sales Ops) function, is crucial for Go-To-Market (GTM) strategy by enhancing brand visibility and engagement. The emphasis on AI-assisted tools, brand consistency, and structured content management directly supports GTM efforts. The "Independent Contractor" status and remote nature in Asia indicate a need for strong self-management and asynchronous communication skills.

📈 Primary Responsibilities

• Design a wide range of professional, sophisticated, and visually cohesive marketing assets, including social media graphics, website banners, client success story visuals, Google Ads creatives, infographics, presentations, brochures, and event materials, ensuring strict adherence to the firm's brand guidelines.

• Create and maintain an organized library of editable templates and brand assets to facilitate efficient reuse and collaboration across the team.

• Develop comprehensive monthly social media content calendars that strategically align with the firm's marketing priorities, specific legal topics, and audience engagement goals.

• Schedule and publish content across key social media platforms (Facebook, Instagram, LinkedIn) using tools like Meta Business Suite, ensuring content is tailored to each platform's audience and format.

• Oversee the end-to-end content production workflow, including coordinating captions, graphics, videos, internal review processes, approval statuses, and publication deadlines to maintain a consistent posting schedule.

• Responsibly leverage AI-assisted design and image-generation tools for ideation and production, with a critical focus on reviewing, editing, and refining AI-generated materials to correct inaccuracies, visual defects, and branding inconsistencies.

• Perform basic photo editing, image retouching, and, where applicable, create short-form videos, Reels, and accompanying captions or subtitles.

• Monitor fundamental social media performance metrics to inform and support improvements in future content strategy and execution.

• Manage multiple design and content coordination assignments concurrently, ensuring timely completion, proactive communication of progress, and prompt incorporation of feedback and revisions.

• Maintain professional and reliable communication with the U.S.-based team, responding effectively to feedback and collaborating efficiently in a remote setting.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational workflow management. The emphasis on "adapting designs to dimensions, formats, audiences, and presentation styles" points to a need for strategic content repurposing, a common GTM operations task. The requirement to "review, edit, and refine AI-generated materials" underscores the importance of human oversight in AI-augmented workflows, a growing area in marketing and creative operations.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Visual Communication, Marketing, or a related field is preferred but not mandatory for candidates with a strong portfolio and demonstrable practical experience. Experience:

• A minimum of 2 years of experience in graphic design, social media coordination, digital marketing, or a closely related field is preferred.

• Experience supporting a law firm, professional services business, healthcare organization, or another regulated industry is a plus. Required Skills:

• Professional Portfolio: A robust professional portfolio demonstrating excellent visual judgment, original design ability, and proven experience creating effective materials for digital and social media channels is essential. Candidates must be prepared to identify their personal contributions to selected projects.

• Graphic Design Software Proficiency: Expert-level proficiency in Canva and Adobe Photoshop, including the ability to create and manage editable templates.

• Design Principles: Strong understanding and application of typography, spacing, visual hierarchy, color coordination, composition, and brand consistency.

• Social Media Management Tools: Demonstrated experience scheduling or publishing content on Facebook, Instagram, and LinkedIn using Meta Business Suite or a comparable social media scheduling platform.

• AI-Assisted Tools: Proficiency with AI-assisted design and image-generation tools, coupled with the ability to critically review, edit, and refine AI-generated outputs for accuracy and quality.

• Content Planning: Proven ability to develop balanced monthly social media content calendars.

• English Proficiency: Professional working proficiency in English is mandatory for effective communication and content creation.

• Technical Infrastructure: Reliable computer, stable internet connection, and access to necessary design software.

• Soft Skills: Exceptional attention to detail, strong time management and organizational skills, and the ability to work independently with minimal supervision.

Preferred Skills:

• Advanced Design Software: Familiarity with Adobe Illustrator, Adobe InDesign, or comparable professional design software.

• Video Editing: Basic photo-editing, image-retouching skills, and short-form video-editing skills (e.g., Reels).

• Presentation Design: Basic PowerPoint design skills.

• Language Proficiency: Mandarin Chinese is strongly preferred for candidates based in Taiwan or Mainland China. Spanish proficiency is helpful but not required.

📝 Enhancement Note: The emphasis on a "strong professional portfolio" and the ability to "identify the work they personally completed" are critical for assessing a candidate's direct contribution and skill level in design and content creation roles. The requirement for proficiency in Canva and Adobe Photoshop, alongside AI tools, indicates a modern creative operations workflow. The preference for legal industry experience suggests a need for understanding compliance and professional communication standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Versatility: Showcase a range of professional designs including social media graphics, web banners, infographics, and template examples that reflect strong brand consistency.

• Process Documentation: Include case studies or examples that illustrate your process for developing content calendars and managing social media scheduling.

• AI Integration: Provide examples of how AI tools were used in your design process, along with evidence of your critical review and refinement of AI-generated outputs.

• ROI Demonstration: While not directly focused on financial ROI, demonstrate how your design and social media efforts have contributed to brand visibility, audience engagement, or lead generation through metrics or qualitative outcomes.

Process Documentation:

• Workflow Design: Detail your approach to creating and managing social media content calendars, including ideation, scheduling, and approval workflows.

• System Implementation: Showcase experience with social media management platforms (e.g., Meta Business Suite) and design tools (Canva, Photoshop) for efficient content production.

• Measurement & Analysis: Explain how you would track and report on basic social media performance metrics to inform content strategy and improvements.

📝 Enhancement Note: For a role focused on design and social media, the "portfolio" is the primary "process and systems" artifact. The emphasis should be on demonstrating a structured approach to creative production, content planning, and the application of relevant tools, rather than traditional operational process documentation. The ability to showcase AI integration and refinement is a key modern requirement.

💵 Compensation & Benefits

Salary Range:

• The compensation will be competitive and based on experience, portfolio quality, schedule, and scope of responsibilities. Given the remote nature and the required skills (2+ years experience, proficiency in Canva/Photoshop, social media management), a typical range for an independent contractor in the Philippines with these qualifications would be approximately PHP 40,000 - PHP 80,000 per month, depending on full-time vs. part-time commitment and specific skill depth. This estimate is based on general market rates for skilled remote creative professionals in the Philippines, considering the U.S. firm's standards and the role's responsibilities. Benefits:

• Professional Development: Opportunities for continuous learning and skill enhancement.

• Career Pathways: Clear routes for professional growth within the firm.

• Remote Work: Fully remote position allowing for flexible work arrangements.

• Structured Onboarding: Comprehensive onboarding process to ensure a smooth integration.

• Supportive Environment: Work within a team that emphasizes accountability, continuous improvement, and professional development.

• Company Culture Initiatives: Participation in firm-wide initiatives like birthday recognitions and team appreciation events.

• Stable Opportunity: A long-term engagement with potential for expanded responsibilities.

Working Hours:

• This role may be offered on a part-time or full-time basis (approximately 40 hours/week for full-time). There is a requirement for U.S. time overlap, suggesting a need for availability during specific U.S. business hours for collaboration and meetings. The final schedule will be discussed during the hiring process.

📝 Enhancement Note: Salary estimation for independent contractors in remote international roles requires careful consideration of local market rates, currency exchange, and the value of U.S. firm standards. The provided range is a general estimate for the Philippines. The benefits are framed around professional growth and work environment, common for contractor roles. The "U.S. time overlap" is a crucial detail for remote scheduling.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: While specific numbers aren't provided, the description mentions "offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa, and Central and South America," indicating a medium to large-sized international firm. The Inc. Best Workplaces honor suggests a strong focus on employee experience.

Founded: The founding date is not specified, but the firm is described as "leading" and "well-established."

Team Structure:

• Global Operations: The firm operates internationally, with U.S. headquarters and teams across multiple continents. This role is part of the international, Asia-based remote team.

• Cross-functional Collaboration: The Graphic Designer & Social Media Coordinator will collaborate closely with the U.S.-based team, implying a need for strong inter-departmental communication and coordination.

• Specialized Roles: The role appears to be a specialized position within the marketing or communications function, working alongside other marketing and legal professionals.

Methodology:

• Data-Driven Brand Management: While not explicitly stated, the focus on professional design, brand consistency, and monitoring social media metrics suggests a data-informed approach to visual branding and digital engagement.

• Workflow Optimization: The emphasis on AI tools, template creation, and efficient content production indicates a commitment to optimizing creative workflows.

• Accountability & Continuous Improvement: The firm's culture, highlighted by its Inc. Best Workplaces recognition, prioritizes accountability, professional development, and a culture of respect, fostering an environment for continuous improvement.

Company Website: https://sabrinali.law/

📝 Enhancement Note: Understanding the "Legal Services" industry context is vital. This means a strong emphasis on professionalism, accuracy, discretion, and adherence to regulations. The "Inc. Best Workplaces" recognition points to a positive and supportive work environment, which is attractive to candidates seeking stable, long-term roles. The international, multi-office structure implies a need for robust communication protocols and cultural awareness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 2-5 years of experience. It is a specialized individual contributor role within the broader marketing and GTM support function. The focus is on executing design and social media tasks effectively and reliably.

Reporting Structure: The role reports to the U.S.-based team, likely a Marketing Manager or Director, and will collaborate with various U.S.-based legal and administrative staff. The structure emphasizes remote collaboration and clear lines of communication.

Operations Impact: While not a traditional operations role, the Graphic Designer & Social Media Coordinator significantly impacts the firm's Go-To-Market (GTM) strategy by:

• Brand Perception: Shaping how the firm is perceived externally through professional and consistent visual communication.

• Market Reach: Enhancing brand visibility and engagement on social media platforms.

• Lead Generation Support: Creating compelling creatives for campaigns and ads that can drive inquiries.

• Efficiency: Streamlining content creation processes through templates and AI tools.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced graphic design software (Adobe Suite), video editing, or specific social media analytics.

• AI Tool Mastery: Become a go-to expert in leveraging AI for creative workflows within the firm.

• Expanded Responsibilities: Potentially take on broader marketing project management or content strategy roles as capabilities are demonstrated.

• Leadership (Indirect): Influence brand direction through creative input and successful campaign execution.

• Long-Term Engagement: The "stable, long-term opportunity" suggests a path for continued contribution and potential for increased scope if performance warrants.

📝 Enhancement Note: This role is vital for GTM success by directly influencing brand perception and market engagement. The growth opportunities are framed around skill deepening and expanded responsibilities within the creative/marketing function, rather than traditional operations management, aligning with the role's specialization.

🌐 Work Environment

Office Type: Fully Remote. Candidates can work from their own location within the specified regions (Taiwan, China, Philippines).

Office Location(s): Remote, with preference for candidates located in Taiwan, Mainland China, or the Philippines.

Workspace Context:

• Independent Work: The environment demands self-discipline, strong time management, and the ability to work autonomously.

• Digital Collaboration: Work will be conducted primarily through digital communication tools, project management platforms, and video conferencing with the U.S.-based team.

• Tool Access: Candidates must have reliable access to their own computer, a stable internet connection, and the necessary design software.

Work Schedule:

• Flexible within the remote setup, but requires "U.S. time overlap" for meetings and synchronous collaboration. The exact hours will be finalized based on the candidate's availability and business needs, suggesting a potential need for availability during specific U.S. business hours.

📝 Enhancement Note: The "U.S. time overlap" is a critical factor for remote work in this role, impacting work-life balance. Candidates should be prepared for potential early morning or late evening work depending on their local timezone and the U.S. team's schedule. The emphasis on self-management and reliable infrastructure is paramount for remote success.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume/CV and a link to your professional design portfolio.

• Portfolio Review (Pre-Interview): Candidates must be prepared to identify their personal contributions to selected portfolio projects and explain their development process.

• Initial Interview: A discussion focusing on design judgment, social media experience, AI-assisted workflows, communication skills, and demonstrated reliability.

• Paid Practical Design Assessment: A short, paid assignment requiring candidates to create design assets using the firm's branding guidelines and provided sample content. This tests practical application of skills and adherence to brand standards.

• Final Interview/Reference Check: Further discussion, potentially with more team members, and verification of professional references. Compensation verification may occur for shortlisted candidates.

Portfolio Review Tips:

• Highlight Original Work: Showcase designs that demonstrate your unique creative style and problem-solving abilities.

• Context is Key: For each project, briefly explain the objective, your role, the tools used, and the outcome or impact.

• Showcase Process: Include examples of mood boards, sketches, or wireframes if relevant, to demonstrate your thought process.

• AI Integration Evidence: If AI was used, clearly indicate which parts were AI-generated and how you refined them to meet professional standards.

• Brand Consistency Examples: Include projects that show how you adapted designs for different platforms while maintaining a cohesive brand identity.

Challenge Preparation:

• Design Assessment: Practice creating graphics quickly based on specific brand guidelines. Focus on efficiency and accuracy.

• Scenario-Based Questions: Be ready to discuss how you would handle common design requests or social media challenges (e.g., negative comments, tight deadlines, brand guideline deviations).

• AI Workflow Discussion: Prepare to articulate your strategy for using AI tools effectively and ethically, including your process for quality control.

📝 Enhancement Note: The paid design assessment is a significant part of the process, serving as a practical test of skills and a filter for candidates. A well-curated portfolio that clearly outlines personal contributions and demonstrates a structured approach to design and content management is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design:

  • Canva: Required for creating and maintaining editable templates and various marketing assets.
  • Adobe Photoshop: Required for professional image editing, manipulation, and graphic creation.

• Social Media Management:

  • Meta Business Suite: Used for scheduling and publishing content on Facebook and Instagram. Experience with comparable platforms is also valuable.

• AI-Assisted Design:

  • Various AI tools (e.g., Midjourney, DALL-E, ChatGPT for text) may be utilized for ideation, image generation, and content refinement. Proficiency in using and critically evaluating AI outputs is key. Analytics & Reporting:

• Social Media Analytics: Basic understanding of metrics within Meta Business Suite or similar platforms to monitor performance.

CRM & Automation:

• While not directly a CRM role, understanding how design assets and social media content integrate with broader marketing automation or CRM efforts (e.g., email marketing graphics) is beneficial. Preferred Tools:

• Adobe Illustrator: For vector graphics and logo design.

• Adobe InDesign: For layout design of brochures, flyers, and posters.

• Video Editing Software: Basic tools for creating short-form videos (e.g., CapCut, Adobe Premiere Rush).

• Presentation Software: PowerPoint for creating presentation decks.

📝 Enhancement Note: The explicit mention of Canva and Adobe Photoshop as required tools, along with Meta Business Suite and AI tools, highlights the core technology stack. Candidates should be prepared to demonstrate proficiency in these specific platforms. The preference for Adobe Illustrator/InDesign suggests a desire for candidates with a broader design skill set.

👥 Team Culture & Values

Operations Values (as inferred from company description and role requirements):

• Professionalism & Integrity: Essential for a law firm, reflected in the quality and accuracy of all communications and designs.

• Accountability: Taking ownership of tasks, deadlines, and quality of work, particularly in a remote, independent contractor setting.

• Creativity & Innovation: Encouraged through the use of AI tools and the need for engaging visual content.

• Attention to Detail: Crucial for brand consistency, accuracy in legal contexts, and error-free social media posts.

• Collaboration: Working effectively with a remote, international team, providing and receiving feedback professionally.

• Efficiency: Utilizing tools and processes to streamline workflow and maximize productivity.

Collaboration Style:

• Remote & Asynchronous: The team operates globally, so collaboration will heavily rely on clear written communication, well-documented project updates, and efficient use of digital tools.

• Feedback-Driven: The role involves receiving and implementing feedback from the U.S.-based team, requiring an open and constructive approach to revisions.

• Cross-Functional Integration: Working with U.S.-based legal and marketing professionals to ensure alignment of visual content with firm objectives and legal requirements.

📝 Enhancement Note: The firm's values are heavily influenced by its industry (legal) and its recognition as a "Best Workplace." This suggests a culture that balances high professional standards with employee support and growth. The remote nature necessitates a proactive and clear communication style.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration & Time Zone Differences: Effectively communicating and coordinating with a U.S.-based team across significant time zone differences.

• Maintaining Brand Consistency: Ensuring all visual assets, especially those created with AI or adapted across platforms, strictly adhere to the firm's professional brand guidelines.

• Balancing AI Assistance with Quality Control: Effectively using AI tools for efficiency while maintaining high standards of originality, accuracy, and professional polish.

• Managing Multiple Deadlines: Juggling various design requests and social media scheduling commitments concurrently.

• Adapting to Legal Industry Nuances: Understanding the specific communication and branding needs of a law firm, which often differ from other industries.

Learning & Development Opportunities:

• Advanced Design Software: Opportunity to gain or enhance skills in Adobe Illustrator and InDesign through practical application.

• Video Production: Develop skills in short-form video editing for social media platforms like Reels.

• AI Workflow Optimization: Become proficient in leveraging cutting-edge AI tools for creative production and workflow enhancement within a professional context.

• GTM Strategy Exposure: Gain insight into how design and social media contribute to broader Go-To-Market strategies for a U.S. law firm.

• Cross-Cultural Communication: Enhance skills in collaborating with international teams and managing diverse communication styles.

📝 Enhancement Note: The challenges are typical for remote creative roles in regulated industries, emphasizing the need for strong self-management and adherence to standards. The growth opportunities are geared towards expanding creative skill sets and understanding the strategic application of design and social media in a GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a monthly social media content calendar for a professional services firm. How do you balance promotional content with educational or brand-building content?" (Focus on structured planning, audience understanding, and content mix.)

• "How do you ensure brand consistency across various design assets and social media platforms, especially when adapting content for different formats?" (Emphasize brand guidelines, templates, and attention to detail.)

• "Can you walk us through a project where you used AI tools in your design process? What were the benefits, and how did you ensure the final output met professional standards?" (Prepare to discuss your AI workflow, critical evaluation, and refinement process.) Company & Culture Questions:

• "What attracts you to working for a U.S. immigration law firm, and how do you see your design and social media skills contributing to our mission?" (Show research into the firm and align your skills with legal services.)

• "How do you approach receiving and implementing feedback from a remote team, particularly when working with U.S.-based colleagues?" (Demonstrate professionalism, receptiveness to feedback, and clear communication.)

• "How do you manage your time and prioritize tasks when working remotely with multiple deadlines and U.S. time zone considerations?" (Highlight organizational skills, time management strategies, and proactive communication.) Portfolio Presentation Strategy:

• Concise Storytelling: For each selected project, briefly explain the objective, your specific role, the challenges, the tools used (especially Canva/Photoshop/AI), and the outcome.

• Highlight Process: Show, don't just tell. Include examples of your workflow, such as initial concepts, drafts, and final polished pieces.

• Demonstrate AI Integration: Clearly label any AI-assisted elements and explain your refinement process.

• Brand Adherence: Showcase projects that exemplify your ability to work within strict brand guidelines.

• Platform Adaptation: Include examples of how you've adapted designs for different social media platforms.

📝 Enhancement Note: Interview questions will likely probe not only creative skills but also your ability to manage workflows, collaborate remotely, and understand the specific needs of a professional services firm. The portfolio presentation is a critical component, acting as a live demonstration of your capabilities.

📌 Application Steps

To apply for this Graphic Designer & Social Media Coordinator position:

• Submit your resume/CV and a link to your professional design portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio clearly showcases your best work relevant to social media graphics, digital marketing assets, and demonstrates your proficiency with Canva and Adobe Photoshop. Prepare to specifically highlight any AI-assisted design projects and your refinement process.

• Resume Optimization: Tailor your resume to emphasize your experience in graphic design, social media coordination, content planning, and proficiency with the required tools. Quantify achievements where possible (e.g., "Increased engagement by X% through strategic content").

• Interview Preparation: Practice articulating your design process, social media strategy, and experience with AI tools. Prepare to discuss your portfolio projects in detail and how you manage remote work and deadlines.

• Company Research: Familiarize yourself with the Law Offices of Sabrina Li, their services, and their existing online presence. Understand their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.