Graphic designer and social media account management مصمم جرافيك ومدير حسابات التواصل الاجتماعي

📍 Job Overview

Job Title: Graphic Designer and Social Media Account Manager (مصمم جرافيك ومدير حسابات التواصل الاجتماعي)

Company: CIS College

Location: Bchara el Khoury, Lebanon

Job Type: Full-time

Category: Marketing Operations, Creative & Media

Date Posted: 2026-08-24

Experience Level: 1-3 Years (Entry to Mid-Level)

Remote Status: On-site

🚀 Role Summary

• Spearhead visual content creation and brand storytelling for the FMCG, Foods, and Beverage sector, ensuring a cohesive and compelling brand presence.

• Develop and execute dynamic social media strategies to foster audience engagement, drive brand awareness, and maintain a relevant online voice.

• Collaborate with cross-functional marketing and product teams to align visual campaigns with broader business objectives and product launch initiatives.

• Analyze social media performance metrics and consumer feedback to continuously optimize content strategies and marketing effectiveness.

📝 Enhancement Note: While the job title includes "Graphic Designer and Social Media Account Manager," the core responsibilities and industry focus (FMCG, Foods, Beverage) strongly indicate a role within Marketing Operations or a closely related GTM function. The emphasis on brand messaging, campaign alignment, and performance analysis aligns with the strategic needs of a marketing operations professional in a consumer-focused industry. The required experience level of 1-3 years suggests an individual ready to manage specific operational tasks within a marketing framework, rather than a senior strategic leader.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphic assets for a diverse range of marketing channels, including product packaging, digital advertisements, social media graphics, and promotional materials, with a keen eye for FMCG and food/beverage industry aesthetics.

• Develop, schedule, and curate engaging and shareable social media content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn) to stimulate audience interaction, build community, and enhance brand visibility.

• Monitor social media trends, competitor activities, and consumer sentiment to proactively adapt content strategies, campaign messaging, and platform engagement tactics to maintain brand relevance and resonance.

• Collaborate closely with marketing, sales, and product development teams to ensure all visual campaigns and social media activities are strategically aligned with overarching business objectives, product launch timelines, and promotional calendar events.

• Analyze key social media performance metrics (e.g., engagement rates, reach, follower growth, conversion rates) using analytics tools to generate actionable insights, refine content strategies, and report on campaign effectiveness to stakeholders.

• Ensure all creative outputs strictly adhere to established brand guidelines, visual identity standards, and industry best practices, while meticulously managing project timelines and delivering high-quality work under pressure.

• Manage and maintain social media accounts, including responding to comments and messages, fostering positive community interactions, and escalating customer service inquiries as needed.

📝 Enhancement Note: The listed responsibilities emphasize both creative execution (graphic design) and strategic digital management (social media). The context of FMCG, Foods, and Beverage suggests a need for content that is visually appealing, trend-aware, and directly speaks to consumer preferences. The analysis of performance metrics and alignment with business objectives points towards a role that bridges creative output with measurable marketing impact, characteristic of marketing operations functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field.

• Demonstrated understanding of marketing principles and consumer behavior within the FMCG or food and beverage industries. Experience:

• 1-3 years of proven work experience in graphic design and social media management, with a strong preference for candidates who have worked within the FMCG, Foods, or Beverage sectors.

• Demonstrated track record of successful campaign execution and content creation that drove engagement and brand awareness. Required Skills:

• Graphic Design Proficiency: Expert-level skills in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Social Media Management Expertise: Proven experience managing multiple social media platforms, including content creation, scheduling, community management, and performance analysis using tools like Hootsuite, Buffer, or similar.

• Visual Storytelling: Ability to translate brand vision and marketing messages into compelling visual narratives that resonate with target audiences.

• Content Creation: Skill in developing diverse content formats, including static graphics, short videos, and engaging copy for social media and digital advertising.

• Brand Guideline Adherence: Meticulous attention to detail in ensuring all creative work aligns with brand identity and standards.

• Communication Skills: Excellent written and verbal communication abilities in both English and Arabic, crucial for engaging with local and regional audiences.

• Organizational Skills: Strong ability to manage multiple projects, prioritize tasks, and meet strict deadlines in a fast-paced environment.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).

• Basic understanding of SEO principles as they relate to social media content.

• Experience with analytics tools beyond native platform insights (e.g., Google Analytics, Sprout Social).

• Knowledge of packaging design principles and print production processes within the food and beverage industry.

📝 Enhancement Note: The emphasis on both design and social media management, coupled with the industry focus, necessitates a candidate who can deliver on both creative execution and strategic digital engagement. The language requirement (English and Arabic) is critical for effective communication in the Lebanese market and potentially wider regional outreach. The portfolio requirement is paramount for assessing design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A comprehensive portfolio demonstrating a strong understanding of graphic design principles, typography, color theory, and layout, with a focus on marketing collateral relevant to consumer goods.

• Social Media Campaign Examples: Case studies or examples of social media campaigns managed, highlighting content strategy, execution, engagement metrics, and overall impact on brand awareness or audience growth.

• Industry Relevance: Examples of work specifically within the FMCG, Foods, or Beverage sectors, showcasing an understanding of consumer trends and visual appeal within these markets.

• Brand Consistency: Evidence of the ability to maintain consistent brand messaging and visual identity across various platforms and collateral types.

• Adaptability: Examples demonstrating the ability to adapt design styles and content tone to suit different platforms and target audience segments.

Process Documentation:

• Content Calendar Management: Experience in creating and managing detailed content calendars that align with marketing objectives, product launches, and promotional activities.

• Workflow Optimization: Ability to document and streamline the process for content creation, review, and approval to ensure efficiency and timely delivery.

• Performance Reporting: Demonstrable experience in tracking, analyzing, and reporting on key performance indicators (KPIs) for both graphic design projects and social media campaigns, including the use of data to inform future strategies.

📝 Enhancement Note: For a role that blends graphic design with social media management, a portfolio is crucial. It needs to showcase not just aesthetic skill but also strategic thinking in content creation and campaign execution. Documenting processes related to content planning and performance analysis highlights operational efficiency and a data-driven approach.

💵 Compensation & Benefits

Salary Range:

• Given the location (Bchara el Khoury, Lebanon), experience level (1-3 years), and the dual nature of the role (Graphic Design + Social Media Management), a competitive salary range is estimated between 1,000,000 LBP to 2,000,000 LBP per month, with potential for higher compensation based on demonstrated skills, portfolio strength, and specific company pay scales.

• This estimate is based on general market research for similar roles in Lebanon, considering the cost of living, demand for creative and digital marketing professionals, and the specific industry focus. Actual compensation will be determined by the employer. Benefits:

• Health Insurance: Comprehensive medical coverage for employees.

• Paid Time Off: Generous annual leave and public holidays.

• Professional Development: Opportunities for training and workshops in graphic design, social media marketing, and digital trends.

• Creative Work Environment: Access to necessary design tools and software, and a collaborative workspace.

• Employee Discounts: Potential for discounts on company products or services.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Working hours are likely to be Monday to Friday, with potential for occasional weekend engagement for social media monitoring or event support, depending on business needs.

📝 Enhancement Note: Salary ranges in Lebanon can vary significantly based on the specific industry, company size, and economic conditions. The provided range is an estimate to guide candidates. Benefits are standard for full-time roles and are tailored to attract professionals in creative and marketing fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Services (CIS College) with a focus on supporting its brand and outreach through marketing.

Company Size: Information not explicitly provided, but an educational institution like CIS College typically has a moderate to large employee base.

Founded: Information not explicitly provided, but an established institution suggests a stable organizational structure.

Team Structure:

• The Graphic Designer and Social Media Account Manager will likely be part of the Marketing Department, reporting to a Marketing Manager or Head of Communications.

• This role will involve close collaboration with other marketing specialists (e.g., content writers, digital marketers, event coordinators) and potentially external agencies or vendors.

• The team structure is expected to be collaborative, emphasizing cross-functional support to achieve unified marketing goals. Methodology:

• Data-Driven Content: Emphasis on using insights from social media analytics and market trends to inform content creation and campaign strategies.

• Brand-Centric Approach: All activities will be guided by CIS College's brand identity, mission, and values to ensure consistent messaging.

• Collaborative Project Management: Workflows will likely involve team input, feedback loops, and shared responsibility for project success.

• Agile Content Creation: The ability to adapt quickly to new trends, platform updates, and institutional needs will be valued.

Company Website: www.ciscollege.edu.lb

📝 Enhancement Note: While the job description mentions FMCG, Foods, and Beverage as the sector the role supports, the hiring organization is CIS College, an educational institution. This suggests the role will be responsible for creating marketing materials and social media content for these sectors, possibly in the context of a business program, a student project, or a college-sponsored initiative. The company culture will therefore be that of an educational institution, with a likely emphasis on learning, professional development, and clear organizational structure, rather than a fast-paced FMCG environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry to mid-level, suitable for individuals with 1-3 years of experience. It offers a foundational opportunity to develop skills in both graphic design and social media management within a structured environment.

Reporting Structure: The position will likely report to a Marketing Manager or a similar leadership role within the Marketing Department. This provides opportunities for mentorship and guidance.

Operations Impact: The individual will directly contribute to CIS College's brand visibility, student recruitment efforts, and external communications by creating engaging marketing collateral and managing its digital presence. The success of campaigns and social media engagement will directly reflect on the institution's outreach and perception.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in either graphic design or social media strategy, potentially leading to roles like Senior Graphic Designer, Social Media Strategist, or Digital Marketing Specialist.

• Skill Expansion: Learning new design software, advanced social media analytics, digital advertising techniques, and content marketing strategies.

• Leadership Potential: As experience grows, potential to lead small projects, mentor junior team members, or take ownership of specific marketing channels.

• Industry Exposure: Gaining valuable experience in marketing for an educational institution, with potential applications to other sectors if the role supports specific industry-focused programs.

📝 Enhancement Note: The career path for this role likely involves growing within the marketing department of an educational institution. Specialization into either design or social media, or developing a broader digital marketing skillset, are common progression routes. The "FMCG, Foods, and Beverage sector" context in the original description appears to be a misdirection or a specific focus area for the college's marketing efforts, rather than the nature of the hiring organization itself.

🌐 Work Environment

Office Type: CIS College is an educational institution, suggesting a professional, campus-like office environment. The workspace is likely to be structured, with dedicated areas for creative work and team collaboration.

Office Location(s): Bchara el Khoury, Lebanon. This is a central area, likely offering good accessibility.

Workspace Context:

• Collaborative Atmosphere: Expect a team-oriented environment where designers, marketers, and other professionals work together on various projects.

• Tools & Technology: Access to standard office equipment, design software, and potentially marketing automation or social media management platforms.

• Team Interaction: Regular meetings, brainstorming sessions, and project discussions with colleagues and supervisors.

Work Schedule:

• Standard full-time business hours, typically Monday to Friday.

• Flexibility might be offered, but the role is primarily on-site, requiring physical presence for creative collaboration and team integration.

📝 Enhancement Note: The on-site nature of the role is confirmed by the location details. The work environment will be characteristic of an educational institution, emphasizing professionalism and structured operations, rather than a startup or agency setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• First Interview: Typically with the hiring manager (e.g., Marketing Manager) to discuss your experience, design philosophy, social media approach, and understanding of brand messaging. Expect questions about your portfolio.

• Skills Assessment/Case Study: You may be asked to complete a short design task or a social media strategy exercise relevant to CIS College or the specified sectors.

• Final Interview: Potentially with senior leadership or a panel to discuss cultural fit, long-term career aspirations, and final alignment with the institution's goals.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work, prioritizing projects that align with the FMCG/Food/Beverage sectors and demonstrate your ability to create engaging social media content.

• Showcase Process: For design pieces, briefly explain your design process, challenges, and solutions. For social media campaigns, highlight objectives, strategy, execution, and measurable results (engagement, growth).

• Highlight Versatility: Include a range of work that demonstrates proficiency across different platforms and formats.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A digital portfolio (website or PDF) is standard.

• Address Language Skills: If possible, include examples of work in both Arabic and English.

Challenge Preparation:

• Design Challenge: Be prepared to create a social media graphic or a simple ad based on a given brief. Focus on quick execution, adherence to brand guidelines (if provided), and clear messaging.

• Social Media Strategy: Think about how you would approach social media for CIS College, considering its educational mission and any specific industry-focused programs. Identify key platforms, content pillars, and engagement tactics.

• Brand Alignment: Understand CIS College's mission and values. Be ready to explain how your creative work and social media management would support these.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and practical skills. Demonstrating an understanding of the educational institution's context, alongside the ability to create engaging content for specific sectors like FMCG, will be key.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential. Proficiency in these is a baseline requirement.

• Other Design Software: Familiarity with tools like Canva for quick social media graphics might be beneficial.

Social Media Management Platforms:

• Scheduling & Analytics Tools: Experience with platforms such as Hootsuite, Buffer, Sprout Social, or similar is highly preferred for managing multiple accounts and scheduling posts.

• Native Platform Tools: Deep understanding of Facebook Business Suite, Instagram Insights, Twitter Analytics, LinkedIn Analytics.

Analytics & Reporting:

• Social Media Analytics: Ability to interpret data from native platforms and management tools.

• General Analytics: Familiarity with Google Analytics for website traffic driven by social media.

CRM & Automation (Potentially):

• While not explicitly mentioned, an educational institution might use a CRM (like Zoho CRM, given the job source) or marketing automation tools for student outreach. Familiarity is a plus.

📝 Enhancement Note: The job explicitly requires proficiency in design software and social media management platforms. The specific tools may vary, but a strong command of the Adobe suite and a major social media management platform is expected.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel ideas and fresh approaches to design and social media engagement.

• Accuracy & Precision: Maintaining high standards in design execution and brand representation.

• Collaboration & Teamwork: Working effectively with colleagues across departments to achieve shared goals.

• Efficiency & Timeliness: Delivering high-quality work within deadlines and optimizing processes for better productivity.

• Brand Stewardship: Acting as a guardian of the CIS College brand, ensuring consistent and positive representation.

Collaboration Style:

• Cross-functional Partnerships: The role will require close collaboration with marketing, admissions, and potentially academic departments to align content with institutional objectives.

• Feedback Integration: Openness to receiving and incorporating feedback from team members and stakeholders to refine creative output.

• Knowledge Sharing: A culture that encourages sharing of best practices in design and social media trends.

📝 Enhancement Note: The culture will likely reflect that of an educational institution: professional, structured, and focused on delivering value to students and stakeholders. Collaboration and a commitment to the institution's mission will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Roles: Effectively managing both graphic design responsibilities and social media account management requires strong time management and prioritization skills.

• Sector Nuances: Adapting design and content strategies to effectively target specific sectors (FMCG, Foods, Beverage) while representing an educational institution.

• Rapid Digital Evolution: Keeping pace with ever-changing social media algorithms, trends, and design software updates.

• Measuring ROI: Clearly demonstrating the impact of design and social media efforts on CIS College's broader objectives, such as student enrollment or program awareness.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to attend workshops or online courses to master new design software features or advanced visual concepts.

• Digital Marketing Certifications: Pursuing certifications in social media marketing, content marketing, or digital advertising.

• Industry Trend Analysis: Staying updated on best practices in FMCG/Food/Beverage marketing and consumer engagement.

• Cross-Departmental Learning: Gaining insights into the educational sector's marketing challenges and opportunities.

📝 Enhancement Note: The primary challenge will be balancing the demands of two distinct but related skill sets. Growth opportunities will focus on deepening expertise in either design or social media, or broadening into integrated digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing social media graphics for a new food product launch campaign for one of our business programs?" (Tests design and sector understanding)

• "Describe a successful social media campaign you managed. What were the objectives, your strategy, and the key results?" (Tests social media strategy and analytics)

• "How do you ensure your graphic designs align with brand guidelines and effectively communicate a specific message?" (Tests brand adherence and communication)

• "Given our role supports the FMCG, Foods, and Beverage sectors, how would you stay updated on relevant trends and consumer preferences within these industries?" (Tests market awareness and proactive learning) Company & Culture Questions:

• "What interests you about working for CIS College, and how do you see your skills contributing to our mission?" (Tests research and cultural fit)

• "Describe your ideal team environment and how you collaborate with colleagues on creative projects." (Tests teamwork and communication style)

• "How do you manage multiple projects with competing deadlines?" (Tests organizational skills and efficiency) Portfolio Presentation Strategy:

• Context is Key: For each portfolio piece, briefly explain the client/project, your role, the objective, and the outcome.

• Quantify Impact: Wherever possible, use numbers to demonstrate success (e.g., "increased engagement by 20%," "designed packaging for a product line that generated X revenue").

• Showcase Process: For design work, briefly walk through your creative process. For social media, explain your strategic approach.

• Highlight Language Skills: If you have bilingual work, make sure it's evident and discuss your comfort level with both languages.

• Tailor to the Role: Emphasize projects that most closely align with the requirements of this specific graphic design and social media management role at CIS College.

📝 Enhancement Note: Be prepared to showcase both creative talent and strategic thinking. For the portfolio, emphasize projects relevant to consumer goods marketing and social media engagement. For the institution, demonstrate an understanding of its educational mission and how your marketing skills can support it.

📌 Application Steps

To apply for this Graphic Designer and Social Media Account Manager position:

• Submit your application through the provided link on the CIS College career portal.

• Portfolio Customization: Curate your digital portfolio to prominently feature your strongest graphic design work and social media campaign examples, especially those relevant to consumer goods (FMCG, Foods, Beverages) and demonstrating strong engagement metrics.

• Resume Optimization: Tailor your resume to highlight your 1-3 years of experience in both graphic design and social media management. Use keywords from the job description (e.g., "graphic design," "social media management," "FMCG," "content creation," "brand messaging," "Adobe Creative Suite," "Arabic," "English"). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, social media strategies, and how you measure success. Prepare to discuss your portfolio in detail and answer questions about brand alignment and collaboration. Research CIS College's mission, values, and current marketing efforts.

• Company Research: Thoroughly review the CIS College website (www.ciscollege.edu.lb) to understand its programs, target audience, and overall brand identity. Consider how your role would support their educational objectives, particularly if they have specific programs related to the FMCG, Foods, and Beverage sectors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. The specific context of CIS College as an educational institution supporting FMCG/Food/Beverage sectors requires careful consideration. All details, especially regarding company culture, specific sector focus, and compensation, should be verified directly with the hiring organization before making application decisions.