Graphic Designer & Digital Content Developer

📍 Job Overview

Job Title: Graphic Designer & Digital Content Developer

Company: Aramark

Location: Phoenix, Arizona, United States

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-09-11

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Develops and executes compelling visual content strategies to enhance brand awareness, drive demand generation, and support sales enablement initiatives within the Aramark Destinations portfolio.

• Creates a wide array of marketing collateral, digital assets, and multimedia content, ensuring brand consistency and storytelling alignment across all channels.

• Manages and optimizes digital asset libraries and supports content management systems, contributing to efficient content delivery and brand governance.

• Collaborates cross-functionally with marketing, sales, and operations teams to produce creative solutions that meet diverse business objectives and enhance guest engagement.

📝 Enhancement Note: This role is positioned within the marketing and creative operations function, bridging the gap between creative execution and business development goals. The emphasis on "Aramark Destinations portfolio" suggests a focus on hospitality and travel-related marketing efforts.

📈 Primary Responsibilities

• Craft visually engaging assets for brand awareness, demand generation, sales enablement, and guest engagement campaigns.

• Produce comprehensive marketing collateral, including brochures, sales sheets, fact sheets, menus, and promotional materials.

• Design branded PowerPoint templates, executive presentations, and pitch decks for business development.

• Ensure all creative output strictly adheres to Aramark Destinations brand standards and storytelling objectives.

• Develop digital creative assets for websites, email campaigns, social media, digital advertising, and customer communications.

• Design and implement email templates to support lifecycle marketing, personalization, and customer engagement strategies.

• Collaborate with marketing teams to create scalable content for campaigns, customer journeys, and digital experiences.

• Produce and edit videos, sizzle reels, promotional content, and destination storytelling assets.

• Create animations and motion graphics for various platforms including websites, presentations, social media, events, and marketing campaigns.

• Maintain and organize comprehensive video, photography, and multimedia asset libraries.

• Design guest-facing materials such as maps, visitor guides, signage, and directional graphics.

• Lead creative development for trade shows, conferences, sales missions, and special events, including booth graphics, banners, and promotional items.

• Manage and maintain the Digital Asset Management (DAM) platform, overseeing asset organization, metadata, governance, version control, and accessibility.

• Develop and maintain creative templates, brand resources, and reusable design components to streamline workflows.

• Support content development, migration, and digital experience initiatives across the Aramark Destinations web ecosystem.

• Assist with content publishing and asset preparation within Adobe Experience Manager (AEM).

• Partner with Content & Web, Demand Marketing, and external agencies to optimize content for web, mobile, email, and personalization efforts.

• Collaborate with Brand Marketing, Demand Marketing, Sales, Revenue Management, Property Marketing, Operations, and external agencies to support business objectives.

• Manage multiple projects simultaneously, ensuring timely delivery and high creative quality.

• Stay abreast of the latest design trends, hospitality marketing best practices, and emerging creative technologies.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring a broad skill set in graphic design, video production, and digital asset management, with a strong emphasis on brand consistency and campaign support within the hospitality sector.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, or a related field.

Experience: 5+ years of experience in graphic design, creative development, or digital content production, with a preference for experience in hospitality, travel, tourism, or destination marketing.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Proven experience in developing marketing collateral, sales materials, presentations, email creative, trade show assets, signage, and video content.

• Strong understanding of Digital Asset Management (DAM) systems and content management platforms like Adobe Experience Manager (AEM).

• Solid grasp of brand design principles, visual storytelling techniques, typography, content development, and digital best practices.

• Excellent organizational, communication, and project management skills, with the ability to manage multiple projects concurrently. Preferred Skills:

• Experience in the hospitality, travel, or tourism industry.

• Familiarity with AEM for content publishing and asset preparation.

• Knowledge of SEO best practices as they relate to digital content creation.

• Ability to create animations and motion graphics.

• Experience with CRM integration for marketing asset delivery.

📝 Enhancement Note: The experience requirement of 5+ years, coupled with advanced Adobe Creative Cloud proficiency, suggests a mid-to-senior level role. The preference for hospitality experience indicates that candidates with this background will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design and digital content development projects.

• Demonstrations of successful brand guideline adherence and creative problem-solving across diverse marketing materials.

• Examples of digital assets created for web, social media, email campaigns, and digital advertising.

• Case studies or examples of video production, editing, and motion graphics work.

• Evidence of experience managing digital assets, including organization, metadata, and version control. Process Documentation:

• Examples of workflow management for creative projects, illustrating efficiency and deadline adherence.

• Documentation of how brand standards were implemented and maintained across multiple campaigns or assets.

• Case studies detailing the creation and deployment of digital content, including any AEM or DAM system interactions.

• Evidence of collaboration with cross-functional teams in the development and delivery of creative assets.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly demonstrates the candidate's ability to execute on the core responsibilities. Applicants should be prepared to showcase projects that highlight versatility, technical skill, and impact on business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer & Digital Content Developer with 5-10 years of experience in Phoenix, AZ, the estimated annual salary range is $70,000 - $95,000. This estimate considers the cost of living in Phoenix and the specialized skills required, including advanced Adobe Creative Suite proficiency and experience with DAM/AEM systems.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401k).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development and continuing education in design and digital media.

• Employee discounts on Aramark services and partner offerings.

• Potential for performance-based bonuses.

Working Hours: Standard full-time work schedule, typically 40 hours per week. Some flexibility may be available, but the role is primarily on-site, requiring consistent availability during core business hours to support ongoing projects and collaborate with teams.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in the specified location and experience level. Actual compensation may vary based on Aramark's internal compensation structure, candidate qualifications, and specific role demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Food Services, Facilities Management, and Retail. Aramark operates globally, providing a wide range of services to clients in diverse sectors including sports and entertainment venues, educational institutions, healthcare facilities, and business and industry. The "Aramark Destinations" focus specifically targets the hospitality and tourism sector.

Company Size: Aramark is a large, publicly traded corporation with tens of thousands of employees worldwide. This scale offers stability, extensive resources, and opportunities for broad impact.

Founded: Aramark was founded in 1960. Its long history in the service industry speaks to its established operational processes and deep market understanding.

Team Structure:

• The Graphic Designer & Digital Content Developer will likely be part of a Marketing or Creative Services team within the Aramark Destinations division.

• This team is expected to comprise specialists in content creation, digital marketing, brand management, and potentially web development.

• Reporting structure would likely involve a Marketing Director or Creative Lead, with close collaboration with Demand Marketing, Content & Web teams, and external agencies. Methodology:

• Data-driven decision-making, with a focus on measurable outcomes for marketing campaigns and creative assets.

• Emphasis on brand consistency and adherence to established brand guidelines across all touchpoints.

• Collaborative approach to content development, involving input from various stakeholders to ensure alignment with business objectives.

• Utilization of digital asset management systems for efficient organization, retrieval, and governance of creative assets.

Company Website: http://www.aramarkcareers.com

📝 Enhancement Note: The large corporate structure of Aramark suggests a need for adaptability and adherence to established processes, while the "Destinations" focus implies a dynamic, client-facing environment within the hospitality sector.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level to senior individual contributor position. It requires a strong foundation in graphic design and digital content creation, with the ability to work independently on projects and contribute strategically to marketing efforts. The 5+ years of experience requirement places it beyond an entry-level role, demanding a level of autonomy and expertise.

Reporting Structure: The Graphic Designer & Digital Content Developer will likely report to a Marketing Manager, Creative Director, or a similar leadership role within the Marketing or Brand department of Aramark Destinations. They will collaborate closely with various marketing functions, sales teams, and potentially property-level marketing staff.

Operations Impact: This role directly impacts revenue and business decisions by creating compelling marketing and sales enablement materials that drive guest engagement, support lead generation, and strengthen the Aramark Destinations brand. High-quality visual content is crucial for attracting customers, facilitating sales conversations, and enhancing the overall guest experience, all of which contribute to top-line growth and profitability.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like motion graphics, video production, UX/UI design for digital platforms, or advanced DAM/CMS management.

• Leadership: Progression to a Senior Graphic Designer, Creative Lead, or Art Director role, managing projects and potentially junior team members.

• Cross-Functional Movement: Opportunity to move into broader marketing roles, such as Digital Marketing Specialist, Content Strategist, or Campaign Manager, leveraging their creative expertise within a wider marketing context.

• Industry Expertise: Deepen expertise within the hospitality and destination marketing sector, becoming a go-to resource for creative solutions in this specialized field.

📝 Enhancement Note: The growth potential in a large organization like Aramark is significant, offering various paths for advancement both within the creative function and into broader marketing or management roles.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Aramark's corporate or divisional offices in Phoenix, AZ. The environment is expected to be professional and collaborative.

Office Location(s): Phoenix, Arizona. Specific office details, such as address and accessibility, would be provided during the application process.

Workspace Context:

• A dedicated workspace equipped with standard office amenities and potentially a creative suite with high-performance workstations for design and video editing.

• Access to necessary software, including the full Adobe Creative Cloud suite, DAM systems, and potentially CMS tools like AEM.

• Opportunities for collaboration with team members through in-person meetings, brainstorming sessions, and project reviews.

• A professional setting that encourages creativity while maintaining focus on business objectives and brand standards.

Work Schedule: The standard work schedule is 40 hours per week, Monday through Friday. While core hours will be expected for team collaboration and meetings, there might be some flexibility in daily start/end times, depending on team needs and project deadlines. Occasional overtime may be required during peak periods or for critical event support.

📝 Enhancement Note: The on-site requirement is a key factor for candidates, emphasizing the need for physical presence and direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style. Be prepared to highlight your most relevant projects.

• Technical Assessment/Portfolio Review: A more in-depth review of your portfolio, potentially including a presentation of selected works and a discussion about your creative process, problem-solving approach, and technical skills with Adobe Creative Cloud and DAM/AEM.

• Skills-Based Challenge: You may be asked to complete a design exercise or a short creative brief to evaluate your design thinking, execution speed, and ability to meet specific requirements under a time constraint.

• Behavioral & Situational Interviews: Interviews with hiring managers and potential team members to assess your communication skills, teamwork, project management capabilities, and cultural fit within Aramark. Questions will likely focus on how you handle feedback, manage deadlines, and collaborate with stakeholders.

• Final Interview: A potential final interview with senior leadership to discuss your overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects that align with the job description's requirements (e.g., marketing collateral, digital assets, video, DAM experience).

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges faced, your creative process, the tools used, and the impact or results achieved. Quantify results where possible.

• Highlight Brand Consistency: Demonstrate your ability to work within brand guidelines and adapt creative vision to specific brand identities, especially for the Aramark Destinations portfolio.

• Showcase Technical Proficiency: Include examples that clearly demonstrate your mastery of Adobe Creative Cloud tools, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Include DAM/AEM Examples: If possible, showcase any experience with Digital Asset Management or Content Management Systems, explaining your role in asset organization or content publishing.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF format or a professional online portfolio (e.g., Behance, personal website) is recommended.

Challenge Preparation:

• Familiarize yourself with Aramark's brand and the Aramark Destinations portfolio. Understand their target audience and marketing objectives.

• Practice creating concise marketing collateral or digital assets based on a hypothetical brief. Focus on clear messaging, strong visuals, and adherence to brand elements.

• Be prepared to articulate your design decisions and justify your choices based on strategic goals and best practices.

📝 Enhancement Note: This section emphasizes the critical nature of the portfolio and provides actionable advice for candidates to effectively showcase their skills and experience relevant to the role's specific requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects for graphic design, layout, video editing, and motion graphics.

• Digital Asset Management (DAM) Systems: Experience managing DAM platforms is essential. Specific systems are not named, but functionality like asset organization, metadata management, version control, and accessibility is key.

• Content Management Systems (CMS): Familiarity with platforms like Adobe Experience Manager (AEM) for content publishing and asset preparation.

Analytics & Reporting:

• While not explicitly listed as a primary responsibility, understanding how creative assets perform is beneficial. Familiarity with web analytics (e.g., Google Analytics) and social media analytics to inform content creation strategies would be an advantage. CRM & Automation:

• Experience with email marketing platforms and potentially marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot) for designing and deploying email campaigns.

• Understanding of how creative assets integrate with CRM systems for sales enablement.

📝 Enhancement Note: The job description explicitly calls out advanced Adobe Creative Cloud proficiency and experience with DAM and AEM. Candidates should be prepared to discuss their experience and proficiency with these tools in detail.

👥 Team Culture & Values

Operations Values:

• Service Excellence: A commitment to providing high-quality creative services that support business objectives and enhance guest experiences.

• Brand Integrity: Upholding and championing Aramark Destinations' brand standards and visual identity across all communications.

• Collaboration: Working effectively with diverse teams, including marketing, sales, operations, and external partners, to achieve shared goals.

• Innovation: Staying current with design trends and technologies to bring fresh, effective creative solutions to the table.

• Efficiency: Utilizing tools and processes to manage projects effectively, meet deadlines, and optimize resource utilization.

Collaboration Style:

• Cross-Functional Integration: Actively participating in team meetings and projects with marketing, sales, and operations to ensure creative alignment with business strategies.

• Feedback & Iteration: Openness to receiving and incorporating feedback from stakeholders to refine creative work and ensure it meets objectives.

• Knowledge Sharing: Willingness to share design best practices, insights, and new techniques with the team to foster a learning environment.

• Client-Centric Approach: Understanding the needs of internal clients (e.g., sales teams, property marketers) and external guests to create impactful and relevant content.

📝 Enhancement Note: The emphasis on collaboration and brand integrity suggests a team environment that values both individual creative contribution and collective achievement within defined brand parameters.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into assets that strictly adhere to Aramark Destinations' brand guidelines and storytelling objectives.

• Managing Multiple Stakeholder Demands: Juggling creative requests from various departments and ensuring all stakeholders' needs are met efficiently and effectively.

• Keeping Pace with Evolving Digital Trends: Continuously learning and adapting to new design software, digital platforms, and marketing technologies to maintain a competitive edge.

• Producing High-Volume Content: Creating a consistent stream of high-quality visual assets for a diverse portfolio while meeting tight deadlines.

Learning & Development Opportunities:

• Advanced Skill Development: Opportunities to attend workshops, webinars, or training sessions to deepen expertise in specific areas like motion graphics, video editing, or new Adobe software features.

• Industry Exposure: Potential to attend industry conferences or events related to hospitality marketing, design, or digital media.

• Cross-Departmental Learning: Gaining exposure to different marketing functions (e.g., demand generation, content strategy) to broaden understanding of the marketing ecosystem.

• Mentorship: Access to senior creative professionals within Aramark who can provide guidance and career advice.

📝 Enhancement Note: This role presents a challenge of balancing creative expression with strict brand adherence and high-volume output, offering significant opportunities for professional development in specialized creative fields within the hospitality industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a marketing campaign visual from concept to final delivery, including how you incorporate brand guidelines and stakeholder feedback."

• "How do you approach creating digital assets for different platforms (e.g., web, social media, email) to ensure optimal performance and brand consistency?"

• "Walk us through a challenging project where you had to balance creative ambition with strict brand limitations or tight deadlines. How did you manage it?"

• "How do you stay current with design trends and new technologies, and how do you integrate them into your work?" Company & Culture Questions:

• "What interests you about Aramark and the Aramark Destinations portfolio specifically?"

• "How do you see your creative skills contributing to our brand awareness and guest engagement goals?"

• "Describe your experience working within a large corporate structure and collaborating with diverse teams. What is your preferred collaboration style?"

• "How do you handle constructive criticism or feedback on your creative work?" Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio and its relevance to the role. For each selected project, present the problem, your solution, your process, and the outcome.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Adobe Creative Cloud, video editing, motion graphics, and DAM/AEM experience.

• Quantify Impact: Whenever possible, use metrics to show the effectiveness of your designs (e.g., increased engagement rates, improved conversion, successful lead generation).

• Engage and Discuss: Be prepared to answer questions about your design choices, your problem-solving approach, and your understanding of marketing objectives. Make it a dialogue, not just a presentation.

📝 Enhancement Note: Candidates should prepare specific examples from their portfolio that directly address the responsibilities and required skills outlined in the job description, focusing on demonstrating both technical prowess and strategic thinking.

📌 Application Steps

To apply for this Graphic Designer & Digital Content Developer position:

• Submit your application through the Aramark Careers portal via the provided URL.

• Portfolio Customization: Tailor your portfolio to highlight projects relevant to hospitality marketing, digital content creation, and brand asset development. Prioritize examples demonstrating proficiency in Adobe Creative Cloud, video editing, and DAM/AEM experience.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific software proficiencies (Adobe Creative Cloud, DAM, AEM), and achievements in graphic design, content development, and video production. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing how your work has contributed to business objectives. Prepare to present your portfolio and discuss specific projects in detail.

• Company Research: Thoroughly research Aramark and the Aramark Destinations portfolio. Understand their brand identity, target audience, and current marketing initiatives to better align your answers and showcase your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.