Graphic Designer – AI-Assisted Design & Motion at Tawzef for Recruitment & HR Consultancy

<h3>1. Visual Content & Design Execution </h3><ul><li>Design engaging graphics for social media, presentations, websites, and marketing materials. </li><li>Create professional infographics and visual assets tailored to different industries and service lines. </li><li>Design website blog covers, banners, and supporting visuals. </li><li>Develop company profiles, brochures, service one-pagers, business proposals, and pitch decks. </li><li>Produce employer-branding, recruitment, EOR, and corporate campaign creatives. </li><li>Combine traditional graphic design techniques with AI-generated elements to deliver professional, original, and visually compelling designs. </li></ul><h3>2. AI-Powered Creative Design & Production (Core Requirement) </h3><ul><li>Actively use generative AI design tools in daily creative production, rather than relying exclusively on traditional design methods. </li><li>Demonstrate hands-on experience with tools such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent AI image-generation platforms. </li><li>Generate original visual concepts, illustrations, backgrounds, compositions, and campaign assets using AI tools. </li><li>Apply effective prompt engineering techniques to generate visuals aligned with specific creative briefs, branding requirements, and marketing objectives. </li><li>Use AI-powered image editing techniques, including Generative Fill, image expansion, object replacement, background modification, and image enhancement. </li><li>Integrate AI-generated assets into Adobe Photoshop, Illustrator, and other professional design software for refinement and final production. </li><li>Transform AI-generated concepts into polished, brand-consistent, production-ready designs. </li><li>Develop multiple creative directions and visual variations efficiently using AI-assisted workflows. </li><li>Maintain consistent visual identity, composition, typography, and quality across AI-generated and traditionally designed assets. </li><li>Independently evaluate and refine AI outputs, correcting visual inconsistencies, distortions, or inaccuracies before delivery. </li><li>Use AI responsibly, considering commercial usage rights, confidentiality, and brand guidelines. </li></ul><h3>3. AI-Assisted Motion Graphics & Short-Form Video </h3><ul><li>Produce short-form motion graphics, animated visuals, and social-media videos, typically 1–3 minutes. </li><li>Use AI video-generation and editing tools such as Runway, Google Veo, Kling, or equivalent platforms to produce or enhance creative video content. </li><li>Apply AI tools for image-to-video generation, animated scenes, visual effects, and video enhancements when suitable. </li><li>Combine AI-generated footage with traditional video editing, transitions, typography, and motion graphics. </li><li>Use After Effects, Premiere Pro, or equivalent tools to refine and finalize professional video outputs. </li><li>Deliver engaging, platform-ready videos for LinkedIn, social media, and marketing campaigns. </li><li>Heavy cinematic or broadcast-level production is not required. </li></ul><h3>4. LinkedIn, Email & B2B Digital Content </h3><ul><li>Develop professional visual content for LinkedIn and other B2B digital platforms. </li><li>Design LinkedIn newsletters, illustrations, carousel posts, and campaign creatives. </li><li>Produce email marketing visuals, banners, templates, and supporting graphics. </li><li>Create digital advertising assets supporting brand awareness, engagement, and lead-generation objectives. </li><li>Adapt AI-generated creative concepts into professional corporate visuals suitable for B2B audiences. </li></ul><h3>5. Research-Led Design & Creative Thinking </h3><ul><li>Understand the communication objective, audience, and intended message behind each design request. </li><li>Research industries, content subjects, visual references, and relevant creative directions before starting execution. </li><li>Translate concepts and written briefs into effective, visually relevant designs. </li><li>Research platform-specific technical requirements, including image dimensions, aspect ratios, resolution, and file formats. </li><li>Take ownership of producing accurate, platform-ready assets without repeated technical corrections. </li><li>Propose alternative visual approaches and AI-assisted creative solutions when appropriate. </li></ul><h3>6. Brand Consistency & Quality Control </h3><ul><li>Maintain consistent brand identity across all traditional and AI-assisted design outputs. </li><li>Apply approved brand colours, fonts, typography, layouts, and visual standards. </li><li>Ensure AI-generated visuals remain professional, relevant, and aligned with the company's corporate positioning. </li><li>Review designs for visual accuracy, readability, originality, and overall production quality. </li><li>Proactively identify and correct inconsistencies before submitting final assets. </li></ul><h3>7. Collaboration & Workflow Management </h3><ul><li>Collaborate with Marketing and Business Development teams to transform briefs into effective creative materials. </li><li>Coordinate with the Digital Marketing Supervisor regarding priorities, deliverables, and deadlines. </li><li>Manage multiple design requests and campaigns simultaneously. </li><li>Use AI-assisted workflows to streamline repetitive tasks, accelerate production, and support timely delivery without compromising quality. </li><li>Maintain organized source files, editable formats, final exports, and version control. </li></ul><h3>8. Continuous Improvement </h3><ul><li>Stay updated on developments in graphic design, generative AI, motion graphics, and digital marketing. </li><li>Explore and test emerging AI design and video tools. </li><li>Recommend practical AI applications that improve creativity, efficiency, and production quality. </li><li>Continuously improve design techniques and creative production workflows. </li></ul><div> </div> <h3>Requirements</h3><h2>Job Requirements </h2><h3>Education & Professional Experience </h3><ul><li>Bachelor's degree in Graphic Design, Fine Arts, Applied Arts, Media, or a related discipline. </li><li>3–5 years of professional graphic design experience in an agency or in-house creative environment. </li><li>Demonstrated experience producing digital content, marketing materials, corporate visuals, and branding assets. </li><li>Strong portfolio showcasing professional design capabilities across different formats and industries. </li></ul><h3>Technical Design Skills (Mandatory) </h3><ul><li>Strong proficiency in Adobe Photoshop and Illustrator. </li><li>Good working knowledge of Adobe InDesign. </li><li>Practical experience with After Effects, Premiere Pro, or equivalent applications for motion graphics and short-form video. </li><li>Strong understanding of typography, layouts, composition, colour theory, and visual storytelling. </li><li>Ability to create professional Arabic and English designs. </li><li>Experience preparing correctly sized and formatted assets for different digital platforms. </li></ul><h3>Hands-On AI Design Experience (Mandatory) </h3><ul><li>Proven practical experience using generative AI tools to create, edit, and enhance graphic design assets for real projects. </li><li>Hands-on proficiency with at least one AI image-generation platform, such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent. </li><li>Practical experience with AI-assisted video creation or enhancement using Runway, Veo, Kling, or equivalent tools. </li><li>Ability to write, refine, and iterate effective AI prompts to achieve specific visual outcomes. </li><li>Experience combining AI-generated elements with traditional Adobe design workflows. </li><li>Ability to independently generate, edit, enhance, and finalize AI-assisted visuals rather than relying on unedited AI outputs. </li><li>Understanding of AI-generated content limitations, visual quality control, and commercial usage considerations. </li><li>Ability to demonstrate previous AI-assisted creative work and clearly explain the tools, workflow, and personal contribution. </li></ul><h3>Portfolio Requirements (Mandatory) </h3>Candidates must provide an updated portfolio demonstrating: <ul><li>Professional graphic design projects, including social media, branding, infographics, and corporate marketing materials. </li><li>At least 2–3 examples of AI-assisted designs created or enhanced using generative AI tools. </li><li>Examples demonstrating integration of AI-generated visuals with traditional design and editing software. </li><li>At least one short-form motion graphics or video sample. </li><li>Ability to explain which AI tools were used and how they contributed to the final output. </li></ul><h3>Soft Skills & Competencies </h3><ul><li>Strong creative thinking and visual problem-solving abilities. </li><li>Ability to interpret briefs and independently research creative solutions. </li><li>Strong attention to detail and commitment to visual quality. </li><li>Excellent time management and multitasking capabilities. </li><li>Ability to work independently while collaborating with cross-functional teams. </li><li>Adaptability and willingness to explore emerging technologies and AI-assisted design techniques. </li><li>Effective communication and openness to constructive feedback. </li></ul><h2>Preferred Qualifications </h2><ul><li>Previous design experience in B2B, HR, recruitment, outsourcing, or professional-services environments. </li><li>Experience creating corporate LinkedIn content, newsletters, and email marketing creatives. </li><li>Familiarity with Figma, Canva AI, or other complementary creative platforms. </li><li>Experience developing consistent AI-generated visual styles across multiple assets within a campaign. </li><li>Ability to create professional corporate designs that balance visual creativity with business communication objectives. </li></ul><div> </div>

Graphic Designer – AI-Assisted Design & Motion

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