Graphic Designer (3-Month Contract)

📍 Job Overview

Job Title: Graphic Designer (3-Month Contract)

Company: Binance.US

Location: United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality static, digital, and motion graphics for diverse marketing initiatives, including lifecycle marketing, social media, website content, performance marketing, and product marketing campaigns.

• Translate creative briefs and campaign concepts into polished, brand-aligned visual deliverables that are clear, accurate, and accessible across all customer-facing channels.

• Apply fundamental design principles in typography, layout, composition, hierarchy, color, imagery, and visual storytelling, strictly adhering to established Binance.US brand guidelines.

• Develop and maintain reusable design templates, components, and visual asset libraries to ensure efficient production workflows, consistency, and effective version control across multiple platforms and campaigns.

📝 Enhancement Note: This role is critical for the Marketing team, focusing on visual content creation and brand consistency. While not a traditional "Revenue Operations" role, the graphic design output directly supports GTM strategies, marketing campaigns, and customer engagement, thus impacting revenue generation. The emphasis on digital assets, brand alignment, and cross-functional collaboration positions this as a key operational support function for marketing and growth efforts.

📈 Primary Responsibilities

• Design high-quality static graphics and visual content for lifecycle marketing, social media, website, performance marketing, product marketing, campaigns, offline events, and other customer-facing channels.

• Translate creative briefs, content outlines, and campaign concepts into polished visual deliverables that are clear, accurate, accessible, and aligned with Binance.US brand standards.

• Apply strong design fundamentals across typography, layout, composition, hierarchy, color, imagery, and visual storytelling while following established brand guidelines.

• Create and maintain reusable design templates, components, and visual assets that support efficient production and consistency across marketing channels.

• Collaborate with content, social, product marketing, growth, and legal/compliance partners to incorporate feedback, manage revisions, and deliver creative assets on time in a fast-moving environment.

• Maintain organized working files, templates, design components, exports, and asset libraries to support efficient handoff, version control, and reuse across channels.

• Apply strong design fundamentals across typography, layout, composition, hierarchy, color, motion timing, and visual storytelling while following established brand guidelines.

• Support production needs across multiple formats and specifications, including resizing, adapting, and optimizing creative assets for platform, channel, and campaign requirements.

📝 Enhancement Note: The responsibilities highlight a strong need for production-level graphic design skills and the ability to manage a high volume of creative requests within a fast-paced, regulated environment. The emphasis on "reusable design templates, components, and visual assets" and "organized working files, templates, design components, exports, and asset libraries" points to a need for systematic workflow management and attention to detail, crucial for operational efficiency in a marketing context.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Motion Design, Visual Communication, Multimedia Design, or equivalent practical experience.

Experience: 2+ years of professional experience in graphic design, visual design, marketing design, or a related creative production role; experience in fintech, crypto, financial services, technology, or another fast-paced digital environment is preferred.

Required Skills:

• Proficiency with Adobe Creative Suite, particularly Photoshop and Illustrator.

• Strong understanding of typography, layout, composition, and digital production best practices.

• Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining exceptional attention to detail.

• Excellent communication, organizational, and collaboration skills, including the ability to incorporate feedback from multiple stakeholders while advocating for design best practices.

• Demonstrated ability to apply and adhere to established brand guidelines. Preferred Skills:

• Figma experience strongly preferred, including the ability to work with templates, components, shared libraries, and collaborative design workflows.

• Experience in fintech, crypto, financial services, or another fast-paced digital environment.

• Motion design capabilities.

• Portfolio demonstrating strong production design capabilities and execution across multiple digital formats.

📝 Enhancement Note: The strong preference for Figma indicates a move towards modern, collaborative design tools essential for efficient GTM operations. The "2+ years of professional experience" combined with the "fast-paced digital environment" requirement suggests a need for candidates who can hit the ground running and understand the demands of a growth-oriented company in the crypto space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong track record of creating high-quality static and digital graphics for marketing campaigns.

• Showcase examples of adapting designs across various channels and formats (e.g., social media, web banners, email graphics, ad creatives).

• Include case studies or examples that highlight the ability to interpret creative briefs and translate them into effective visual communication.

• Present examples of how design solutions have supported campaign objectives or brand messaging. Process Documentation:

• Provide evidence of systematic workflow management, including how files, templates, and assets are organized for efficient production and handoff.

• Showcase examples of creating and utilizing reusable design components or templates to ensure brand consistency and streamline design processes.

• Illustrate the ability to manage design revisions based on feedback from multiple stakeholders, demonstrating a structured approach to iteration.

• Highlight experience with digital production best practices, including optimization of assets for different platforms and specifications.

📝 Enhancement Note: For a production-focused design role supporting marketing, the portfolio should emphasize efficiency, consistency, and the ability to execute within brand guidelines. Evidence of organized file management and template creation is key, as it directly impacts the speed and scalability of marketing content production.

💵 Compensation & Benefits

Salary Range: The starting pay range for this role will vary and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Benefits:

• Unlimited PTO (for salaried FTE roles) - Note: This is a contract role, so PTO may not apply directly.

• 12 weeks fully paid Parental Bonding Leave - Note: This is a contract role, so this benefit may not apply directly.

• Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional.

• Comprehensive competitive health benefits.

• Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.

• Professional development budget.

• Free 1:1 virtual visits with a career coach.

• 401k plan with employer match - Note: This is a contract role, so 401k may not apply directly.

Working Hours: 40 hours per week (standard full-time equivalent).

📝 Enhancement Note: As this is a 3-month contract role, it's crucial for candidates to clarify which benefits apply. Typically, contract roles may not include benefits like PTO, parental leave, or 401k matching, though health benefits and professional development budgets might be prorated or offered on a different basis. The "remote-first culture" and "work-from-home equipment reimbursements" are significant benefits for remote contractors. The salary range is intentionally broad due to the variable factors mentioned, typical for contract roles where rates can fluctuate based on market demand and candidate experience. For a mid-level Graphic Designer in the US, a contract rate could range from $30-$60+ per hour, or a project-based rate, depending on the complexity and scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency exchange, Fintech, Financial Services, Web3 Technologies. Binance.US is a leading U.S. crypto platform, recognized for its low fees, advanced trading engine, strong security, and robust compliance. The company is committed to building trust through compliance and empowering users with financial freedom.

Company Size: While not explicitly stated, Binance.US is a significant player in the U.S. crypto market, implying a substantial workforce and operational scale. The parent company, Binance, is global. The mention of "BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc." suggests a structured corporate entity.

Founded: The company was founded with a mission to create a more inclusive financial system through Web3 technologies. (Specific founding date not provided in the source text, but the company operates within a rapidly evolving digital asset sector).

Team Structure:

• The Graphic Designer will be part of the Marketing team, reporting to the Director, Marketing.

• This role requires significant collaboration with other departments, including Product, Product Design, Content, Social Media, Performance Marketing, Growth, and Legal/Compliance.

• The structure is designed to support rapid content creation and campaign execution in a dynamic industry. Methodology:

• Emphasis on data-driven decision-making and user-centric design to support marketing and growth campaigns.

• Agile and iterative approach to content creation, accommodating feedback from multiple stakeholders in a fast-paced environment.

• Focus on maintaining brand consistency and operational efficiency through standardized templates and asset management.

Company Website: https://www.binance.us/

📝 Enhancement Note: The company operates in the highly regulated and rapidly evolving cryptocurrency sector, demanding a culture that balances innovation with strict compliance. The "remote-first, cameras-on" culture suggests a preference for engaged remote collaboration. The values of Integrity, Collaboration, Customer First, Doing the Work, and Embracing Change are crucial for understanding the operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a contract duration of 3 months, with a possibility of extension. It focuses on production-level design execution within a marketing operations context.

Reporting Structure: The Graphic Designer reports directly to the Director, Marketing. This indicates a clear line of reporting for project direction, feedback, and performance evaluation.

Operations Impact: While not a direct revenue-generating role, the Graphic Designer's output is instrumental in supporting marketing and growth campaigns. High-quality, on-brand visuals are crucial for customer acquisition, engagement, and retention, directly contributing to the company's GTM strategy and overall business objectives in the competitive crypto market.

Growth Opportunities:

• Contract Extension/Full-Time Conversion: A successful 3-month contract could lead to an extension or a full-time permanent position, offering a pathway to ongoing career development within Binance.US.

• Skill Expansion: Opportunity to gain experience in the fast-paced fintech/crypto industry, working with cutting-edge products and marketing strategies. Exposure to motion design and advanced Figma workflows can enhance skill sets.

• Cross-functional Exposure: Working closely with various teams (Product, Marketing, Legal) provides broad exposure to different facets of a digital asset exchange, enhancing understanding of business operations and GTM strategies.

📝 Enhancement Note: The contract nature of this role means growth opportunities are contingent on performance and business needs. However, excelling in this position could open doors to more permanent roles within Binance.US, especially given its rapid growth phase in the crypto industry. The emphasis on "fast-moving environment" and "embracing change" suggests a dynamic career path for motivated individuals.

🌐 Work Environment

Office Type: Fully remote. The company fosters a "cameras-on" culture, emphasizing active participation and engagement in virtual meetings.

Office Location(s): While the company is US-based, the role is fully remote within the United States. Specific office locations are not detailed, but the remote-first approach aims to provide flexibility regardless of employee location within the country.

Workspace Context:

• The remote-first culture is designed to offer flexibility and work-life balance, supported by work-from-home equipment reimbursements for new hires.

• The "cameras-on" culture suggests an expectation of active participation in virtual meetings and collaborative sessions, fostering a sense of team presence despite physical distance.

• Access to design tools (Figma, Adobe Creative Suite) and collaboration platforms is assumed, enabling effective remote work and content creation.

Work Schedule: Standard full-time, 40 hours per week. While remote, adherence to core working hours for team collaboration and project delivery is expected.

📝 Enhancement Note: The "cameras-on" policy for a remote role is a key aspect of the work environment, indicating a preference for visible engagement and active participation in virtual team interactions and discussions. This is important for candidates who thrive in collaborative, communicative remote settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screen to assess basic qualifications, experience, and alignment with the contract scope.

• Portfolio Review: A critical stage where candidates will present their portfolio. This will focus on production design skills, ability to work within brand guidelines, and experience with relevant tools (Figma, Adobe Suite). Be prepared to discuss specific projects, your role, and the outcomes.

• Skills Assessment/Creative Challenge: Candidates may be given a design challenge or a practical exercise to assess their skills under timed conditions, simulating real-world project demands. This could involve creating a graphic based on a brief or adapting existing assets.

• Hiring Manager Interview: A discussion with the Director, Marketing, to delve deeper into experience, problem-solving abilities, collaboration style, and cultural fit with the marketing team and Binance.US values.

• Final Round (if applicable): May involve additional stakeholders or a final confirmation of fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest production design pieces that best align with the job description's requirements (static, digital, brand consistency, fast-paced environment). Include examples relevant to fintech or crypto if possible.

• Showcase Process: For each piece, briefly explain the brief, your design process, the tools used (highlighting Figma and Adobe Suite), challenges faced, and the final outcome or impact.

• Emphasize Production: Highlight your ability to work efficiently, manage multiple projects, and adhere to strict brand guidelines. Demonstrate proficiency in asset optimization and adaptation for various channels.

• Digital Format: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF link).

Challenge Preparation:

• Understand the Brand: Familiarize yourself thoroughly with Binance.US's current branding, visual identity, and marketing campaigns.

• Practice Figma & Adobe: Be ready to demonstrate proficiency in Figma for collaborative workflows and Adobe Creative Suite (Photoshop, Illustrator) for detailed design work.

• Time Management: Practice completing design tasks within tight deadlines, as this role operates in a fast-paced environment.

• Communication: Prepare to articulate your design decisions clearly and concisely, especially when incorporating feedback or explaining your rationale.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should focus on demonstrating their ability to execute high-quality, on-brand designs efficiently within a production-oriented context. Highlighting experience with Figma and the ability to adapt designs for various digital channels will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Strongly preferred for collaborative design workflows, component libraries, and template creation.

Proficiency in creating and working with shared libraries, components, and design systems is essential.

• Adobe Creative Suite: Required proficiency, especially in:

  • Photoshop: For image editing, manipulation, and creating detailed raster graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.

• Project Management/Collaboration Tools: Likely experience with tools like Asana, Trello, Jira, or similar platforms for managing tasks and project workflows in a remote, fast-paced environment.

• Communication Tools: Slack, Microsoft Teams, or similar for daily team communication and collaboration.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design assets perform on different platforms (e.g., social media engagement metrics, website conversion rates) would be beneficial for optimizing future designs. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role, but an awareness of how marketing automation platforms deliver content could be helpful.

📝 Enhancement Note: Figma is highlighted as a "strongly preferred" tool, indicating its central role in the team's design operations. Candidates with strong Figma skills, particularly in component-based design and collaborative workflows, will have a significant advantage. A solid understanding of the Adobe Creative Suite is a baseline requirement for production-level graphic design.

👥 Team Culture & Values

Operations Values:

• Act with Integrity: Crucial in the regulated crypto industry; designs must be accurate and compliant.

• Be Collaborative: Essential for working with cross-functional teams, incorporating feedback, and delivering cohesive campaigns.

• Customers First: Designs should be user-centric, clear, and accessible, reflecting the needs and experience of Binance.US users.

• Do the Work: High expectations for delivering quality assets on time, taking ownership of design tasks and driving them to completion.

• Embrace Change: The crypto industry is dynamic; designers must be adaptable, curious, and able to pivot quickly to new campaign needs or evolving brand directions.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with Marketing, Product, and Legal/Compliance teams, requiring strong communication and the ability to translate diverse requirements into visual assets.

• Feedback Incorporation: A structured approach to receiving, processing, and implementing feedback from multiple stakeholders is expected.

• Proactive Communication: Given the remote-first nature, proactive updates and clear communication about project status and potential roadblocks are vital.

📝 Enhancement Note: The company values are deeply embedded in how operations are conducted. For a designer, this means not just creating aesthetically pleasing work, but ensuring it aligns with ethical standards (Integrity), supports user needs (Customers First), and can be produced efficiently within a team (Collaborative, Do the Work) in a fast-changing market (Embrace Change).

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The crypto industry and marketing campaigns move quickly, requiring designers to produce high-quality work under tight deadlines.

• Multiple Stakeholders: Balancing feedback and requirements from various departments (Marketing, Product, Legal/Compliance) can be demanding.

• Brand Consistency: Maintaining strict adherence to brand guidelines across a wide range of assets and campaigns.

• Remote Collaboration: Effectively collaborating and maintaining strong communication within a fully remote team.

Learning & Development Opportunities:

• Industry Exposure: Gaining hands-on experience in the dynamic cryptocurrency and fintech sector.

• Tool Proficiency: Deepening skills in Figma and advanced features of Adobe Creative Suite.

• Cross-functional Understanding: Learning about various aspects of marketing, product development, and compliance within a leading digital asset exchange.

• Portfolio Enhancement: Building a strong portfolio with diverse project examples that can lead to future opportunities.

📝 Enhancement Note: The primary challenge is the pace and complexity of working within a regulated, fast-evolving industry. Success will depend on a designer's ability to adapt, manage their workflow efficiently, and maintain high standards under pressure. The growth opportunities are significant for someone looking to gain experience in a high-growth sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from initial concept to final deliverable, especially when working remotely." (Focus on workflow, collaboration, and tool usage).

• "How do you ensure brand consistency across multiple marketing channels and asset types?" (Highlight your understanding of brand guidelines and template usage).

• "Tell me about a time you had to incorporate feedback from multiple stakeholders with conflicting opinions. How did you manage it?" (Demonstrate your communication and problem-solving skills).

• "How do you prioritize tasks when faced with multiple urgent design requests?" (Showcase your organizational skills and ability to manage a fast-paced workload). Company & Culture Questions:

• "What interests you about working in the cryptocurrency industry and specifically for Binance.US?" (Research Binance.US's mission, values, and recent news).

• "How do you embody our company values (Integrity, Collaboration, Customers First, Do the Work, Embrace Change) in your design work?" (Prepare specific examples).

• "Describe your experience working in a remote-first, cameras-on environment." (Discuss your approach to virtual collaboration and engagement). Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story about the project objective, your role, the creative process, key design decisions, and the outcome.

• Highlight Production Skills: Emphasize your ability to execute efficiently, manage revisions, and deliver polished assets according to specifications.

• Tool Demonstration: Be ready to talk about your experience with Figma and Adobe Creative Suite, and how you leverage them for effective design production.

• Brand Alignment: Clearly demonstrate how your work aligns with brand guidelines and objectives.

• Conciseness: Keep your presentation focused and within the allotted time, respecting the interviewer's schedule.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational efficiency, adaptability, and strong communication skills essential for a remote, fast-paced environment. Candidates should be ready to articulate their process and problem-solving approaches with specific examples.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience with graphic design, digital asset creation, marketing campaigns, and proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible (e.g., "Designed X assets for Y campaigns").

• Curate Your Portfolio: Ensure your online portfolio prominently features production design work, brand adherence, and examples relevant to digital marketing across various channels. Organize it for easy navigation.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that assesses your skills under pressure and your ability to follow a brief.

• Research Binance.US: Understand the company's mission, values, target audience, and recent marketing efforts to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Specific details regarding benefits, contract duration, and potential for extension should be clarified directly with the hiring organization during the interview process.