Graphic Designer 100% (a)

📍 Job Overview

Job Title: Graphic Designer 100%

Company: Hotz Group

Location: Sennweidstrasse 35, Steinhausen, Zug, 6312, Switzerland

Job Type: Festanstellung (Permanent Position)

Category: Creative & Media / Art & Design / Consulting / Marketing

Date Posted: 2026-10-02

Experience Level: 3-6 Years Professional Experience

Remote Status: Hybrid (On-site with 1-2 days of home office possible)

🚀 Role Summary

• Develop and evolve visual identities, corporate designs, and comprehensive design systems for a diverse client base.

• Create and maintain digital brand applications, including websites, responsive designs, and digital design systems, ensuring consistency across all touchpoints.

• Collaborate closely with Art Directors, Strategists, and Consultants to deliver innovative and effective design solutions that align with business strategy and brand objectives.

• Contribute to the strategic development and growth of an integrated creative team, actively participating in shaping the future of the Hotz Group's creative capabilities.

• Apply advanced knowledge of branding principles, digital thinking, and a high design standard to elevate brand presence and create sustainable value.

📝 Enhancement Note: The role of Graphic Designer at Hotz Group is positioned at the intersection of strategy, brand, and design. The emphasis on "building an integrated creative team" and working with "investors, owners, and top management" suggests a strategic design role rather than a purely production-focused one. The candidate must demonstrate an understanding of the "why" behind design, not just the "how."

📈 Primary Responsibilities

• Conceptualize, design, and refine visual identities, corporate designs, and scalable design systems.

• Develop and manage logos, logo systems, brand guidelines, typography, color palettes, and visual imagery.

• Design and iterate on digital brand applications, including websites, responsive layouts, and digital design systems.

• Create compelling visual assets for various communication channels such as web, social media, campaigns, motion graphics, and print materials.

• Ensure precise implementation of design concepts and maintain consistent visual brand stewardship across all platforms.

• Partner with Art Directors, Strategists, and Consultants on developing robust and actionable creative solutions.

• Proactively contribute innovative ideas and engage in creative problem-solving for design challenges.

• Prepare and present design drafts and variations to the internal team and potentially to clients.

• Actively utilize and explore new design tools, including Figma, Adobe Creative Suite, and emerging design technologies.

• Engage with strategic and business contexts, contributing to the continuous development of the creative team's capabilities.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can think strategically and holistically about brand application. The mention of "digital transformation" and "brand leadership circle" implies a forward-thinking approach and exposure to high-level business strategy.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically expected for this level of experience and responsibility.

Experience: Approximately 3-6 years of professional experience in graphic design, with a strong focus on branding and digital projects.

Required Skills:

• Proven expertise in Branding, Corporate Design, and Visual Identities.

• Strong portfolio showcasing successful Branding, Website, and Digital Projects.

• Experience with Logo Development, Design Systems, Brand Guidelines, Typography, Color Systems, and Imagery.

• Deep understanding of how a brand functions from logo and core systems to digital applications.

• Highly proficient in Figma.

• Proficient in the Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).

• Understanding of Responsive Design principles and Digital Design Systems.

• Interest in strategic and content-related questions, with a desire to understand the rationale behind design decisions.

• Excellent German communication skills (written and spoken) and good English proficiency for collaboration within a multilingual team. Preferred Skills:

• Experience with Motion Graphics and After Effects.

• Competence in utilizing AI and new creative technologies.

• Experience in designing for various touchpoints including web, social media, campaigns, motion, and print.

📝 Enhancement Note: The job description explicitly states that a "pure production designer" or "pure print/editorial graphic designer" is not sought. This emphasizes the need for a candidate with a strong strategic and digital branding foundation. The mention of AI and new creative technologies highlights a need for adaptability and forward-thinking design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, design-oriented portfolio is mandatory, showcasing comprehensive Branding, Website, and Digital Projects.

• The portfolio must demonstrate a clear understanding of brand evolution from core identity elements to digital execution.

• Include case studies that highlight the strategic thinking behind the design solutions, not just the final visuals.

• Showcase experience in developing and applying design systems consistently across various touchpoints.

• Evidence of work in digital applications, including responsive design and digital design systems, is crucial. Process Documentation:

• While not explicitly a requirement for submission, candidates should be prepared to discuss their design process, including:

  • Workflow for developing visual identities and design systems.

  • Methods for ensuring brand consistency across diverse platforms.

  • Approach to collaborating with strategists and art directors.

  • How new technologies and AI are integrated into their design process.

  • Strategies for presenting design concepts and rationale.

📝 Enhancement Note: The emphasis on strategic thinking and understanding the "why" behind design strongly suggests that the portfolio review will go beyond aesthetics. Candidates should prepare to articulate their process, rationale, and the business impact of their design work.

💵 Compensation & Benefits

Salary Range: Based on the location (Steinhausen, Switzerland), experience level (3-6 years), and the specialized nature of the role within a consulting group, a competitive salary range for a Graphic Designer in Switzerland would typically fall between CHF 80,000 and CHF 110,000 per year. This estimate considers the cost of living and industry benchmarks for experienced design professionals in the region.

Benefits:

• 29 days of vacation per year.

• Contribution towards lunch expenses.

• Complimentary coffee, beverages, and fresh fruit.

• Opportunities for continuous professional development and training.

• Regular company events fostering team cohesion.

• Attractive employee benefits and discounts.

• A supportive work-life balance.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility for 1-2 days of home office.

📝 Enhancement Note: Salary is estimated based on Swiss market rates for experienced designers in consulting/agency environments. The benefits package is comprehensive, reflecting a commitment to employee well-being and professional growth, which is common for companies in this sector and region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brand Leadership & Value Creation Consulting. Hotz Group partners with companies at strategic inflection points, focusing on value creation, brand strategy, and market positioning. Their clients range from owner-managed businesses and "hidden champions" to large international corporations.

Company Size: The provided data does not specify an exact employee count for the Hotz Group as a whole, but it indicates a significant global presence with headquarters in Switzerland and offices in Los Angeles, Singapore, Hamburg, and New Delhi. The mention of building an "integrated creative team" suggests a growing internal capability within a larger organizational structure.

Founded: The founding date is not provided. However, the company's description suggests it's an established entity with a global reach and a forward-looking approach to brand development.

Team Structure:

• The role is part of an integrated, evolving creative team that will serve all companies within the Hotz Group.

• This team will work at the intersection of business strategy, brand, and design, collaborating with Art Directors, Strategists, and Consultants.

• Flat hierarchies and open communication are emphasized, with direct exchange with management.

• The "Brand Leadership Circle" suggests a network of specialists and leaders with whom the team will interact. Methodology:

• A brand-oriented approach to value creation, integrating strategic thinking with excellent creative and design work.

• Design and strategy are viewed as mutually reinforcing disciplines for creating sustainable value.

• Emphasis on agile, uncomplicated, and pragmatic work methods.

• Commitment to high standards in both strategic and creative execution.

Company Website: https://hotz.studio/

📝 Enhancement Note: The company culture is characterized by a blend of strategic business acumen and high-quality design execution. The emphasis on "building an integrated creative team" indicates a dynamic environment where individuals can shape processes and contribute to the company's growth. The global presence suggests exposure to diverse projects and markets.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as an experienced professional, likely mid-level, with 3-6 years of experience. It offers significant autonomy and a "large scope for design freedom." The role is not just about execution but also about actively shaping the creative team and its strategic direction.

Reporting Structure: The Graphic Designer will collaborate closely with Art Directors, Strategists, and Consultants. While a direct reporting line isn't specified, the flat hierarchy suggests close interaction with senior team members and potentially direct access to leadership.

Operations Impact: The role is integral to the Hotz Group's mission of creating value for clients through brand strategy and design. The Graphic Designer will directly contribute to client projects, influencing brand perception, market positioning, and ultimately, business success. Their work is framed as a key enabler of value creation.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in branding, digital design systems, and potentially motion graphics or AI-driven design tools.

• Strategic Contribution: Actively participate in shaping the creative team's processes, methodologies, and strategic direction.

• Leadership Potential: As the team grows, there may be opportunities to take on more senior roles, mentor junior designers, or lead specific project streams.

• Cross-functional Exposure: Work closely with strategists and consultants, gaining broader business and market insights.

• Client Interaction: Potential to present work and rationale to clients, developing communication and presentation skills.

📝 Enhancement Note: The role offers more than just design execution; it's an opportunity to be part of a strategic growth phase for the creative function within Hotz Group. The emphasis on "shaping the next phase" and "actively contributing to the creative team's development" points to significant growth potential for ambitious individuals.

🌐 Work Environment

Office Type: The role is primarily on-site in Steinhausen, Switzerland, with the possibility of 1-2 days of home office per week, indicating a hybrid work model. The office is described as modern and well-connected.

Office Location(s): Sennweidstrasse 35, Steinhausen, Zug, 6312, Switzerland. This location is noted for its excellent highway and public transport connections.

Workspace Context:

• A modern workspace designed to foster collaboration and creativity.

• The environment is characterized by flat hierarchies, open communication, and direct exchange with management.

• Access to contemporary design tools and technologies, including Figma and the Adobe Creative Suite, with an encouragement to explore AI and new tools.

• Opportunities for interdisciplinary collaboration with strategists, consultants, and other specialists within the Brand Leadership Circle.

Work Schedule: Full-time employment (likely 40 hours per week), with a hybrid arrangement allowing for a balance between on-site collaboration and remote work flexibility.

📝 Enhancement Note: The hybrid model is designed to balance the collaborative needs of an integrated creative team with the flexibility desired by modern professionals. The emphasis on open communication and direct access to leadership suggests a dynamic and engaging work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application documents, focusing on the portfolio and relevant experience.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, highlighting key projects, their design process, strategic thinking, and how they addressed specific client needs. Be prepared to discuss the "why" behind your design choices.

• Team/Stakeholder Interviews: Discussions with Art Directors, Strategists, and potentially other team members to assess collaboration style, problem-solving abilities, and cultural fit.

• Case Study/Design Challenge (Potential): Depending on the role's specific needs, a practical design challenge or case study may be presented to evaluate design skills, strategic application, and problem-solving under time constraints.

• Final Interview: May involve senior leadership to discuss the candidate's vision for contributing to the creative team's growth and strategic impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your branding, digital design, and strategic thinking capabilities. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process, the strategic rationale, and the outcome/impact.

• Highlight Digital Fluency: Ensure your portfolio demonstrates strong skills in responsive design, digital design systems, and familiarity with tools like Figma.

• Showcase Branding Expertise: Include examples of comprehensive branding projects, from logo development to brand guidelines and application across touchpoints.

• Prepare for "Why": Be ready to explain the strategic decisions behind your creative choices and how they align with business objectives.

• Technical Proficiency: Be prepared to discuss your proficiency with Figma and the Adobe Creative Suite, and any experience with AI or new creative technologies.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem and the target audience.

• Apply a structured approach: research, ideation, concept development, and presentation.

• Emphasize how your proposed solution aligns with branding principles and strategic goals.

• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process will likely place a strong emphasis on the portfolio and the candidate's ability to articulate their strategic design thinking. Preparing case studies that demonstrate a holistic understanding of brand development from strategy to execution will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design systems. Expect advanced usage and potential leadership in design system development.

• Adobe Creative Suite: Proficient use of Illustrator, Photoshop, and InDesign for graphic design, image editing, and layout.

• AI & New Creative Technologies: A willingness and demonstrated ability to explore and integrate Artificial Intelligence tools and other emerging creative technologies into the design workflow.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, an understanding of how design impacts digital performance metrics (e.g., website engagement, conversion rates) would be beneficial. Familiarity with analytics platforms might be an advantage when discussing digital applications. CRM & Automation:

• Not directly relevant to the core responsibilities of a Graphic Designer, but understanding how design assets are used within CRM and marketing automation platforms could provide context for campaign design.

📝 Enhancement Note: The explicit mention of Figma and the broader Adobe Creative Suite, along with the forward-looking emphasis on AI and new technologies, highlights the company's commitment to modern design workflows and tools. Candidates should be prepared to demonstrate proficiency and adaptability in these areas.

👥 Team Culture & Values

Operations Values:

• Strategic Integration: A core value is the seamless integration of strategic thinking with excellent creative and design execution, moving beyond isolated disciplines.

• Agile & Pragmatic: The team values an agile, uncomplicated, and pragmatic approach to work, prioritizing efficiency and effective problem-solving.

• Initiative & Ownership: Eigeninitiative (self-initiative) and a proactive approach to contributing to team and company goals are highly valued.

• Team Spirit: A strong emphasis on a collective "team spirit," working collaboratively to develop solutions that exceed expectations.

• Open Communication & Collaboration: Open dialogue, knowledge sharing, and constructive feedback are foundational to how the team operates.

• Respect & Equality: Working on "eye level," irrespective of function or hierarchy, fostering an environment of mutual respect.

Collaboration Style:

• Interdisciplinary: Collaboration is expected across functions, working closely with Art Directors, Strategists, and Consultants to achieve integrated outcomes.

• Solution-Oriented: The team focuses on developing solutions together, bringing diverse perspectives to the table.

• Feedback-Driven: A culture that embraces constructive feedback for continuous improvement and learning.

• Knowledge Sharing: Encouragement to share knowledge and insights openly within the team.

📝 Enhancement Note: The company culture strongly promotes a collaborative, strategic, and agile environment. Candidates who thrive in a team-oriented setting, value open communication, and are driven by a desire to contribute strategically will find this environment appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Strategy and Design: A key challenge will be effectively translating complex business strategies and client objectives into compelling and effective visual designs.

• Evolving Creative Landscape: Staying ahead of design trends, new technologies (like AI), and evolving client needs in a dynamic market.

• Team Development: Contributing to the growth and refinement of a new, integrated creative team, potentially involving process definition and mentorship.

• Multi-Stakeholder Environments: Navigating diverse client expectations and internal stakeholder needs across multiple projects simultaneously.

• Balancing Production and Strategy: Ensuring that while delivering high-quality design outputs, the strategic rationale and business impact remain central.

Learning & Development Opportunities:

• Strategic Design Mastery: Deepen understanding of brand strategy, market positioning, and value creation through close collaboration with consultants.

• Digital Design Innovation: Explore and implement cutting-edge digital design practices, including advanced responsive design and digital design systems.

• Technology Adoption: Gain hands-on experience with emerging creative technologies, including AI tools, and integrate them into design workflows.

• Cross-Functional Expertise: Develop a broader business acumen by working alongside strategists and advisors in the Brand Leadership Circle.

• Team Leadership: As the creative team expands, opportunities for mentorship, project leadership, and process improvement may arise.

📝 Enhancement Note: The challenges presented are opportunities for significant professional growth, particularly for designers eager to move beyond pure execution and engage more deeply with strategy and business objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to translate a complex business strategy into a visual identity. What was your process, and what were the key design decisions?"

• "How do you ensure brand consistency across digital touchpoints like websites and social media?"

• "How do you approach collaboration with strategists or non-designers to ensure design solutions are strategically aligned and effective?"

• "What is your process for developing a design system, and how do you ensure its scalability and usability?"

• "How do you approach understanding the 'why' behind a design brief, rather than just the 'what'?" Company & Culture Questions:

• "What interests you about Hotz Group's approach to brand leadership and value creation?"

• "How do you see yourself contributing to the development of our integrated creative team?"

• "Describe a time you worked in a flat hierarchy or an environment emphasizing open communication. How did you navigate it?"

• "How do you handle constructive feedback on your design work?"

• "What are your thoughts on the integration of AI in creative processes?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (Branding, Digital, etc.) or by showcasing your strongest case studies first.

• Storytelling: For each presented project, clearly outline the problem, your role, the strategic objectives, your design process and rationale, the solution, and the impact.

• Visuals: Use high-quality mockups and visuals. Be prepared to show the evolution of the design.

• Tool Proficiency: Be ready to discuss your experience with Figma and Adobe Creative Suite, and how you leverage their features. Mention any experience with AI tools.

• Conciseness: Practice presenting your work concisely, respecting time limits while covering essential details. Focus on demonstrating strategic thinking and problem-solving.

📝 Enhancement Note: Interviewers will be looking for candidates who can demonstrate not only strong design skills but also a strategic mindset, a collaborative spirit, and a proactive approach to contributing to the team's growth. Be prepared to discuss your process and rationale in depth.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application form on the Personio platform.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your expertise in branding, corporate design, visual identities, and digital applications. Focus on case studies that show strategic thinking and problem-solving.

• Resume Optimization: Ensure your resume clearly articulates your 3-6 years of experience, specific skills (Figma, Adobe Suite, branding), and any relevant achievements in digital design and brand development. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and how you collaborate with others. Prepare answers to potential strategy and culture-related questions.

• Company Research: Thoroughly review the Hotz Group website (https://hotz.studio/) and any available information to understand their approach to brand leadership, value creation, and their client work. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.