Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager

Company: Lorna Jane

Location: Eagle Farm, Queensland, Australia

Job Type: Full-Time

Category: Creative & Media / Management & Leadership / Marketing / Art & Design / Retail

Date Posted: May 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of six talented designers, fostering a collaborative and high-performing creative environment.

• Drive the conceptualization and execution of integrated campaigns across all brand channels, including digital, motion, print, and retail environments.

• Uphold and elevate the Lorna Jane brand identity, ensuring all creative output is polished, on-brand, and meets premium global standards.

• Manage the end-to-end creative process, from initial brief and concept development through to final delivery and implementation.

• Develop and execute visual strategies that connect creative vision with commercial outcomes, contributing to the brand's purpose and movement ethos.

📝 Enhancement Note: While the role is titled "Graphic Design Manager," the description emphasizes "creative leadership" and "creative direction," indicating a strategic, hands-on role rather than purely administrative management. The focus on conceptualization, campaign ideation, and brand storytelling suggests a strong alignment with Go-To-Market (GTM) strategy execution through creative output.

📈 Primary Responsibilities

• Provide creative leadership and day-to-day direction to a team of six designers, guiding their professional development and output quality.

• Spearhead campaign ideation and concept development, translating brand objectives into compelling visual narratives across various platforms.

• Oversee the creation of diverse creative assets, including digital graphics, motion graphics, print materials, and retail environment designs.

• Ensure the highest quality of image retouching and finishing for all visual assets, maintaining a premium, global-standard aesthetic.

• Develop and manage the production of in-store and signage assets for Lorna Jane's global network of retail locations.

• Act as the guardian of brand integrity, ensuring every piece of creative work is accurate, polished, and consistently aligned with brand guidelines.

• Present and articulate creative ideas with clarity and conviction to stakeholders, effectively selling concepts and driving buy-in.

• Coach, mentor, and develop designers at various career stages, fostering a culture of continuous learning and growth within the team.

• Stay abreast of emerging technologies, design trends, and industry best practices to drive continuous improvement in creative processes and output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative direction and hands-on execution, common in GTM-focused creative leadership roles. The emphasis on "commercial outcomes" and "brand integrity" suggests the need for a manager who can balance creative vision with business objectives, a key aspect of successful GTM operations.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a manager-level creative role.

Experience: Minimum of 5 years in a creative leadership role, with a strong preference for experience within the fashion, apparel, lifestyle, or premium retail sectors.

Required Skills:

• Creative Leadership: Proven ability to lead, inspire, and manage a design team.

• Campaign Ideation & Concept Development: Skill in generating original ideas and translating them into cohesive campaign strategies.

• Digital Design: Expertise in creating assets for web, social media, email, and other digital platforms.

• Motion Graphics: Proficiency in designing and producing animated graphics and video content.

• Print Design: Experience in creating layouts and artwork for print collateral, packaging, and signage.

• Retail Design: Understanding of visual merchandising principles and creating impactful in-store experiences.

• Image Retouching & Finishing: Advanced skills in photo editing and ensuring high-quality image output.

• Brand Integrity Management: Ability to maintain and enforce brand guidelines across all creative materials.

• Presentation & Communication: Confidence in presenting ideas and communicating effectively with stakeholders.

• Mentoring & Team Development: Experience in coaching and growing junior creative talent.

• Brand Storytelling: Expertise in crafting narratives through visual communication across multiple channels.

Preferred Skills:

• Experience within the fashion or activewear industry.

• Proficiency in advanced design software beyond standard Adobe Creative Suite (e.g., 3D rendering, specialized motion graphics tools).

• Familiarity with GTM strategies and how creative assets support sales and marketing objectives.

• Strong understanding of retail marketing and visual merchandising strategies.

📝 Enhancement Note: The requirement for "5+ years in a creative leadership role" and experience in "fashion, apparel, lifestyle or premium retail" suggests a senior position demanding a strategic understanding of brand building within a specific commercial context. The emphasis on "commercial mindset" and "connecting creative vision to commercial outcomes" strongly links this role to GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 5 years of creative leadership experience.

• Demonstrations of conceptual thinking and precise execution across a range of design disciplines.

• Case studies of integrated campaigns led end-to-end, from brief to delivery, highlighting strategic thinking and impact.

• Examples of mentoring and developing junior designers, showcasing leadership effectiveness.

• Evidence of brand storytelling expertise across campaign, digital, print, and retail touchpoints.

Process Documentation:

• Candidates should be prepared to discuss their process for managing design projects from brief to completion, including workflow optimization and team resource allocation.

• Ability to articulate their approach to maintaining brand consistency and quality control across a diverse range of creative outputs.

• Experience in presenting and defending creative concepts, including methodologies for gathering feedback and iterating on designs.

• Demonstrated process for staying updated on design trends and incorporating new technologies or techniques into the team's workflow.

📝 Enhancement Note: For a role of this caliber, the portfolio is critical. It needs to go beyond just showcasing design skills; it must demonstrate leadership, strategic thinking, process management, and a clear understanding of how creative work drives business results within a GTM framework.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Design Manager with 5-10 years of experience in a leadership role within the Australian fashion/retail sector, the estimated annual salary range in Eagle Farm, Queensland, is AUD $100,000 - $140,000. This estimate considers the seniority of the role, leadership responsibilities, and the cost of living in Brisbane.

Benefits:

• Wellbeing Culture: Access to programs and initiatives aligned with Lorna Jane's "Move, Nourish, Believe" philosophy.

• Career Progression: Genuine opportunities for professional growth and increased creative influence within the business.

• Exclusive Team Discounts: Significant discounts on Lorna Jane products for employees.

• Birthday Off: An additional paid day off for employee birthdays.

• Comprehensive Health and Safety Programs: As expected in a corporate retail environment.

• Potential for Performance-Based Bonuses: While not explicitly stated, common for management roles.

Working Hours: 40 hours per week, with the expectation of flexibility required to meet deadlines and manage team output, typical for a management position.

📝 Enhancement Note: The salary estimate is based on research of similar Graphic Design Manager roles in major Australian cities, adjusted for the specific location and the seniority and scope described. Benefits are directly extracted from the provided text, with added standard benefits common in such roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Apparel, Retail

Company Size: Lorna Jane is a globally recognized brand, implying a significant operational footprint. While exact employee numbers aren't provided, it's understood to be a substantial organization with a global presence, likely employing hundreds or thousands of individuals across retail, corporate, and creative functions.

Founded: 1987, by Lorna Jane Clarkson. This long history signifies a well-established brand with a deep heritage in activewear, built on a foundation of purpose and female empowerment.

Team Structure:

• The Graphic Design team consists of six talented designers and will be led by this Manager.

• The Manager reports to the Head of Marketing, who is described as supportive, engaged, and invested in team success.

• The creative team operates within the broader Marketing department, implying close collaboration with marketing strategists, brand managers, and potentially digital marketing specialists.

Methodology:

• Data-Driven Creative Strategy: While not explicitly stated, the mention of "commercial outcomes" and a "commercial mindset" suggests that creative decisions are informed by performance data and market insights.

• Process Optimization: The role involves directing a team and ensuring continuous improvement, implying a focus on efficient workflows and best practices in design execution.

• Brand-Centric Approach: The core methodology revolves around maintaining and elevating the Lorna Jane brand identity across all touchpoints, reflecting a deep understanding of brand storytelling.

Company Website: https://www.lornajane.com/

📝 Enhancement Note: The company culture is strongly defined by its activewear heritage, focus on female empowerment, and a holistic approach to wellbeing. The creative team is positioned as central to the brand's output, not a support function, indicating its strategic importance within the GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Management/Leadership role within the creative function, directly impacting the brand's visual communication and market presence. It's a pivotal position that bridges creative vision with commercial reality.

Reporting Structure: The Graphic Design Manager reports directly to the Head of Marketing. This structure places the role at a significant level within the marketing hierarchy, with direct influence over a key creative team.

Operations Impact: The creative output managed by this role is fundamental to Lorna Jane's Go-To-Market strategy. It shapes customer perception, drives engagement across all channels (digital, retail, campaigns), and directly influences sales and brand loyalty. The "commercial outcomes" mentioned underscore the direct link between creative execution and business performance.

Growth Opportunities:

• Creative Influence: Opportunity to shape the visual direction of a globally recognized brand and influence its future creative output.

• Leadership Development: Further development of management and mentorship skills by leading a growing team.

• Strategic Contribution: Direct input into GTM strategies through creative concepting and execution.

• Potential for broader creative leadership roles within the organization or other premium brands.

• Exposure to a holistic wellbeing culture and brand ethos, potentially fostering personal growth.

📝 Enhancement Note: The role offers significant growth potential, moving beyond pure design execution to strategic creative leadership and impact on commercial results, a key differentiator for operations-minded candidates looking for roles with tangible business influence.

🌐 Work Environment

Office Type: The role is based in Eagle Farm, Queensland, Australia. This is likely a corporate office environment supporting the brand's operations, rather than a retail store. The description implies a collaborative office setting for the design team.

Office Location(s): Eagle Farm, Queensland, Australia. This location is a business hub in Brisbane.

Workspace Context:

• Collaborative Environment: The description emphasizes a team that "collaborates" and "has fun doing it," suggesting an open and interactive workspace.

• Creative Hub: The design team is central to the brand's output, implying a workspace equipped with necessary design tools and technology.

• Supportive Management: The Head of Marketing is described as "present, engaged and invested," indicating a supportive management style within the workspace.

• Wellbeing Focus: The company culture promotes wellbeing, which may translate into the physical workspace and employee support systems.

Work Schedule: A standard 40-hour work week is typical, but the role's leadership nature and the need for campaign delivery will likely require flexibility to meet deadlines and ensure team productivity.

📝 Enhancement Note: The on-site requirement in Eagle Farm suggests a structured work environment where in-person collaboration and team synergy are valued, crucial for a creative leadership role that involves directing a team and interacting with other departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, leadership capabilities, and creative output.

• First Interview: Likely with the Head of Marketing to discuss experience, leadership philosophy, and alignment with brand values. Focus on conceptual thinking and strategic approach.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, discussing key projects, their role, the process, and the outcomes, with a strong emphasis on leadership and commercial impact.

• Creative Challenge/Case Study: Candidates may be asked to complete a design brief or discuss how they would approach a specific brand challenge, demonstrating problem-solving skills and strategic creative thinking.

Portfolio Review Tips:

• Curate your best work, focusing on projects that demonstrate leadership, strategic thinking, and measurable impact.

• For each project, clearly articulate your role, the brief, your creative process, the challenges faced, and the results achieved (especially commercial outcomes).

• Showcase a range of work across digital, print, motion, and retail, highlighting adaptability.

• Be prepared to discuss how you mentor and develop junior designers, providing specific examples.

• Emphasize your ability to translate brand strategy into compelling creative executions.

Challenge Preparation:

• Research Lorna Jane's current campaigns, brand aesthetic, and target audience thoroughly.

• Understand the company's "Move, Nourish, Believe" philosophy and how it translates into visual communication.

• Be ready to articulate your creative vision for the brand and how you would evolve it.

• Practice presenting your ideas clearly and concisely, anticipating questions about strategy, execution, and team management.

📝 Enhancement Note: The emphasis on a "strong portfolio that reflects both conceptual thinking and precise execution," along with the need to "connect creative vision to commercial outcomes," means candidates must prepare to demonstrate not just design talent but strategic business acumen and leadership effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, InDesign is essential for graphic design.

• Motion Graphics Software: Expertise in After Effects for motion design.

• Video Editing Software: Familiarity with Premiere Pro or similar for video content.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand creative performance and inform future strategies.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets integrate with marketing automation platforms and CRM systems for campaign deployment would be beneficial.

• Experience with project management tools (e.g., Asana, Trello, Monday.com) for team workflow management.

📝 Enhancement Note: While the role is creative, an understanding of how creative assets are deployed, tracked, and measured through marketing technology stacks is increasingly important for GTM-aligned creative leadership. Proficiency in Adobe Creative Suite and motion graphics tools is a given.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong belief in the brand's mission of empowering women through movement and wellbeing.

• Collaborative Spirit: A culture where designers work together, share ideas, and support each other's growth.

• Quality & Excellence: A commitment to delivering polished, high-standard creative work that represents the brand impeccably.

• Innovation & Continuous Improvement: An openness to new technologies, design directions, and refining processes for better outcomes.

Collaboration Style:

• Cross-Functional Integration: The team collaborates closely with Marketing, potentially product teams, and retail operations to ensure cohesive brand messaging.

• Feedback-Driven: An environment where constructive feedback is shared to elevate creative output.

• Supportive Leadership: The Head of Marketing fosters an environment where the team feels empowered and supported to do their best work.

• Proactive Communication: Essential for managing creative projects and ensuring alignment across departments.

📝 Enhancement Note: The emphasis on "purpose, movement, and a belief that the way women dress can genuinely change how they feel" indicates a strong value system that permeates the company culture. Operations professionals would need to align with this mission-driven approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Demands: Ensuring that creative output remains innovative and on-brand while meeting sales targets and GTM objectives.

• Managing a Diverse Creative Team: Leading and motivating designers with different skill sets and career aspirations.

• Staying Ahead of Trends: Keeping pace with rapidly evolving design trends, digital technologies, and consumer expectations in the fast-paced fashion industry.

• Maintaining Brand Consistency Globally: Ensuring a unified and high-quality brand presentation across all international markets and touchpoints.

Learning & Development Opportunities:

• Advanced Training: Opportunities for professional development in emerging design software, animation techniques, or creative leadership strategies.

• Industry Exposure: Potential to attend industry conferences or workshops related to fashion, retail, or creative marketing.

• Mentorship: Learning from senior leadership, particularly the Head of Marketing, and developing strategic business acumen.

• Creative Influence: The chance to significantly impact a global brand's visual identity and marketing campaigns, offering a unique learning experience in brand building.

📝 Enhancement Note: The challenges presented are typical for a senior creative leader in a global retail brand, offering significant opportunities for skill development and strategic growth within a dynamic GTM environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a campaign concept for Lorna Jane's next major product launch, considering our brand ethos and target audience?" (Focus on ideation, brand alignment, and GTM strategy).

• "Describe a time you had to balance a creative vision with strict commercial constraints. What was your process, and what was the outcome?" (Assesses commercial mindset and problem-solving).

• "How do you mentor and develop junior designers? Can you provide an example of how you've helped a team member grow their skills or career?" (Evaluates leadership and team development capabilities).

Company & Culture Questions:

• "What excites you most about Lorna Jane's brand and mission?" (Gauges genuine interest and cultural fit).

• "How do you foster a collaborative and fun team environment?" (Assesses approach to team dynamics and culture).

Portfolio Presentation Strategy:

• Structure your presentation around key themes: Leadership, Strategy, Execution, and Impact.

• For each project, clearly define the objective, your role, the creative solution, the process, and the measurable results (commercial or brand impact).

• Be prepared to discuss how you managed your team through the project and any challenges overcome.

• Showcase your ability to tell a compelling story about your work, demonstrating passion and strategic thinking.

• Highlight projects that demonstrate your understanding of the fashion/apparel/lifestyle industry and Lorna Jane's specific niche.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capabilities, and a clear understanding of how creative output drives commercial success within a GTM framework, supported by strong portfolio examples.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on the Dayforce platform.

• Customize your resume: Highlight your 5+ years of creative leadership experience, specifically mentioning any work in fashion, apparel, or premium retail. Quantify achievements where possible, especially those related to campaign success or team development.

• Refine your portfolio: Ensure it prominently features examples of integrated campaigns, conceptual thinking, precise execution, and leadership. Prepare to discuss your process, impact, and commercial understanding for each piece.

• Prepare for interviews: Research Lorna Jane's brand, values, and recent campaigns. Practice articulating your leadership philosophy, creative process, and how you drive commercial outcomes through design. Be ready to present your portfolio confidently.

• Understand the role's GTM context: Frame your experience and aspirations in terms of how creative leadership contributes to Go-To-Market strategies, brand perception, and ultimately, business growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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