Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager

Company: Lorna Jane

Location: Eagle Farm, Queensland, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Management & Leadership / Marketing / Retail

Date Posted: May 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead creative direction and day-to-day management for a team of six graphic designers, ensuring high-quality output across all brand touchpoints.

• Drive campaign ideation, concept development, and execution for global campaigns, digital platforms, print materials, and retail environments.

• Maintain and elevate brand integrity by ensuring all visual assets are polished, on-brand, and aligned with commercial objectives.

• Foster a collaborative and growth-oriented team environment through coaching, mentoring, and developing junior creatives.

• Champion continuous improvement by staying abreast of new technologies, design trends, and industry best practices to enhance creative output and team capabilities.

📝 Enhancement Note: The role is described as a senior creative leadership position, emphasizing a hands-on approach to concepting, directing, and mentoring. The focus is on connecting creative vision with commercial outcomes and driving brand presence across all channels, indicating a significant impact on revenue and brand perception.

📈 Primary Responsibilities

• Provide creative leadership and direct the daily activities of a six-person design team, fostering a high-performance and collaborative work environment.

• Develop and conceptualize innovative creative strategies for global campaigns, ensuring alignment with brand messaging and marketing objectives.

• Oversee the creation of compelling visual assets for a diverse range of channels including digital marketing, motion graphics, print collateral, and in-store retail experiences.

• Execute and direct high-quality image retouching and finishing to meet premium, global-standard visual benchmarks.

• Design and manage the production of in-store signage and visual merchandising assets for Lorna Jane's extensive global retail network.

• Uphold brand consistency and integrity across all creative outputs, ensuring accuracy, polish, and adherence to brand guidelines.

• Effectively present and articulate creative concepts and ideas with clarity, conviction, and persuasive reasoning to stakeholders.

• Coach, mentor, and develop team members, facilitating their professional growth and nurturing the next generation of Lorna Jane creatives.

• Drive innovation by researching and implementing new technologies, design trends, and continuous improvement methodologies within the creative process.

📝 Enhancement Note: The responsibilities clearly indicate a strategic and operational focus on managing creative projects from brief to delivery. This includes not only creative oversight but also team development and ensuring that creative output directly supports commercial goals, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a management role in this industry.

Experience: Minimum of 5 years in a creative leadership role, with a strong preference for experience within the fashion, apparel, lifestyle, or premium retail sectors. Proven track record in leading integrated campaigns from concept to completion.

Required Skills:

• Creative Leadership: Demonstrated ability to lead, inspire, and manage a creative team.

• Campaign Ideation & Concept Development: Proven experience in generating innovative ideas and developing compelling creative concepts for marketing campaigns.

• Integrated Campaign Management: Ability to oversee and deliver end-to-end integrated campaigns across multiple channels.

• Brand Storytelling: Expertise in crafting narratives through visual mediums across campaign, digital, print, and retail touchpoints.

• Stakeholder Management: Confident and effective communication skills for managing relationships and aligning expectations with internal stakeholders.

• Team Mentoring & Development: Experience in coaching and growing designers at various career stages.

• Commercial Acumen: A strong understanding of how creative decisions impact commercial outcomes, balancing creativity with business objectives.

• Brand Integrity & Standards: Commitment to maintaining high standards of quality, accuracy, and brand consistency in all visual assets.

• Presentation Skills: Confidence in presenting ideas, providing feedback, and articulating creative vision in a clear and compelling manner.

Preferred Skills:

• Experience in motion graphics and digital design.

• Proficiency in image retouching and finishing to premium standards.

• Familiarity with retail environments and in-store signage design.

• Knowledge of emerging design technologies and trends.

📝 Enhancement Note: The experience requirement of 5+ years in a creative leadership role, especially within fashion or premium retail, suggests a need for candidates who can immediately contribute strategic vision and operational efficiency to the creative function, aligning with GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 5 years of creative leadership experience, with a clear emphasis on conceptual thinking and precise execution.

• Demonstrations of end-to-end management of integrated campaigns, illustrating strategic planning, creative direction, and successful delivery.

• Examples of brand storytelling across diverse media, including campaign visuals, digital assets, print collateral, and retail environments.

• Case studies highlighting experience in mentoring and developing design teams, with evidence of team growth and individual development.

• Work samples that reflect a commercial mindset, demonstrating an understanding of how creative output drives business objectives and revenue.

Process Documentation:

• Showcase of processes used for campaign ideation and concept development, including how briefs are translated into creative strategies.

• Examples of workflow management for integrated campaigns, detailing how projects are planned, executed, and delivered across multiple channels.

• Documentation of team management processes, including methods for coaching, mentoring, and performance feedback for designers.

• Evidence of how brand integrity and quality standards are maintained throughout the creative production lifecycle.

• Examples of how new technologies and design trends are explored and integrated into the creative workflow for continuous improvement.

📝 Enhancement Note: Given the senior leadership and hands-on nature of the role, the portfolio is expected to reflect not just creative output but also the candidate's ability to manage processes, lead teams, and drive commercial results through design. This aligns with the operational aspects of managing a creative function within a GTM context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Design Manager with 5-10 years of experience in a leadership role within the fashion/apparel sector in Australia, the estimated salary range in Brisbane/Queensland is AUD $90,000 - $130,000 per annum. This estimate accounts for the senior leadership responsibilities, team management, and the premium nature of the Lorna Jane brand.

Benefits:

• Wellbeing Culture: Access to a company culture built around Move, Nourish, Believe, with a year-round calendar of related activities.

• Career Progression: Genuine opportunities for career advancement and significant creative influence across the business.

• Exclusive Team Discounts: Enjoy special discounts on Lorna Jane products.

• Birthday Off: Receive your birthday as a paid day off.

• Team Investment: Be part of a collaborative and motivated team environment with supportive leadership.

Working Hours: Typically 40 hours per week, with the expectation of flexibility to meet project deadlines and campaign schedules, common in creative and retail leadership roles.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in Australia and the specified experience level. Actual compensation may vary based on specific qualifications, interview performance, and the company's compensation structure. The listed benefits provide a good overview of what to expect from a company like Lorna Jane.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Apparel, Lifestyle, Retail. Lorna Jane operates within a competitive global market, focusing on women's activewear with a strong emphasis on purpose, movement, and empowering women. The brand's creative output is central to its identity and market position.

Company Size: Lorna Jane is a globally recognized brand, suggesting a medium to large enterprise size with established operations and a significant employee base across various departments and international locations.

Founded: Founded 37 years ago, Lorna Jane has a long-standing history and established brand heritage, indicating a mature company culture that likely values innovation while respecting its core values and legacy.

Team Structure:

• The Graphic Design team comprises six talented designers, reporting to the Graphic Design Manager.

• This role reports into the Head of Marketing, who is described as supportive and invested in her team's success.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes connecting creative vision to commercial outcomes, suggesting a data-informed approach to design decisions and campaign effectiveness.

• Collaborative Workflow: The team is described as collaborative, with a focus on fun and mutual support, indicating an agile and iterative approach to creative development.

• Continuous Improvement: A drive for staying ahead of new technologies and design directions points to a methodology that embraces learning and adaptation.

Company Website: https://www.lornajane.com/

📝 Enhancement Note: Lorna Jane's brand positioning as a purpose-driven, female-founded activewear leader suggests a company culture that values empowerment, well-being, and innovation. This context is crucial for understanding how the Graphic Design Manager role contributes to the overarching business strategy and brand narrative.

📈 Career & Growth Analysis

Operations Career Level: This is a senior management position, a "seat at the head of the table," indicating significant responsibility and influence within the creative and marketing functions. It's a key leadership role responsible for shaping the visual identity of a global brand.

Reporting Structure: The Graphic Design Manager reports directly to the Head of Marketing. This structure places the role within the strategic marketing leadership team, allowing for direct input into marketing strategy and campaign planning.

Operations Impact: The role has a direct impact on revenue by leading the creative output for global campaigns, digital platforms, and retail environments. Strong creative direction and execution are vital for driving brand awareness, customer engagement, and ultimately, sales conversions. The role bridges the gap between creative execution and commercial goals.

Growth Opportunities:

• Creative Influence: Significant opportunity to shape the visual direction of a globally recognized brand and influence its market perception.

• Leadership Development: Develop advanced leadership and team management skills by mentoring and growing a team of six designers.

• Strategic Contribution: Play a key role in marketing strategy, contributing creative insights that drive business outcomes and market positioning.

• Cross-Functional Exposure: Work closely with various departments, gaining broader business acumen and understanding of different operational functions within a retail environment.

• Industry Advancement: Potential to move into broader creative director roles or senior marketing leadership positions within the fashion or lifestyle industry.

📝 Enhancement Note: The emphasis on "leading from the front" and connecting "creative vision to commercial outcomes" highlights the strategic importance of this role beyond pure design execution. Growth is framed around both creative leadership and direct business impact.

🌐 Work Environment

Office Type: The role is based in Eagle Farm, Queensland, Australia, indicating an on-site work environment. This suggests a traditional office setting where the design team collaborates physically.

Office Location(s): Eagle Farm, Queensland, Australia. This location is likely a key operational hub for Lorna Jane in Australia.

Workspace Context:

• Collaborative Hub: The environment is likely designed to foster collaboration among the design team and with the broader marketing department, facilitating idea exchange and project development.

• Creative Resources: Access to necessary design tools, software, and potentially a creative studio space to support the team's work on campaigns, digital assets, and retail materials.

• Team Interaction: Regular face-to-face interaction with the Head of Marketing and other marketing team members, enabling seamless communication and strategic alignment.

Work Schedule: While a standard 40-hour work week is typical, the demands of campaign launches and retail cycles may require some flexibility, including potential for extended hours during peak periods. This is common for management roles in creative and retail sectors.

📝 Enhancement Note: The on-site requirement suggests a focus on in-person collaboration and team synergy, which is often preferred for creative leadership roles that involve direct mentorship and rapid feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, leadership capabilities, and creative alignment with the Lorna Jane brand.

• Creative Challenge/Case Study: Candidates may be asked to present a portfolio review or a specific creative challenge related to brand storytelling, campaign ideation, or team leadership.

• Leadership & Strategy Interview: Discussion with the Head of Marketing and potentially other senior leaders to evaluate strategic thinking, commercial acumen, and team management philosophy.

• Team Meet & Greet: Opportunity to interact with members of the design team to assess cultural fit and collaborative potential.

• Final Interview: Potentially with higher-level executives to confirm strategic alignment and assess overall fit for the organization.

Portfolio Review Tips:

• Showcase Leadership: Clearly demonstrate your role in leading teams, mentoring designers, and driving creative strategy, not just individual design contributions.

• Highlight Campaign Impact: Present integrated campaigns end-to-end, detailing your concept development process, execution oversight, and any measurable commercial outcomes or brand impact.

• Brand Alignment: Select work that resonates with the Lorna Jane brand ethos – active, empowering, and globally recognized. Show how you've maintained or elevated brand integrity.

• Process Explanation: Be prepared to discuss your creative process, decision-making rationale, and how you manage workflows and stakeholders.

• Commercial Awareness: Articulate how your creative decisions have supported business objectives, such as driving sales, engagement, or brand perception.

Challenge Preparation:

• Brand Analysis: Understand Lorna Jane's current market position, target audience, and recent creative campaigns.

• Creative Vision: Be ready to articulate your vision for the brand's creative future and how you would evolve its visual language.

• Team Management Scenarios: Prepare for questions about managing design teams, handling underperformers, fostering collaboration, and motivating creatives.

• Problem-Solving: Anticipate scenarios related to balancing creative integrity with commercial demands, managing tight deadlines, or resolving stakeholder conflicts.

📝 Enhancement Note: The emphasis on a strong portfolio and the interview process will likely focus on a candidate's ability to lead creatively, manage operations within a creative team, and demonstrate tangible business impact, aligning with GTM and revenue operations principles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, image manipulation, and layout.

• Motion Graphics Software: Likely Adobe After Effects for creating dynamic visual content for digital campaigns and social media.

• Prototyping/Wireframing Tools: Potentially tools like Figma, Sketch, or Adobe XD for digital design and user interface elements, especially for digital campaigns and web assets.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with Google Analytics or similar tools to understand the performance of digital creative assets and campaigns.

• Social Media Analytics: Understanding of insights from platforms like Instagram, Facebook, etc., to inform visual strategy for social content.

• Campaign Performance Dashboards: Experience with reporting tools that track the effectiveness of marketing campaigns, potentially integrated with CRM or marketing automation platforms.

CRM & Automation:

• Marketing Automation Platforms: While not directly managed, understanding how creative assets are deployed via platforms like HubSpot, Marketo, or Mailchimp is beneficial for campaign integration.

• Project Management Tools: Proficiency with tools such as Asana, Trello, Monday.com, or Jira for managing design projects, team workflows, and deadlines.

• DAM (Digital Asset Management) Systems: Experience with systems for organizing, storing, and distributing creative assets across the organization.

📝 Enhancement Note: While specific tools are not listed, a Graphic Design Manager role in a global brand like Lorna Jane would necessitate advanced proficiency in industry-standard design software and likely exposure to project management and digital asset management systems. Understanding how creative assets integrate into broader marketing automation and CRM processes is also key.

👥 Team Culture & Values

Operations Values:

• Move, Nourish, Believe: This core philosophy likely permeates the company culture, encouraging a holistic approach to well-being and performance, which can influence the pace and style of work.

• Purpose-Driven: As a female-founded brand built on purpose, expect a culture that values impact, empowerment, and authenticity in its creative output and internal operations.

• Quality & Precision: The emphasis on "premium, global-standard quality" and "brand integrity" suggests a value placed on meticulous execution and high standards across all creative work.

• Collaboration & Support: The description of the team as "invested in each other," "collaborative," and having "fun" highlights a value placed on positive working relationships and mutual support.

• Innovation & Growth: The drive to "stay ahead" and "continuous improvement" indicates a culture that embraces new ideas and fosters professional development.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with the Head of Marketing and the broader marketing team, suggesting a need for clear communication and alignment on campaign goals and brand strategy.

• Team-Centric Approach: The design team is described as collaborative and supportive, indicating a style where ideas are shared, feedback is constructive, and collective success is prioritized.

• Open Communication: A culture that encourages presenting ideas with clarity and conviction, and where feedback is integral to growth, suggests an open and transparent communication style.

• Agile & Responsive: Given the dynamic nature of fashion retail and campaign cycles, the team likely operates with a degree of agility, responding quickly to market trends and business needs.

📝 Enhancement Note: The company's core values, particularly "Move, Nourish, Believe," likely translate into a work environment that prioritizes employee well-being, but also expects high performance and a commitment to the brand's mission, influencing how operations and creative processes are managed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Demands: The primary challenge will be to maintain the artistic integrity and innovative spirit of the brand while ensuring all creative output aligns with sales targets and marketing objectives.

• Managing a Diverse Team: Leading and motivating a team of six designers with varying skill sets and career stages requires strong interpersonal and developmental leadership skills.

• Keeping Pace with Trends: The fast-paced fashion and digital landscape demands constant adaptation to new design trends, technologies, and platform requirements.

• Global Brand Consistency: Ensuring that creative assets consistently reflect the premium, global standards of Lorna Jane across all international markets and touchpoints.

• Stakeholder Alignment: Effectively managing expectations and gaining buy-in from various internal stakeholders who may have different perspectives on creative direction.

Learning & Development Opportunities:

• Advanced Creative Leadership: Hone skills in strategic creative direction, team building, and mentoring within a globally recognized brand context.

• Cross-Functional Strategic Input: Gain deeper insights into marketing strategy, retail operations, and overall business objectives by working closely with the Head of Marketing and other departments.

• Industry Trend Immersion: Opportunities to explore and implement new design technologies, digital marketing strategies, and creative approaches relevant to the fashion and lifestyle sectors.

• Brand Development: Contribute significantly to the evolution of a well-established brand's visual identity, impacting its market presence and customer connection.

• Potential for Broader Roles: The strategic nature of the role can open doors to senior creative director positions or broader marketing leadership opportunities within the company or the wider industry.

📝 Enhancement Note: The challenges listed are common for senior creative roles, requiring a blend of artistic talent, operational management, and strategic thinking, all of which are critical for success in GTM and revenue operations contexts.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a creative strategy for a global campaign that needs to resonate across diverse markets while maintaining brand consistency." (Focus on process, market research, team collaboration, and measurable outcomes.)

• "How do you balance the need for creative innovation with commercial objectives and tight deadlines in a fast-paced retail environment?" (Highlight your commercial mindset, prioritization skills, and ability to make trade-offs.)

Company & Culture Questions:

• "What is your understanding of the Lorna Jane brand, and how would you evolve its visual identity to stay relevant while honoring its heritage?" (Research brand values, target audience, and recent campaigns.)

• "How do you embody the 'Move, Nourish, Believe' philosophy in your leadership style and creative approach?" (Connect personal values to professional conduct and creative output.)

Portfolio Presentation Strategy:

• Narrative Structure: Organize your portfolio around key themes like "Campaign Leadership," "Brand Evolution," or "Team Development," telling a story for each project.

• Impact Metrics: Whenever possible, quantify the impact of your work. Use data on engagement, conversion rates, brand perception shifts, or team productivity improvements.

• Leadership Emphasis: For each project, clearly define your role, the challenges you faced as a leader, the decisions you made, and the outcomes achieved by your team under your direction.

• Brand Alignment Discussion: Be prepared to discuss how your work aligns with Lorna Jane's specific aesthetic, values, and market position.

• Interactive Elements: Consider incorporating short video clips for motion graphics or interactive mockups for digital campaigns to showcase dynamism and user experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capability, and a commercial understanding of how creative operations contribute to business success, aligning with the broader goals of revenue and GTM operations.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Tailor your portfolio to highlight leadership experience in fashion/apparel, integrated campaigns, and brand storytelling. Ensure it showcases conceptual thinking and commercial impact.

• Resume Optimization: Update your resume to emphasize leadership achievements, team management experience, and quantifiable results from creative projects. Use keywords like "Creative Direction," "Brand Integrity," and "Campaign Management."

• Interview Preparation: Practice articulating your creative vision, leadership philosophy, and how you drive commercial success through design. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research Lorna Jane's brand, values, target audience, and recent marketing efforts to demonstrate genuine interest and cultural fit. Understand how their "Move, Nourish, Believe" ethos influences their operations and creative output.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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