Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager

Company: Andretti Indoor Karting & Games

Location: Orlando, Florida, United States

Job Type: Full-Time

Category: Art & Design / Marketing / Management

Date Posted: 2026-06-22

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Oversee the end-to-end creative development and execution of all visual assets for a nationwide family entertainment brand, ensuring brand consistency across print, digital, and physical touchpoints.

• Lead the design strategy for consumer promotions, corporate sales initiatives, and critical new store opening campaigns, directly impacting brand perception and revenue generation.

• Manage a dynamic workflow of design projects, coordinating with internal marketing, operations, and sales teams, as well as external vendors, to deliver high-quality creative solutions within fast-paced timelines.

• Provide creative leadership and mentorship, driving a high standard of artistic quality and operational efficiency within the design function.

📝 Enhancement Note: The role of Graphic Design Manager at Andretti Indoor Karting & Games requires a blend of strong creative vision and robust project management capabilities. The emphasis on nationwide brand consistency and support for new store openings highlights the strategic importance of this role in driving both brand awareness and operational expansion. The inclusion of specific industry experience (hospitality, entertainment, retail) suggests a need for candidates who can quickly adapt creative strategies to a high-volume, experiential environment.

📈 Primary Responsibilities

• Develop and manage a comprehensive library of brand-wide creative assets, encompassing print collateral, digital advertisements, social media content, email campaigns, interior/exterior signage, and promotional materials.

• Ensure unwavering adherence to Andretti Indoor Karting & Games brand standards and visual identity guidelines across all marketing and communication channels nationwide.

• Translate complex business objectives, including revenue growth targets and guest engagement strategies, into compelling and effective visual communications.

• Design and produce impactful marketing materials to support consumer-facing promotions, food & beverage campaigns, special events, and seasonal initiatives across all venues.

• Create essential sales collateral, including event brochures, pitch decks, proposal documents, trade show assets, and membership kits, specifically for the Corporate Sales department.

• Develop tailored creative assets for local marketing efforts, including community outreach programs, strategic partnerships, fundraising events, and unique local activations.

• Lead the design and production of all creative elements for new store openings, from initial signage and recruitment materials to grand opening campaigns, sales collateral, operational graphics, and community engagement assets.

• Proactively manage project timelines, prioritize competing design requests, and optimize creative workflows for maximum efficiency and output.

• Coordinate closely with external partners, including printers, signage fabricators, photographers, videographers, and promotional item suppliers, ensuring quality and timely delivery.

• Conduct thorough reviews of design proofs and oversee production processes to guarantee accuracy, brand integrity, and adherence to specifications.

• Provide clear creative direction, constructive feedback, mentorship, and quality control oversight for all design projects undertaken by the team or external resources.

• Foster strong collaborative partnerships with marketing, operations, sales, and individual store teams to ensure design initiatives align with and support broader company objectives.

• Implement and maintain organized project management systems and advocate for creative best practices within the design function.

📝 Enhancement Note: The responsibilities listed indicate a highly integrated role that bridges creative execution with strategic business support. The emphasis on supporting new store openings and corporate sales suggests the need for a candidate who can manage diverse project types and effectively communicate design rationale to non-creative stakeholders. The requirement to manage external vendors implies a need for strong negotiation and vendor management skills in addition to creative leadership.

🎓 Skills & Qualifications

Education: High School Diploma or equivalent required. A Bachelor's Degree in Graphic Design, Marketing, Visual Communications, or a related field is strongly preferred.

Experience: A minimum of 5 years of professional graphic design experience is required. Previous leadership or creative management experience is highly desirable. Experience within the hospitality, entertainment, retail, or family entertainment industry is a significant advantage.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong foundational skills in graphic design principles, typography, branding, and layout design.

• Demonstrated ability in project management, including timeline adherence, prioritization, and workflow optimization.

• Excellent written and verbal communication skills, essential for stakeholder collaboration and vendor management.

• Proven ability to manage multiple, diverse projects concurrently in a high-volume, fast-paced environment.

• Flexibility to work a varied schedule, including nights, weekends, and holidays, as business needs dictate.

• Valid driver's license and eligibility to work in the United States.

• Must be at least 18 years of age. Preferred Skills:

• Experience with digital advertising platforms, email marketing campaign design, and web design principles.

• Proficiency in photography, videography, or motion graphics creation.

• A genuine interest in and familiarity with virtual reality, arcade games, and motorsports, aligning with brand themes.

• Proven leadership and team management skills, with the ability to motivate and guide staff at all levels.

📝 Enhancement Note: The "Great to Have" qualifications strongly suggest that the ideal candidate will not only possess core design competencies but also a strategic understanding of how design impacts marketing, sales, and operational success within the entertainment sector. The preference for industry-specific experience and leadership capabilities indicates a desire for a candidate who can hit the ground running and provide immediate value.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating a strong grasp of brand identity development and consistent application across various media (print, digital, signage).

• Include examples of marketing collateral designed for promotions, events, or seasonal campaigns, highlighting creative problem-solving and alignment with business objectives.

• Present case studies of new store opening creative packages, detailing the scope of work from initial concept to final execution, including signage and local outreach materials.

• Feature examples of sales support materials, such as brochures, presentations, or trade show assets, for corporate sales or event bookings.

• Demonstrate experience in managing design projects from brief to final delivery, illustrating workflow and vendor coordination. Process Documentation:

• Examples of how you have established or refined design workflows to improve efficiency and output.

• Documentation of how brand guidelines were developed, implemented, or maintained across an organization.

• Case studies detailing the process of launching creative campaigns for new products, services, or locations.

• Evidence of collaboration with cross-functional teams (e.g., marketing, sales, operations) to achieve project goals.

📝 Enhancement Note: For this role, a portfolio is crucial for demonstrating not just artistic talent but also the ability to manage complex projects and align creative output with business goals. The emphasis on new store openings and corporate sales implies a need for portfolio pieces that showcase strategic thinking and the ability to create assets that drive specific business outcomes. Demonstrating process efficiency and vendor management within the portfolio will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Given the "5-10 years" experience level, leadership responsibilities, and the location in Orlando, FL, a competitive salary range for a Graphic Design Manager would typically fall between $70,000 - $95,000 annually. This estimate is based on industry benchmarks for similar roles in major metropolitan areas, considering the specific responsibilities of brand management, project leadership, and creative direction within the entertainment sector.

Benefits:

• Competitive base salary and exciting bonus opportunities tied to performance.

• Comprehensive Personal/Family Medical, Dental, and Vision Insurance Coverage.

• A generous Health Savings Account (HSA) with a $1,200 company contribution annually.

• Vacation time accrued during the first year of employment.

• 401k retirement savings program with a significant 4.5% company match.

• Company-provided Life Insurance.

• Company-provided Short-Term Disability Insurance.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. However, the role demands flexibility, with the ability to work nights, weekends, and holidays as business needs arise, particularly during peak seasons, new store openings, and special events.

📝 Enhancement Note: The salary estimate is based on market research for Graphic Design Manager roles with 5-10 years of experience in a major Florida city, factoring in the responsibilities of managing a brand's visual identity and supporting multiple business functions. The benefits package is comprehensive, with a notable company match for the 401k and a significant HSA contribution, which are attractive incentives for professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Family Entertainment Center (FEC) and Hospitality sector, focusing on providing high-quality, exhilarating entertainment experiences including indoor karting, virtual reality, arcade games, and event spaces. This industry demands creativity, a focus on guest experience, and a dynamic operational approach.

Company Size: Andretti Indoor Karting & Games is a growing, multi-location enterprise. While specific employee numbers for the entire organization aren't provided, the mention of "nationwide locations" and "growing fast" suggests a medium to large-sized company with a significant operational footprint. This implies a structured environment with opportunities for impact and advancement.

Founded: While the founding date isn't explicitly stated, the company's focus on cutting-edge entertainment and expansion suggests a relatively modern establishment, likely founded within the last 10-20 years to capitalize on evolving entertainment technologies.

Team Structure:

• The Graphic Design Manager will likely lead a small internal design function or work closely with a dedicated marketing team, potentially overseeing freelance or agency resources.

• Reporting structure will likely be to a Marketing Director or VP of Marketing, with close collaboration across Marketing, Operations, Sales, and individual Venue Management teams.

• Cross-functional collaboration is key, requiring the ability to translate needs from various departments into effective visual solutions. Methodology:

• Data-driven approach to understanding guest engagement and campaign performance, informing creative decisions.

• Emphasis on workflow planning and optimization to manage a high volume of creative requests efficiently.

• Utilization of automation where possible for repetitive design tasks or asset management, and a focus on continuous improvement of creative processes.

Company Website: andrettikarting.com (inferred from domain_derived)

📝 Enhancement Note: The company's focus on family entertainment and growth suggests a vibrant, fast-paced work environment. The Graphic Design Manager will need to be adaptable, energetic, and capable of contributing to a brand that emphasizes excitement and cutting-edge experiences. The "growing fast" aspect is a significant indicator of opportunities for career progression.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a management-level position within the creative and marketing functions. It requires not only strong individual contributor design skills but also the ability to lead, strategize, and manage projects and potentially other creatives. It sits above entry-level and mid-level designer roles.

Reporting Structure: The Graphic Design Manager will likely report into a Director of Marketing or similar senior marketing leadership role. They will need to effectively communicate with and manage expectations of various stakeholders across marketing, sales, operations, and potentially executive leadership, especially concerning new openings and brand initiatives.

Operations Impact: The Graphic Design Manager has a direct and significant impact on the company's revenue and brand perception. High-quality, on-brand creative assets are crucial for driving consumer engagement, promoting sales initiatives (promotions, events, corporate sales), and ensuring successful new store launches. Poorly executed design can negatively impact brand image and deter potential customers.

Growth Opportunities:

• Operations Skill Advancement: Potential to expand into a broader Marketing Manager role, overseeing more aspects of the marketing strategy and execution beyond design.

• Leadership Development: Opportunities to build and lead a larger creative team, develop departmental processes, and take on more strategic creative direction for the brand.

• Industry Specialization: Deepen expertise within the high-growth family entertainment and hospitality sector, becoming a key asset in expansion efforts. Potential for advancement into roles focused on brand strategy or regional marketing management.

📝 Enhancement Note: The growth trajectory for this role points towards increasing strategic responsibility within the marketing function or a move into broader management roles. The company's rapid growth is a significant factor suggesting that dedicated and effective individuals will have clear paths for advancement.

🌐 Work Environment

Office Type: This is an on-site role, requiring the candidate to work from a designated office location, likely within or near company headquarters or a primary operational hub. While the exact nature of the office setup isn't detailed, it's expected to be a professional environment supporting creative work.

Office Location(s): The primary work location is Orlando, Florida. This role may require occasional travel to other Andretti Indoor Karting & Games locations for new store openings, site assessments, or team meetings.

Workspace Context:

• The workspace will likely be equipped with industry-standard design software and hardware (e.g., powerful workstations, Adobe Creative Suite).

• Opportunities for collaboration with marketing, operations, and sales teams will be readily available, fostering a dynamic and interactive work environment.

• The environment is expected to be fast-paced, reflecting the energetic nature of the entertainment industry and the company's growth trajectory.

Work Schedule: The role is full-time, with standard business hours expected. However, due to the nature of the entertainment industry and the responsibilities for promotions, events, and new openings, flexibility is crucial. This includes availability for nights, weekends, and holidays, particularly during critical launch periods or peak operational times.

📝 Enhancement Note: The on-site requirement and need for schedule flexibility are critical considerations for candidates. The environment is likely to be energetic and demanding, requiring individuals who thrive under pressure and can adapt to the operational rhythms of an entertainment venue.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities.

• Creative Assessment: Likely a practical design exercise or a request to present specific portfolio pieces that demonstrate problem-solving and brand alignment.

• Hiring Manager Interview: Discussion with the Marketing Director or Hiring Manager to evaluate experience, leadership potential, and cultural fit. This will likely involve questions about your approach to brand management, project management, and team collaboration.

• Team/Stakeholder Interviews: Potential interviews with key stakeholders from Operations, Sales, or other departments to gauge cross-functional collaboration skills and understanding of business needs.

• Final Interview: May involve senior leadership to discuss strategic vision and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, focusing on brand consistency, marketing support, and new opening collateral.

• Showcase Brand Understanding: Clearly articulate how your designs align with and enhance the Andretti brand identity. If possible, include a speculative piece or a case study showing how you would approach a hypothetical Andretti marketing challenge.

• Highlight Project Management: For each project, briefly describe the brief, your process, your role, any challenges faced, and the outcome. Quantify results where possible (e.g., "increased engagement by X%", "supported successful launch of Y").

• Prepare for Discussion: Be ready to discuss your creative choices, your process, and how you handle feedback and collaboration.

Challenge Preparation:

• Brand Consistency Exercise: Be prepared for a potential task that requires you to apply existing brand guidelines to a new scenario or create a piece of collateral for a specific campaign (e.g., a social media ad, a flyer for a new event).

• Problem-Solving Scenarios: Anticipate questions about how you would handle competing design priorities, manage a difficult vendor, or translate a vague marketing request into effective visual solutions.

• Strategic Thinking: Prepare to discuss your approach to developing creative strategies that support business objectives, not just aesthetic design.

📝 Enhancement Note: The interview process will heavily scrutinize both creative talent and practical execution skills. A strong portfolio that clearly demonstrates an understanding of brand management, project lifecycle, and business impact is paramount. Candidates should be ready to articulate their decision-making process and demonstrate how they can contribute to the company's rapid growth.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all design and production work.

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar platforms for tracking projects, managing workflows, and collaborating with teams.

• Digital Asset Management (DAM) System: Familiarity with how DAM systems work for organizing, storing, and retrieving brand assets, though direct experience may vary.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of how to interpret data from platforms like Google Analytics to inform digital design decisions.

• Social Media Analytics: Familiarity with insights from platforms like Facebook, Instagram, etc., to gauge content performance.

CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Mailchimp, Constant Contact, or HubSpot for email campaigns.

• Content Management Systems (CMS): Familiarity with platforms like WordPress for web content updates or design integration.

📝 Enhancement Note: While the job description explicitly mentions Adobe Creative Suite, proficiency in project management tools is also a strong implication given the "project management and organizational abilities" requirement. Familiarity with digital marketing tools and analytics will be beneficial for creating effective online assets.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative work that reflects the brand's premium entertainment experience.

• Guest-Centricity: Designing with the end-user experience in mind, ensuring that visuals are appealing, informative, and contribute to positive guest engagement.

• Innovation & Adaptability: Embracing new design trends and technologies, and being flexible to adapt creative strategies to evolving business needs and market dynamics.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams, valuing input, and contributing to a cohesive brand message.

• Efficiency & Accountability: Managing projects effectively, meeting deadlines, and taking ownership of creative outcomes.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, sales, operations, and venue management teams, fostering an environment where design is seen as a partner in achieving business goals.

• Constructive Feedback Culture: Openness to receiving and providing constructive feedback to ensure continuous improvement of creative output and processes.

• Knowledge Sharing: Encouraging the sharing of design insights, best practices, and industry trends within the team and across departments.

📝 Enhancement Note: The company's culture likely values energy, creativity, and a strong work ethic, mirroring the exciting environment of their entertainment venues. The emphasis on collaboration and adaptability is key for a role that supports such a diverse range of business functions and a rapidly expanding organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that individual creative input enhances, rather than dilutes, the established brand identity across numerous touchpoints and locations.

• Managing Competing Priorities & Tight Deadlines: Juggling multiple projects for different departments (marketing, sales, operations, new openings) with often demanding timelines.

• Adapting to a Fast-Paced, Evolving Industry: Keeping up with design trends, new entertainment technologies (like VR), and the company's rapid expansion while maintaining brand integrity.

• Remote Collaboration & Vendor Management: Effectively guiding and quality-controlling work from external vendors or potentially remote team members, ensuring consistent brand representation.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement new design software features, motion graphics, or emerging digital design trends.

• Brand Strategy Involvement: Deeper engagement in strategic brand planning and how design contributes to overall marketing and business objectives.

• Leadership Skill Development: Formal or informal mentorship and training in team management, project leadership, and strategic creative direction.

• Industry Immersion: Gaining in-depth knowledge and experience within the thriving family entertainment and hospitality sector.

📝 Enhancement Note: The primary challenges stem from the dynamic nature of the entertainment industry and the demands of supporting a rapidly growing, multi-location business. Growth opportunities are strongly linked to the company's expansion, offering paths for increased strategic responsibility and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive creative strategy for a new store opening. What key visual assets would you prioritize and why?"

• "How do you ensure brand consistency across multiple channels and locations, especially when working with external vendors?"

• "Walk us through a time you had to balance a creative vision with specific business objectives or constraints. What was the outcome?"

• "How would you approach designing marketing materials for a new food and beverage offering within a family entertainment center?"

• "Describe your experience managing design projects with competing priorities and tight deadlines. What strategies do you use?" Company & Culture Questions:

• "What interests you about the family entertainment industry and Andretti Indoor Karting & Games specifically?"

• "How do you stay current with design trends relevant to the entertainment and hospitality sectors?"

• "Describe a time you collaborated with sales or operations teams. How did you ensure their needs were met through your design work?"

• "How do you handle constructive criticism on your designs?" Portfolio Presentation Strategy:

• Thematic Grouping: Organize your portfolio by project type (e.g., Brand Identity, Marketing Campaigns, New Openings) or by your role in the project.

• Storytelling: For each key project, clearly articulate the challenge, your approach, your specific contributions, the tools used, and the results achieved. Quantify impact whenever possible.

• Brand Alignment: Highlight projects that demonstrate your ability to understand and work within established brand guidelines, or show how you've developed strong brands from scratch.

• Process Visualization: Consider including brief workflow diagrams or process outlines for complex projects to showcase organizational skills.

• Conciseness: Be prepared to present your most relevant work efficiently, focusing on quality over quantity.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker, an effective communicator, and a proactive problem-solver capable of managing the visual identity of a growing national brand. Demonstrating an understanding of the entertainment/hospitality industry will be a significant plus.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on the recruitingbypaycor.com portal.

• Customize Your Resume: Tailor your resume to highlight experience in brand management, project leadership, Adobe Creative Suite proficiency, and any relevant industry experience (hospitality, entertainment, retail). Use keywords from the job description such as "brand consistency," "marketing collateral," "new store openings," and "vendor management."

• Refine Your Portfolio: Select your most impactful design projects that align with the role's requirements. Ensure your portfolio clearly showcases your skills in graphic design, typography, branding, and project management, with a focus on results and brand consistency. Prepare to discuss your creative process and strategic decision-making for each piece.

• Prepare for Interview Questions: Research Andretti Indoor Karting & Games thoroughly, understanding their brand, venues, and target audience. Prepare specific examples to answer behavioral and situational questions related to design strategy, project management, and cross-functional collaboration.

• Understand the Company Culture: Familiarize yourself with the company's emphasis on family entertainment, growth, and a fast-paced environment. Be ready to articulate how your working style and values align with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.