Gerente de UX

📍 Job Overview

Job Title: Gerente de UX

Company: BANCO BRADESCO SA

Location: Osasco, São Paulo, Brazil

Job Type: Full-Time

Category: User Experience (UX) Design & Management

Date Posted: May 05, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Lead and mentor a team of UX professionals within the Bradesco Experience (BE) unit, focusing on enhancing customer journeys across Credit, Financing, Exchange, and International financial products.

• Drive user-centered design principles and best practices across product, channels, and technology teams to ensure cohesive and impactful user experiences.

• Analyze and interpret customer needs and pain points through rigorous research, usability testing, and key performance indicator (KPI) analysis to inform design iterations and strategic decision-making.

• Champion the adoption of design standards, including visual hierarchy, accessibility, and content coherence, to maintain brand consistency and user satisfaction.

• Foster a strong user-centric culture throughout the organization by promoting real-world feedback integration and data-driven design approaches.

📝 Enhancement Note: The role title "Gerente de UX" directly translates to "UX Manager." Given the responsibilities outlined, this role clearly falls under User Experience Design and Management, with a strong emphasis on leadership and strategic oversight within a financial services context. The inclusion of specific financial product areas (Credit, Financing, Exchange, International) indicates a specialized focus within the broader Bradesco Experience unit.

📈 Primary Responsibilities

• Team Leadership & Development: Lead, mentor, and develop the UX team, fostering professional growth and career advancement opportunities through regular feedback, training, and performance management.

• Customer Journey Optimization: Analyze and monitor customer needs and pain points using usability metrics, satisfaction surveys, and conversion data to identify opportunities for improvement and iterative design solutions.

• Design Standards & Governance: Ensure design, content, and accessibility coherence by creating, implementing, and evangelizing design patterns, style guides, and accessibility standards across all digital touchpoints.

• Cross-Functional Orchestration: Facilitate seamless integration of user experience across product development, various customer channels (digital, in-branch, etc.), technology implementation, and other business units.

• Performance Measurement & Strategy: Define key performance indicators (KPIs) and metrics for continuous improvement of the customer experience, reporting on progress and impact to stakeholders.

• User-Centric Culture Advocacy: Promote a robust user-centered design culture by championing the collection and application of real-world user feedback into design and development processes.

• Strategic Initiative Support: Collaborate with business and technology areas to develop and implement strategies that enhance the overall experience for existing and potential customers.

📝 Enhancement Note: The responsibilities highlight a blend of people management, strategic UX leadership, and data-driven decision-making, typical of a UX Manager role in a large enterprise. The emphasis on "orchestrating integration" and "promoting culture" points to a significant strategic influence beyond individual design tasks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, Computer Science, or a related field is typically expected for a management-level UX role.

Experience: A minimum of 5-10 years of progressive experience in UX/UI design, with a significant portion dedicated to leadership and team management.

Required Skills:

• UX Leadership & Team Management: Proven ability to lead, mentor, and manage a team of UX designers, including resource allocation and priority setting.

• Figma Proficiency: Advanced-level expertise in Figma for design, prototyping, and collaboration.

• UX/UI Design Expertise: Solid, hands-on experience in user experience and user interface design principles, methodologies, and best practices.

• Visual Hierarchy & Design Principles: Strong understanding of visual design principles, including layout, typography, color theory, and the creation of intuitive visual hierarchies.

• Accessibility Standards: Knowledge of accessibility guidelines (e.g., WCAG) and practical application in design to ensure inclusive experiences.

• Data Analysis Tools: Experience with tools for analyzing user data, usability metrics, satisfaction scores, and conversion rates.

• KPI Definition & Tracking: Ability to define, track, and report on key performance indicators relevant to user experience and business objectives.

Preferred Skills:

• Generative AI in UX: Familiarity and experience with generative AI tools and their application in enhancing user experience design processes.

• Financial Services Domain Knowledge: Understanding of the financial services industry, including specific product areas like credit, financing, and international banking.

• Cross-functional Collaboration: Experience working effectively with product managers, engineers, business stakeholders, and marketing teams.

• User Research Methodologies: Proficiency in various qualitative and quantitative user research methods (e.g., interviews, surveys, usability testing, card sorting).

• Design System Management: Experience in creating, maintaining, and scaling design systems.

📝 Enhancement Note: The raw description mentions "Noção de hierarquia visual e acessibilidade" ( Notion of visual hierarchy and accessibility), which has been elevated to "Strong understanding" and "Knowledge of accessibility guidelines" respectively, reflecting the managerial level and required depth for this role. "Experiência com ferramentas de análise de dados" (Experience with data analysis tools) is also expanded to include specific types of data relevant to UX.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Leadership Case Studies: Examples demonstrating successful leadership of UX initiatives, team management, and cross-functional collaboration.

• Process Improvement Examples: Showcases of how you've analyzed user pain points and implemented design solutions that led to measurable improvements in usability, satisfaction, or conversion rates.

• Design System Contributions: If applicable, examples of contributions to or management of design systems, highlighting consistency and scalability.

• Data-Driven Design: Portfolios should clearly articulate the role of data, research, and metrics in informing design decisions and demonstrating impact.

• Financial Product Experience: Examples of UX work within the financial services sector, particularly related to credit, financing, or international products, will be highly advantageous.

Process Documentation:

• User Research & Analysis: Documentation of user research methodologies employed, analysis of findings, and how these insights translated into design recommendations.

• Design Iteration & Validation: Examples of design processes that involve iterative development, user testing, and feedback loops for validation.

• Cross-functional Workflow Integration: Evidence of processes designed to integrate UX seamlessly with product, engineering, and business teams, ensuring alignment and efficient execution.

• KPI Definition & Reporting: Frameworks used for defining UX KPIs and methods for reporting on their performance and impact to stakeholders.

📝 Enhancement Note: While the original job description doesn't explicitly detail portfolio requirements, this section infers them based on the role's responsibilities and the typical expectations for a UX Manager in a large, established organization like Bradesco. The focus is on demonstrating leadership, strategic impact, and the ability to drive measurable outcomes through UX.

💵 Compensation & Benefits

Salary Range: For a UX Manager with 5-10 years of experience in São Paulo, Brazil, the estimated annual salary range is R$ 120,000 to R$ 180,000 (Brazilian Reais). This range is based on industry benchmarks for management-level UX roles in major Brazilian financial centers, considering the company's size and industry.

Benefits:

• Profit Sharing or Bonus: Eligibility for PLR (Participação nos Lucros e Resultados) or a bonus structure, as per job level eligibility.

• Comprehensive Health Coverage: Includes Medical Insurance and Dental Insurance plans.

• Financial Security: Life Insurance and optional Private Pension plan with employer contribution.

• Daily Support: Food Voucher (Vale Alimentação) and Meal Voucher (Vale Refeição).

• Seasonal Support: 13th Food Basket.

• Transportation: Transportation Voucher (Vale Transporte) with optional adherence.

• Lifestyle & Wellness:

  • Total Pass (for gym and leisure activities).
  • Viva Bem Bradesco: A program focused on health, well-being, and quality of life.

• Employee Perks: Discounts on products and services from partner companies.

• Professional Development: Access to Unibrad (Corporate University Bradesco) for continuous learning and development.

• Financial Benefits: Fee Exemptions (special conditions on various products and services) and optional Private Pension with employer participation.

• Family Support: Daycare or Nanny Allowance and Extended Paternity Leave (20 days) and Maternity Leave (180 days) with comprehensive support.

Working Hours: Standard full-time working hours, typically 40 hours per week. The hybrid model allows for flexibility, with 2 days required in the office.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Brazil. The benefits list is directly extracted from the provided text and organized for clarity. The mention of "PLR ou Bônus" is clarified as Profit Sharing or Bonus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking and Insurance). Bradesco operates as one of Brazil's largest financial institutions, renowned for its extensive history of pioneering and innovation within the sector. This context means a strong emphasis on security, compliance, and customer trust, alongside a drive for digital transformation and enhanced customer experience.

Company Size: Large Enterprise (referring to "maior grupo financeiro do Brasil" - largest financial group in Brazil). This implies a structured environment with established processes, extensive resources, and significant cross-functional collaboration opportunities, but also potential for bureaucratic layers.

Founded: The company has a long history, emphasizing its established presence and legacy in the Brazilian financial market, contributing to a culture that balances tradition with modern innovation.

Team Structure:

• Bradesco Experience (BE) Unit: This role is part of a dedicated unit focused on customer experience strategy and implementation. The team likely comprises various UX/UI designers, researchers, content strategists, and potentially service designers.

• Reporting Structure: As a Manager, this role likely reports to a Director or Head of UX/Customer Experience within Bradesco. They will manage a team of individual contributors.

• Cross-Functional Collaboration: Expect close collaboration with business areas (Credit, Financing, Exchange, International), product management, technology/engineering teams, marketing, and potentially data analytics and compliance departments.

Methodology:

• Data-Driven Insights: Emphasis on using research, usability metrics, satisfaction scores, and conversion data to inform design decisions and strategy.

• Iterative Design & Development: Implementing agile methodologies for continuous improvement and rapid iteration based on user feedback and performance metrics.

• User-Centric Design Principles: A core tenet of the BE unit, focusing on understanding and addressing customer needs and pain points throughout the product lifecycle.

• Standardization & Coherence: Developing and enforcing design standards, patterns, and accessibility guidelines to ensure a consistent and high-quality user experience across all touchpoints.

Company Website: https://banco.bradesco/html/classic/sobre/index.shtm

📝 Enhancement Note: The company context is inferred from "BANCO BRADESCO SA" and its description as one of Brazil's largest financial groups. The "Bradesco Experience (BE)" unit is directly mentioned, and its function is elaborated upon. The "Methodology" section synthesizes the responsibilities and requirements into operational approaches.

📈 Career & Growth Analysis

Operations Career Level: This is a Management level role within the UX discipline. It signifies a transition from individual contribution to leading and developing a team, setting strategic direction for UX within specific financial product domains, and influencing broader organizational design practices. The scope includes not just design execution but also people management, process improvement, and cross-functional stakeholder alignment.

Reporting Structure: The UX Manager will report to a higher-level executive (e.g., Director of UX, Head of Customer Experience) and will directly manage a team of UX designers and potentially researchers. This structure suggests a significant level of responsibility and influence within the Bradesco Experience unit.

Operations Impact: The UX Manager's impact is measured by the successful enhancement of customer journeys within Credit, Financing, Exchange, and International services. This directly influences customer satisfaction, retention, conversion rates, and potentially revenue generation through improved digital product adoption and usage. Their work is critical in maintaining Bradesco's competitive edge in the financial sector by delivering world-class digital experiences.

Growth Opportunities:

• Leadership Advancement: Potential progression to Senior UX Manager, Head of UX for a larger domain, or Director of Customer Experience, overseeing broader strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific financial product areas or in emerging fields like AI-driven UX.

• Organizational Influence: Growing influence on company-wide design strategy, process optimization, and the adoption of user-centric methodologies across departments.

• Mentorship & Training: Developing strong leadership and coaching skills through managing and growing a talented team, potentially leading to roles focused on talent development.

📝 Enhancement Note: This section provides an analysis of the role's position within a career path, focusing on the "Operations" aspect as the application of management principles and strategic oversight within the UX function. It extrapolates growth potential based on typical career trajectories in large financial institutions for management roles.

🌐 Work Environment

Office Type: Hybrid Work Model. This involves a combination of remote work and in-office presence. Employees are expected to be in the office for 2 days per week, fostering collaboration and team cohesion while allowing for flexibility.

Office Location(s): The primary work location is Osasco, São Paulo, Brazil, at one of Bradesco's facilities. This location is a major hub for the organization.

Workspace Context:

• Collaborative Hub: The 2 days in the office are intended for collaborative activities, team meetings, workshops, and direct interaction with colleagues, fostering a sense of community and facilitating complex problem-solving.

• Technology & Tools: Access to standard corporate IT infrastructure, including the necessary hardware and software for UX design (Figma, data analysis tools) and communication.

• Team Interaction: Opportunities to engage directly with team members, cross-functional partners, and potentially senior leadership during in-office days. The environment likely supports a mix of focused individual work and dynamic team sessions.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. The hybrid model offers flexibility in structuring the work week, allowing for better work-life integration, which is beneficial for deep work and focused analysis crucial in UX roles.

📝 Enhancement Note: The "Office Type" and "Workspace Context" are directly derived from the "Modelo de trabalho: Híbrido - 2x Presencial" and general knowledge of corporate office environments. The emphasis is on how this setup supports UX work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess suitability for the UX Manager role, focusing on leadership experience, design expertise, and relevant skills.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into leadership style, team management experience, strategic thinking, and understanding of the Bradesco Experience unit's goals.

• Team/Stakeholder Interviews: Meetings with potential direct reports, peers, and key cross-functional stakeholders (e.g., Product Managers, Engineering Leads) to evaluate collaboration skills, communication style, and cultural fit.

• Case Study Presentation: Candidates will likely be asked to present a portfolio review or a specific case study demonstrating their approach to a complex UX challenge, their leadership in driving solutions, and the measurable impact of their work. This is a critical step to assess practical application of skills.

• Final Interview: Potentially with a senior leader (e.g., Director) to confirm overall fit, strategic alignment, and readiness for the role.

Portfolio Review Tips:

• Highlight Leadership: Showcase examples where you led a team or initiative, managed resources, and influenced strategic decisions. Quantify team achievements and your role in them.

• Demonstrate Impact: For each case study, clearly articulate the problem, your process, the solution, and most importantly, the measurable business and user outcomes (e.g., increased conversion by X%, reduced support tickets by Y%, improved NPS by Z points).

• Process & Methodology: Explain your approach to user research, design thinking, collaboration, and how you integrate data and feedback. Detail your experience with Figma and data analysis tools in a practical context.

• Financial Domain Relevance: If possible, tailor examples to financial services or complex digital products. Emphasize your understanding of user needs in regulated or high-stakes environments.

• Conciseness & Clarity: Present your work clearly and concisely. Be prepared to discuss your decisions, challenges, and learnings in detail.

Challenge Preparation:

• Strategic Thinking: Be prepared to discuss how you would approach improving UX for specific Bradesco products (e.g., a mobile banking feature, a loan application process).

• Problem-Solving: Practice articulating complex UX problems and outlining a structured approach to solving them, including data points you'd seek and hypotheses you'd test.

• Leadership Scenarios: Anticipate questions about managing underperforming team members, resolving conflicts, or aligning stakeholder expectations.

📝 Enhancement Note: This section infers the interview and portfolio review process based on standard practices for UX Manager roles in large corporations, particularly in the financial sector. The advice is tailored to highlight the specific requirements mentioned in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and potentially design system management. Mastery is expected.

• Data Analysis & Visualization Tools: Proficiency in tools used for analyzing user behavior, usability metrics, satisfaction scores, and conversion rates. This could include tools like Google Analytics, Adobe Analytics, Power BI, Tableau, or internal Bradesco analytics platforms.

• User Research Platforms: Experience with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Qualtrics, or internal tools).

Analytics & Reporting:

• Web/Mobile Analytics: Tools for tracking user interactions, conversion funnels, and engagement metrics across digital platforms.

• Business Intelligence (BI) Tools: For creating dashboards and reports that communicate UX performance and impact to stakeholders.

• A/B Testing Platforms: Experience with tools for running experiments to validate design hypotheses and optimize user flows.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, familiarity with how CRM data (e.g., Salesforce, or internal Bradesco systems) can inform UX strategy and customer segmentation is beneficial.

• Project Management Tools: Tools like Jira, Asana, or Trello for managing UX projects, tasks, and team workflows.

• Collaboration Suites: Microsoft Teams, Slack, or similar platforms for day-to-day communication and team collaboration.

📝 Enhancement Note: The tool stack is inferred from the required skills (Figma, data analysis tools) and the nature of a UX Manager role in a large financial institution. Emphasis is placed on tools that support design, research, analysis, and collaboration.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A paramount value, driving all decisions and initiatives to ensure the best possible experience for Bradesco's clients. This translates to a deep empathy for users and a commitment to solving their problems.

• Innovation & Agility: While a large institution, there's an underlying drive for innovation and adapting to market changes, particularly in digital experiences. This means embracing new technologies (like Generative AI) and agile processes.

• Collaboration & Partnership: Strong emphasis on working effectively across departments, breaking down silos, and building consensus to achieve shared goals.

• Data-Driven Decision Making: A commitment to using data, research, and measurable outcomes to guide strategy, validate designs, and demonstrate the value of UX efforts.

• Excellence & Quality: A drive for high standards in design, execution, and user experience, ensuring Bradesco's offerings are reliable, accessible, and intuitive.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with business, product, and technology teams is essential. The UX Manager acts as a bridge, ensuring user needs are understood and integrated into product roadmaps and development cycles.

• Feedback-Driven Process: An open culture for giving and receiving constructive feedback on designs, processes, and team performance, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, research findings, and design insights within the UX team and across relevant departments to build collective expertise.

📝 Enhancement Note: These values and collaboration styles are inferred from the company's description, the role's responsibilities (especially cross-functional integration and user-centricity), and general cultural expectations within large, forward-thinking financial organizations.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Large Organization Dynamics: Balancing user needs with complex business requirements, regulatory constraints, and established internal processes within a large financial institution.

• Driving Change & Adoption: Championing UX best practices and new methodologies (like AI in UX) across various departments that may have differing priorities or levels of understanding.

• Measuring ROI of UX: Clearly quantifying the business impact and ROI of UX initiatives to secure ongoing investment and stakeholder buy-in.

• Keeping Pace with Technology: Integrating emerging technologies like Generative AI effectively and ethically into UX workflows and product offerings.

Learning & Development Opportunities:

• Advanced UX Leadership: Opportunities to attend leadership training, workshops on strategic management, and conferences focused on the future of UX in financial services.

• AI in UX Specialization: Deepening knowledge and practical application of generative AI tools and techniques for UX design and research.

• Financial Services Domain Expertise: Expanding understanding of complex financial products, regulations, and customer behaviors within the sector.

• Mentorship Programs: Access to senior leaders for guidance and mentorship, as well as opportunities to mentor junior team members, enhancing leadership capabilities.

📝 Enhancement Note: Challenges are derived from the context of managing UX in a large, traditional industry like finance, combined with the need for innovation. Growth opportunities are aligned with typical career progression for management roles in such an environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a UX strategy for credit and financing products at Bradesco, considering our current market position and competitive landscape?" (Preparation: Research Bradesco's credit/financing offerings, identify potential user pain points, and outline a strategic framework involving research, design, and measurement.)

• "Describe a time you had to influence stakeholders with differing opinions on a design decision. What was your approach, and what was the outcome?" (Preparation: Prepare a STAR method (Situation, Task, Action, Result) example showcasing negotiation, data-driven persuasion, and collaboration skills.)

Company & Culture Questions:

• "What do you know about Bradesco's commitment to customer experience and innovation? How do you see your role contributing to our 'Bradesco Experience' vision?" (Preparation: Review Bradesco's website, recent news, and annual reports focusing on digital transformation, customer service, and innovation initiatives. Connect your experience to their stated goals.)

• "How do you foster a user-centric culture within a team and across departments? Can you provide an example?" (Preparation: Discuss methods like user journey mapping workshops, sharing user research insights widely, advocating for user feedback in all stages, and training sessions.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around a compelling story for each case study: the challenge, your strategic approach, the execution, and the quantifiable impact.

• Focus on Leadership: For management roles, emphasize your leadership in guiding the team, making critical decisions, and driving the project to success, not just your individual design contributions.

• Data Visualization: Clearly present key metrics and data points using charts and graphs. Be ready to explain what the data means and how it informed your decisions or demonstrated success.

• Tool Proficiency Demonstration: Briefly show how you utilized Figma or data analysis tools to achieve specific outcomes within your projects.

• Q&A Readiness: Anticipate questions about your decision-making process, challenges faced, alternative solutions considered, and how you would handle similar situations at Bradesco.

📝 Enhancement Note: These questions and preparation tips are tailored to the specific role of UX Manager at Bradesco, incorporating the mentioned financial product areas, company culture, and the hybrid work model. They aim to elicit strategic thinking, leadership capabilities, and practical UX expertise.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Bradesco Careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in UX leadership, team management, and driving measurable improvements in user experience, particularly within financial services or complex digital products. Showcase your proficiency in Figma and data analysis tools.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, leadership responsibilities, key achievements (quantified with metrics), and familiarity with relevant tools and methodologies. Use keywords from the job description.

• Interview Preparation: Practice articulating your leadership philosophy, problem-solving approach, and how you foster user-centricity. Prepare specific examples using the STAR method and be ready to present a compelling case study from your portfolio.

• Company Research: Thoroughly research Bradesco's mission, values, recent initiatives in digital transformation and customer experience, and its position in the financial market. Understand their commitment to innovation and user-centricity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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