Freelancer UX/UI Designer (Design Engineer)

📍 Job Overview

Job Title: Freelancer UX/UI Designer (Design Engineer)

Company: Creative Clicks B.V.

Location: Amsterdam, Netherlands

Job Type: CONTRACTOR

Category: Design & Engineering Operations

Date Posted: 2026-09-25

Experience Level: 2–4 years

Remote Status: Hybrid (4 days on-site, 1 day flexible remote)

🚀 Role Summary

• Design and deploy high-converting user experiences from concept to live production environments, leveraging a combination of design and development skills.

• Drive continuous improvement through data-informed decision-making, A/B testing, and Conversion Rate Optimization (CRO) initiatives.

• Manage the end-to-end lifecycle of web assets, including design, development, CMS integration, and performance tracking.

• Utilize AI-assisted design and coding tools to accelerate the prototyping and deployment process, collapsing the time between idea and execution.

📝 Enhancement Note: This role is highly specialized, blending traditional UX/UI design with front-end development and operational ownership. The emphasis on "shipping" and "publishing" designs directly into production, often within the same week, distinguishes it from typical design roles. The integration of AI tools is presented as a core methodology rather than an experimental add-on, indicating a forward-thinking and efficiency-driven operational approach.

📈 Primary Responsibilities

• Design and execute end-to-end user journeys, from initial wireframing and high-fidelity screen design in Figma to building and deploying functional Next.js applications.

• Manage the complete website stack, including setting up and maintaining headless CMS platforms for content editing, ensuring healthy deployments, domain configurations, and robust tracking mechanisms.

• Analyze user behavior data, funnel metrics, and session recordings to formulate hypotheses, conduct A/B tests, and iterate on designs based on performance outcomes.

• Develop and optimize a variety of digital assets, including landing pages, onboarding quiz funnels, and lifecycle email campaigns, ensuring a cohesive user experience across the entire customer journey.

• Proactively leverage AI design and coding tools (e.g., Claude Code, Cursor, v0) to expedite the design-to-deployment pipeline, enabling rapid prototyping and iterative development cycles.

📝 Enhancement Note: The responsibilities clearly delineate a "full-stack designer" profile, where the individual is accountable for the entire lifecycle of a digital product feature. The emphasis on managing infrastructure (CMS, domains, tracking) and performing CRO indicates a strong operational component beyond pure design. The expectation to use AI tools daily signifies a mandate for embracing new technologies to enhance operational efficiency and speed.

🎓 Skills & Qualifications

Education: No specific degree is listed, but a strong portfolio demonstrating practical application of design and development skills is paramount.

Experience: 2–4 years of experience as a UX/UI Designer, Product Designer, or Web Designer, with a proven track record of shipping web-based work. Experience in conversion-driven e-commerce or startup environments is highly advantageous.

Required Skills:

• Mastery of Figma, including proficiency in creating clean, component-based design systems, utilizing auto-layout, and building interactive prototypes.

• Demonstrated ability to take designs from Figma to live production using Next.js, React, and Tailwind CSS, with AI tools facilitating the process.

• Experience with managing website infrastructure, including hosting and deployments (e.g., Vercel), domain and DNS management, analytics implementation, and setting up headless CMS platforms (e.g., Sanity, Contentful, Payload).

• Strong analytical skills to interpret user behavior data, funnel metrics, and A/B test results to drive design optimizations.

• Proficiency in Conversion Rate Optimization (CRO) methodologies and A/B testing.

• Adaptability and a proactive approach to working in a dynamic, fast-paced environment with rapid iterations and shifting priorities based on performance data. Preferred Skills:

• Experience in performance marketing or data-driven user acquisition strategies.

• Familiarity with AI design and coding tools beyond the core requirements.

• Understanding of SEO best practices as they relate to landing page design and performance.

📝 Enhancement Note: The requirements highlight a unique blend of design and technical skills, often referred to as a "Design Engineer" or "Full-Stack Designer." The emphasis is less on deep engineering expertise and more on the ability to independently take a design from concept to a functional, live product. The "sweet-spot experienced" phrasing suggests they are looking for individuals who have moved beyond junior roles but are not yet senior architects, capable of independent execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live URLs of web pages that the candidate has designed and built themselves, demonstrating end-to-end ownership.

• Detailed descriptions of each project, including the candidate's specific contributions, the tools used for design and development, and the methodology for taking the project live.

• Examples showcasing the impact of their work, particularly in terms of conversion rates or user engagement.

• Clear articulation of what improvements they would make to their past projects if given the opportunity. Process Documentation:

• Evidence of user journey mapping and wireframing processes used in previous projects.

• Examples of how component-based design systems were implemented in Figma to ensure scalability and consistency.

• Demonstrations of how A/B tests were designed, implemented, and analyzed to drive iterative improvements.

• Documentation or explanation of how headless CMS platforms were integrated and managed for content flexibility.

📝 Enhancement Note: The portfolio is the central piece of this application, and it must showcase tangible results and independent execution. The emphasis is on "designed AND built," and "live links" are explicitly requested, underscoring the practical, hands-on nature of the role. The requirement to explain improvement strategies and tools used provides insight into their problem-solving and technical proficiency.

💵 Compensation & Benefits

Salary Range: As this is a freelancer/contractor role, specific salary ranges are typically negotiated based on experience, project scope, and market rates. For a UX/UI Designer with 2-4 years of experience in Amsterdam, contract rates can range from €45-€70+ per hour, depending on the depth of technical skills and portfolio strength.

Benefits:

• Flexibility: 1 day per week remote flexibility, offering a hybrid work-life balance.

• Creative Environment: Work in a beautiful office near Leidseplein in Amsterdam.

• Agile Culture: Experience a startup mentality with minimal corporate red tape, allowing for rapid idea testing and implementation.

• Exposure to Verticals: Opportunity to work across multiple business verticals, broadening experience.

• AI Tool Integration: Direct involvement with and application of cutting-edge AI design and coding tools.

Working Hours: The role implies a full-time engagement, likely around 40 hours per week, with a hybrid structure requiring 4 days on-site in Amsterdam.

📝 Enhancement Note: Given the freelancer nature and the specific technical requirements (Next.js, AI tools), the hourly rate is expected to be competitive for skilled professionals in Amsterdam. The benefits are more focused on the work environment, culture, and the cutting-edge nature of the projects rather than traditional employee benefits like health insurance or paid time off, which are typical for contract roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data-driven Performance Marketing. Creative Clicks operates at the intersection of marketing technology, user experience, and data analytics to scale brands globally.

Company Size: The provided data indicates the company has a significant presence, with "Creative Clicks B.V." being a specific entity, likely part of a larger global organization. The emphasis on a "vibrant, agile startup mentality" within an expanding Amsterdam headquarters suggests a dynamic, fast-paced, and less bureaucratic operational environment.

Founded: Not explicitly stated, but the description of a "global leader" and "expanding our Amsterdam headquarters" implies a mature company with a proven track record and growth ambitions.

Team Structure:

• The role is part of an expanding Amsterdam headquarters, suggesting a growing team focused on innovation and execution.

• Collaboration is expected with a broader team, as the role mentions "the team can edit content" and working across "several verticals," implying interaction with marketing, analytics, or other design/development professionals.

• The "no corporate red tape" and "startup mentality" suggest a flat hierarchy where individuals are empowered to take initiative and ownership. Methodology:

• Data-Driven Performance: All activities are geared towards measurable results and performance metrics.

• Agile & Iterative: Rapid prototyping, A/B testing, and quick iterations are core to the operational workflow.

• Entrepreneurial Execution: Ideas are tested, and friction points are addressed proactively by individuals.

• AI-Assisted Innovation: AI tools are integral to the process, not an afterthought, driving efficiency and speed.

Company Website: creativeclicks.com

📝 Enhancement Note: The company culture is clearly defined by its "Triple E philosophy: Energy, Entrepreneurship, and Expertise." This emphasizes a proactive, results-oriented, and highly skilled workforce. For an operations professional, this translates to an environment where initiative is rewarded, speed is critical, and continuous learning, especially in new technologies like AI, is expected.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level (2-4 years experience) but with a high degree of autonomy and end-to-end responsibility. It's positioned as a "Design Engineer" or "Full-Stack Designer," bridging the gap between pure design and front-end development, with significant operational ownership.

Reporting Structure: While not explicitly detailed, the "no corporate red tape" and "startup mentality" suggest a relatively flat structure. The role likely reports to a Head of Design, Marketing, or Growth, with direct interaction with cross-functional teams.

Operations Impact: The role directly impacts revenue through the design and optimization of high-converting landing pages, funnels, and email campaigns. The ability to quickly deploy and iterate on these assets means the designer has a direct and immediate influence on user acquisition and conversion rates, which are key performance indicators for a performance marketing company.

Growth Opportunities:

• Deepening Technical Skills: Gaining advanced proficiency in Next.js, React, Tailwind CSS, and various headless CMS platforms through daily application and AI-assisted development.

• Mastery of AI Tools: Becoming an expert in leveraging AI for design and code generation, positioning oneself at the forefront of emerging design and development workflows.

• CRO & Analytics Expertise: Developing a sophisticated understanding of conversion rate optimization, user behavior analysis, and performance metrics through continuous experimentation and data interpretation.

• End-to-End Ownership: Building a strong portfolio and experience in managing entire digital product lifecycles, from conception to deployment and ongoing optimization.

• Exposure to Multiple Verticals: Broadening industry knowledge and adaptability by working across diverse product lines and markets.

📝 Enhancement Note: The growth path here is less about climbing a traditional management ladder and more about becoming a highly specialized, versatile, and autonomous operator. The emphasis is on deepening practical, in-demand skills and owning significant parts of the product lifecycle, making the individual a valuable asset in a fast-paced, results-driven environment.

🌐 Work Environment

Office Type: The company boasts a "beautiful office right near Leidseplein" in Amsterdam, suggesting a modern, attractive, and centrally located workspace conducive to collaboration.

Office Location(s): Amsterdam, Netherlands. The specific location near Leidseplein is a well-known vibrant area, implying accessibility and a stimulating work environment.

Workspace Context:

• Collaborative Hub: The 4-day on-site requirement indicates an expectation for in-person collaboration, team interaction, and potentially brainstorming sessions within the office.

• Technology-Rich: The role's reliance on tools like Figma, Next.js, AI coding assistants, and various CMS/deployment platforms implies a tech-forward workspace equipped with the necessary hardware and software.

• Agile Setup: The "startup mentality" and "no corporate red tape" suggest an environment designed for speed and flexibility, where workflows are streamlined and team members are empowered to work efficiently.

Work Schedule: Hybrid work model, with 4 days required on-site in the Amsterdam office and 1 day flexible remote. This offers a balance between in-person collaboration and personal flexibility.

📝 Enhancement Note: The work environment is characterized by a blend of a professional, aesthetically pleasing office space and a flexible hybrid model. The emphasis on being "near Leidseplein" and having a "beautiful office" suggests a company that values employee experience and a stimulating physical workspace. The hybrid nature, with a strong on-site component, is crucial for the collaborative and rapid iteration aspects of this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio, with a strong emphasis on live URLs and demonstrated end-to-end ownership.

• Technical/Design Assessment: Likely a discussion about past projects, design decisions, and technical implementation. This may involve a portfolio walkthrough where the candidate explains their process, tools, and impact.

• Practical Challenge: Potentially a small design or coding exercise, or a case study presentation focusing on problem-solving and AI tool usage. Given the role's nature, a challenge involving rapid prototyping or optimization might be given.

• Cultural Fit Interview: Assessment of alignment with the "Triple E" philosophy (Energy, Entrepreneurship, Expertise) and comfort with a dynamic, fast-paced, and autonomous work environment.

Portfolio Review Tips:

• Highlight Live Work: Prioritize projects with live URLs. Be prepared to discuss the live performance and user engagement of these sites.

• Showcase End-to-End Ownership: Clearly articulate your role in both the design and the development/deployment phases. Use phrases like "designed and built," "shipped myself," or "took from Figma to production."

• Quantify Impact: Wherever possible, use metrics (conversion rates, engagement increases, speed improvements) to demonstrate the success of your work.

• Explain Toolchain: Briefly explain the specific tools used for design (Figma), development (Next.js, React, Tailwind), AI assistance, CMS, and deployment (Vercel), and why you chose them.

• Address Improvement: Be ready to discuss what you would improve in your past projects, showcasing critical thinking and a forward-looking perspective.

Challenge Preparation:

• Rapid Prototyping: Practice quickly translating a concept into a Figma prototype or even a basic Next.js component.

• AI Tool Familiarity: Ensure you are comfortable using AI tools for code generation, design iteration, or content creation. Be ready to discuss your experience and workflow.

• CRO Hypothesis Generation: Prepare examples of how you would form hypotheses for A/B tests based on user data.

• Technical Communication: Be ready to explain technical concepts (e.g., headless CMS, Vercel deployments, Tailwind CSS utility classes) in a clear and concise manner.

📝 Enhancement Note: The application process heavily favors candidates who can demonstrate practical, hands-on experience and a clear ability to deliver results independently. The portfolio is not just a collection of work; it's a demonstration of capability. The interview process will likely probe deeply into how candidates use tools, solve problems, and contribute to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design: Figma (essential for wireframing, high-fidelity design, component systems, prototyping).

• Front-end Development: Next.js, React, Tailwind CSS (for building and deploying live web applications).

• AI-Assisted Tools: Claude Code, Cursor, v0, or similar AI tools for design generation and coding assistance.

• Headless CMS: Sanity, Contentful, Payload, or similar platforms (for content management and separation of content from presentation).

• Deployment & Hosting: Vercel (or similar platforms like Netlify) for seamless deployment of Next.js applications.

Analytics & Reporting:

• Tools for analyzing user behavior, funnel data, and session recordings (specific tools not listed, but common ones include Google Analytics, Hotjar, Mixpanel, Amplitude).

• A/B Testing platforms (integrated within Vercel or standalone tools). CRM & Automation:

• While not explicitly mentioned, a CRM might be used for lead management or customer data, but the focus is on the customer-facing web experience and conversion funnels. Automation would likely be within the development and deployment pipeline.

📝 Enhancement Note: The technology stack is modern and focused on efficiency and speed. Proficiency in Figma is a given, but the critical differentiator is the ability to translate designs into live code using Next.js and Tailwind, facilitated by AI. Understanding the ecosystem of headless CMS and modern deployment platforms like Vercel is also key. This stack is designed for rapid iteration and performance.

👥 Team Culture & Values

Operations Values:

• Energy: A proactive, high-momentum approach to work, tackling challenges with enthusiasm.

• Entrepreneurship: Taking ownership, driving initiatives, and seeking opportunities for improvement and innovation without waiting for direction.

• Expertise: Deep knowledge and skill in design, development, and performance optimization, coupled with a commitment to continuous learning.

• Data-Driven: Decisions are based on performance metrics, user behavior, and test results, not just intuition.

• Speed & Agility: Embracing rapid iteration, quick deployments, and the ability to adapt to changing priorities based on performance data.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, analytics, and potentially other design/dev teams to ensure cohesive user journeys and performance goals are met.

• Direct Communication: Given the "no red tape" culture, expect direct and open communication channels.

• Shared Ownership: A collaborative environment where team members feel empowered to contribute to the success of projects, even outside their immediate specialization.

• Feedback-Oriented: A culture that encourages constructive feedback to drive continuous improvement in designs, processes, and outcomes.

📝 Enhancement Note: The "Triple E" philosophy is central to the company's operational values. For a designer, this means not just creating beautiful interfaces but also being a proactive problem-solver, a fast executor, and a continuous learner who leverages data and new technologies to drive business results. Collaboration is likely pragmatic and focused on achieving shared objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Development: The primary challenge is the dual requirement of strong UX/UI design skills and sufficient front-end development capability to deploy independently.

• Pace of Iteration: Keeping up with the rapid pace of A/B testing, CRO experiments, and the need for quick design and deployment cycles.

• AI Tool Integration: Mastering and effectively integrating new AI tools into a workflow can be challenging, requiring continuous learning and adaptation.

• Managing Multiple Verticals: Adapting design and development strategies to suit the unique requirements and user bases of different business verticals.

Learning & Development Opportunities:

• Advanced Technical Proficiency: Deepening expertise in Next.js, React, Tailwind CSS, and modern deployment workflows.

• AI-Powered Workflow Mastery: Becoming a leader in utilizing AI for design and coding, which is a rapidly evolving field.

• CRO & Performance Analytics: Gaining extensive experience in optimizing conversion rates and analyzing user data to drive business outcomes.

• End-to-End Product Lifecycle Management: Developing a comprehensive understanding and practical experience in managing digital products from inception to ongoing optimization.

• Exposure to Performance Marketing Strategies: Understanding the broader context of data-driven performance marketing and how design contributes to its success.

📝 Enhancement Note: The role presents significant challenges that are also its primary growth drivers. The demands of this position push professionals to become highly versatile, technically adept, and data-savvy operators, offering substantial opportunities for career advancement in specialized roles within the performance marketing and digital product space.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex user journey you designed and then built yourself. What were the key design decisions, technical challenges, and how did you ensure it converted?"

• "How do you approach A/B testing for a landing page? Walk us through a hypothesis, test setup, and how you would iterate based on the results."

• "Imagine you need to quickly design and deploy a new onboarding quiz funnel. What tools would you use, what's your process, and how would AI assist you?" Company & Culture Questions:

• "How do you embody our Triple E philosophy (Energy, Entrepreneurship, Expertise) in your work?"

• "Describe a time you identified a friction point in a user journey and took initiative to fix it, even if it was outside your immediate role."

• "How do you stay updated with new design and development tools, especially AI-powered ones?" Portfolio Presentation Strategy:

• Structure: For each portfolio piece, clearly state: The Problem, Your Solution (Design & Build Process), Tools Used (Figma, Next.js, AI, CMS, etc.), The Outcome (Metrics/Impact), and What You'd Improve.

• Live Demos: Be prepared to navigate live URLs, pointing out specific design elements, interactive features, and explaining the underlying technical implementation.

• AI Integration: Discuss how AI tools were specifically used in the project – e.g., generating initial code snippets, assisting with UI variations, or speeding up content creation.

• Technical Details: Be ready to discuss your experience with Vercel deployments, headless CMS setup, and integrating tracking scripts.

📝 Enhancement Note: Interview preparation should focus on demonstrating the unique combination of design creativity, development capability, operational ownership, and a data-driven, AI-enabled mindset. Candidates should be ready to showcase their ability to deliver tangible results quickly and efficiently.

📌 Application Steps

To apply for this operations position:

• Submit your CV and a portfolio featuring live links to projects you have designed and shipped yourself.

• Clearly articulate in your application or portfolio the specific tools used (Figma, Next.js, AI assistants, CMS, etc.) for each project and how you managed the end-to-end process.

• Be prepared to discuss your experience with conversion optimization, A/B testing, and data analysis in the context of your portfolio projects.

• Research Creative Clicks' "Triple E" philosophy and be ready to discuss how your approach aligns with their values of Energy, Entrepreneurship, and Expertise.

• Practice walking through your portfolio, focusing on explaining the problem, your design and build solution, the impact of your work, and your insights for future improvements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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