Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Romania

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on specialized data scraping workflows within a hybrid AI + human system, requiring a blend of critical thinking and design expertise.

• The Web Designer will be responsible for transforming briefs and rough drafts into clean, on-brand, and web-ready designs for marketing pages and landing experiences.

• This part-time, remote opportunity is geared towards creative professionals with hands-on experience in UI/web design and digital visual communications.

• The position emphasizes collaboration with AI agents and human specialists to drive specialized data scraping workflows, ensuring high-converting and polished web assets.

📝 Enhancement Note: While the raw job title is "Freelance Web Designer," the description details a role within a "hybrid AI + human system" and "specialized data scraping workflows." This suggests a nuanced position that bridges traditional web design with operational efficiency and AI-driven processes, fitting within a broader "UI/UX Operations" or "GTM Operations" framework by focusing on conversion-driven design for operational efficiency. The "Tendem project" and its website (tendem.ai) suggest a focus on AI-powered operational tasks.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

• Collaborate with "Tendem Agents" (AI tools) and human specialists to refine design outputs based on data scraping insights and project requirements.

• Conduct systematic verification of design elements for responsiveness, spacing, and adherence to modern web trends to ensure production-ready assets.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion-driven design and efficient developer handoff, which are crucial for Go-To-Market (GTM) operations. The emphasis on translating brand assets across multiple formats (web, PDF, social) indicates a need for strong visual operations and brand consistency management.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Proven experience in creating scalable, responsive web layouts and design systems. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is required.

• Structured Design Approach: A user-centric and conversion-minded approach to design, with a strong eye for clarity, white space, and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for implementation understanding.

• Familiarity with data scraping workflows or AI-driven project environments.

• Experience in digital marketing design and visual communications.

• Understanding of Human-Computer Interaction (HCI) principles.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven layouts, and developer handoff are critical skills for operations roles focused on GTM execution and digital asset management. The requirement for English proficiency and a self-directed work ethic points to the need for effective communication and autonomy in a remote, freelance capacity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio link is mandatory for all applications.

• The portfolio must include specific web design examples and case studies demonstrating expertise in conversion-driven layouts.

• Showcase examples of translating brand assets across different digital touchpoints (web, social, PDFs).

• Highlight projects where production-ready files were prepared and handed off for developer implementation.

• Demonstrate proficiency with Figma, including auto-layout components and design system creation. Process Documentation:

• Candidates should be prepared to discuss their design process for creating marketing pages and landing experiences.

• Explain how they ensure visual consistency and brand adherence across various digital assets.

• Detail their methodology for preparing and specing assets for developer handoff.

• Be ready to articulate their approach to verifying responsive design and modern layout trends.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating a candidate's ability to execute processes efficiently and deliver measurable results. This section emphasizes the need to showcase practical application of design skills within a structured workflow, directly relevant to operational execution.

💵 Compensation & Benefits

Salary Range:

• Up to $40 per hour equivalent, depending on the contributor's level and pace.

• Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• This is a freelance, part-time role, so traditional benefits like health insurance, paid time off, or retirement plans are typically not included.

• Opportunity to work on innovative AI projects with major tech innovators.

• Flexible remote work arrangement.

• Potential for consistent project-based work within the Mindrift platform. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; it applies only while the project is active.

📝 Enhancement Note: The "up to $40 per hour" is a key compensation metric for this freelance role. For a U.S. context, this would be a mid-range hourly rate for a skilled freelance web designer. Considering the role is remote within Romania, this rate is likely competitive, but local market research would be needed for precise comparisons. Romania's freelance tax regulations and payment processing should also be considered by the applicant.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI / Human-AI Collaboration Platform

Company Size: (LinkedIn data indicates ~50-200 employees) - This suggests a growing startup environment where roles can be dynamic and cross-functional collaboration is common.

Founded: Mindrift was founded in 2021, indicating a relatively young company focused on emerging technologies like Generative AI.

Team Structure:

• The role is part of the "Tendem project," suggesting a project-based team structure within Mindrift.

• Collaboration will occur with "Tendem Agents" (AI) and other human specialists.

• Reporting structure is likely project-based, with a project manager or lead overseeing the Tendem initiative.

• Cross-functional collaboration will be essential with developers, AI specialists, and potentially marketing or product teams. Methodology:

• Data-Driven Design: Emphasis on designing "high-converting" pages and ensuring "visual consistency" suggests a data-informed approach to design, aligning with operational metrics.

• Agile Workflow: The project-based nature and collaboration with AI suggest an agile and iterative design process.

• Efficiency Focus: Preparing "production-ready files" and ensuring "seamless handoff" highlights a focus on operational efficiency in the design-to-development pipeline.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's focus on AI and human-AI collaboration places it at the forefront of technological innovation. For operations professionals, this means adapting to fast-paced environments, leveraging new technologies, and understanding how to integrate AI into workflows for enhanced efficiency and output.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Freelancer / Specialist

Reporting Structure: This is a freelance role, likely reporting to a project lead or manager within the Tendem project. Direct reporting lines may be less formal than in a traditional employment setup.

Operations Impact: The role directly impacts the "Tendem project's" success by creating essential marketing and landing page assets that drive conversions and communicate the project's value. This contributes to the overall GTM strategy and user acquisition efforts for the Tendem platform.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, and conversion-focused UI/UX within an AI-driven context.

• Project Variety: Gain exposure to diverse AI projects and client needs through the Mindrift platform.

• Platform Engagement: Potentially move into more complex or lead design roles on future projects within Mindrift.

• Networking: Collaborate with a global network of AI specialists and innovators.

📝 Enhancement Note: For operations professionals, growth often involves broadening their expertise in specific tools, methodologies, or contributing to larger-scale projects. This freelance role offers a path to refine specialized design skills within a cutting-edge operational context.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who can work independently from any location.

Office Location(s): Primarily Romania, but the remote nature allows for flexibility within the country.

Workspace Context:

• Independent Workstation: Candidates must have their own reliable equipment and internet connection.

• Digital Collaboration Tools: Expect to use tools like Figma, Slack, and potentially project management software for communication and asset sharing.

• Asynchronous Communication: Given the global nature of freelance work and AI collaboration, there will likely be a need for effective asynchronous communication strategies.

Work Schedule:

• Flexible, with an estimated 10-20 hours per week.

• Requires availability during active project phases, with potential for varying workloads.

• Self-management of time is critical to meet deadlines and project milestones.

📝 Enhancement Note: The fully remote and flexible nature of this role requires strong self-discipline and time management skills, which are highly valued in operations roles focused on efficiency and independent project completion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and mandatory portfolio link. Applications without relevant web design cases will be screened out.

• Portfolio Deep Dive: Expect to walk through specific case studies from your portfolio, explaining your design process, strategic decisions, and results.

• Skills Assessment: Potential for a practical design exercise or a technical discussion about Figma capabilities, responsive design, and developer handoff best practices.

• Cultural/Fit Interview: Discussion about your work ethic, problem-solving approach, and how you collaborate within a remote, project-based team, potentially including interactions with AI tools.

• Final Evaluation: Assessment of your design skills, process understanding, and overall fit for the Tendem project's needs.

Portfolio Review Tips:

• Highlight Conversion & Strategy: For each project, clearly articulate the business objective (e.g., increase conversions, improve user engagement) and how your design choices addressed it.

• Showcase Figma Mastery: Demonstrate complex uses of Figma, such as auto-layout, component systems, and prototyping, that streamline design and handoff.

• Detail Developer Handoff: Explain your process for preparing assets, including spec sheets, style guides, and any collaboration with developers or no-code tools.

• Visual Consistency Examples: Include examples that show how you maintained brand consistency across different platforms and formats.

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs (e.g., increased conversion rates, improved user feedback).

Challenge Preparation:

• Design Exercise: Be prepared for a short design challenge focused on creating a landing page or component based on a given brief. Focus on clarity, responsiveness, and conversion-driven elements.

• Process Explanation: Practice articulating your design process clearly and concisely, emphasizing efficiency and user-centricity.

• Figma Proficiency: Brush up on advanced Figma features and best practices for creating scalable and maintainable design systems.

📝 Enhancement Note: For operations roles, the interview process often involves demonstrating practical problem-solving skills and the ability to execute processes efficiently. A strong portfolio that showcases these abilities, particularly in relation to conversion and developer handoff, is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Design Systems: Experience in creating and maintaining design systems for consistency and scalability.

• No-Code Platforms: Familiarity with platforms like Webflow or Framer is beneficial for understanding implementation constraints and possibilities.

Analytics & Reporting:

• Understanding of how design impacts conversion metrics; ability to interpret basic analytics to inform design decisions. CRM & Automation:

• While not directly used for design, an understanding of how landing pages integrate into CRM systems or marketing automation workflows is advantageous.

📝 Enhancement Note: Proficiency in Figma is paramount. For operations roles, the ability to work with tools that streamline workflows and enable efficient handoffs (like Figma for developer handoff) is key. Familiarity with no-code tools is also increasingly important for GTM operations, as it allows for faster deployment of marketing assets.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering production-ready assets quickly and efficiently is crucial, especially in a freelance, project-based role.

• Data-Driven Design: A user-centric and conversion-minded approach to design, informed by the need to achieve specific business outcomes.

• Collaboration & Communication: Ability to work effectively with AI agents and human team members, providing clear communication and feedback.

• Quality & Consistency: Maintaining high standards for visual fidelity, responsiveness, and brand adherence across all deliverables.

• Adaptability: Willingness to adapt to new tools, technologies (like AI), and project requirements in a fast-paced environment.

Collaboration Style:

• Remote & Asynchronous: Expect to collaborate primarily through digital channels, requiring clear written communication and proactive engagement.

• Project-Oriented: Focus on achieving specific project goals within defined timelines.

• Feedback Integration: Openness to receiving and incorporating feedback from project leads, developers, and potentially AI-driven insights.

📝 Enhancement Note: The emphasis on efficiency, data-driven approaches, and collaboration aligns perfectly with the core tenets of revenue and sales operations. Candidates who can demonstrate these values will be well-suited for this role and similar operations positions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Design: Effectively integrating AI-generated insights or workflows with human creative direction and critical thinking.

• Variable Workload: Managing fluctuating project demands and maintaining productivity during active phases.

• Remote Collaboration: Navigating communication and project management effectively in a fully remote, potentially asynchronous environment.

• Translating Complex Concepts: Visually representing specialized data scraping workflows or AI functionalities in an accessible and engaging manner.

Learning & Development Opportunities:

• AI Integration in Design: Gain hands-on experience with how AI is being integrated into creative and operational workflows.

• Conversion Rate Optimization (CRO): Deepen understanding of conversion-driven design principles through practical application on high-impact landing pages.

• Cross-Functional Exposure: Learn about specialized data scraping and AI project management through collaboration.

• Platform Best Practices: Develop skills in navigating and succeeding on freelance platforms like Mindrift.

📝 Enhancement Note: Operations professionals often face challenges related to process optimization, technology adoption, and cross-functional alignment. This role offers a unique opportunity to tackle these challenges within the context of AI and specialized data workflows.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only a textual brief and brand guidelines." (Prepare to discuss user research, wireframing, content hierarchy, CTA placement, and A/B testing considerations).

• "How do you ensure visual consistency across web pages, social media graphics, and PDF pitch decks?" (Focus on brand guidelines, asset libraries, and systematic checks).

• "Walk me through a project where you had to prepare design files for developer handoff. What tools and processes did you use to ensure a smooth implementation?" (Detail your Figma setup, annotation methods, and communication with developers). Company & Culture Questions:

• "What interests you about Mindrift and the Tendem project, specifically regarding AI and data scraping workflows?" (Research Mindrift's mission and the Tendem project's goals).

• "How do you manage your time and prioritize tasks when working remotely on multiple projects with potentially variable workloads?" (Highlight your organizational skills, time-blocking techniques, and communication strategies).

• "Describe a time you had to collaborate with a non-designer or an AI system. What were the challenges, and how did you overcome them?" (Focus on clear communication, understanding different perspectives, and adapting your approach). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your design process, the solution, and the results (quantifiable if possible).

• Emphasize Conversion & Efficiency: Highlight how your designs contributed to conversion goals and how your process ensured efficient delivery.

• Showcase Figma Skills: Be ready to demonstrate specific Figma features or components that showcase your technical proficiency and ability to create scalable designs.

• Talk About Handoff: Detail your process for preparing assets and specs for developers, demonstrating an understanding of the end-to-end workflow.

📝 Enhancement Note: For operations roles, interview preparation should focus on demonstrating a structured, data-driven approach to problem-solving, efficient execution, and strong communication skills. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your resume in English, clearly indicating your level of English proficiency (Upper-intermediate B2 or above).

• Ensure your CV includes a direct link to your portfolio, featuring relevant web design case studies. Applications without a portfolio link or relevant examples will not be considered.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating conversion-driven layouts, proficiency in Figma, and successful developer handoffs. Prioritize examples that show brand consistency across various digital assets.

• Resume Optimization: Integrate keywords from the job description naturally into your resume, such as "Figma," "Responsive Design," "Conversion-Driven Layouts," and "Developer Handoff," to pass ATS screening.

• Interview Preparation: Practice articulating your design process, focusing on efficiency, user-centricity, and conversion optimization. Prepare to discuss how you ensure visual consistency and manage remote collaboration.

• Company Research: Familiarize yourself with Mindrift's mission, the Tendem project, and their focus on AI and human-AI collaboration to articulate your interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.