Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: PART_TIME

Category: Web Design & Development Operations

Date Posted: 2026-10-03

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project.

• Ensure absolute visual consistency across web pages, static PDFs, and social media materials.

• Prepare and securely package production-ready files for seamless developer or no-code tool handoff.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, and adherence to modern web trends.

• Collaborate with the Tendem project team to translate briefs and concepts into clean, on-brand, and implementation-ready web designs.

📝 Enhancement Note: This role focuses on the operational aspects of web design for a specific project (Tendem.ai), emphasizing the creation of tangible, implementable assets rather than pure conceptual design. The "operations" aspect comes from the structured handoff, consistency enforcement, and integration into a broader development workflow.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials to maintain brand integrity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

• Work closely with the Tendem project team to understand project requirements and deliver designs that meet specific use-case objectives.

• Proactively identify opportunities for design improvements that enhance user experience and conversion rates.

📝 Enhancement Note: The responsibilities highlight a strong focus on practical output and adherence to technical specifications for downstream implementation, a key characteristic of operational design roles. The emphasis on "production-ready files" and "developer handoff" solidifies this operational focus.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

• Proven experience in designing landing pages, marketing websites, and product or startup one-pagers.

• Demonstrated ability to work independently and convert rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Typography & Spacing: Strong eye for clarity, white space, and modern web layout trends.

• User-Centric Approach: A structured, user-centric, and conversion-minded approach to design.

• Problem-Solving: Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets quickly.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code tools such as Webflow or Framer.

• Familiarity with AI-generated design drafts and workflows.

• Experience in digital marketing design.

• Understanding of basic HTML/CSS principles for better developer handoff.

📝 Enhancement Note: The required skills heavily lean towards practical application and integration within a development pipeline, emphasizing tools like Figma for asset creation and handoff readiness. The "conversion-driven" and "user-centric" aspects point to an operations mindset focused on business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear hierarchy and strong typography within web designs.

• Examples showcasing the ability to translate brand assets and social media visuals into responsive web layouts.

• Case studies or examples illustrating successful developer handoff processes.

• Evidence of creating conversion-driven layouts for marketing purposes. Process Documentation:

• Showcase a structured approach to design, from brief interpretation to final asset delivery.

• Include examples of how you prepare and package production-ready files, detailing your organizational methods within Figma.

• Demonstrate your process for ensuring visual consistency across different digital touchpoints.

• Provide examples of systematic verification steps for responsiveness, spacing, and adherence to design trends before delivery.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just aesthetic output but also the process of creating implementable designs and ensuring consistent, high-quality delivery. This directly aligns with operational excellence in design.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, depending on level and pace of contribution.

• 📝 Enhancement Note: This is a freelance, part-time role with an hourly compensation structure. The stated maximum of $50/hour is a benchmark. Actual compensation will depend on the applicant's demonstrated skill level, experience, and the specific demands of active project phases. Regional salary research for freelance web designers in Belgium with 2-5 years of experience indicates a range of €35-€60 per hour (€40-$65 USD equivalent), making the $50/hour offer competitive within the upper-mid range for this skillset and experience level. This estimate considers factors such as the need for specialized tools (Figma), conversion-focused design expertise, and the ability to work remotely.

Benefits:

• Flexible, part-time remote work arrangement.

• Opportunity to work on innovative AI technology projects through the Mindrift platform.

• Exposure to real-world use cases and advanced AI development efforts.

• Potential for consistent engagement on the Tendem project during active phases.

• Direct contribution to the visual identity and user experience of a cutting-edge AI product. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• 📝 Enhancement Note: This is an estimate, not a guaranteed workload, and applies only while the project is active. The flexible nature allows for integration with other freelance commitments or personal schedules.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Freelance Talent Platform

Company Size: Small to Medium (Specific numbers not provided, but Mindrift connects specialists to projects, suggesting a network rather than a large internal team.)

Founded: Information not provided, but the focus on innovative AI projects suggests a modern, forward-thinking organization.

Team Structure:

• The Web Designer will be part of the Tendem project team, working on specific web design deliverables.

• This role operates within the Mindrift platform, which acts as an intermediary connecting freelance talent with project-based work.

• Collaboration will likely be with project managers, developers, and potentially AI specialists within the Tendem project. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and user-centric approaches suggests a data-informed design process.

• Agile Project Execution: The freelance, project-based nature implies agile workflows and adaptability to evolving project needs.

• Quality Assurance: Strict enforcement of layout quality standards and systematic verification of design elements before delivery.

• Efficient Handoff: Focus on structured processes for preparing and packaging files for seamless developer implementation.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift functions as a platform connecting specialized freelancers with technology projects. The culture is likely geared towards efficient project delivery, high-quality output from independent contractors, and leveraging technology to facilitate these connections. The Tendem project itself is the immediate focus for the designer's operational output.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized individual contributor position within the "operations" of design. It's focused on the efficient production and delivery of design assets that feed into a larger development or marketing pipeline. While not a traditional "operations manager" role, it requires an operational mindset for process, efficiency, and output quality.

Reporting Structure:

• The Web Designer will likely report to a Project Manager or Lead Designer within the Tendem project.

• The relationship with Mindrift is that of a contracted freelancer. Operations Impact:

• The Web Designer's work directly impacts the perceived quality and professionalism of the Tendem project's web presence.

• High-converting landing pages and marketing sites are crucial for lead generation and user acquisition, directly influencing the project's business objectives.

• Consistent and well-prepared design assets reduce development time and costs, contributing to project efficiency. Growth Opportunities:

• Specialization: Deepen expertise in conversion-driven design, specific no-code platforms (Webflow, Framer), or AI-related design aesthetics.

• Portfolio Expansion: Build a robust portfolio with high-impact projects for a cutting-edge AI product.

• Client Relationship Management: Develop strong working relationships with project teams, potentially leading to further freelance opportunities.

• Platform Engagement: Gain experience working across various projects on the Mindrift platform, potentially leading to higher-value engagements.

📝 Enhancement Note: The growth here is focused on deepening specialized skills within design operations and building a reputation on a freelance platform, rather than traditional corporate ladder climbing. Success is measured by consistent, high-quality output and client satisfaction.

🌐 Work Environment

Office Type: Fully Remote. This role is performed entirely online.

Office Location(s): Belgium. While remote, the role specifies a requirement for the freelancer to be based in Belgium, potentially for tax or legal reasons related to Mindrift's operations.

Workspace Context:

• Independent Workstation: Requires a personal computer, reliable internet connection, and the necessary software (primarily Figma).

• Digital Collaboration: Communication and collaboration will occur primarily through digital channels (e.g., email, messaging platforms, video calls).

• Tools & Technology: Access to and proficiency with design software (Figma) and potentially project management tools.

Work Schedule:

• Flexible, part-time commitment estimated at 10-20 hours per week during active project phases.

• 📝 Enhancement Note: This flexibility allows for self-management of workload and scheduling, aligning with the freelance nature of the engagement. It requires strong self-discipline and time management skills to meet project deadlines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and portfolio link. Applications without relevant web design cases will not be considered.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, with specific attention to landing pages, marketing sites, and conversion-driven examples.

• Skills Assessment: Potential for a brief technical assessment or discussion focusing on Figma proficiency, responsive design principles, and developer handoff best practices.

• Cultural Fit & Work Ethic Discussion: Conversation to assess your self-directed work ethic, problem-solving abilities, English proficiency, and understanding of user-centric, conversion-minded design.

• Project Brief Discussion: May involve discussing how you would approach a hypothetical design task based on a brief.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, prioritizing landing pages and marketing sites that demonstrate conversion focus and strong typography.

• Highlight Process: For each project, briefly explain your design process, the problem you were solving, your approach, and the outcome. Emphasize how you ensured visual consistency and prepared for handoff.

• Quantify Impact (if possible): If you have data on conversion rates or user engagement improvements resulting from your designs, include it.

• Detail Handoff: Clearly demonstrate how you structure Figma files for developer handoff, including component organization, auto-layout usage, and asset export specifications.

• Responsiveness Showcase: Include examples or explanations of how your designs adapt across different screen sizes.

Challenge Preparation:

• Figma Mastery: Be ready to discuss your workflows, component libraries, and auto-layout strategies in Figma.

• Conversion Principles: Understand key principles of conversion rate optimization (CRO) as applied to web design (e.g., clear CTAs, compelling copy integration, visual hierarchy).

• Developer Handoff Scenarios: Be prepared to explain how you would spec out a design for a developer or a no-code platform.

• Brand Consistency: Think about how you maintain brand consistency across different digital assets.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as the primary gatekeeper, reinforcing the need for targeted, high-quality examples that demonstrate practical design operations skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Proficiency is a core requirement.

• Design Systems: Ability to work with and contribute to design systems for maintaining consistency.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs impact conversion metrics is key. Familiarity with how designs are measured is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing pages integrate with CRM or marketing automation platforms is a plus for context. No-Code Platforms:

• Webflow: Preferred for building and deploying responsive websites. Experience is a significant advantage.

• Framer: Another preferred platform for design and prototyping. Familiarity is beneficial.

📝 Enhancement Note: The technology stack is heavily focused on the design creation and implementation pipeline, with Figma as the central tool and no-code platforms as key integration points.

👥 Team Culture & Values

Operations Values:

• Efficiency: Delivering production-ready assets quickly and accurately.

• Quality: Maintaining high standards for layout, responsiveness, and visual consistency.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively with project teams to achieve project objectives.

• Self-Direction: Taking ownership of tasks and troubleshooting independently.

Collaboration Style:

• Remote & Asynchronous: Expect a work style that relies heavily on clear written communication and well-organized digital assets.

• Project-Focused: Collaboration will be centered around specific project tasks and deliverables for the Tendem project.

• Feedback-Oriented: Willingness to receive and act on feedback to refine designs.

📝 Enhancement Note: The values emphasize the practical, output-driven nature of the role, combined with the independence expected of a freelance professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality designs quickly under project deadlines.

• Working from Ambiguous Briefs: Translating conceptual or AI-generated drafts into concrete, implementable designs.

• Ensuring Cross-Platform Consistency: Maintaining a cohesive brand look across web, PDF, and social media.

• Managing Freelance Workload: Effectively managing time and tasks across potentially fluctuating project demands.

Learning & Development Opportunities:

• Mastering Figma: Advanced techniques in auto-layout, component states, and prototyping.

• Conversion Rate Optimization (CRO): Deepening knowledge of design principles that drive user action.

• No-Code Development: Gaining hands-on experience with platforms like Webflow or Framer.

• AI Project Exposure: Understanding the design needs for cutting-edge AI technology projects.

📝 Enhancement Note: The challenges are typical for freelance design roles, requiring adaptability and strong self-management, while growth opportunities focus on enhancing specialized design operations skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough concept or AI-generated draft and turning it into a polished, implementation-ready web design." (Focus on your structured approach, tools, and quality checks.)

• "How do you ensure visual consistency across different digital assets like web pages, PDFs, and social media graphics?" (Highlight your methodology and use of brand guidelines/systems.)

• "Walk us through a project where you had to optimize a landing page for conversion. What were the key design elements you focused on and why?" (Prepare a case study demonstrating your conversion-driven mindset.)

• "How do you prepare design files for developer handoff? What information do you include, and what tools do you use?" (Detail your Figma organization, specs, and asset export process.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?" (Show genuine interest in AI and the platform model.)

• "How do you manage your workload and prioritize tasks as a freelance designer?" (Demonstrate your self-discipline and time management skills.)

• "How do you stay updated on modern web design trends and best practices?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Narrative Flow: For each portfolio piece, tell a story: the problem, your solution (design approach), the tools used, and the outcome (e.g., successful handoff, conversion focus).

• Figma Walkthrough: Be prepared to share your screen and briefly demonstrate your Figma file organization, component structure, and how you spec out elements for developers.

• Highlight Key Skills: Explicitly point out examples that showcase your proficiency in Figma, conversion-driven layouts, responsive design, and developer handoff.

• Address Requirements: Ensure your presentation directly addresses the core responsibilities and required skills mentioned in the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a structured approach to design operations, and the ability to deliver high-quality, implementable assets efficiently.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Ensure your CV includes a direct link to your online portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Curate your portfolio: Prioritize examples of landing pages, marketing sites, and conversion-driven designs that showcase your Figma skills and developer handoff capabilities.

• Prepare to discuss your process: Be ready to articulate your design methodology, especially regarding translating briefs into production-ready assets and ensuring visual consistency.

• Research Mindrift and the Tendem project: Understand their mission and the type of AI technology they are developing to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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