Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Australia

Job Type: PART_TIME

Category: Web Design / UI/UX

Date Posted: 2026-10-03

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs.

• Ensure absolute visual consistency across web pages, static PDFs, and social materials.

• Prepare production-ready files and organize design assets for seamless handoff to developers or no-code tools.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, and adherence to modern web trends.

📝 Enhancement Note: This role focuses on the tactical execution of web design for marketing and product-facing materials within a specific project (Tendem.ai). The emphasis on "conversion-driven layouts" and "implementation-ready files" suggests a need for designers who understand the business impact of their work and can deliver designs that are not only aesthetically pleasing but also effective in driving user action and easily integrated into development workflows. The freelance, part-time nature indicates a need for self-management and efficient project delivery.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for developers or no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials to maintain brand integrity.

• Systematically verify and enforce layout quality standards for responsiveness, proper spacing, clarity, and adherence to modern web trends before delivery.

📝 Enhancement Note: The responsibilities highlight a practical, execution-focused approach to web design. The emphasis on transforming "textual copy, outlines, or existing drafts" into polished designs, and ensuring "absolute visual consistency" across various mediums, points to a need for a designer who can interpret briefs accurately and maintain brand integrity rigorously. The "systematic verification" requirement suggests a methodical and detail-oriented approach to quality assurance.

🎓 Skills & Qualifications

Education:

• A Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Understanding of SEO best practices as they relate to web design.

• Experience working with AI-generated content or drafts.

• Familiarity with project management tools for freelance engagements.

📝 Enhancement Note: The "plus" for an educational degree and the "desirable" nature of 2+ years of experience suggest that a strong portfolio and demonstrable skills in Figma and conversion-focused design are paramount. The technical skills listed are essential, with specific mention of Figma and the ability to prepare for developer handoff, indicating a practical, production-oriented role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory and must include specific examples of landing pages, marketing websites, and product/startup one-pagers.

• Designs should clearly demonstrate strong hierarchy, effective typography, and a user-centric approach.

• Showcase examples that highlight your ability to translate briefs (textual copy, outlines, AI drafts) into polished, implementation-ready web designs.

• Include case studies or project breakdowns that illustrate your process from concept to final delivery, emphasizing conversion-driven elements. Process Documentation:

• Demonstrate a structured, user-centric, and conversion-minded approach to design in your portfolio case studies.

• Showcase your systematic verification process for layout quality, responsiveness, and adherence to modern web trends.

• Provide examples of how you prepare and package production-ready files for seamless handoff, detailing your methods for organizing Figma frames and exporting assets.

• Illustrate your ability to ensure visual consistency across different platforms, such as web pages, static PDFs, and social media materials.

📝 Enhancement Note: The requirement for a portfolio is heavily emphasized, with specific content expectations. The emphasis on "process documentation" within the portfolio suggests that candidates need to articulate not just the final output, but the methodology behind it, particularly concerning conversion optimization and efficient handoff.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, depending on the level and pace of contribution. Compensation varies across projects based on scope, complexity, and required expertise. Benefits:

• This is a freelance, part-time role, so traditional employee benefits are not typically provided.

• Opportunity to work on innovative AI technology projects with a global network of specialists.

• Flexible work schedule, allowing for 10-20 hours per week during active project phases.

• Exposure to cutting-edge AI development through the Mindrift platform. Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

• The role is part-time and fully remote, offering significant flexibility.

📝 Enhancement Note: The compensation is presented as an "up to" figure, indicating a performance-based or experience-level tiering. As a freelance role, standard employee benefits are absent, but the emphasis is on project flexibility and involvement in innovative technology. The estimated weekly hours provide a clear scope for commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development Platform)

Company Size: Likely small to medium-sized, given the focus on connecting specialists for specific projects rather than a large internal development team.

Founded: The company's focus on connecting specialists with AI projects suggests a modern, agile operational model.

Team Structure:

• The role is part of the Tendem project, connecting freelance specialists with AI development efforts.

• You will likely collaborate with project managers, AI developers, and potentially other freelance specialists.

• The structure is project-based, requiring strong self-management and direct communication with project leads. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and systematic verification of design effectiveness.

• Agile Project Execution: Freelance model implies a need for rapid iteration, self-direction, and efficient delivery within project timelines.

• Cross-Functional Collaboration: Requires clear communication and asset handoff with developers and project stakeholders.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates as a platform connecting talent to AI projects. This implies a culture of flexibility, remote collaboration, and a focus on delivering tangible results for specific technological initiatives. The Tendem project is a key focus, suggesting a dedicated team environment for that initiative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, focusing on execution rather than management. It's an opportunity to deepen expertise in UI/web design for marketing and product contexts within the AI technology sector.

Reporting Structure:

• You will report to the project lead or manager for the Tendem project.

• Communication will be direct and project-specific, typical of freelance engagements. Operations Impact:

• Your designs will directly influence the user experience of marketing pages and landing sites, impacting lead generation, conversion rates, and the overall perception of the Tendem project and Mindrift.

• You will contribute to the visual identity and effectiveness of web-based communication for AI technologies. Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused web design, Figma mastery, and seamless developer handoff processes.

• Portfolio Expansion: Build a robust portfolio with high-impact projects in the AI technology space.

• Networking: Connect with other specialists and potentially gain exposure to future projects on the Mindrift platform.

• Industry Insight: Gain experience working with AI technology projects and understanding their unique design needs.

📝 Enhancement Note: The growth here is primarily in skill development and portfolio building within a specialized niche (AI tech marketing design). Direct career ladder progression within Mindrift is unlikely given the freelance nature, but the experience gained can be highly valuable for future freelance or employed roles.

🌐 Work Environment

Office Type: Fully Remote. This role is executed entirely online.

Office Location(s): While the role is based in Australia, the remote nature means you can work from any location within Australia, provided you can meet the project requirements and communication needs.

Workspace Context:

• Independent Work: Requires a dedicated workspace conducive to focused design tasks and self-management.

• Digital Collaboration Tools: Proficiency and comfort with online communication and collaboration platforms are essential.

• Access to Technology: Reliable internet access and a capable computer are necessary for using design software like Figma.

Work Schedule:

• Flexible, part-time commitment estimated at 10–20 hours per week during active project phases.

• Ability to manage your own schedule to meet project deadlines and attend necessary (likely remote) meetings.

📝 Enhancement Note: The work environment is entirely digital and flexible. Success hinges on self-discipline, effective remote communication, and the ability to manage one's own time and workflow efficiently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Your CV and, crucially, your portfolio link will be assessed. Applications without a portfolio or relevant web design cases will not be considered.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, focusing on landing pages, marketing sites, and one-pagers. Be prepared to discuss your design choices, process, and how you achieved specific outcomes (e.g., conversion focus).

• Skills Assessment: Potential for a brief assessment or discussion to gauge your proficiency in Figma and your understanding of developer handoff.

• Project Brief Discussion: A conversation about your approach to transforming briefs (textual, AI-generated) into design solutions and ensuring brand consistency.

• Confirmation: If successful, you'll be onboarded for the Tendem project.

Portfolio Review Tips:

• Highlight Relevant Work: Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers.

• Showcase Process: For each project, briefly explain your design process, the problem you were solving, your strategic choices, and the outcome.

• Quantify Impact: If possible, mention any results related to conversion rates or user engagement.

• Demonstrate Figma Proficiency: Include examples that showcase your use of auto-layout, component systems, and responsive design within Figma.

• Clarity in Handoff: If you have examples of how you've prepared files for developers or no-code tools, include them.

Challenge Preparation:

• Be ready to discuss how you would approach designing a marketing page based on a simple brief or AI-generated text.

• Prepare to articulate your understanding of conversion optimization principles in web design.

• Think about how you ensure visual consistency across different digital assets.

• Review modern web design trends and be prepared to discuss their application.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates must curate their submissions to directly address the requirements for landing pages, conversion focus, and technical handoff capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating scalable, responsive layouts, auto-layout components, and design systems.

• No-code Platforms (Webflow, Framer): Familiarity is preferred for understanding developer handoff and implementation requirements.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs contribute to conversion metrics is key. Candidates should be aware of common web analytics concepts. CRM & Automation:

• Not directly relevant to this design role, but understanding how marketing pages integrate into broader marketing funnels can be beneficial.

📝 Enhancement Note: Figma is the core tool. Familiarity with Webflow and Framer is a strong plus, indicating an understanding of how designs are implemented in modern web development workflows, especially in startup/project environments.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality, production-ready designs efficiently and on time.

• User-Centricity: Designing with the end-user and their conversion journey in mind.

• Brand Integrity: Maintaining a consistent and polished brand aesthetic across all visual touchpoints.

• Problem-Solving: Ability to take raw inputs (briefs, AI drafts) and transform them into effective design solutions independently.

• Adaptability: Working within a freelance, project-based model requires flexibility and the ability to adapt to evolving project needs.

Collaboration Style:

• Direct Communication: Expect clear, concise communication with project leads and developers.

• Independent Contribution: While collaboration is necessary for handoff, much of the design work will be self-directed.

• Feedback Integration: Openness to receiving and incorporating feedback to refine designs.

📝 Enhancement Note: The culture likely values proactive individuals who can deliver quality work with minimal supervision, a common trait in successful freelance teams focused on project-based delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Effectively interpreting and designing from textual copy, outlines, or AI-generated drafts requires strong conceptualization skills.

• Maintaining Visual Consistency: Ensuring absolute visual alignment across web, PDF, and social materials under project constraints.

• Rapid Iteration: The freelance, project-based nature may require quick turnarounds and adaptation to feedback.

• Working Independently: Self-discipline and effective time management are crucial for meeting deadlines without direct oversight.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in conversion rate optimization (CRO) principles as applied to web design.

• Figma Mastery: Further develop advanced Figma techniques for efficiency and scalability.

• AI Project Exposure: Gain hands-on experience designing for AI technology projects, a rapidly growing field.

• Portfolio Building: Add significant, high-impact projects to your professional portfolio.

📝 Enhancement Note: The primary growth comes from honing practical design skills within a specific, in-demand sector (AI tech) and project context, rather than formal training programs.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a text-based brief."

• "How do you ensure visual consistency between a website, a PDF pitch deck, and social media graphics?"

• "Walk us through a project from your portfolio where you had to translate a rough concept or AI-generated draft into a polished web design."

• "What are your key considerations when preparing design files for developer handoff, especially for responsive layouts?" Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?"

• "How do you manage your time and workload as a freelance designer?"

• "Describe a time you had to work independently to meet a challenging design deadline." Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (landing pages, marketing sites).

• Narrative: For each project, tell a story: the challenge, your approach, your design decisions, and the outcome (especially focusing on conversion aspects).

• Visuals: Showcase clean, high-fidelity mockups and prototypes.

• Technical Details: Be ready to briefly explain your use of Figma features and your handoff process.

• Conciseness: Keep your presentation focused and respect the allocated time.

📝 Enhancement Note: Interview preparation should heavily revolve around the portfolio and the ability to articulate a conversion-focused design process, especially when working from limited inputs.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link, ensuring your CV includes a direct link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature your best work on landing pages, marketing websites, and one-pagers. Ensure it clearly demonstrates your Figma proficiency and conversion-focused design approach.

• Resume Optimization: Tailor your resume to highlight your experience in UI/web design, digital marketing design, and any relevant experience with AI technology projects. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, specifically how you approach briefs, ensure consistency, and prepare files for handoff. Be ready to articulate your understanding of conversion optimization.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of your design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.