Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Greece

Job Type: PART_TIME

Category: Web Design & UI/UX Operations

Date Posted: 2026-10-03

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the operational execution of web design, specifically for marketing pages, landing experiences, and conversion-driven layouts within the Tendem project.

• Responsibilities include translating brand assets and concepts into responsive, implementation-ready web designs, ensuring visual consistency across digital touchpoints.

• The position requires a strong emphasis on production-ready file preparation and developer handoff, utilizing Figma for design system components and scalable layouts.

• This is a freelance, part-time opportunity demanding a self-directed work ethic and a user-centric, conversion-minded approach to design operations.

📝 Enhancement Note: This role is framed within an "operations" context by emphasizing the structured execution of design tasks, the importance of efficient handoff processes, and the need for consistency in digital asset creation, aligning with GTM and Marketing Operations principles.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on provided textual copy, outlines, or existing drafts, focusing on clear hierarchy and conversion optimization.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be efficiently implemented by developers or no-code platforms.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting necessary assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends prior to delivery.

📝 Enhancement Note: These responsibilities are framed to highlight the operational aspects of design, such as structured output, systematic verification, and efficient handoff, which are critical in GTM and Marketing Operations.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design (Figma Proficiency): Deep expertise in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Proven ability to structure high-converting, pitch-style landing pages with a strong emphasis on clarity, spacing, and modern design trends.

• Developer Handoff & Implementation: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Visual Consistency: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages align with existing social materials and pitch decks.

• Typography & Layout: Strong eye for clarity, white space, and modern web layout trends, coupled with excellent typography skills.

Preferred Skills:

• Experience with no-code development platforms like Webflow or Framer for understanding implementation constraints.

• Familiarity with AI-generated design drafts and the process of refining them into production-ready assets.

• Understanding of basic HTML/CSS principles to inform design decisions for implementation.

• Experience working within a remote, freelance, or project-based team structure.

📝 Enhancement Note: The required skills are specifically chosen to align with operational efficiency in design, focusing on tools, processes, and outcomes critical for GTM and Marketing Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Designs should demonstrate clear hierarchy, strong typography, and a user-centric, conversion-minded approach.

• Include examples of responsive designs that adapt seamlessly across different devices and screen sizes.

• Showcase case studies or examples that detail the design process from brief to final, implementation-ready assets. Process Documentation:

• Demonstrate the ability to translate rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• Showcase the process of organizing Figma frames, exporting assets, and detailing specifications for efficient developer handoff.

• Provide examples of how visual consistency was maintained across various digital assets like web pages, PDFs, and social media graphics.

• Illustrate systematic verification processes for responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: Portfolio requirements are tailored to showcase operational design execution, emphasizing process, structure, and deliverable quality, which are key metrics in operations roles.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent, depending on level and pace of contribution. Compensation varies by project scope, complexity, and expertise required.

Benefits:

• Flexible part-time work schedule, allowing for approximately 10-20 hours per week during active project phases.

• Fully remote work arrangement, enabling collaboration from anywhere within Greece.

• Opportunity to contribute to innovative AI technology projects through the Mindrift platform.

• Potential for ongoing project-based work based on performance and project availability.

• Direct engagement with cutting-edge AI development efforts.

Working Hours: Estimated 10-20 hours per week during active project phases. This is an estimate and not a guaranteed workload; it applies only while the project is active.

📝 Enhancement Note: The salary is estimated based on the provided "up to $40 per hour equivalent" and the "2-5 years" experience level, adjusted for a freelance, part-time role. Benefits are derived from the job description's emphasis on remote, flexible, and project-based work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform), Freelance Talent Marketplace. Mindrift operates at the intersection of advanced AI development and a global network of specialists, focusing on bridging the gap between expert knowledge and AI innovation. This context means operations roles often involve managing diverse, distributed teams and ensuring efficient project execution with high-quality deliverables.

Company Size: Not explicitly stated, but the platform model suggests a dynamic, potentially distributed workforce rather than a traditional large corporate structure. The Tendem project is a specific initiative within Mindrift.

Founded: Not explicitly stated, but the company's focus on connecting specialists with AI projects and its platform model imply a modern, tech-forward organization.

Team Structure:

• The Web Designer will be part of the Tendem project, a specific initiative within Mindrift.

• This role is freelance and remote, suggesting a project-based team structure focused on specific deliverables.

• Collaboration will likely be with project managers, AI developers, and potentially other freelance specialists. Methodology:

• Data-Driven Design Refinement: Utilizing AI-generated drafts and textual briefs as a starting point for design execution.

• Agile Project Management: Working on a freelance, part-time basis implies flexibility and adaptability to project needs and timelines.

• Specialist Collaboration: Connecting expert knowledge (design) with advanced AI development efforts to produce high-quality outcomes.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Company context is inferred from the description of Mindrift as a platform connecting specialists with AI projects, suggesting a focus on distributed teams, project-based work, and a dynamic operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized, freelance contributor level within the operations of a GTM or product development initiative. It focuses on the execution of specific design tasks with a high degree of autonomy.

Reporting Structure: As a freelance Web Designer for the Tendem project, you will likely report to a Project Manager or a Lead Designer overseeing the project's visual assets.

Operations Impact: The Web Designer's impact is crucial for the Tendem project's external perception and conversion rates. High-quality, on-brand web designs directly influence lead generation, investor pitches, and overall project credibility, supporting the Go-To-Market strategy.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven landing page design and Figma-based design systems.

• Project Diversification: Gain experience across various AI projects and client needs through the Mindrift platform.

• Portfolio Expansion: Build a robust portfolio with real-world AI project case studies, showcasing successful design execution and impact.

• Potential for Lead Roles: Consistent high performance and strong project management skills could lead to opportunities coordinating design efforts on larger projects.

📝 Enhancement Note: Growth analysis focuses on the career trajectory of a freelance operations specialist, emphasizing skill development and portfolio building within the context of project-based work.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting.

Office Location(s): Greece. While remote, the role requires contributors to be located within Greece, likely for contractual or payment processing reasons.

Workspace Context:

• Independent Workstation: Requires a personal setup conducive to remote work, including a reliable internet connection and necessary hardware for design software.

• Digital Collaboration Tools: Reliance on platforms like Figma, communication tools (e.g., Slack, email), and project management software for interaction and task management.

• Flexible Schedule: The part-time, freelance nature allows for significant control over work hours, enabling integration with personal schedules, provided deadlines are met.

Work Schedule: Flexible, with an estimated workload of 10-20 hours per week during active project phases. The key is meeting project deadlines and delivering production-ready assets efficiently.

📝 Enhancement Note: The work environment description emphasizes the operational realities of a fully remote, freelance role, focusing on the tools, flexibility, and self-management required.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio for relevant experience and design quality. Applications without a portfolio link or relevant web design cases will not be considered.

• Portfolio Review: Detailed assessment of your portfolio, focusing on landing pages, marketing websites, and conversion-driven designs.

• Skills Assessment (Potential): A short design task or discussion about past projects to evaluate Figma proficiency, understanding of developer handoff, and design process.

• Cultural Fit & Work Ethic Discussion: Conversation to gauge your self-directed work ethic, user-centric approach, and ability to work independently and meet deadlines.

• Finalization: Discussion of project scope, compensation, and terms of engagement.

Portfolio Review Tips:

• Highlight Conversion Focus: Explicitly showcase how your designs are geared towards conversion, using data or rationale where possible.

• Demonstrate Process: For key projects, provide a brief overview of your design process, from brief interpretation to final handoff.

• Showcase Figma Mastery: Include examples that highlight your use of auto-layout, component systems, and responsive design within Figma.

• Detail Developer Handoff: If possible, show examples of how you prepared files for developers or no-code platforms, explaining your rationale.

• Visual Consistency Examples: Include comparisons of web designs with other brand assets (e.g., social media graphics) to demonstrate your ability to maintain brand consistency.

Challenge Preparation:

• Be prepared to discuss your approach to designing from rough prompts or AI-generated drafts.

• Familiarize yourself with modern web design trends and best practices for landing pages.

• Review Figma's features for responsive design and developer handoff.

• Think about how you ensure visual consistency across different digital mediums.

📝 Enhancement Note: The interview and portfolio review process is detailed to provide actionable advice for operations candidates, focusing on demonstrating process, efficiency, and deliverable quality through their portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. Proficiency is a core requirement.

• No-code Platforms (Webflow, Framer): Familiarity with these platforms is beneficial for understanding implementation constraints and optimizing designs for easier handoff.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts conversion metrics is crucial. The ability to interpret performance data in future roles will be key. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing pages feed into CRM systems and marketing automation workflows is a plus for broader GTM context.

📝 Enhancement Note: The technology stack is specifically focused on design tools and platforms relevant to web design operations, emphasizing Figma and related implementation technologies.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A commitment to delivering high-quality, production-ready web designs efficiently and on time.

• User-Centricity: Designing with the end-user and conversion goals at the forefront of every decision.

• Brand Consistency: Upholding and extending brand identity across all web-based materials.

• Adaptability & Self-Direction: Thriving in a freelance, remote environment, taking initiative, and troubleshooting independently.

• Precision & Detail: A keen eye for detail in spacing, typography, responsiveness, and overall visual clarity.

Collaboration Style:

• Asynchronous Communication: Primarily relying on digital tools for project updates, feedback, and asset sharing, suitable for a remote, freelance team.

• Clear Handoffs: Emphasis on structured and thorough preparation of design files for seamless collaboration with developers or no-code specialists.

• Feedback Integration: Openness to constructive feedback on designs to ensure alignment with project goals and brand guidelines.

📝 Enhancement Note: Team culture and values are inferred to reflect the operational demands of a remote, freelance role within a tech-focused company, emphasizing independence, quality, and efficient collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Effectively interpreting textual copy, AI-generated drafts, or rough concepts into polished, functional web designs.

• Maintaining Consistency Across Diverse Assets: Ensuring seamless visual alignment between web pages, PDFs, and social media graphics.

• Balancing Design Aesthetics with Conversion Goals: Creating visually appealing designs that also drive user action and meet business objectives.

• Remote Collaboration Dynamics: Navigating asynchronous communication and ensuring clear, efficient handoffs in a distributed team environment.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, component libraries, and design system management for enhanced efficiency.

• Conversion Rate Optimization (CRO) Principles: Deeper understanding of UX/UI principles that directly impact conversion rates.

• No-Code Platform Integration: Gaining practical knowledge of how designs are implemented in platforms like Webflow or Framer.

• Exposure to AI Project Workflows: Understanding the lifecycle of AI technology projects and how design contributes to their success.

📝 Enhancement Note: Challenges and growth opportunities are framed from an operations perspective, focusing on process improvement, skill enhancement, and navigating the complexities of remote, project-based work within a tech environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking an AI-generated design draft or a textual brief and transforming it into a production-ready web page." (Focus on your methodology, tool usage, and verification steps.)

• "How do you ensure visual consistency across different digital assets like landing pages, social media graphics, and PDFs for a single project?" (Highlight your approach to brand guidelines and asset management.)

• "Walk us through a challenging landing page design project where you had to balance aesthetic appeal with a strong conversion objective. What were the results?" (Prepare a case study showcasing your problem-solving skills and impact.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?" (Show genuine interest in AI technology and the platform model.)

• "How do you manage your time and prioritize tasks when working remotely on a part-time, freelance basis?" (Emphasize self-discipline, organization, and communication.)

• "How do you approach receiving and incorporating feedback on your designs, especially from remote stakeholders?" (Demonstrate a collaborative and adaptable mindset.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., landing pages, marketing sites) or by impact (e.g., conversion success).

• Tell a Story for Each Project: For key examples, briefly explain the brief, your design process, the tools used (especially Figma), challenges faced, and the final outcome or impact.

• Highlight Conversion-Focused Elements: Point out specific design choices made to drive conversions and explain your reasoning.

• Demonstrate Responsiveness and Handoff: Show examples of responsive designs and explain how you prepared files for developers.

• Be Ready for Figma Walkthrough: Have your Figma files readily accessible in case they ask for a live demonstration of your skills.

📝 Enhancement Note: Interview preparation is tailored to assess operational capabilities, emphasizing process, problem-solving, and the ability to deliver quality results efficiently in a remote, freelance setting.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct link to your portfolio. Tailor the portfolio to prominently feature web design examples, specifically focusing on landing pages, marketing sites, and conversion-driven layouts.

• Resume Optimization: Clearly articulate your experience in Figma, responsive design, developer handoff, and conversion optimization. Quantify achievements where possible.

• Interview Preparation: Practice discussing your design process, problem-solving approaches, and how you ensure brand consistency and efficient handoffs. Be ready to articulate your understanding of a user-centric, conversion-minded approach.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and how your design skills can contribute to their AI development goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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