Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: South Korea

Job Type: PART_TIME

Category: Web Design / UI/UX Design

Date Posted: 2026-10-03

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and responsive web layouts aligned with brand aesthetics for the Tendem AI project.

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs for developers and no-code tools.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Prepare and package production-ready design files with meticulous attention to detail for seamless developer handoff.

• Enforce layout quality standards through systematic verification of responsiveness, spacing, and adherence to modern web trends.

📝 Enhancement Note: This role is specifically focused on the "Tendem" project (tendem.ai), an AI technology initiative by Mindrift. The emphasis is on marketing-focused web design, conversion optimization, and efficient developer handoff, rather than full-scale product UI/UX.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to developers or no-code platforms like Webflow or Framer.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a focus on rapid iteration and clear communication for implementation, suggesting the need for designers who are comfortable working with AI-generated drafts or concise prompts and can deliver structured, ready-to-implement assets quickly.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus, but not strictly required if compensated by experience.

Experience: A minimum of 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and contributing to design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to translate textual copy, outlines, or drafts into visually appealing and effective web designs.

• Typography & Layout: Excellent eye for detail, white space, visual hierarchy, and modern web layout trends.

• English Proficiency: Upper-intermediate (B2) or above is required.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with AI-generated content or drafts as a starting point for design.

• Experience in digital marketing design.

• Understanding of basic HTML/CSS principles to inform design decisions.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff indicates a need for a designer who is not only creative but also highly practical and efficient, with a keen understanding of how their designs will be implemented and perform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, with a strong emphasis on landing pages, marketing websites, and product/startup one-pagers.

• Designs must demonstrate clear visual hierarchy, strong typography, and a conversion-minded approach.

• Showcase examples of responsive design implementation across various devices.

• Include case studies or examples that highlight the process of translating briefs or rough concepts into polished, implementation-ready designs. Process Documentation:

• Demonstrate proficiency in organizing Figma files for efficient developer handoff, including clear layer naming, component usage, and asset export.

• Showcase the ability to create structured web layouts that adhere to modern design trends and spacing conventions.

• Provide examples of how brand assets and visuals were translated into consistent web page designs and other digital materials.

• Illustrate the process of verifying and enforcing layout quality standards, including responsiveness and visual consistency.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must curate examples that specifically showcase their ability to execute on the core responsibilities: creating conversion-focused marketing pages and ensuring seamless handoff.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, based on experience level and pace of contribution.

Benefits:

• Freelance Opportunity: Flexible part-time work arrangement.

• Project-Based Engagement: Opportunity to work on innovative AI technology projects.

• Remote Work: Fully remote position allowing work from anywhere in South Korea.

• Skill Development: Exposure to AI technology projects and modern web design challenges.

• Global Platform: Potential for diverse project assignments through the Mindrift platform.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common for freelance and project-based roles. The hourly rate is derived from the provided compensation information. The workload is variable, emphasizing the project-based nature of the engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI) and Freelancer Platform. Mindrift operates at the intersection of cutting-edge AI development and a global network of specialized freelancers.

Company Size: Mindrift likely operates as a platform connecting a large network of freelancers with various companies. The core team managing the platform may be smaller, but the extended network is significant.

Founded: The founding date of Mindrift is not explicitly stated, but its focus on AI and modern tech platforms suggests a relatively recent establishment or a strong pivot into these areas.

Team Structure:

• Project-Specific Teams: You will be part of the "Tendem" project team, collaborating with AI developers and potentially project managers.

• Cross-Functional Collaboration: While primarily a design role, collaboration will extend to project leads and potentially other specialists involved in the Tendem project.

• Freelancer Network: You will be part of Mindrift's broader network of international specialists, interacting through the platform.

Methodology:

• Agile Project Execution: Projects are likely managed with an agile approach, requiring flexibility and rapid iteration.

• Data-Driven Design Decisions: While not explicitly stated for this role, the Tendem project's AI focus suggests an underlying emphasis on data and performance metrics, which should inform design choices for conversion optimization.

• Remote Collaboration Tools: Expect to use digital collaboration tools for communication, file sharing, and project management.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as a facilitator for high-impact technology projects, connecting specialized talent with innovation. The culture likely values efficiency, clear communication, and high-quality output, especially given the freelance, project-based nature.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on Web Design and UI/UX for marketing and landing pages. It aligns with an intermediate to advanced level designer with demonstrable experience in creating conversion-focused digital assets.

Reporting Structure: You will report to the project lead or designated point of contact for the Tendem project, likely managed through the Mindrift platform. Direct reporting to a traditional manager is unlikely in a freelance setup.

Operations Impact: Your work will directly impact the perception, lead generation, and conversion rates of the Tendem AI project by creating compelling and effective web interfaces. Your designs will be a key touchpoint for potential users and partners.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-focused landing page design and UI/UX for AI/tech products.

• Portfolio Expansion: Build a strong portfolio with high-impact projects, attracting future freelance opportunities.

• Network Building: Connect with other specialists and companies through the Mindrift platform.

• Skill Diversification: Potentially gain exposure to other related design disciplines or technologies used within the Tendem project.

📝 Enhancement Note: As a freelance role, growth is primarily driven by the individual's initiative to take on more complex projects, refine their skills, and build a strong reputation within the Mindrift network and the broader freelance market.

🌐 Work Environment

Office Type: Fully remote. This role operates entirely online, offering flexibility in location within South Korea.

Office Location(s): South Korea. The specific city or region within South Korea is not a constraint, allowing for a distributed team environment.

Workspace Context:

• Home Office Setup: You will be responsible for your own work environment, ensuring reliable internet connectivity and a conducive space for design work.

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, project management software) and video conferencing.

• Independent Work: Expect a high degree of autonomy, requiring self-discipline and proactive communication.

Work Schedule: Part-time, with an estimated 10-20 hours per week during active project phases. Flexibility is a key aspect, but adherence to project deadlines and responsiveness during core collaboration hours (if any are specified) will be important.

📝 Enhancement Note: The remote, freelance nature of this role requires strong self-management skills, discipline, and the ability to work effectively without direct, in-person supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on CV and, critically, the portfolio link.

• Portfolio Deep Dive: Expect a detailed review of your portfolio, focusing on the relevance and quality of your web design and landing page examples.

• Skills Assessment/Interview: Potentially a brief interview or task to assess your Figma proficiency, understanding of conversion design principles, and developer handoff process.

• Project Briefing: If selected, you will receive a more detailed briefing on the Tendem project and specific design requirements.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant web design and landing page projects. Prioritize those that demonstrate conversion focus and clear hierarchy.

• Showcase Process: For key projects, briefly outline your design process, from brief interpretation to final handoff. Highlight how you translated requirements into design solutions.

• Detail Handoff: If possible, include examples or descriptions of how you prepare files for developers or no-code tools.

• Highlight Consistency: Ensure your portfolio visually demonstrates your ability to maintain brand consistency across different digital assets.

• Link Prominently: Ensure the portfolio link is clearly visible on your CV and application.

Challenge Preparation:

• Figma Proficiency: Be prepared to discuss your Figma workflow, component usage, and auto-layout features.

• Conversion Principles: Understand key elements of high-converting landing pages (e.g., clear CTAs, value propositions, social proof, form design).

• Developer Handoff Standards: Be ready to explain your process for exporting assets, specifying typography, spacing, and interactive states.

• Brand Alignment: Consider how you would approach maintaining brand consistency for a new AI project based on existing assets or guidelines.

📝 Enhancement Note: The portfolio is paramount. Applicants must ensure it directly addresses the requirements for marketing pages, conversion optimization, and developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all web and UI design tasks, including creating scalable layouts, components, and design systems. Proficiency in auto-layout is a key requirement.

• No-Code Platforms (Webflow, Framer): Familiarity or experience with these platforms is preferred, as they are mentioned as potential implementation tools. Understanding their capabilities will inform design decisions.

Analytics & Reporting:

• While not a direct requirement for the designer, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is beneficial and demonstrates a conversion-minded approach. CRM & Automation:

• Not directly applicable to this design role.

📝 Enhancement Note: The core technical requirement is advanced proficiency in Figma. Familiarity with Webflow and Framer is a strong plus, indicating the type of environments the designs will be implemented in.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to delivering clean, polished, and production-ready designs that meet high standards.

• Efficiency & Speed: The ability to work quickly and deliver assets efficiently, especially in a freelance, project-based context.

• Collaboration & Communication: Clear and proactive communication with project leads and developers to ensure smooth handoffs and alignment.

• User-Centricity & Conversion Focus: Designing with the end-user and conversion goals in mind, translating business objectives into effective visual solutions.

• Adaptability: Willingness to work with diverse inputs, including AI-generated drafts, and adapt to project-specific needs.

Collaboration Style:

• Remote & Asynchronous: Expect a collaborative style that heavily relies on digital tools and potentially asynchronous communication, given the remote and freelance nature.

• Proactive Engagement: Candidates should be proactive in asking clarifying questions and providing updates.

• Feedback Integration: Openness to receiving and integrating feedback on designs to achieve project goals.

📝 Enhancement Note: The values lean towards practical execution, efficiency, and clear communication, essential for successful freelance collaborations on technology projects.

⚡ Challenges & Growth Opportunities

Challenges:

• Working with AI-Generated Drafts: Adapting to and refining designs based on AI-generated initial concepts or copy may require a different creative approach.

• Balancing Speed and Quality: Delivering high-quality, conversion-optimized designs within potentially tight project timelines.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across various digital touchpoints for a new or evolving project.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team without direct in-person interaction.

Learning & Development Opportunities:

• AI Project Exposure: Gain experience designing for cutting-edge AI technology projects.

• Conversion Optimization Techniques: Deepen understanding and application of conversion-focused design strategies.

• No-Code Platform Familiarity: Enhance skills by working with platforms like Webflow or Framer.

• Freelance Business Skills: Develop skills in project management, client communication, and time management inherent to freelance work.

📝 Enhancement Note: The challenges are typical for fast-paced, remote, and technology-focused freelance roles, offering significant opportunities for skill enhancement and career development in specialized areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a high-converting landing page design."

• "How do you ensure visual consistency across different digital assets like web pages, PDFs, and social media graphics?"

• "Walk us through your approach to preparing design files for developer handoff, including specific tools and considerations."

• "What are the key elements you consider when designing a marketing page for a technology product, focusing on conversion?" Company & Culture Questions:

• "What interests you about working on AI technology projects like Tendem?"

• "How do you approach working independently and managing your time effectively in a remote, freelance setting?"

• "Describe a time you had to work with ambiguous requirements or existing brand guidelines to create a new design."

• "How do you stay updated on modern web design trends and best practices?" Portfolio Presentation Strategy:

• Highlight Relevance: For each project presented, explicitly state how it aligns with the requirements of this role (e.g., "This landing page was designed with a strong focus on lead conversion," or "This project demonstrates my ability to translate brand assets into a cohesive web experience").

• Showcase Process: Briefly explain your design process for 1-2 key projects, focusing on problem-solving and decision-making.

• Emphasize Handoff: If possible, demonstrate or explain your Figma file organization and asset export process.

• Quantify Impact (if possible): If any of your past designs led to measurable improvements in conversion rates or engagement, highlight those results.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design skills, understanding of conversion principles, and efficient workflow, especially concerning Figma and developer handoff.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct link to your online portfolio. Curate your portfolio to prominently feature your strongest examples of landing pages, marketing websites, and conversion-focused designs.

• Resume Optimization: Tailor your CV to highlight your experience with Figma, UI/web design, conversion optimization, and developer handoff. Use keywords from the job description such as "Figma," "landing pages," "conversion-driven," and "responsive design."

• Prepare for Portfolio Review: Be ready to discuss specific projects in your portfolio, explaining your design decisions, process, and how you ensured a smooth handoff.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform and the Tendem AI project (tendem.ai) to understand their mission and target audience, which will help you align your application and portfolio with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.