Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: PART_TIME

Category: Web Design / UI Design / GTM Operations Support

Date Posted: 2026-09-15T10:08:09.936

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing pages, and simple marketing sites for the Tendem project (tendem.ai).

• Translate brand assets and concepts into responsive, implementation-ready web designs and structured components.

• Ensure visual consistency across web pages, static PDFs, and social media materials.

• Prepare and package production-ready files with detailed specifications for seamless developer handoff.

• Uphold layout quality standards through systematic verification of responsiveness, spacing, and modern web trends.

📝 Enhancement Note: While the primary focus is web design, the role's emphasis on marketing pages, conversion-driven layouts, and developer handoff positions it as a crucial support function within Go-To-Market (GTM) operations. The output directly impacts lead generation and brand perception, making it integral to GTM efficiency and effectiveness. This role requires a strong understanding of how design contributes to business objectives.

📈 Primary Responsibilities

• Conceptualize and design high-converting one-pagers, pitch-style landing pages, and straightforward marketing websites based on provided briefs, textual copy, or existing drafts.

• Transform existing brand assets and social media visuals into responsive web layouts, organized components, and distinct sections that can be readily implemented by developers or through no-code platforms.

• Meticulously prepare and securely package production-ready design files, including organizing Figma frames, exporting necessary assets, and detailing precise specifications for a smooth integration process.

• Maintain absolute visual consistency across all digital touchpoints, ensuring that interactive web pages, static PDF documents, and social media graphics are perfectly aligned with the brand ecosystem.

• Systematically verify and enforce layout quality standards, checking for responsiveness, proper spacing, clarity of message, and adherence to contemporary web design trends before final delivery.

📝 Enhancement Note: The responsibilities highlight a need for efficiency and precision in the design-to-implementation pipeline. This implies a requirement for the candidate to understand development constraints and no-code platform capabilities to ensure designs are not just aesthetically pleasing but also practical and scalable.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a strong advantage. Experience:

• Minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications.

• Demonstrated experience in creating landing pages, marketing websites, and product or startup one-pagers. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a keen eye for clarity, effective spacing, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation by developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Proven ability to translate core brand aesthetics seamlessly across varying touchpoints, ensuring web pages align with existing social materials and pitch decks.

• Typography & Visual Hierarchy: Strong command of typography principles and visual hierarchy to create clear, engaging, and easy-to-navigate web experiences.

Preferred Skills:

• No-Code Platform Experience: Familiarity with platforms like Webflow or Framer for understanding implementation possibilities and constraints.

• Prototyping Skills: Ability to create interactive prototypes to demonstrate user flows and design concepts.

• Understanding of Marketing Principles: Awareness of marketing funnel stages and conversion rate optimization (CRO) principles to inform design decisions.

• Agile/Scrum Familiarity: Experience working in agile environments common in project-based freelance engagements.

📝 Enhancement Note: The emphasis on Figma and developer handoff suggests the company values efficient workflows and seamless integration with development teams or processes. The "conversion-driven" aspect implies that design decisions must be backed by an understanding of user behavior and marketing objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, with a strong focus on web design, specifically showcasing examples of:

  • High-converting landing pages and marketing websites.
  • Startup or product one-pagers with clear hierarchy and strong typography.
  • Designs that demonstrate a user-centric, conversion-minded approach.

• The portfolio should clearly illustrate the candidate's ability to work from rough prompts or AI-generated drafts and transform them into structured, implementation-ready web designs.

• Examples of translating brand assets and social media visuals into responsive web layouts should be prominently featured. Process Documentation:

• Candidates are expected to articulate their design process clearly, demonstrating:

  • Their approach to translating briefs and concepts into visual designs.

  • How they ensure visual consistency across different platforms and assets.

  • Their methodology for preparing and delivering production-ready files for developer handoff.

  • Their systematic approach to verifying layout quality, responsiveness, and adherence to modern web trends.

📝 Enhancement Note: The requirement for a portfolio heavily focused on specific use cases (landing pages, marketing sites) and the emphasis on "implementation-ready" designs indicate that the company prioritizes practical, results-oriented design work. The portfolio review will likely assess not just visual appeal but also the efficiency and effectiveness of the design process.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent, based on level and pace of contribution.

• Note: This is an estimated equivalent for this specific project. Compensation can vary across different projects on the Mindrift platform based on scope, complexity, and required expertise. The actual rate will be determined based on the candidate's qualifications, experience, and the specific project's requirements.

Benefits:

• Flexible Work Schedule: As a part-time freelance role, offers significant flexibility to balance work and personal life.

• Remote Work: Fully remote position, allowing work from anywhere within Belgium.

• Project Variety: Access to a platform (Mindrift) with potential for diverse and innovative technology projects.

• Professional Development: Opportunity to work on cutting-edge AI technology projects, expanding your portfolio and experience.

• Competitive Hourly Rate: Potential to earn up to $50/hour equivalent, reflecting specialized skills.

Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; it applies only while the project is active.

• Offers flexibility to manage workload within the estimated weekly hours.

📝 Enhancement Note: The compensation is presented as an "equivalent" hourly rate, common for freelance platforms. Candidates should understand this means the rate is tied to specific project scopes and may fluctuate. The "up to $50" suggests a tiered system based on skill and performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Professional Services)

Company Size: While specific numbers aren't provided, Mindrift operates as a platform connecting specialists with projects, suggesting a distributed network rather than a traditional large corporate structure. The Tendem project (tendem.ai) is highlighted, indicating a focus on specific AI initiatives.

Founded: The company's founding date isn't specified, but its focus on AI and connecting specialists suggests a modern, forward-thinking approach.

Team Structure:

• Project-Based Teams: This role is part of the "Tendem project," implying a dedicated, potentially cross-functional team assembled for this specific initiative.

• Freelancer Network: Mindrift functions as a platform connecting independent professionals with companies, meaning you'll likely collaborate with a diverse group of remote specialists.

• Reporting: While not explicitly stated, freelance roles typically involve direct communication with a project manager or a designated point of contact within the client organization (in this case, Mindrift or the Tendem project leads).

Methodology:

• AI-Driven Collaboration: Mindrift's platform aims to connect expertise with AI development, suggesting a blend of human insight and technological advancement.

• Agile Project Execution: Project-based work, especially in tech, often follows agile methodologies, emphasizing iterative development and rapid feedback loops.

• Data-Informed Design: The emphasis on "conversion-driven layouts" and "user-centric design" indicates that design decisions are expected to be informed by data and user behavior analysis.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model positions itself as an enabler of AI innovation by leveraging a global talent pool. This freelance role offers exposure to AI projects, which is a significant draw for professionals looking to stay at the forefront of technology. The culture is likely to be highly independent, results-oriented, and adaptive.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as a Mid-Level Freelance Web Designer. It requires significant practical experience and the ability to work independently, contributing directly to project deliverables. While not a traditional full-time operational role, its output directly supports GTM operations by creating essential marketing assets.

Reporting Structure: You will report to a project lead or manager within the Tendem project or Mindrift's operational team. Communication will be primarily digital, with clear expectations for task completion and feedback.

Operations Impact: As a Web Designer on the Tendem project, your work has a direct impact on:

• Lead Generation: Well-designed landing pages and marketing sites are critical for attracting and converting potential users or clients.

• Brand Perception: The visual quality of web assets shapes how users perceive the Tendem project and Mindrift's capabilities in AI technology.

• Developer Efficiency: Providing clear, implementation-ready designs reduces friction and speeds up the development process, contributing to overall project velocity.

Growth Opportunities:

• Specialization in AI Tech Design: Gain experience designing for cutting-edge AI products, a rapidly growing and high-demand field.

• Portfolio Expansion: Add high-impact marketing and landing page designs for an AI project to your professional portfolio.

• Freelance Network Building: Become a trusted contributor within the Mindrift platform, potentially leading to further project opportunities.

• Skill Enhancement: Sharpen skills in Figma, responsive design, conversion optimization, and developer handoff through practical application.

📝 Enhancement Note: This role offers a unique growth path for designers interested in the intersection of technology, marketing, and operations. The ability to contribute to AI projects and deliver conversion-focused designs can significantly enhance a designer's marketability.

🌐 Work Environment

Office Type: This is a fully remote, freelance position. There is no physical office requirement, offering maximum flexibility.

Office Location(s):

• The role is based in Belgium, meaning candidates must reside within Belgium to be eligible.

• This location requirement likely pertains to tax, legal, or payment processing considerations for freelance engagements. Workspace Context:

• Independent Workspace: You will be expected to maintain your own professional workspace, ensuring a productive and distraction-free environment.

• Digital Collaboration Tools: Work will be conducted primarily through digital platforms, likely including communication tools (e.g., Slack, email) and project management software.

• Design Software: You will utilize your own licensed design software, with a strong emphasis on Figma.

Work Schedule:

• The role is part-time, with an estimated workload of 10-20 hours per week during active project phases.

• This provides flexibility to manage your time and potentially take on other projects, provided it doesn't conflict with project commitments.

• Specific working hours are largely self-determined, but availability for communication and timely delivery of tasks is expected.

📝 Enhancement Note: The remote and freelance nature of this role demands a high degree of self-discipline and effective time management. Candidates should be comfortable working autonomously and managing their own work environment and schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CVs and mandatory portfolio links. Applications without relevant web design cases will be disqualified.

• Portfolio Review & Assessment: Deeper dive into your portfolio to evaluate design quality, relevance to the role's requirements (landing pages, conversion focus), and clarity of process.

• Skills Assessment (Potential): You may be asked to complete a small design task or provide a more detailed walkthrough of a specific project from your portfolio.

• Interview Call: A discussion with a project lead or hiring manager to assess your experience, approach, communication skills (English proficiency is key), and cultural fit for project collaboration.

Portfolio Review Tips:

• Highlight Key Projects: Feature 3-5 of your strongest projects that directly align with the requirements: landing pages, marketing sites, and conversion-focused designs.

• Showcase Process: For each project, briefly explain your design process: understanding the brief, ideation, design execution (Figma), and developer handoff strategy.

• Quantify Impact (If Possible): If you have data or metrics on the success of your designs (e.g., increased conversion rates), include this information.

• Demonstrate Figma Proficiency: Ensure examples clearly show your use of auto-layout, component systems, and responsive design principles within Figma.

• Clarity and Conciseness: Organize your portfolio logically and provide brief, impactful descriptions. Ensure the link is easily accessible and functional.

Challenge Preparation:

• Be Ready to Discuss Your Process: Prepare to articulate your step-by-step approach to designing a landing page from scratch, including how you'd handle unclear briefs or limited brand assets.

• Figma Best Practices: Be ready to discuss your use of Figma, including how you create reusable components, manage design systems, and ensure responsiveness.

• Developer Handoff Scenarios: Think about how you would communicate design specifications to a developer or no-code tool user to ensure accurate implementation.

• Brand Consistency: Prepare to discuss how you maintain brand consistency across different digital assets.

📝 Enhancement Note: The strict requirement for a portfolio with specific examples suggests that this is the primary screening tool. Candidates must tailor their portfolio to directly address the job description's needs, particularly the focus on conversion and developer readiness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Design Software: While Figma is primary, familiarity with other design tools may be beneficial for understanding broader design workflows.

Analytics & Reporting (Indirect Relevance):

• While the designer may not directly use these, understanding how designs are tracked is beneficial. Familiarity with concepts from tools like Google Analytics or Hotjar (for understanding user behavior on landing pages) can inform design decisions. CRM & Automation (Indirect Relevance):

• Understanding how landing pages integrate with CRMs (like Salesforce, HubSpot) or marketing automation platforms (like Marketo, Pardot) can help in designing forms and calls-to-action that align with operational workflows. Implementation Platforms (Familiarity):

• Webflow: Experience or familiarity with Webflow is a plus for understanding implementation possibilities and constraints.

• Framer: Similar to Webflow, familiarity with Framer can be advantageous.

📝 Enhancement Note: The explicit mention of Figma and the indirect relevance of implementation platforms (Webflow, Framer) highlight the need for designers to be technically adept and understand the practicalities of web development and deployment. The focus is on creating designs that are not just visually appealing but also easily executable.

👥 Team Culture & Values

Operations Values (Inferred for this Project):

• Efficiency & Speed: As a freelance role with project-based tasks, a focus on delivering production-ready assets quickly and efficiently is paramount.

• Quality & Precision: Maintaining high standards for visual consistency, responsiveness, and adherence to brand guidelines.

• Collaboration & Communication: Clear, concise communication is vital for remote work, especially regarding design specifications and feedback.

• User-Centricity: Designing with the end-user and conversion goals in mind, ensuring the design serves a business purpose.

• Adaptability: Ability to work with varying project briefs, AI-generated content, and evolving brand requirements.

Collaboration Style:

• Remote & Asynchronous: Expect a primarily remote and potentially asynchronous collaboration style, requiring clear documentation and proactive communication.

• Feedback Loops: Designers will likely engage in feedback loops with project managers or stakeholders to iterate on designs.

• Independent Contribution: While collaboration is key, the role also demands significant independent work and problem-solving.

📝 Enhancement Note: The culture is likely to be fast-paced, results-driven, and centered around efficient remote collaboration. Designers who thrive on autonomy and clear project objectives will be well-suited for this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Working from Imperfect Briefs: The role requires designing from textual copy, outlines, or AI-generated drafts, which may lack detail or clarity. This demands strong interpretation skills and the ability to ask clarifying questions.

• Maintaining Consistency Across Diverse Assets: Ensuring visual harmony between web pages, PDFs, and social media graphics requires meticulous attention to detail and a strong understanding of brand guidelines.

• Balancing Aesthetics with Conversion Goals: Designing visually appealing interfaces that also effectively drive conversions requires a strategic approach, moving beyond purely aesthetic considerations.

• Fast-Paced Project Demands: The estimated 10-20 hours per week can fluctuate, requiring adaptability and efficient time management to meet project deadlines.

Learning & Development Opportunities:

• Exposure to AI Projects: Gain hands-on experience designing for innovative AI technologies, a high-growth sector.

• Conversion Optimization Techniques: Deepen understanding and application of conversion-driven design principles.

• Advanced Figma Skills: Further refine expertise in Figma's advanced features, component systems, and responsive design capabilities.

• Developer Handoff Best Practices: Enhance skills in preparing and communicating design specifications for seamless implementation.

📝 Enhancement Note: This role presents an opportunity to tackle design challenges in a cutting-edge field, requiring designers to be both creative problem-solvers and highly practical in their execution.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Describe your process for designing a high-converting landing page from a rough brief. How do you ensure visual consistency with existing brand assets?" (Focus on structured thinking, user-centricity, and brand alignment).

• Tool Proficiency: "Walk me through how you leverage Figma's auto-layout and component features to create responsive designs and ensure efficient developer handoff." (Demonstrate technical skill and understanding of workflow).

• Conversion Mindset: "How do you approach designing for conversion? What elements do you prioritize on a marketing page to encourage user action?" (Showcase understanding of marketing objectives and user psychology).

Company & Culture Questions:

• Project Fit: "What interests you about the Tendem project and Mindrift's mission?" (Connect your skills and interests to the company's goals).

• Freelance Work Ethic: "How do you manage your time and prioritize tasks when working remotely on multiple project elements?" (Highlight self-discipline, organization, and communication).

• Collaboration: "Describe a time you had to collaborate with a developer or stakeholder to refine a design. How did you handle feedback?" (Showcase communication and adaptability).

Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 projects that best exemplify your skills in landing page design, marketing sites, and conversion optimization.

• Tell a Story: For each project, explain the objective, your role, the challenges, your design process (showing Figma work), and the outcome or impact.

• Highlight Handoff: Clearly demonstrate how you prepare files for developers, perhaps showing spec sheets or exported assets.

• Focus on Conversion: Emphasize the conversion-driving aspects of your designs, explaining the rationale behind specific layout or CTA choices.

• Be Prepared for Live Design Discussion: You might be asked to critique a sample page or discuss design decisions on the spot.

📝 Enhancement Note: Interviews for freelance roles often focus heavily on portfolio quality and practical application. Be prepared to discuss your process in detail and demonstrate how your skills directly address the project's needs for conversion-focused, implementable web designs.

📌 Application Steps

To apply for this freelance web designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your strongest projects related to landing pages, marketing websites, and conversion-driven designs. Tailor your descriptions to highlight your process and results.

• Resume Optimization: Update your resume to emphasize relevant experience (2+ years in web/UI design), key skills (Figma, responsive design, developer handoff), and any experience with AI or technology projects.

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio projects in detail during an interview, focusing on your design process, problem-solving approach, and how your designs contribute to conversion goals.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their goals and tailor your responses to demonstrate alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.